Social Status
Social Status is a Brisbane-headquartered SaaS platform that automates social media analytics and reporting for agencies and brands, aggregating paid and organic data from Facebook, Instagram, TikTok, YouTube, LinkedIn and X into customizable multi-format reports, with a freemium top-of-funnel and an enterprise tier up to $17,988/year.
- Company typePrivate
- Founded2013
- HeadquartersUltimo, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Social Status does
Social Status (legally Social Media Status Pty Ltd, ultimately owned by a Delaware corporation) is a private SaaS social media analytics and reporting platform founded in 2013 and headquartered in Brisbane, Australia, with a Silicon Valley regional office and operations in Asia. The platform aggregates paid and organic performance data from six major social networks — Facebook Pages, Instagram Professional Profiles, TikTok, YouTube, LinkedIn Company Pages and X (Twitter) — into four core analytics modules (Profile Analytics, Ads Analytics, Competitor Analytics, Influencer Analytics), all unified under a Social Reports product that automates export to CSV, Excel, PDF, PowerPoint PPTX and Google Slides with white-label and fully custom templating. Its customer base spans digital agencies (FCB, Isobar, TBWA, Ogilvy, Dentsu), professional services (PwC), technology (Microsoft), insurance (GIO), education (James Cook University) and government/NGO (United Nations), and the company claims adoption by 70,000+ marketers globally.
The company runs a hybrid go-to-market: a product-led freemium front door (free forever plan plus self-serve Micro $9, Basic $29 and Essential $49 tiers) for individuals and SMBs, layered with a field sales motion at the higher end (Bronze $99, Silver $199, Gold $399, Platinum $799 and Enterprise $1,499 per month) that includes dedicated Account Managers, dedicated Data Analysts, custom onboarding, white-label deliverables, and optional API and Data Warehouse (AWS S3, Azure Data Lake, SFTP) add-ons priced at the same monthly equivalent as the underlying plan. Reported headcount is 1-10 and total disclosed funding is a single $300,000 seed round from Right Side Capital in October 2015, indicating a capital-efficient operating model.
The product roadmap emphasizes breadth of channel coverage (Snapchat signalled as upcoming), depth of paid/organic decomposition (full Meta Ads coverage across all 14 ad objectives and five placements), differentiation through custom-templated deliverables (manually built from customer PowerPoint/Google Slides files), and a content flywheel via monthly Social Media Benchmarks and an Insights blog. The company is an official LinkedIn Marketing API Partner and has no patents or trademarks disclosed in the input data.
Social Status firmographics
Firmographics- Name
- Social Status
- Legal name
- Social Media Status Pty Ltd
- Website
- https://socialstatus.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Social Status is a Brisbane-headquartered SaaS platform that automates social media analytics and reporting for agencies and brands, aggregating paid and organic data from Facebook, Instagram, TikTok, YouTube, LinkedIn and X into customizable multi-format reports, with a freemium top-of-funnel and an enterprise tier up to $17,988/year.
- Ownership category
- akta.pro rank
Social Status industry classification
Industry- Product category
- Social Media Analytics
- NAICS
- Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Paid Social Advertising Management (MPAAACAC)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Social CRM & Community Engagement Platforms (HDAEAFAF), Social Media & Community Management (BPAFAAAE)
Keywords
Where Social Status is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Social Status business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Small Business Plans: Monthly or annual subscription plans (Free, Micro $9/mo, Basic $29/mo, Essential $49/mo) providing access to social analytics tools with varying plan quotas (1-40 social profiles), data history (1-6 months), and export capabilities (CSV, XLSX, PDF, PPTX). Annual plans offer 25% discount.
- Subscription SaaS - Professional Plans: Higher-tier subscription plans (Bronze $99/mo, Silver $199/mo, Gold $399/mo, Platinum $799/mo, Enterprise $1,499/mo) targeting agencies and enterprises with larger plan quotas (100-1000+ profiles), extended data history (1-3 years to unlimited), custom reports, API access, Data Warehouse exports, and dedicated Account Managers/Data Analysts on higher tiers.
- API Add-on: Optional API access add-on for Gold, Platinum or Enterprise Plans enabling programmatic data and report fetching. Charged at same equivalent monthly cost as selected plan.
- Data Warehouse Add-on: Optional automated data export add-on to AWS S3, Azure Data Lake Storage or SFTP for Gold, Platinum or Enterprise Plans. Charged at same equivalent monthly cost as selected plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - $0/month forever |
| Subscription | Monthly | Micro - $9/month ($108 annual) |
| Subscription | Monthly | Basic - $29/month ($348 annual) |
| Subscription | Monthly | Essential - $49/month ($588 annual) |
| Subscription | Monthly | Bronze - $99/month ($1,188 annual) |
| Subscription | Monthly | Silver - $199/month ($2,388 annual) |
| Subscription | Monthly | Gold - $399/month ($4,788 annual) |
| Subscription | Monthly | Platinum - $799/month ($9,588 annual) |
| Subscription | Monthly | Enterprise - $1,499/month ($17,988 annual) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Social Status product offering
Product offeringCore offering
Social Status is a web-based SaaS social media analytics and reporting platform that aggregates paid and organic data from Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter into unified dashboards and automated, exportable reports. It serves agencies and brands with Profile Analytics, Ads Analytics, Competitor Analytics, Influencer Analytics, and customizable multi-format Social Reports (CSV, XLSX, PDF, PPTX, Google Slides), including white-label and fully custom report templates.
Product overview
Social Status is a comprehensive social media analytics and reporting SaaS platform for agencies and brands. The platform consists of four core analytics products (Profile Analytics, Ads Analytics, Competitor Analytics, and Influencer Analytics) unified under the Social Reports product for automated, multi-channel reporting. Social Status aggregates data from Facebook Pages, Instagram Professional Profiles, TikTok Profiles, YouTube Channels, LinkedIn Company Pages, and X (Twitter) Profiles into consolidated dashboards supporting paid and organic breakdowns. The platform offers white label and fully customized report templates exportable to CSV, Excel, PDF, PowerPoint PPTX, and Google Slides. Additional offerings include Social Media Benchmarks, an Insights content hub, and optional API and Data Warehouse add-ons for enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Reports Automated social media reporting product that consolidates multi-channel analytics into customizable, exportable reports in CSV, Excel, PDF, PowerPoint PPTX, and Google Slides formats, with white labeling and fully customized report templates; targeted at agencies and brands that need boardroom-ready deliverables.
- Profile Analytics Analytics dashboard for tracking owned social media profiles and pages across Facebook, Instagram, YouTube, TikTok, LinkedIn, and X, providing full funnel metrics including impressions, reach, video views, engagements, community growth, and clicks with period-over-period comparisons; designed for social media managers and agencies.
- Ads Analytics Analytics and reporting product for Meta Ads Manager campaigns that supports all 14 Facebook ad objectives and all placements (Feed, Reels, Stories, Messenger, Audience Network), enabling tracking of campaign, ad set, and ad level metrics with filtering and segmentation; intended for advertisers and agencies running paid social.
- Competitor Analytics Social media competitor benchmarking product that tracks any public competitor profile on Facebook, Instagram, TikTok, YouTube, and X, surfacing engagement metrics, posting frequency, optimal posting times, and top-performing content; used by agencies and brands to inform content strategy and new business pitches.
- Influencer Analytics Influencer and creator campaign performance tracking product that aggregates posts and Stories from influencers across Facebook, Instagram, TikTok, X, and YouTube into a centralized dashboard with read-only connections to influencer profiles; designed for agencies and brands running influencer marketing campaigns.
Quantifiable outcome
- Saves the average marketer 8 hours per week of manual reporting
- +1 more outcomes
Companies that use Social Status
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
Social Status technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature5 records
Social Status partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LinkedIn Marketing API PartnercoreSocial Status is an official LinkedIn Marketing API Partner, enabling integration with LinkedIn Company Pages for analytics and reporting.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Social Status competitors and assessment
Company assessmentDirect peers
- Agorapulse: Mid-market SaaS for social media management with strong reporting and agency-focused features. Comparable to Social Status because both serve agencies with multi-channel reporting, white-label options, and tiered subscription pricing.
- Sendible: Agency-oriented social media management and reporting SaaS. Comparable to Social Status in targeting digital agencies with consolidated reporting dashboards across Facebook, Instagram, LinkedIn, and other major networks.
- Buffer: Popular SaaS for social media publishing and analytics with transparent, low-friction pricing. Comparable because both target SMBs and agencies with self-serve, transparent subscription pricing and multi-channel analytics.
- Sprout Social: Public SaaS platform offering social media management, analytics, and reporting across the same major networks Social Status covers. Directly comparable because both target agencies and brands with multi-channel social analytics and white-label reporting workflows.
- Iconosquare: Social media analytics platform with strong Instagram and Facebook focus plus competitor analysis. Comparable as a focused analytics and reporting SaaS targeting brands and agencies on subscription tiers.
- Rival IQ: Social media analytics and competitor benchmarking SaaS focused on agencies and brands. Highly comparable because competitor benchmarking is also a core differentiator of Social Status, with similar social channel coverage.
Broad incumbents
- Hootsuite: Established, larger social media management suite including publishing, monitoring, and analytics. Comparable to Social Status in the social analytics/reporting layer, but operates a much broader platform with significantly more headcount and capital.
- HubSpot Social Media Tools: HubSpot's marketing hub includes social media publishing and analytics within its CRM platform. Comparable to Social Status in offering social reporting for brands, but bundled into a much larger marketing/CRM stack that absorbs best-of-breed tools.
- Socialbakers (Emplifi): Now part of Emplifi, offering social media marketing analytics, content, and customer experience software. Comparable to Social Status in the social analytics/benchmarking layer but part of a much broader CX platform.
Emerging players
- Zoho Social: Part of the broader Zoho business suite, offering social media scheduling, monitoring, and analytics. Comparable in the analytics and reporting function but typically sold as part of a wider Zoho bundle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Status social profiles
Digital presenceSocial Status financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Status leadership team
Management profileNumber of profiles
Profiles2 records
Social Status funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Status M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Status
What does Social Status do?
Social Status is a web-based SaaS social media analytics and reporting platform that aggregates paid and organic data from Facebook, Instagram, TikTok, YouTube, LinkedIn, and X/Twitter into unified dashboards and automated, exportable reports. It serves agencies and brands with Profile Analytics, Ads Analytics, Competitor Analytics, Influencer Analytics, and customizable multi-format Social Reports (CSV, XLSX, PDF, PPTX, Google Slides), including white-label and fully custom report templates.
Is Social Status a public or private company?
Social Status is a private company. It is classified as venture growth investor backed and is currently operating.
When was Social Status founded?
Social Status was founded in 2013. It employs 1 to 10 people.
Where is Social Status based?
Social Status is headquartered in Ultimo, Australia, in the Oceania region.
How does Social Status make money?
Four revenue lines are on record. Subscription SaaS - Small Business Plans are the primary driver. The others are subscription SaaS - Professional Plans, API Add-on and data Warehouse Add-on.
Who are Social Status's main competitors?
Direct peers on record are Agorapulse, Sendible, Buffer, Sprout Social, Iconosquare and Rival IQ. Broad incumbents are Hootsuite, HubSpot Social Media Tools and Socialbakers (Emplifi). Zoho Social is listed as an emerging player.
Does Social Status have an API?
Yes. Social Status API is an optional add-on for customers who need to programmatically fetch data and reports. A range of endpoints can be fetched in JSON with the ability to also add/remove competitor and/or influencer profiles and groups. Available to customers on Gold, Platinum or Enterprise Plans. API is unmetered and charged at the same equivalent monthly cost as the selected plan.
What industry is Social Status in?
Social Status's product category is Social Media Analytics. Its primary akta.pro industry code is MPAAACAC, Paid Social Advertising Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7310.