Physitrack

Name

Physitrack

Legal name

Physitrack PLC

Website

https://physitrack.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Health & Telehealth Software

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Home Health Care Services (8082)

akta.pro primary industry

Musculoskeletal (MSK) & Physical Therapy Virtual Care (HLALADAC)

akta.pro secondary industries

Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Remote Diagnostics & Point-of-Care (Connected Testing, Home Lab Devices) (HLACAPAK)

Keywords

• Digital healthcare platform
• Remote patient monitoring
• Telehealth software
• Exercise prescription
• Patient engagement

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Core recurring subscription revenue model with per-practitioner or per-clinician pricing. 80% of revenue comes from subscriptions. Supports monthly, annual, and multi-year billing cycles with discounts for annual commitments
2. Remote Therapeutic Monitoring (RTM) Reimbursement: Medicare Part B reimbursement pathway for RTM services including CPT codes 98975, 98977, 98979, 98980, 98981, 98985. Generates $100+ per patient per billing period for eligible providers
3. Branded App Licensing: Custom branded patient apps for enterprise customers, allowing organizations to deploy Physitrack technology under their own brand identity
4. E-Learning Courses (Physicourses): Continuing education content with 600+ hours of on-demand videos and 35 self-paced courses, providing accreditation credits for physical and occupational therapists

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Physitrack is a digital healthcare platform that enables physical therapists, chiropractors, and other clinicians to prescribe customized home exercise programs from an 18,000+ video library, track patient adherence and outcomes in real time, conduct secure telehealth consultations, and bill through Medicare-reimbursable Remote Therapeutic Monitoring (RTM) codes. The platform includes a free patient-facing mobile app (PhysiApp) and is sold via per-clinician subscriptions and enterprise contracts to private practices, hospitals, insurers, and corporate health organizations in 102 countries.

Product overview

Physitrack is a unified digital healthcare platform comprising Physitrack (the core clinical platform), PhysiApp (patient-facing mobile app), Remote Therapeutic Monitoring (RTM), Telehealth, Physicourses (e-learning), and Physitrack Academy (training). The platform serves over 110,000 clinicians in 102 countries with exercise prescription, patient engagement, outcomes tracking, and virtual care capabilities. The Physitrack Group operates two business lines: Lifecare (digital tools for healthcare providers including Physitrack, Physiotools, and Physicourses) and Wellness (holistic workplace health including Champion Health and Wellnow). Acquired brands include Physiotools, Wellnow, Rehabplus, and PT Courses.

Differentiator

Problem solved

Functional benefit

Brands

• PhysiApp: Patient-facing mobile application for home exercise programs, adherence tracking, and telehealth. Available on iOS, Android and web with 3M+ downloads.
• PhysiData
• Physicourses
• Physiotools

Products and services

• Physitrack Core clinical SaaS platform used by 110,000+ clinicians in 102 countries to build customized home exercise programs, track patient adherence and outcomes, conduct telehealth consultations, and run remote therapeutic monitoring workflows.
• PhysiApp

Quantifiable outcome

• 3 minutes saved per 45-minute appointment through efficient exercise prescription
• +7 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core.

• Wellnow Group GmbHcoreStrategic or Co-development Partner · 23 February 2022Berlin-based virtual-first corporate health platform acquired to expand Physitrack's virtual care services in Germany and globally. Provided technology, network, and scalable business model for EUR 2.5M upfront plus up to EUR 9M earn-out
• Apple Inc.coreStrategic or Co-development PartnerApple Mobility Partner Program member since 2015. Provides UI/UX design guidance and coordination from Cupertino headquarters. Access to Apple's application and business development professionals. Physitrack has been part of Apple's program since its launch
• NHS Digital London AcceleratorcoreStrategic or Co-development PartnerPart of the first cohort of NHS's Digital London accelerator program, founded to identify and promote digital solutions helping the UK public healthcare system improve care quality
• Epic Systems CorporationcoreTechnology or IntegrationIntegration partnership with Epic App Orchard. Physitrack available as approved app in Epic's electronic medical record ecosystem for seamless data exchange
• Sports Medicine AustraliacoreGTM or Marketing PartnerOfficial home exercise technology partner. Corporate partnership providing marketing visibility and credibility in the sports medicine and physiotherapy community
• VGZ (Netherlands)coreGTM or Marketing PartnerOne of the largest health insurers in the Netherlands partnered as technology partner. Offers Physitrack to contracted healthcare providers as standard home exercise prescription solution
• IPRS Health (UK)coreGTM or Marketing PartnerLeading UK provider of rehabilitation, physiotherapy and case management services to the insurance industry partnered for digital therapeutics solutions
• Fysergo (Netherlands)coreGTM or Marketing PartnerLargest corporate health and reintegration company in the Netherlands partnered for integrated approach to health management in the corporate sector
• QantascoreStrategic or Co-development PartnerAustralian airline partnered to introduce academically validated exercise video developed with University of Melbourne to help prevent DVT. Sports Medicine Australia's official exercise technology partner connection
• University of MelbournecoreStrategic or Co-development PartnerAcademic partnership to develop DVT prevention exercise video content validated for clinical use, in partnership with Qantas and Physitrack
• Business FinlandcoreStrategic or Co-development PartnerGovernment co-innovation partner financing Project Inclusion, Physitrack's initiative to bridge the rehabilitation gap in developing countries including Rwanda, Indonesia, and Kenya
• Finnish Foreign MinistrycoreStrategic or Co-development PartnerCo-financing partner for Project Inclusion alongside Business Finland, supporting international development of digital rehabilitation tools
• Jyväskylä University of Applied Sciences (JAMK)coreStrategic or Co-development PartnerAcademic co-innovation partner in Project Inclusion, contributing research expertise and local implementation support in developing countries
• Physiotools OYcoreOEM/ Whitelabel/ Licensing PartnerMajor competitor acquired in 2020 as part of M&A program. Combined with Physitrack to create world's largest digital rehabilitation exercise library

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Therabody: Emerging player in recovery and rehabilitation hardware/software, including app-guided recovery programs. Adjacent competitor and potential partner for at-home recovery use cases that overlap Physitrack's MSK/PT patient app engagement model.
• StrataPT: Emerging player providing billing, EMR, and practice management software specifically to physical therapy clinics with a focus on RCM automation. Comparable to the clinic-side workflow Physitrack's PMS integrations and HEP tools serve.

Direct peers

• Hinge Health: Direct competitor offering digital MSK/physical therapy care including home exercise programs, coaching, and RTM-style remote monitoring to employers and payers. Competes head-to-head for the same employer-sponsored and payer-sponsored contracts that drive Physitrack's enterprise growth.
• Sword Health: Direct competitor in digital MSK and physical therapy with AI-guided exercise programs, virtual PT, and RTM-equivalent billing for employer and payer clients. Targets the same buyer profile and increasingly the same regulatory pathways that underpin Physitrack's RTM thesis.
• Kaia Health: Direct competitor providing digital MSK and chronic-pain programs via app-based exercise, education, and remote coaching. Competes for the same employer, payer, and clinic customers with overlapping rehabilitation content and engagement features.
• WebPT: Direct competitor offering practice management, EMR, and home exercise software to physical therapy clinics. Closely comparable on the clinician-side workflow, HEP, and integrations that Physitrack relies on for SMB and mid-market penetration.

Broad incumbents

• Net Health (with Clinicient): Broader incumbent providing EMR, billing, and home exercise tools to outpatient rehab therapy practices. Direct overlap with Physitrack's clinician workflow on integrations, HEP, and rehab-specialty documentation.
• Doctor On Demand (Included Health): Broader telehealth incumbent offering virtual urgent, behavioural, and MSK care under one employer/payer contract. Overlaps Physitrack on telehealth and remote monitoring for MSK populations, with a much larger scale advantage in payer contracting.
• DarioHealth: Broader digital health incumbent spanning MSK, metabolic, and behavioural conditions with employer/payer contracting. Comparable to Physitrack's enterprise and RTM-as-revenue motion, but operating across multiple chronic-condition verticals.
• Omada Health: Broader, larger incumbent in digital chronic-condition management (diabetes, hypertension, MSK) sold to employers and payers. Physitrack's MSK/RTM offering overlaps Omada's MSK module; Omada represents the diversified incumbent Physitrack could be acquired by or compete against in employer RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/physitrack
• Facebookfacebook.com/physitrack
• LinkedInlinkedin.com/company/physitrack-limited

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physitrack