Omatic
- Company typePrivate
- Founded2002
- HeadquartersMt Pleasant, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Omatic does
Omatic is a cloud-based data integration platform purpose-built exclusively for nonprofit organizations, founded in 2002 and headquartered in Mt. Pleasant, South Carolina. The company's flagship product, Omatic Cloud, automates data flow between nonprofit CRMs (Salesforce NPSP/NPC, Blackbaud Raiser's Edge NXT/CRM/Altru, Virtuous) and best-in-class fundraising, marketing, payment, volunteer, and accounting systems (GoFundMe Pro, Classy, Luminate Online, Benevity, Stripe, Mailchimp, Constant Contact, Financial Edge NXT, Sage Intacct, and others). The platform is delivered through three primary modules — ImportOmatic+ for data file imports, Post to GL for financial posting to general ledgers, and App Connectors for third-party application integrations — with core capabilities in field mapping, data transformation, AI-assisted record matching and deduplication, and automated routing and validation. Omatic serves 3,000+ nonprofit customers across verticals including healthcare foundations, higher education, cause and cure organizations, family and human services, arts and culture, animal welfare, environmental nonprofits, faith-based organizations, foundations, and K-12 education.
Omatic monetizes through an annual, quote-based subscription model tailored to nonprofit budgets, sold via a direct enterprise sales motion anchored on a "Request a Demo" call-to-action. Go-to-market relies heavily on content-led demand generation: an annual Nonprofit Technology Ecosystem Trends Report (4th edition, 800+ respondents), 28+ ebooks, webinars, customer case studies, G2 reviews, a customer referral program (offering a $150 Amazon Gift Card per converted referral), and active social media presence. The company is HIPAA-aware and supports Business Associate Agreements for healthcare nonprofit customers.
The company has been privately held since founding and received two private equity investments from Boston-based Clearhaven Partners (2021 and 2025), with a 2026 CEO transition to Brian Alster, a 30-year data industry veteran formerly of Dun & Bradstreet and Altrata. The company is recognized as an Inc. 500|5000 honoree, a 2024 G2 badge holder, and GoFundMe Pro's 2026 Integration Partner of the Year. Omatic is actively investing in connector expansion, AI readiness content, and operational scaling under new leadership.
Omatic firmographics
Firmographics- Name
- Omatic
- Legal name
- Omatic Software
- Website
- https://omaticsoftware.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Omatic industry classification
Industry- Product category
- Nonprofit Data Integration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Multi-Cloud & Hybrid Cloud Enablement (BPAEACAK)
- akta.pro secondary industries
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Operations Outsourcing (Cloud Managed Operations) (BPAEAMAC)
Keywords
Where Omatic is headquartered
LocationHeadquarters
- HQ city
- Mt Pleasant
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Omatic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Omatic Cloud Subscription: Subscription-based access to Omatic Cloud platform providing data integration, management, and processing capabilities for nonprofit organizations. Pricing is structured with nonprofits in mind according to company claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to nonprofit organizations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Omatic product offering
Product offeringCore offering
Omatic Cloud is a cloud-based data integration platform purpose-built exclusively for nonprofit organizations. It enables seamless, automated data flow between nonprofit CRMs (Salesforce NPSP/NPC, Blackbaud Raiser's Edge NXT/CRM/Altru, Virtuous) and best-in-class fundraising, email marketing, payment, volunteer management, and general ledger systems, with built-in deduplication, field mapping, data transformation, routing, and validation capabilities.
Product overview
Omatic is a nonprofit-focused integration and data management platform offering Omatic Cloud as its core product, a cloud-based integration platform that connects nonprofit CRM systems with best-in-class fundraising applications. The product portfolio consists of the Omatic Cloud platform with three primary modules: ImportOmatic+ for data file imports, Post to GL for financial posting to general ledger systems, and App Connectors for third-party application integrations. Core platform capabilities include Data Transformation, Field Mapping, Record Matching & Deduplication, and Routing and Data Validation. The company also publishes an annual Nonprofit Technology Ecosystem Trends Report. Omatic serves over 3,000 nonprofit organizations across healthcare, higher education, arts and culture, family and human services, and other sectors, integrating with CRMs including Salesforce NPSP, Salesforce Nonprofit Cloud, Raiser’s Edge NXT, Blackbaud CRM, and Blackbaud Altru.
Differentiator
Problem solved
Functional benefit
Products and services
- Omatic Cloud Cloud-based data integration platform that automates the transfer of data between nonprofit CRM systems and best-in-class fundraising, marketing, payment, and accounting applications, providing deduplication, field mapping, data transformation, routing, and validation capabilities for nonprofit organizations.
- ImportOmatic+ Data file import module that enables nonprofits to easily import application data from spreadsheets and data files into their CRM systems with automated transformation, mapping, and validation.
- Post to GL Financial posting module that enables accurate transfer of donation and gift data from nonprofit CRMs (such as Salesforce NPSP) to general ledger accounting systems (such as Financial Edge NXT and Sage Intacct) with configurable grouping, mapping, and audit-ready formatting.
- App Connectors Library of purpose-built connectors integrating nonprofit CRMs with fundraising, events, volunteer management, and accounting systems including Salesforce NPSP/NPC, Blackbaud Raiser's Edge NXT/CRM/Altru, Virtuous, Classy, Luminate Online, Constant Contact, Mailchimp, Stripe, Benevity, Double the Donation, GiveCampus, Emma, VolunteerHub, Fundraise Up, and Bonterra Cybergrants.
Quantifiable outcome
- $30,000+ dollars saved per organization
- +8 more outcomes
Companies that use Omatic
Customer profileNamed customers30 records
Segments10 records
Ideal customer profiles5 records
Omatic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability3 records
Feature7 records
Omatic partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and major.
- GoFundMe ProflagshipStrategic integration partnership where Omatic automates the transfer of digital fundraising data between GoFundMe Pro and nonprofit CRMs, eliminating manual data entry during high-volume giving periods. Named GoFundMe Pro's Integration Partner of the Year for 2026.
- SalesforcecoreDeep integration partnership with Salesforce Nonprofit Success Pack (NPSP) and Nonprofit Cloud (NPC). Omatic provides bidirectional data synchronization, duplicate prevention, automated field mapping, and data transformation capabilities for Salesforce-based nonprofit organizations.
- Blackbaud (Raiser's Edge NXT, CRM, Altru)coreLong-standing integration partnerships with Blackbaud's suite of nonprofit CRM products including Raiser's Edge NXT, Blackbaud CRM, and Altru. Omatic enables data flow between these systems and other nonprofit technology platforms.
- VirtuousmajorConnector partnership enabling Virtuous CRM users to manage data flows into and out of their CRM without compromising data quality. Supports gifts, events, volunteer activity, and marketing data integration with configurable no-code setup.
- BenevitymajorIntegration connector enabling data flow between Benevity workplace giving and matching gift platform and nonprofit CRM systems.
- ClassymajorIntegration connector for Classy fundraising platform enabling data synchronization with nonprofit CRM systems.
- Luminate OnlinecoreBlackbaud's digital engagement platform integration including Luminate Online for Salesforce integration, event registrations, online giving, and email interest groups.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Omatic competitors and assessment
Company assessmentBroad incumbents
- Blackbaud: Blackbaud is the dominant nonprofit CRM (Raiser's Edge NXT, Blackbaud CRM, Altru) and financial management (Financial Edge NXT) vendor. Omatic integrates natively with Blackbaud products, making it simultaneously a partner and the most consequential platform competitor if Blackbaud expands native integration capabilities.
- Salesforce.org (Salesforce Nonprofit Cloud): Salesforce's nonprofit division provides NPSP/NPC CRMs that Omatic integrates with. Salesforce.org is a direct platform incumbent whose AppExchange partner ecosystem Omatic relies on; expansion of native integration or partner program changes would meaningfully affect Omatic.
Direct peers
- Bonterra (Network for Good / Social Solutions): Bonterra is a vertical software suite for nonprofits covering fundraising, grants management, and case management, and is itself PE-backed. It overlaps with Omatic's nonprofit customer base and competes for the same nonprofit IT wallet around data and workflows.
- Virtuous: Virtuous is a nonprofit CRM with built-in marketing automation, donation forms, and workflow tools. Omatic has a purpose-built connector to Virtuous; Virtuous is the closest direct peer in the modern nonprofit CRM/data layer and competes for Omatic's primary segments.
- Workato: Workato is a modern iPaaS / integration platform with workflow automation across SaaS apps. As a horizontal iPaaS, it competes with Omatic for nonprofit middleware dollars among larger, more technical nonprofit IT teams.
Emerging players
- Classy (by GoFundMe Pro): Classy is a leading online fundraising and donation platform acquired by GoFundMe Pro. It overlaps with Omatic on fundraising data flows into CRMs and is also a flagship integration partner, making it simultaneously a peer and a partner for nonprofit customer data movement.
- Bloomerang: Bloomerang is a mid-market nonprofit CRM with donor management, fundraising, and engagement features that overlap with Omatic's downstream system of record. It serves the same nonprofit customer base but focuses on CRM rather than integration.
- Givebutter: Givebutter is a modern fundraising, donor management, and events platform for nonprofits. It competes for the same wallet share as Omatic's downstream CRMs and is increasingly building native engagement/CRM features that could substitute for an integration layer.
- Zapier: Zapier is a horizontal no-code automation platform widely used by nonprofits to connect SaaS applications. As a low-cost alternative for simple use cases, it competes with Omatic for the entry-level end of the nonprofit integration market.
- Givex (formerly iWave / standalone wealth screening not direct) — better substitute: Apsona: Apsona provides data import, dedup, and reporting tools for Salesforce-based nonprofits that overlap with Omatic's ImportOmatic+ and Post to GL offerings. It is a smaller, niche competitor specifically in the Salesforce NPSP nonprofit ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Omatic social profiles
Digital presenceOmatic compliance and trust
Trust signalCompliance1 record
Omatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Omatic leadership team
Management profileNumber of profiles
Profiles1 record
Omatic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Omatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Omatic
What does Omatic do?
Omatic Cloud is a cloud-based data integration platform purpose-built exclusively for nonprofit organizations. It enables seamless, automated data flow between nonprofit CRMs (Salesforce NPSP/NPC, Blackbaud Raiser's Edge NXT/CRM/Altru, Virtuous) and best-in-class fundraising, email marketing, payment, volunteer management, and general ledger systems, with built-in deduplication, field mapping, data transformation, routing, and validation capabilities.
Is Omatic a public or private company?
Omatic is a private company. It is classified as private equity controlled and is currently operating.
When was Omatic founded?
Omatic was founded in 2002. It employs 51 to 100 people.
Where is Omatic based?
Omatic is headquartered in Mt Pleasant, United States, in the North America region.
How does Omatic make money?
One revenue line is on record: omatic Cloud Subscription.
Who are Omatic's main competitors?
Broad incumbents on record are Blackbaud and Salesforce.org (Salesforce Nonprofit Cloud). Direct peers are Bonterra (Network for Good / Social Solutions), Virtuous and Workato. Emerging players are Classy (by GoFundMe Pro), Bloomerang, Givebutter, Zapier and Givex (formerly iWave / standalone wealth screening not direct) — better substitute: Apsona.
Does Omatic have an API?
No public API is recorded for Omatic.
What industry is Omatic in?
Omatic's product category is Nonprofit Data Integration Software. Its primary akta.pro industry code is BPAEACAK, Multi-Cloud & Hybrid Cloud Enablement, with a secondary code of BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 5182 and its SIC code is 7372.