What MyStudio does

MyStudio (legally MyStudio Academy Inc., a Virginia corporation) is a vertical Software-as-a-Service platform that consolidates ten distinct software categories—website building, point-of-sale, billing, scheduling, marketing automation, member-facing mobile app, business management app, task management, attendance tracking, and reporting—into a single integrated membership management solution for studio-based and enrichment businesses. The product is structured around five operational modules (Market, Sell, Manage, Retain, Expand), supplemented by the WebsitePro site-builder tier and Amplify marketing tool, with native integrations to Stripe for payment processing, Twilio for SMS and messaging, AWS for cloud hosting, the American Taekwondo Association for belt-rank synchronization, and Code Ninjas for franchise data exchange. Architecture is multi-tenant SaaS hosted on AWS data centers in the United States, with member-facing applications distributed through Apple App Store and Google Play Store; the company also offers custom mobile app development and website creation as separate professional service engagements.

Founded in 2017 in Springfield, United States, MyStudio operates a primarily product-led go-to-market motion anchored on a self-serve free trial, supplemented by sales-assisted demos for multi-location and franchise operators. Revenue is generated through monthly or annual subscription fees (with auto-renewal terms), pass-through payment processing economics routed via Stripe, and custom development services billed under separate Statements of Work. The customer base is concentrated in martial arts studios (the originating vertical) and has expanded across twelve additional verticals including yoga/Pilates/barre, HIIT and general fitness, CrossFit, gymnastics, dance, personal training, gyms, camps, swim schools, coding schools, and learning centers; franchise operators are addressed through a dedicated multi-location module with consolidated dashboards and automated franchise fee collection. Markets served include the United States, Canada, the United Kingdom, and Australia.

The company reports more than 2,200 active clients managing over 500,000 end users, with more than $30 million in transactions processed through the platform monthly; that figure is platform GMV, not company revenue. Greg Horton is the named founder, and MyStudio is privately held with no external institutional investors or funding rounds disclosed in the available data. Marketing relies on content assets (blog, The Simple Profit Podcast, webinars), Capterra badges across multiple review categories, and a referral program that pays $100 Visa gift cards to both referrer and referee upon three consecutive months of paid tenure by the referred studio. Compliance posture covers GDPR (UK), PIPEDA (Canada), and CCPA (California).

Name

MyStudio

Legal name

MyStudio Academy Inc.

Website

https://mystudio.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MyStudio (MyStudio Academy Inc.) is a vertical SaaS platform that consolidates website building, POS, billing, scheduling, marketing automation, and member apps into one membership management solution for 2,200+ studio and enrichment businesses across martial arts, fitness, dance, camps, and coding schools in the US, Canada, UK, and Australia.

Ownership category

akta.pro rank

Product category

Membership Management Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Membership management software
• Studio management platform
• Lead capture automation
• Member retention tools
• Payment processing solutions

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Software: Monthly or annual subscription fees for platform access. Subscription fees are due on a monthly or annual basis and are not based on actual usage. Subscriptions automatically renew for additional periods unless written notice of non-renewal is given at least 14 days before the end of the subscription term.
2. Payment Processing: Transaction fees through integrated Stripe payment gateway. Processing fees are passed through to businesses using the platform, with industry-leading processing rates mentioned.
3. Custom Mobile App Development: Custom mobile application development services offered under separate Statement of Work or Order Form, with associated fees detailed in those agreements.
4. Website Creation Services: Website creation and customization services with scope, deliverables, timelines, and fees detailed in separate Order Forms or Statements of Work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MyStudio is an all-in-one SaaS membership management platform designed for studio-based and enrichment businesses such as martial arts schools, yoga studios, fitness centers, dance studios, gymnastics clubs, camps, swim schools, and coding schools. The platform unifies website building, point of sale, member management app, marketing automation, scheduling, billing, and analytics into a single integrated system that enables operators to capture leads, convert trials, retain members, and manage multi-location operations. Separate fee-based professional services cover custom mobile app development and website creation for enterprise clients.

Product overview

MyStudio is an all-in-one membership management and sales enablement platform designed for studio-based and enrichment businesses. The offering operates as a unified platform combining ten software categories into a single solution, with five core operational modules (Market, Sell, Manage, Retain, Expand) that work together to manage the complete customer lifecycle from lead capture through retention. WebsitePro provides high-performance branded websites while Amplify extends marketing reach. The ecosystem includes both a member-facing mobile app for self-service and a business management app for operators. Professional services for custom website and mobile app development are available for enterprise clients. The platform supports multi-location and franchise operations with centralized dashboards, automated fee collection, and template standardization across locations.

Differentiator

Problem solved

Functional benefit

Products and services

• MyStudio Core Platform All-in-one membership management and sales enablement SaaS platform combining website building, point of sale, member app, marketing automation, scheduling, billing, attendance tracking, lead management, automations, and reporting into a single unified solution for studio and enrichment businesses.
• Multi-Location Franchise Account Centralized franchise management system enabling operators to connect multiple locations, automate franchise fee collection, manage program-specific payouts, and view consolidated real-time dashboards covering leads, members, sales, and payments.
• WebsitePro High-performance website builder for brand presentation, offering customizable templates, lead capture pop-ups, and self-service registration functionality tailored to studio-based businesses.
• Amplify Marketing boost tool for increasing reach and registrations through enhanced promotional, advertising, and multi-channel communication capabilities for studio-based businesses.
• Website Creation Services Custom website creation and development services covering design using proprietary templates, initial content setup, and basic customization, with scope, deliverables, timelines, and fees detailed in separate Order Forms or Statements of Work.
• Custom Mobile App Development Services Custom iOS and Android mobile application development services for clients that want branded apps, with deliverables, timelines, and fees detailed in separate Statements of Work or Order Forms.

Quantifiable outcome

• 2,200+ happy clients using the platform
• +2 more outcomes

Named customers6 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and major.

• StripecoreTechnology or IntegrationStripe is MyStudio's primary payment processor and gateway facility. All payment transactions are processed through Stripe, including credit/debit card processing and payout distribution to business owners. MyStudio does not handle or store payment card information directly.
• TwiliocoreTechnology or IntegrationTwilio provides cloud communications infrastructure for MyStudio's SMS texting and messaging capabilities. Used as a sub-processor for communication services.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides cloud hosting and IT infrastructure support for the MyStudio application. Data centers are located in the United States.
• Code Ninjas LLCmajorStrategic or Co-development PartnerCode Ninjas is a coding school franchise for which MyStudio provides specialized integration. MyStudio is authorized to share certain personal data with Code Ninjas LLC for purposes described in the Franchise Agreement between Code Ninjas franchisees and the franchisor. Special ATA (American Taekwondo Association) integration also available.
• American Taekwondo Association (ATA)majorTechnology or IntegrationATA is the primary martial arts association integrated with MyStudio for belt rankings and membership synchronization. The integration allows automatic sync of memberships, registrations, and belt rank updates daily to ATA for approval. Specific belt level and rank management features are available.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store is the distribution channel for the MyStudio member app on iOS devices. Users are responsible for maintaining their own developer accounts.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play Store is the distribution channel for MyStudio's Android member app. Users are responsible for maintaining their own developer accounts and APK builds.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zen Planner: Zen Planner is a direct competitor offering membership management software specifically built for martial arts schools, fitness studios, and gyms. It overlaps closely with MyStudio in core customer segments (martial arts in particular) and similar all-in-one functionality around billing, scheduling, and member management.
• ClubReady: ClubReady provides club management software for fitness studios and franchised gym operators, including billing, lead management, and member engagement. Its franchise-centric feature set directly overlaps with MyStudio's 'Expand' multi-location module.
• Glofox: Glofox is an all-in-one fitness studio management platform targeting boutique gyms, CrossFit boxes, yoga, and martial arts studios. Its positioning as an integrated booking, billing, and member app solution is highly comparable to MyStudio's market approach.
• Wodify: Wodify specializes in CrossFit and functional fitness affiliate management, providing class scheduling, athlete tracking, billing, and performance management. It directly overlaps with MyStudio's CrossFit and HIIT/fitness studio segments.
• PushPress: PushPress is a gym and CrossFit management platform offering member management, billing, workout tracking, and a branded app. It targets the same gym/affiliate operator segment that MyStudio serves, with comparable all-in-one functionality.
• Pike13: Pike13 provides client management, scheduling, billing, and reporting software for boutique fitness studios, camps, and enrichment businesses. Its coverage of children's camps and lesson-based businesses overlaps directly with MyStudio's camp and swim/coding school segments.
• Mariana Tek: Mariana Tek delivers all-in-one studio management software for boutique fitness brands, including scheduling, payments, branded apps, and analytics. It is comparable to MyStudio in its end-to-end, branded-app-centric approach to studio operations.
• TeamUp: TeamUp offers class-based fitness studio management software for yoga, pilates, CrossFit, and martial arts businesses. Its focus on small-to-mid studio operators and core membership/billing features aligns closely with MyStudio's lower-tier offering.

Broad incumbents

• Mindbody: Mindbody is the broad incumbent in fitness, wellness, and beauty studio management SaaS, serving yoga, pilates, martial arts, salons, and spas with a much larger portfolio and enterprise footprint. It competes with MyStudio across most served verticals but at significantly greater scale.

Emerging players

• Acuity Scheduling: Acuity Scheduling (a Squarespace product) is a broader scheduling and appointment-management platform used by fitness studios, coaches, and enrichment businesses. It competes with MyStudio primarily on the scheduling and class-registration layer rather than full studio operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mystudioapp
• LinkedInlinkedin.com/company/gomystudio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyStudio