BiggerPockets
BiggerPockets is a Denver-based web platform serving over 3 million real estate investors with calculators, market analysis tools, educational content, forums, and a service-professional marketplace, monetized via freemium Pro and Business subscriptions, advertising, and affiliate fees.
- Company typePrivate
- Founded2004
- HeadquartersDenver, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What BiggerPockets does
BiggerPockets, founded in 2004 and headquartered in Denver, Colorado, operates a web-based real estate investing platform serving over 3 million members. The platform combines community (forums, events, the BPCON annual conference), education (podcasts, blog, books, free courses, webinars, glossary, FilePlace repository), and professional tools (rental property, BRRRR, rehab, rent, fix-and-flip, short-term rental, and landlord insurance calculators, plus a Market Finder and tenant screening tool). Integrated partner products extend the platform into adjacent workflows: RentRedi for property management, Baselane for banking and bookkeeping, Steadily for landlord insurance, Foreclosure.com for off-market listings, and Equity Trust and GetEquity for self-directed IRAs and 1031 exchanges. A separate sub-brand, PassivePockets, addresses passive investors seeking real estate syndication exposure.
The company's business model is freemium-led with a conversion funnel into paid Pro and Business subscriptions that unlock advanced calculators, exclusive videos, and lead-generation features. Revenue is diversified across subscription memberships (auto-renewing annually or monthly), advertising, affiliate and referral fees from service professionals, marketplace commissions on agent/lender/property-manager connections, freemium content and courses, and event/conference ticket sales. A service professional directory and Pro Perks bundle provide additional distribution and monetization surfaces. The Chernin Group acquired a majority stake in August 2024 to fund four new product initiatives; the company also acquired Left Field Investors in November 2024 to broaden educational and community resources. BiggerPockets self-reports facilitating $30 billion in real estate transactions through the platform.
BiggerPockets firmographics
Firmographics- Name
- BiggerPockets
- Legal name
- BiggerPockets, LLC
- Website
- https://biggerpockets.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BiggerPockets is a Denver-based web platform serving over 3 million real estate investors with calculators, market analysis tools, educational content, forums, and a service-professional marketplace, monetized via freemium Pro and Business subscriptions, advertising, and affiliate fees.
- Ownership category
- akta.pro rank
Where BiggerPockets is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BiggerPockets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Memberships: Pro and Business tier subscriptions with automatic renewal, providing premium calculators, exclusive videos, events access, and advanced investing education
- Advertising: Advertising revenue from third-party products and services marketed to members, including financial products and real estate services
- Affiliate/Referral Fees: Compensation from service professionals and partners when members engage with their services through the platform
- Service Professional Marketplace: Directory and referral fees from connecting members with agents, lenders, tax pros, and property managers
- Content & Courses: Free courses and educational content with some premium offerings including books and courses from partners like Equity Trust Company
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership with basic access |
| Subscription | Annual | Pro Membership for individual investors |
| Subscription | Annual | Business Membership for professionals |
| Subscription | Monthly | PassivePockets for passive investors |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
BiggerPockets product offering
Product offeringCore offering
BiggerPockets is a web-based real estate investing platform serving over 3 million members with a freemium suite of investment calculators (Rental Property, BRRRR, Fix & Flip, Short-Term Rental, Rehab Estimator, Rent Estimator), a market analysis tool, community forums, podcasts, blog content, free courses, and a service professional marketplace. The platform monetizes through Pro and Business subscription tiers, advertising, and affiliate/referral fees from vetted agents, lenders, property managers, and financial service providers listed in its directory.
Product overview
BiggerPockets is a comprehensive real estate investing platform serving over 3 million members. Its core offering consists of a web platform combining community (forums, events, networking), education (blogs, podcasts, free courses, books, webinars), and professional tools (property analysis calculators, market finder, tenant screening, lease templates, agent/lender directory, property management integrations). The platform is organized around subscription tiers (Pro Membership, Business Membership) and includes integrated partner tools (RentRedi for property management, Baselane for banking/bookkeeping, Steadily for insurance). The product suite also encompasses PassivePockets for syndication investments, BPCON annual conferences, FilePlace for community-shared resources, and a Glossary and Bookstore for educational support. The platform has facilitated $30 billion in self-reported real estate transactions. A majority investment by The Chernin Group in August 2024 is aimed at accelerating four new product developments.
Differentiator
Problem solved
Functional benefit
Brands
- PassivePockets: Real estate syndication investment platform for passive investors
- Pro Membership
- Business Membership
- BPCON
Products and services
- BiggerPockets Calculators Suite
Quantifiable outcome
- $30 billion in self-reported real estate transactions facilitated on the platform
Companies that use BiggerPockets
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
BiggerPockets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
BiggerPockets partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- BaselanecorePartnership to deliver automated banking and financial management services to over 3 million real estate investors on BiggerPockets. Baselane provides bookkeeping and banking solutions integrated into the BiggerPockets platform.
- Equity Trust CompanymajorEquity Trust Company provides free courses for BiggerPockets members on self-directed IRA investing. Courses include The Ultimate Self-Directed IRA Starter Pack, Advanced Self-Directed Investing, Basics of Rental Property Investing in an IRA, and Investors' Secrets to More Profitable Real Estate Fix-and-Flips. Equity Trust Company has over $60 billion in assets under custody and administration.
- RentRedicoreEnhanced partnership providing additional benefits and value for Pro members. RentRedi property management software is offered as a Pro partnership perk, with exclusive benefits for BiggerPockets Pro subscribers.
- Left Field InvestorsminorAcquisition of Left Field Investors, expanding BiggerPockets' content and community resources for real estate investors
- Foreclosure.comminorForeclosure property listing partner integrated into BiggerPockets platform for finding foreclosure investment opportunities
- TrustETC (Self-Directed IRA)minorSelf-Directed IRA provider for real estate investing, featured in navigation and offerings for BiggerPockets members
- GetEquity 1031 Exchangeminor1031 Exchange services partner featured in BiggerPockets navigation for tax-deferred property exchanges
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
BiggerPockets competitors and assessment
Company assessmentDirect peers
- Roofstock: Roofstock is an online marketplace for buying and selling single-family rental investment properties. Like BiggerPockets, it targets individual real estate investors with tools, education, and marketplace services—overlapping in audience, marketplace/transactional focus, and educational content.
- Fundrise: Fundrise is a real estate investing platform offering private REIT and eFund access to individual investors. It directly overlaps with BiggerPockets' PassivePockets sub-brand and serves a similar SMB investor audience with both education and investment product offerings.
- Mashvisor: Mashvisor provides real estate investment analytics, market data, and property analysis tools to individual and professional investors. It competes most directly with BiggerPockets' calculators suite and Market Finder on analytics-driven deal evaluation.
- Connected Investors: Connected Investors is a real estate investing social network and marketplace for finding off-market deals, foreclosure properties, and connecting with other investors. It directly mirrors BiggerPockets' community + marketplace + off-market listing model.
- RealtyMogul: RealtyMogul is a real estate crowdfunding and investment platform catering to individual and accredited investors. Like BiggerPockets (via PassivePockets), it combines investor education with access to commercial and residential investment opportunities.
Emerging players
- Arrived Homes: Arrived Homes is a newer real estate investing platform enabling retail investors to buy fractional shares of rental homes. It competes with BiggerPockets' passive investing thesis (PassivePockets) and shares an SMB-focused, education-led go-to-market approach.
- Groundfloor: Groundfloor is a real estate debt investing platform offering fractional fix-and-flip and rental loans to individual investors. It overlaps with BiggerPockets' audience of fix-and-flip and BRRRR investors and shares a fintech-adjacent marketplace model.
- DealMachine: DealMachine provides off-market deal finding, driving for dollars, and skip tracing tools for real estate investors. It competes with BiggerPockets' off-market deal and foreclosure listing features for the same investor buyer persona.
- Stessa: Stessa (now part of Roofstock) provides free property management and portfolio tracking software for real estate investors. It competes with BiggerPockets' Manage Properties section and integrated property management tools for the landlord/portfolio owner segment.
Broad incumbents
- Zillow: Zillow is the largest US residential real estate platform. While its core focus is broad home search, Zillow has increasingly added investor-facing tools (Zillow Owner Dashboard, rental tools) and serves overlapping audiences with significant traffic and content scale advantages over BiggerPockets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
BiggerPockets social profiles
Digital presenceBiggerPockets financial estimates
Financial estimateRevenue estimate
Valuation estimate
BiggerPockets leadership team
Management profileNumber of profiles
Profiles3 records
BiggerPockets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BiggerPockets M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BiggerPockets
What does BiggerPockets do?
BiggerPockets is a web-based real estate investing platform serving over 3 million members with a freemium suite of investment calculators (Rental Property, BRRRR, Fix & Flip, Short-Term Rental, Rehab Estimator, Rent Estimator), a market analysis tool, community forums, podcasts, blog content, free courses, and a service professional marketplace. The platform monetizes through Pro and Business subscription tiers, advertising, and affiliate/referral fees from vetted agents, lenders, property managers, and financial service providers listed in its directory.
Is BiggerPockets a public or private company?
BiggerPockets is a private company. It is classified as private equity controlled and is currently operating.
When was BiggerPockets founded?
BiggerPockets was founded in 2004. It employs 101 to 250 people.
Where is BiggerPockets based?
BiggerPockets is headquartered in Denver, United States, in the North America region.
How does BiggerPockets make money?
Five revenue lines are on record. Subscription Memberships are the primary driver. The others are advertising, affiliate/Referral Fees, service Professional Marketplace and content & Courses.
Who are BiggerPockets's main competitors?
Direct peers on record are Roofstock, Fundrise, Mashvisor, Connected Investors and RealtyMogul. Emerging players are Arrived Homes, Groundfloor, DealMachine and Stessa. Zillow is listed as a broad incumbent.
Does BiggerPockets have an API?
No public API is recorded for BiggerPockets.