Stitch
SugarCRM Inc. (operating as SugarAI) is a PE-backed CRM and revenue intelligence software provider serving 4,000+ customers and 1M+ users across 120+ countries via a seat-based SaaS platform with 180+ ERP integrations.
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stitch does
SugarCRM Inc., now operating as SugarAI, is a customer relationship management (CRM) software provider founded in 2004 and headquartered under private equity sponsor Accel-KKR. The company serves more than 4,000 customers and over 1 million users across 120+ countries, with a product footprint spanning sales force automation, customer service, marketing automation, and revenue intelligence. Its platform integrates with 180+ ERP and business applications, positioning it as a system-of-record for the revenue cycle in mid-market and enterprise deployments. Reported customer satisfaction stands at 94-96%, and the company holds SOC 2 Type II and ISO 27001 certifications.
The core product is a subscription-based, multi-tenant CRM platform delivered as SaaS, priced on a per-user, per-month basis across tiers at $59, $85, and $135. Underlying capabilities include sales pipeline management, customer service case handling, marketing automation, and — increasingly — AI-driven features delivered via the recent sales-i acquisition and the SugarAI product positioning. The 180+ ERP integration catalog and 1M+ user installed base indicate a mature go-to-market with global channel reach.
The business model is primarily seat-based SaaS subscription, supplemented by tiered premium offerings (including higher-priced AI features) and cross-sell into adjacent revenue operations use cases. Go-to-market is a mix of direct enterprise sales and partner channels, targeting customers seeking an alternative to Salesforce, Microsoft Dynamics, and HubSpot. Recent strategic emphasis has shifted toward AI-driven revenue intelligence and pipeline analytics, consistent with PE-backed add-on M&A and a public rebrand to SugarAI.
Stitch firmographics
Firmographics- Name
- Stitch
- Legal name
- SugarCRM Inc.
- Website
- https://sugarcrm.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SugarCRM Inc. (operating as SugarAI) is a PE-backed CRM and revenue intelligence software provider serving 4,000+ customers and 1M+ users across 120+ countries via a seat-based SaaS platform with 180+ ERP integrations.
- Ownership category
- akta.pro rank
Stitch industry classification
Industry- Product category
- CRM Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
Keywords
Where Stitch is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stitch business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Sugar Sell (Sales Automation): Subscription-based CRM licensing for sales automation with tiered pricing (Standard $59, Advanced $85, Premier $135 per user/month). Revenue from annual subscriptions with 15-user minimums.
- Sugar Market (Marketing Automation): Marketing automation platform subscription for campaign management, lead generation, and marketing-to-sales alignment.
- Sugar Serve (Customer Service): Customer service platform subscription with case management, omnichannel support, and self-service capabilities.
- Sugar Predict (Revenue Intelligence): AI-powered predictive analytics add-on subscription for advanced insights and forecasting.
- sales-i (Sales Intelligence): Revenue intelligence tool that integrates ERP data with CRM for buying pattern analysis and opportunity identification.
- Professional Services: Implementation, migration, training, and consulting services for deployment and adoption.
- Enterprise (On-premises): On-premises deployment option for enterprise customers requiring complete control over their CRM environment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard - $59/user/month: Core sales automation features for teams getting started |
| Subscription | Annual | Advanced - $85/user/month: Enhanced workflows with built-in intelligence features |
| Subscription | Annual | Premier - $135/user/month: Ultimate guided selling with advanced analytics |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Stitch product offering
Product offeringCore offering
Stitch is a CRM platform that provides AI-driven sales automation, marketing automation, customer service, and revenue intelligence for B2B companies. The platform combines CRM and ERP data through 180+ integrations to deliver next-best-action guidance, deal health scoring, and predictive insights for manufacturing, wholesale distribution, and other complex B2B sales organizations.
Product overview
SugarAI (formerly SugarCRM) offers a modular B2B CRM platform with AI-powered sales automation at its core. The platform comprises four primary products: Sugar Sell (sales automation with guided selling), Sugar Market (marketing automation), and Sugar Serve (customer service), all powered by the Sugar Intelligence AI layer. Sugar Predict (formerly sales-i) provides revenue intelligence by integrating ERP data to surface cross-sell and upsell opportunities. Additional modules include Sugar Discover (analytics), Sugar Mobile (field sales app), and Sugar BPM (process automation). SugarAI is available as SugarCloud (cloud/SaaS) or Sugar Enterprise (on-premises), and targets manufacturing, wholesale, distribution, and other complex B2B industries requiring deep ERP integration.
Differentiator
Problem solved
Functional benefit
Brands
- Sugar Sell: Sales automation platform that acts as a sales coach, guiding sellers to the actions that have the biggest impact.
- Sugar Market
- Sugar Serve
- sales-i
- Sugar Predict
Products and services
- Sugar Sell Sales automation platform for B2B companies that acts as a precision selling tool, guiding sellers to actions with the biggest impact by combining CRM and ERP data to show what matters most and what to do next.
- Sugar Market Marketing automation platform designed to help marketing teams drive measurable results, generate qualified leads, and deliver them to sales at the right time.
- Sugar Serve Customer service platform that provides a complete view of customer interactions and tools to resolve issues quickly across omnichannel engagement via voice, chat, email, or self-service.
- Sugar Predict (formerly sales-i) Revenue intelligence and sales forecasting tool that uses AI to score leads, identify opportunities, and provide predictive insights by capturing ERP data including product, price, quantity, and frequency intelligence.
Quantifiable outcome
- 44% increase in annual sales for Creative Foam
- +11 more outcomes
Companies that use Stitch
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles3 records
Stitch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability8 records
Feature7 records
Stitch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- sales-icoreSales intelligence company acquired by SugarCRM in 2026. Sales-i captures product, price, quantity, and frequency intelligence from ERP systems, providing buying trend analysis and cross-sell/up-sell opportunities. Integrated with Sugar Sell for unified revenue intelligence.
- Procede SoftwarecoreERP integration partner used by Sun State International Trucks. Sugar integrates with Procede Software ERP for comprehensive customer view combining CRM and transactional data.
- EpicorcoreERP integration partner. TCP NA is an Epicor Platinum Elite Partner that delivers SugarCRM implementations integrated with Epicor ERP systems for manufacturing customers.
- SAPcoreSugar integrates with SAP ERP systems for data connectivity and unified customer management.
- OraclecoreSugar integrates with Oracle ERP systems for seamless data connectivity.
- NetSuitecoreSugar integrates with NetSuite ERP. Faye is a NetSuite integration partner providing SugarCRM implementations.
- AWS (Amazon Web Services)coreSugarCloud platform is built on AWS infrastructure across globally distributed regions. SugarAI partners with AWS for cloud hosting with data residency options in multiple regions.
- Clint Oram (Co-Founder)coreCo-founder of SugarCRM who leads strategy and alliances. One of the original architects and developers of the Sugar application, focused on building out product, company, partners and community.
Scale indicators24 records
Recent moves6 records
Expansion highlights5 records
Stitch competitors and assessment
Company assessmentEmerging players
- Infor CRM: Infor CRM is tightly integrated with Infor ERP and serves industry-specific verticals such as manufacturing and distribution, overlapping with SugarAI's core vertical focus. It competes on ERP-native CRM in a similar customer base to SugarAI.
- Creatio: Creatio offers a no-code CRM and business process automation platform with sales, marketing, and service modules. It overlaps with SugarAI on the no-code configuration and BPM capabilities Sugar markets as core differentiators, with growing presence in mid-market.
- monday.com Sales CRM: monday.com's Sales CRM is a work operating system with sales pipeline management and AI capabilities targeting mid-market and SMB. It overlaps with SugarAI in flexible, customizable CRM workflows for B2B sales teams.
Direct peers
- Pipedrive: Pipedrive is a sales-focused CRM with pipeline management and recently launched AI-powered Sales Assistant. It targets SMB and lower-mid-market sales teams that overlap with SugarAI's mid-market positioning.
- Freshworks (Freshsales): Freshworks' Freshsales is an AI-powered CRM with built-in sales, marketing, and service automation targeting mid-market companies. It competes with SugarAI's Sugar Sell/Sugar Market/Sugar Serve bundling and Freddy AI capabilities.
- HubSpot: HubSpot offers an AI-powered CRM platform targeting mid-market B2B companies with marketing, sales, and service hubs. SugarAI explicitly compares itself against HubSpot on flexibility and depth for complex B2B sales motions, making it a direct mid-market CRM competitor.
- Zoho CRM: Zoho CRM offers a broad cloud CRM with sales automation, marketing automation, and AI assistant (Zia) targeting SMBs and mid-market. It competes with SugarAI on price-sensitive CRM deals and broad feature suite coverage.
Broad incumbents
- Oracle CX (Oracle Sales/Service Cloud): Oracle Customer Experience (CX) suite provides enterprise CRM and customer service tightly integrated with Oracle ERP and Netsuite. As a broad incumbent in the integrated CRM-ERP space, it competes with SugarAI particularly on large Oracle ERP accounts.
- Microsoft Dynamics 365: Microsoft Dynamics 365 Sales and Customer Service deliver CRM deeply integrated with Microsoft 365, Teams, and Azure. As a broad incumbent with strong ERP-adjacent positioning, it competes with SugarAI for enterprise customers seeking integrated Microsoft stack CRM.
- Salesforce: Salesforce is the dominant cloud CRM platform with Sales Cloud, Service Cloud, and Einstein AI. It is a broad incumbent that SugarAI directly competes against across mid-market and enterprise accounts, often as the incumbent being displaced.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stitch social profiles
Digital presenceStitch compliance and trust
Trust signalCompliance6 records
Stitch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stitch leadership team
Management profileNumber of profiles
Profiles6 records
Stitch subsidiaries and ownership
Company hierarchySubsidiaries1 record
Stitch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stitch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stitch
What does Stitch do?
Stitch is a CRM platform that provides AI-driven sales automation, marketing automation, customer service, and revenue intelligence for B2B companies. The platform combines CRM and ERP data through 180+ integrations to deliver next-best-action guidance, deal health scoring, and predictive insights for manufacturing, wholesale distribution, and other complex B2B sales organizations.
Is Stitch a public or private company?
Stitch is a private company. It is classified as private equity controlled and is currently operating.
When was Stitch founded?
Stitch was founded in 2004. It employs 11 to 50 people.
Where is Stitch based?
Stitch is headquartered in San Francisco, United States, in the North America region.
How does Stitch make money?
Seven revenue lines are on record. Sugar Sell (Sales Automation) is the primary driver. The others are sugar Market (Marketing Automation), sugar Serve (Customer Service), sugar Predict (Revenue Intelligence), sales-i (Sales Intelligence), professional Services and enterprise (On-premises).
Who are Stitch's main competitors?
Emerging players on record are Infor CRM, Creatio and monday.com Sales CRM. Direct peers are Pipedrive, Freshworks (Freshsales), HubSpot and Zoho CRM. Broad incumbents are Oracle CX (Oracle Sales/Service Cloud), Microsoft Dynamics 365 and Salesforce.
Does Stitch have an API?
Yes. SugarAI supports REST APIs and SOAP APIs for integration with existing tools and systems. The platform provides connectors for seamless integration with new and legacy technology to remove data silos and merge front- and back-office systems, such as ERP systems. Developer documentation is at support.sugarai.com.
What industry is Stitch in?
Stitch's product category is CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites). Its SIC code is 7372.