USA Swimming
- Company typePrivate
- Founded1978
- HeadquartersColorado Springs, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
USA Swimming firmographics
Firmographics- Name
- USA Swimming
- Legal name
- USA Swimming
- Website
- https://usaswimming.org
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
USA Swimming industry classification
Industry- Product category
- National Sports Federation / Aquatic Sports Governance
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
Keywords
Where USA Swimming is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Markets served
USA Swimming business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership Fees: USA Swimming generates revenue through various membership categories including Athlete (Premium, Seasonal, Flex, Outreach), Non-Athlete (Coach, Provisional Coach, Junior Coach, Official, Other/Administrative), and Club (Year-Round, Seasonal, Organizational) memberships
- Event Sanctions and Tickets: Revenue generated from sanctioning competitions and ticket sales for national events including TYR Pro Swim Series, Toyota National Championships, and other competitions
- Sponsorship and Marketing Partnerships: Partnerships with sponsors including TYR (title sponsor of Pro Swim Series), Toyota (National Championships), Speedo, and other brands through marketing partner program
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Block Party meet sanction fee |
| Subscription | Annual | Athlete Membership Tiers |
| Subscription | Annual | Non-Athlete Membership |
| Subscription | Annual | Club Membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
USA Swimming product offering
Product offeringCore offering
USA Swimming is the National Governing Body for competitive swimming in the United States. It sells individual athlete, non-athlete (coach, official), and club memberships, sanctions and operates national and international competitions (including the TYR Pro Swim Series, Toyota National Championships, and Pan Pacific Championships), and operates the SWIMS database and Data Hub as the official times and performance tracking systems for the sport.
Product overview
USA Swimming operates as a platform-plus-modules organization providing competitive swimming governance, athlete development, and digital services. The core platform consists of the SWIMS Database for membership and times tracking, Data Hub for analytics and performance data, and USA Swimming Network for video streaming. Supporting modules include USA Swimming University for education, Safe Sport for athlete protection, Block Party for competition expansion, and various programs including IMX/IMR, Club Excellence, Virtual Club Championship, Scholastic All-America, and National Diversity Select Camp. The organization manages national and international competitions including TYR Pro Swim Series, Toyota National Championships, and Pan Pacific Championships. Membership tiers serve Athletes, Non-Athletes (coaches, officials), and Clubs. The USA Swimming Foundation supports fundraising and grants while Learn-to-Swim and Swim Lesson Provider Network programs extend to non-competitive swimming.
Differentiator
Problem solved
Functional benefit
Brands
- Block Party: A national initiative designed to increase competition opportunities for athletes and help clubs strengthen membership growth and retention through easy-to-run, short, family-friendly meet formats.
- USA Swimming Network
- IMX/IMR Program
- Club Excellence Program
Products and services
- Membership Programs Tiered membership structure sold to athletes, non-athletes (coaches, officials), and clubs, granting access to sanctioned competitions, the SWIMS database, insurance, and member resources.
- Data Hub Centralized platform providing athlete performance data, rankings, records, meet results, and analytics for athletes, parents, coaches, and fans.
- SWIMS Database Official USA Swimming membership and competition times database that records every time swum in sanctioned USA Swimming meets, providing search by age group, gender, season, and date.
- USA Swimming Network Free live and video-on-demand streaming destination for event live streams, athlete lifestyle content, training and nutrition videos, and an archive of 40+ years of race footage, with over 3,000 individual video pieces.
- USA Swimming University Educational platform providing coach education, certification programs, and professional development resources for USA Swimming members and non-members.
- Block Party National initiative designed to increase competition opportunities for athletes and help clubs strengthen membership growth through easy-to-run, short, family-friendly one-day meet formats, with over 60,000 athletes having competed.
- National Competitions Series of sanctioned national meets including Toyota National Championships, TYR Pro Swim Series, Speedo Junior Nationals, Speedo Sectionals, TYR Futures Championships, Toyota U.S. Open Championships, and Speedo Winter Junior Championships.
- International Competitions International meets including the Pan Pacific Swimming Championships (scheduled August 12-15, 2026 in Irvine, CA) and Open Water National Championships.
- Safe Sport Program Athlete protection and safety program committed to preventing emotional, physical, and sexual misconduct, with resources, training, background checks, and the Safe Sport Club Recognition program.
- Anti-Doping Program Clean sport education and anti-doping initiative working with USADA to test athletes and provide education on anti-doping policies, medications, supplements, and testing processes.
- IMX/IMR (IM Xtreme / IM Ready) Athlete development programs that rank swimmers' times across specific event combinations, with IM Ready for younger swimmers and IM Xtreme for advanced swimmers, ranking nationally, by zone, LSC, and club.
- Club Excellence Program Recognition program identifying USA Swimming member clubs for commitment to performance excellence, awarding Gold, Silver, and Bronze Medal Club status with grant funding for qualifying clubs.
- Virtual Club Championship (VCC) Program leveraging machine learning optimization to score and rank clubs based on athlete performances, tabulated nightly for both short course and long course seasons.
- Learn-to-Swim Program Water safety and swimming instruction program designed to reduce childhood drowning risk, partnering with the Swim Lesson Provider Network to offer trained instructors and low student-to-teacher ratios.
- Swim Lesson Provider Network Network of swim lesson providers meeting USA Swimming standards for safe environment, trained instructors, low ratios, and proven curricula, connecting to Water Safety Coalition networks.
- National Team Programs National Team and National Junior Team roster management featuring the top 6 men and women per Olympic event representing the United States internationally, including the 2024 Olympic Team and athlete video content.
- Scholastic All-America Recognition program for student-athletes with a minimum 3.5 GPA who achieve qualifying swim times; application available through SWIMS with complete transcript required.
- USA Swimming Officials Training and Certification Certification and continuing education program for swim meet officials, including the Officials Tracking System, certification standards, online clinics, and national meet applications.
- USA Swimming Foundation Non-profit foundation arm of USA Swimming supporting the sport through grants, fundraising, youth learn-to-swim programs, athlete scholarships, and community impact initiatives.
- Diversity, Inclusion & Community Engagement Programs Initiatives including National Diversity Select Camp, Outreach Membership, Community Swim Teams, HBCU grants, and disability engagement programs to broaden access to competitive swimming.
- National Diversity Select Camp Talent identification and development camp for diverse swimmers, providing pathways for underrepresented athletes to achieve at the highest competitive levels.
- NCAA Information & Division Times Service Partnership with NCAA providing Division I, II, and III swimming performance tracking, official times database access, and championship hub with selection psych sheets and rosters.
- USA Swimming Events & Tickets Platform Event management and ticketing platform for national competitions, with integration to Eventbrite for purchase and distribution of event tickets.
- Mental Training & Wellness Resources Resources for mental health and wellness including mindfulness, visualization, confidence building, and goal-setting content featuring Olympic and Paralympic athlete perspectives.
- Disability Engagement Program Programs facilitating inclusion of swimmers with disabilities in USA Swimming competitions, including parallel time standards (P1, P2, P3), performance groupings, and partnerships with disability sports organizations.
Quantifiable outcome
- Reduction in childhood drowning risk by 88% with formal swimming lessons
- +1 more outcomes
Companies that use USA Swimming
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
USA Swimming technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
USA Swimming partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- TYRflagshipTYR is the title sponsor of the TYR Pro Swim Series, a premier competitive swimming circuit featuring elite athletes including Olympic champions. The partnership includes naming rights and marketing support for the competition series.
- ToyotaflagshipToyota is the title sponsor of Toyota National Championships and Toyota U.S. Open Championships. The partnership provides major event naming rights and marketing support for premier USA Swimming competitions.
- SpeedocoreSpeedo is a marketing partner providing support for Sectionals and Junior National Championships. The partnership includes naming rights for Speedo-sponsored meets and promotional activities.
- SportsEnginecoreSportsEngine became the official team management partner of USA Swimming through a multi-year agreement through 2030. The partnership includes integrating SportsEngine Motion with USA Swimming's database and digital platforms, streamlining operations for swim clubs.
- Omega TimingcoreOfficial timing partner providing official timing systems and results for USA Swimming competitions including national championships.
- Credit Union 1minorMarketing partner providing financial services sponsorship and promotional support.
- DownyminorMarketing partner providing laundry care product sponsorship and promotional activities.
- FluidraminorMarketing partner in the pool/aquatics equipment space providing promotional support.
- GilletteminorMarketing partner providing personal care product sponsorship and promotional activities.
- OneAmerica FinancialminorMarketing partner providing financial services sponsorship and promotional support.
- PrevagenminorMarketing partner providing health supplement product sponsorship and promotional activities.
- Gillette VenusminorMarketing partner providing women's personal care product sponsorship and promotional activities.
- NBCSNcoreBroadcast partner providing television coverage of major USA Swimming events including TYR Pro Swim Series and national championships.
- PeacockcoreStreaming partner providing live and on-demand coverage of USA Swimming events through digital platform.
- Chicago Park DistrictminorPartner in the Chicago River Swim event, an annual open-water swimming competition organized by A Long Swim with proceeds supporting ALS research and youth swim education.
- USA Swimming FoundationcoreThe USA Swimming Foundation is the charitable arm of USA Swimming, supporting youth learn-to-swim programs, athlete scholarships, and the sport's growth initiatives including the Chicago River Swim partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
USA Swimming competitors and assessment
Company assessmentDirect peers
- USA Track & Field: The U.S. National Governing Body for track and field, structurally identical to USA Swimming: non-profit NGB, membership-based, sanctioning authority, sponsored national events, and a national team pipeline. Most directly comparable peer in the U.S. Olympic-movement ecosystem.
- USA Gymnastics: U.S. NGB for gymnastics, sharing the same non-profit federation model, member-club network, and national-team funding structure as USA Swimming. Both organizations also operate Safe Sport programs and rely on grassroots club participation for membership revenue.
- USA Volleyball: U.S. NGB for volleyball with a comparable membership and club-sanctioning business model, junior development pipeline, and national championship circuit. Operates a similar athlete-development and coach-education stack to USA Swimming.
- USA Hockey: U.S. NGB for ice hockey with a parallel club-based membership structure, sanctioned competition model, and youth-athlete development pipeline. Operates American Development Model programs that closely mirror USA Swimming's athlete-development approach.
- USA Wrestling: U.S. NGB for wrestling with the same non-profit federation structure, sanctioned-events model, and member-club network. Shares the dynamics of individual-sport NGB economics with USA Swimming.
- USA Fencing: U.S. NGB for fencing, a smaller but structurally similar individual-sport NGB with a member-club network, sanctioned competitions, and athlete-development pathway. Useful as a smaller-scale analog for benchmarking USA Swimming's economics.
- U.S. Ski & Snowboard: U.S. NGB for skiing and snowboarding with a comparable membership/sanctioning/sponsorship model and individual-sport development pipeline. Operates similar coach certification and athlete-development programs.
Broad incumbents
- YMCA of the USA: National non-profit membership-based organization operating aquatic facilities, swim lessons, and competitive swim teams across the U.S. Overlaps with USA Swimming's Learn-to-Swim and Swim Lesson Provider Network programs as a channel partner and adjacent operator.
- World Aquatics (FINA): International federation that governs swimming worldwide and is the parent/umbrella organization for USA Swimming's international competition activities. Comparable in structure (federation, sanctioned events, anti-doping) and is the upstream authority for U.S. international swimming.
Emerging players
- SwimTopia: Swim-team management software provider serving competitive swim clubs. Functionally adjacent to USA Swimming's club-management stack (Online Meet Entry, SWIMS) and a potential technology partner or competitor in the club operations layer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
USA Swimming social profiles
Digital presenceUSA Swimming financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Swimming leadership team
Management profileNumber of profiles
Profiles6 records
USA Swimming subsidiaries and ownership
Company hierarchySubsidiaries2 records
USA Swimming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Swimming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Swimming
What does USA Swimming do?
USA Swimming is the National Governing Body for competitive swimming in the United States. It sells individual athlete, non-athlete (coach, official), and club memberships, sanctions and operates national and international competitions (including the TYR Pro Swim Series, Toyota National Championships, and Pan Pacific Championships), and operates the SWIMS database and Data Hub as the official times and performance tracking systems for the sport.
Is USA Swimming a public or private company?
USA Swimming is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was USA Swimming founded?
USA Swimming was founded in 1978. It employs 51 to 100 people.
Where is USA Swimming based?
USA Swimming is headquartered in Colorado Springs, United States, in the North America region.
How does USA Swimming make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are event Sanctions and Tickets and sponsorship and Marketing Partnerships.
Who are USA Swimming's main competitors?
Direct peers on record are USA Track & Field, USA Gymnastics, USA Volleyball, USA Hockey, USA Wrestling, USA Fencing and U.S. Ski & Snowboard. Broad incumbents are YMCA of the USA and World Aquatics (FINA). SwimTopia is listed as an emerging player.
Does USA Swimming have an API?
No public API is recorded for USA Swimming.
What industry is USA Swimming in?
USA Swimming's product category is National Sports Federation / Aquatic Sports Governance. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7997.