Bumper
Bumper is a US NMVTIS-approved vehicle history platform that aggregates government, insurance, J.D. Power, and dealership data on 65M+ vehicles, selling subscription vehicle history reports, VIN checks, plate lookups, and market value tools to individual car buyers and sellers, with a B2B API for dealerships.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Bumper does
Bumper (Bumper, LLC) is a US-based vehicle data and history platform operated under the holding entity The Lifetime Value Co. LLC, headquartered at 48 W 38th Street in New York. The company aggregates vehicle records from NMVTIS, NHTSA, FBI NCIC, J.D. Power, state motor vehicle agencies, insurance providers, and over 50,000 dealerships to build a database of more than 65 million vehicles. Its consumer-facing core product is a Vehicle History Report, supplemented by free VIN Check, VIN Decoder, License Plate Lookup, Recall Check, Branded Title Check, and Title Search tools, plus a Real-Time Car Market Value estimator and a Vehicle Comparison module.
The product is delivered through a self-serve, product-led growth model across bumper.com, native iOS and Android apps (with camera-based VIN scanning), and a dedicated B2B portal at business.bumper.com offering wholesale API access for dealerships and manufacturers. Monthly subscriptions start at $27.99, with a Bumper Rewards affiliate benefits program bundling discounts from partners such as Openbay, RunBuggy, CarShield, and RepairPal. The platform layers AI-generated Smart Vehicle Insights (generative summaries of vehicle history) and a connected-car feature called Bumper Connect on top of the underlying data products. Bumper is an Approved NMVTIS Data Provider, serves only US customers, and has no disclosed external funding or institutional investors.
Bumper firmographics
Firmographics- Name
- Bumper
- Legal name
- Bumper, LLC
- Website
- https://bumper.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bumper is a US NMVTIS-approved vehicle history platform that aggregates government, insurance, J.D. Power, and dealership data on 65M+ vehicles, selling subscription vehicle history reports, VIN checks, plate lookups, and market value tools to individual car buyers and sellers, with a B2B API for dealerships.
- Ownership category
- akta.pro rank
Where Bumper is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Bumper business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Vehicle History Report Subscriptions: Monthly subscription plans providing access to vehicle history reports, VIN checks, license plate lookups, market value data, recall information, and ownership cost analysis. Plans start at $27.99 per month with trial pricing available.
- Bumper Rewards: Partner-based savings and benefits program offering exclusive discounts on auto services including maintenance, repairs, and car shipping through partnerships with Openbay (25% off), RunBuggy (10% off), and other automotive service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription plan for individual consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bumper product offering
Product offeringCore offering
Bumper operates a subscription-based vehicle data and history platform that aggregates official government records (NMVTIS, NHTSA, FBI NCIC, state DMVs), insurance data, J.D. Power information, and data from over 50,000 dealerships to deliver comprehensive vehicle history reports, VIN checks, and license plate lookups. The core paid offering is a monthly subscription starting at $27.99 that includes AI-powered report summaries, real-time market value estimates, recall information, and ownership cost analysis, accessed via website and native iOS/Android apps. A separate B2B/API channel sells wholesale vehicle data and lead generation services to dealerships, manufacturers, and other authorized business partners.
Product overview
Bumper is a vehicle data and history platform offering a suite of tools for buying, selling, and owning vehicles. The core product is the Vehicle History Report, which provides accident records, title brands, theft status, ownership history, and recall information. This is accessed through the main website and mobile apps (iOS and Android), with supporting free tools including VIN Check (basic recall/specification lookup), VIN Decoder (manufacturing detail extraction), and License Plate Lookup. The platform also includes market value estimation, vehicle comparison, and Bumper Connect (real-time connected car data monitoring for subscribers). Bumper Rewards provides partner discounts. The B2B/API service enables wholesale data access for dealerships and business partners. The product architecture combines a consumer-facing web/mobile platform with subscription tiers ($27.99/month starting) and a separate B2B data channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle History Reports (Consumer Subscription) Paid monthly subscription (plans start at $27.99/month) providing comprehensive vehicle history reports to individual U.S. consumers, including accident records, title brands, theft status, ownership history, lien details, market value, ownership cost estimates, and recall information. Accessed via bumper.com and mobile apps.
- Bumper B2B / API Service Wholesale B2B service accessed via business.bumper.com that provides bulk vehicle history reports and Bumper Data via API to motor vehicle dealerships, manufacturers, and other authorized business partners for inventory evaluation, customer verification, and lead generation.
- Bumper iOS App Native iOS application providing VIN searches, license plate searches, car marketplace access, market value lookups, make/model searches, vehicle monitoring (including Bumper Connect), and access to Bumper Rewards savings for individual users.
- Bumper Android App Native Android application providing VIN scanning, license plate searches, car marketplace access, market value lookups, make/model searches, vehicle monitoring (including Bumper Connect), and access to Bumper Rewards savings for individual users.
- Bumper Rewards Member savings program bundled with Bumper subscriptions, providing exclusive discounts on auto services such as maintenance, repairs, and car shipping through partnerships with Openbay, RunBuggy, and other automotive service providers.
- Bumper Connect Subscription feature delivering real-time monitoring data from Wi-Fi enabled vehicles — including suggested maintenance reminders, tire pressure gauge readings, and odometer readings — accessible to subscribers via smartphone.
Quantifiable outcome
- Average savings of 100%+ compared to other vehicle history information providers (based on running 3 reports on Bumper vs. 3 reports on the leading competitor)
- +2 more outcomes
Companies that use Bumper
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Bumper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Bumper partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- OpenbaycorePartnership providing up to 25% off auto maintenance and repairs through Bumper Rewards program. Part of exclusive savings benefits for subscribers.
- RunBuggycorePartnership providing 10% off car shipping through Bumper Rewards program. Part of exclusive savings benefits for subscribers.
- ChaizminorListed as partner in Bumper's network of automotive industry partnerships providing various car-related services.
- SiriusXMminorListed as partner in Bumper's network of automotive industry partnerships.
- RepairPalminorListed as partner in Bumper's network of automotive industry partnerships.
- CarWiserminorListed as partner in Bumper's network of automotive industry partnerships.
- Spot HerominorListed as partner in Bumper's network of automotive industry partnerships.
- KeySavvyminorListed as partner in Bumper's network of automotive industry partnerships.
- ThrotlminorListed as partner in Bumper's network of automotive industry partnerships.
- Lemon SquadminorListed as partner in Bumper's network of automotive industry partnerships.
- JustAnswerminorListed as partner in Bumper's network of automotive industry partnerships.
- Toco WarrantyminorListed as partner in Bumper's network of automotive industry partnerships.
- SnoopDriveminorListed as partner in Bumper's network of automotive industry partnerships.
- CarShieldminorListed as partner in Bumper's network of automotive industry partnerships.
- Number 1 Auto TransportminorListed as partner in Bumper's network of automotive industry partnerships.
- UpsieminorListed as partner in Bumper's network of automotive industry partnerships.
- GoodhoodminorListed as partner in Bumper's network of automotive industry partnerships.
- AutoPayminorListed as partner in Bumper's network of automotive industry partnerships.
- OwnerlyminorListed as partner in Bumper's network of automotive industry partnerships.
- Tire AgentminorListed as partner in Bumper's network of automotive industry partnerships.
- NMVTIScoreNational Motor Vehicle Title Information System - Approved Data Provider. Official government vehicle title information system that Bumper is authorized to access and distribute data from.
- NHTSAcoreNational Highway Traffic Safety Administration - Provides official recall notices, safety information, and vehicle safety data integrated into Bumper reports.
- J.D. PowercoreIndustry-leading automotive data provider supplying vehicle information, ownership costs, and reliability data integrated into Bumper vehicle history reports.
- FBI NCICcoreFederal Bureau of Investigation National Crime Information Center - Provides stolen vehicle and theft records integrated into vehicle history reports.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Bumper competitors and assessment
Company assessmentDirect peers
- VinAudit: VinAudit is an NMVTIS-approved vehicle history provider offering lower-cost VIN reports and an API for dealer and partner integrations. It is a direct peer competing on price against Bumper in the consumer and SMB dealer channels.
- Carfax: Carfax is the dominant U.S. vehicle history report provider, offering VIN-based history reports used by both consumers and dealerships. Bumper explicitly references Carfax as the 'leading competitor' against which it claims 100%+ savings, making it the most directly comparable peer.
- EpicVin: EpicVin provides vehicle history reports and dealer APIs sourced from NMVTIS and other industry feeds. It competes with Bumper for price-sensitive consumers and small-to-mid dealer accounts.
- InstaVIN: InstaVIN offers consumer-facing vehicle history reports and a B2B dealer API with NMVTIS-approved data. It is directly comparable to Bumper on product scope and target customer segments.
- AutoCheck (Experian Automotive): AutoCheck, owned by Experian, is the second major U.S. vehicle history report brand and is heavily integrated with dealer inventory platforms. It competes head-to-head with Bumper and Carfax for both consumer and B2B dealer report demand.
Broad incumbents
- Kelley Blue Book (Cox Automotive): Kelley Blue Book is a broad automotive valuation and research platform owned by Cox Automotive. It overlaps with Bumper on market-value estimates and vehicle research, while also offering dealer tools and adjacent inventory/financing services.
- CarGurus: CarGurus operates a leading online car-shopping marketplace with pricing transparency and dealer lead-generation services. It overlaps with Bumper on consumer car-shopping intent and dealer monetization.
- Edmunds: Edmunds is an established automotive research and pricing platform with consumer-facing reviews, pricing tools, and dealer partnerships. It competes with Bumper for consumer research intent and adjacent dealer services.
- TrueCar: TrueCar runs a dealer-network pricing and lead platform for new and used vehicles. It is comparable to Bumper as a digital intermediary influencing used-car transactions, though its primary monetization is dealer leads rather than data reports.
Others
- J.D. Power: J.D. Power is both a data partner feeding Bumper's vehicle history reports and an automotive analytics/valuation provider. It is comparable as an upstream data and valuation ecosystem participant rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bumper social profiles
Digital presenceBumper compliance and trust
Trust signalCompliance1 record
Bumper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bumper leadership team
Management profileNumber of profiles
Bumper funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bumper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bumper
What does Bumper do?
Bumper operates a subscription-based vehicle data and history platform that aggregates official government records (NMVTIS, NHTSA, FBI NCIC, state DMVs), insurance data, J.D. Power information, and data from over 50,000 dealerships to deliver comprehensive vehicle history reports, VIN checks, and license plate lookups. The core paid offering is a monthly subscription starting at $27.99 that includes AI-powered report summaries, real-time market value estimates, recall information, and ownership cost analysis, accessed via website and native iOS/Android apps. A separate B2B/API channel sells wholesale vehicle data and lead generation services to dealerships, manufacturers, and other authorized business partners.
Is Bumper a public or private company?
Bumper is a private company. It is classified as corporate owned and is currently operating.
When was Bumper founded?
Bumper was founded in 2015. It employs 11 to 50 people.
Where is Bumper based?
Bumper is headquartered in Bangalore, India, in the Asia region.
How does Bumper make money?
Two revenue lines are on record. Vehicle History Report Subscriptions are the primary driver. The others are bumper Rewards.
Who are Bumper's main competitors?
Direct peers on record are VinAudit, Carfax, EpicVin, InstaVIN and AutoCheck (Experian Automotive). Broad incumbents are Kelley Blue Book (Cox Automotive), CarGurus, Edmunds and TrueCar. J.D. Power is listed as an others.
Does Bumper have an API?
Yes. Bumper offers a B2B API service for wholesale data access. The API provides vehicle history reports and Bumper Data to business entities including motor vehicle dealerships, manufacturers, and other authorized business partners. The service is available for purchase as wholesale quantities of reports for business purposes (retail sale of vehicles). The API is subject to separate terms covering authorized use, restrictions on decompilation/modification, prohibition on resale, and compliance requirements. Systematic access using automated tools (bots/spiders) is strictly prohibited.