CAKE.com

What CAKE.com does

CAKE.com is a privately held, Palo Alto-headquartered SaaS company that operates an integrated productivity suite built around three core products: Clockify for time tracking, Pumble for team communication, and Plaky for project management. The platform is delivered as cloud-hosted SaaS with mobile and desktop applications, and optionally as a self-hosted Server Plan for enterprise customers requiring on-premises deployment. Underlying technology includes a unified user and workspace model across the three products, a public API for integration, real-time synchronization, and integrations with Google Calendar, Outlook Calendar, HR systems, and major identity providers (Okta, Azure AD, Google, Apple). Advanced time-capture features include Auto Tracker for application and website usage, an Integration Tracker, periodic Desktop Screenshots, and GPS-based Location Tracking via the mobile app.

The company monetizes primarily through a freemium, product-led growth model: users self-sign-up for a Free Plan and upgrade to paid monthly or annual subscriptions for additional seats and features. A secondary revenue stream comes from a CAKE.com Marketplace, where CAKE.com collects payment for third-party add-ons and earns a commission. A third stream is the annual Server Plan, sold to enterprise customers that require SSO (SAML2, OAuth2, AD/LDAP), API/webhooks access, unlimited workspaces, data encryption, and priority support. Customer segments are split between small and medium-sized businesses (primary) and enterprises, served through self-serve sign-up for SMBs and a 'Request a demo' enterprise sales motion for larger organizations.

The company is registered as CAKE.com Inc. in the United States and CAKE.com AG in Zug, Switzerland, the latter acting as the contractual counterparty for non-North American customers. No venture funding rounds, M&A activity, or institutional investors are disclosed in the source material, suggesting a bootstrapped or founder-owned capital structure. Leadership includes Nenad Milanovic as Chief Executive Officer. Operational scale is indicated by 251–500 employees and a global footprint with no geographic restrictions on the website.

Name

CAKE.com

Legal name

CAKE.com Inc.

Website

https://cake.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

CAKE.com is a private SaaS company that sells an integrated productivity suite combining Clockify (time tracking), Pumble (team communication), and Plaky (project management) to small and medium-sized businesses and enterprises globally via a freemium, product-led model.

Ownership category

akta.pro rank

Product category

Productivity Software

NAICS

Software Publishers (513210), Payroll Services (541214)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Time tracking software
• Project management tools
• Team communication platform
• Productivity suite
• Workforce management

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Free, Monthly, Annual): CAKE.com generates revenue primarily through subscription plans for Clockify, Pumble, and Plaky. Users start on a Free Plan and can upgrade to paid subscription plans billed monthly or annually. The subscription model includes automatic renewal for additional subscription terms. Additional revenue comes from Extra Features within subscription plans.
2. CAKE.com Marketplace Add-Ons: Third-party add-ons are offered through the CAKE.com Marketplace. CAKE.com collects payments on behalf of add-on providers and earns commissions. Add-on subscriptions are billed monthly per workspace or per seat.
3. Server/Enterprise Plans: Enterprise customers can opt for Server Plans (self-hosted deployment) billed annually. These include features like SSO (SAML2, OAuth2, AD/LDAP), API/webhooks access, unlimited workspaces, and priority support.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

CAKE.com provides a cloud-based productivity suite consisting of three integrated SaaS tools: Clockify (time tracking), Pumble (team communication), and Plaky (project management). The suite is sold via freemium and subscription plans billed monthly or annually, with an enterprise server deployment option for self-hosted installations. The platform also operates a marketplace where third-party developers offer add-ons, on which CAKE.com earns commissions.

Product overview

CAKE.com is a productivity suite company that offers three integrated core products: Clockify (time tracking), Pumble (team communication), and Plaky (project management). The products are available both as individual tools and as a combined Productivity Suite/Bundle under the CAKE.com umbrella brand. Clockify provides timekeeping, reporting, and management features including expense and invoicing; Pumble offers communication, file sharing, and meeting capabilities; Plaky delivers task management, team collaboration, and project tracking. The integrated suite centralizes operations across time tracking, team communication, and project management with features like workload balancing, visual project timelines, task-specific channels, automated timesheets, detailed analytics, and unified messaging.

Differentiator

Problem solved

Functional benefit

Brands

• Clockify: Time tracking software and app for tracking work hours, generating reports, and managing time entries.
• Pumble
• Plaky

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, major and supporting.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud infrastructure (IaaS) for CAKE.com's platform deployment. AWS is a sub-processor handling cloud infrastructure services for Clockify, Pumble, and Plaky products.
• GooglecoreTechnology or IntegrationGoogle provides analytics services as a sub-processor. CAKE.com also integrates with Google Calendar for calendar sync functionality. Use of Google API data adheres to Google's API Services User Data Policy including Limited Use requirements.
• MicrosoftcoreTechnology or IntegrationMicrosoft provides cloud computing services as a sub-processor for CAKE.com's infrastructure. Also supports Outlook calendar integration for connected calendar functionality.
• StripecoreTechnology or IntegrationStripe serves as the primary payment provider for processing subscription payments and marketplace transactions. Handles credit card, debit card, and other payment mechanism processing.
• ZendeskmajorTechnology or IntegrationZendesk provides email and chat customer support functionality as a sub-processor, enabling CAKE.com's customer service operations across Clockify, Pumble, and Plaky.
• DatabrickssupportingTechnology or IntegrationDatabricks provides analytics services as a sub-processor, supporting CAKE.com's data analytics and business intelligence capabilities.
• Tableau SoftwaresupportingTechnology or IntegrationTableau provides analytics services as a sub-processor for CAKE.com's reporting and visualization capabilities.
• PipedrivesupportingTechnology or IntegrationPipedrive serves as CRM (Customer Relationship Management) system as a sub-processor, supporting CAKE.com's sales and customer management operations.
• Hetzner OnlinesupportingTechnology or IntegrationHetzner Online provides cloud infrastructure as a sub-processor, offering additional cloud hosting capacity for CAKE.com's platform.
• AircallsupportingTechnology or IntegrationAircall provides business phone system functionality as a sub-processor, supporting CAKE.com's communication infrastructure.
• EversignsupportingTechnology or IntegrationEversign provides electronic signature functionality as a sub-processor, supporting CAKE.com's document workflow processes.
• Lempire SASsupportingTechnology or IntegrationLempire SAS provides email automation tool functionality as a sub-processor, supporting CAKE.com's email marketing and communication automation.
• ZenLeadssupportingTechnology or IntegrationZenLeads provides sales enrichment tool functionality as a sub-processor, supporting CAKE.com's sales intelligence and lead enrichment capabilities.
• COING DOOsupportingTechnology or IntegrationCOING DOO provides software development services as a sub-processor, supporting CAKE.com's product development operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClickUp: All-in-one productivity platform combining project management, docs, chat, and time tracking in a single suite. Closest comparable to CAKE.com's Clockify + Pumble + Plaky bundling strategy, also targeting SMB through enterprise with a freemium/PLG motion.
• Toggl Track: Standalone time-tracking SaaS with team and project features, freemium pricing, and broad SMB adoption. Most direct competitor to Clockify specifically within the CAKE.com suite.
• Harvest: Time tracking plus invoicing SaaS aimed at SMBs and agencies, with integrations into project management tools. Comparable to Clockify's time tracking plus expense/invoicing functionality.
• Hubstaff: Time tracking with employee monitoring features (screenshots, activity, GPS). Closest functional competitor to Clockify's monitoring-heavy feature set including Auto Tracker and Location Tracker.
• Asana: Project and task management platform serving SMBs through enterprises with boards, timelines, and collaboration. Comparable to Plaky's project management offering within CAKE.com's suite.
• Monday.com: Work operating system with customizable boards, project tracking, and team collaboration. Comparable to Plaky on customizable workflow boards and visual project tracking.
• Slack: Enterprise team chat and collaboration platform with channels, file sharing, and integrations. Most direct competitor to Pumble within CAKE.com's communication product.

Broad incumbents

• Microsoft Teams: Incumbent enterprise chat/meetings platform bundled with Microsoft 365. Competes with Pumble but typically arrives as part of a broader Microsoft stack rather than a standalone purchase.
• Atlassian (Trello / Jira): Established project management suite spanning Trello (lightweight boards) and Jira (enterprise agile). Competes with Plaky across SMB and enterprise tiers as part of a wider portfolio.

Emerging players

• Notion: Connected workspace for docs, wikis, databases, and lightweight project tracking. Adjacent competitor to CAKE.com's suite, particularly Plaky, with an overlapping SMB and prosumer audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cake-dot-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAKE.com