Mental Health Match

What Mental Health Match does

Mental Health Match is a therapist matching platform founded in 2019 by CEO Ryan Schwartz and headquartered in Sugar Land, Texas. The company operates a B2B2C marketplace that connects individuals seeking mental health support with licensed therapists through a clinical matching survey. The survey captures user concerns, therapeutic preferences, identity factors, insurance coverage, and scheduling needs, and recommends providers from a network of 4,000+ verified therapists spanning all 50 US states and Puerto Rico.

The platform's core product is the Therapist Matching Survey, supported by a searchable Therapist Directory and an educational content resource called "Guide to Therapy." All therapists are credential-verified before joining, covering LCSWs, LPCs, LMFTs, psychologists, and psychiatrists. Distribution is self-serve via mentalhealthmatch.com, with organic SEO across state, city, and specialty pages driving top-of-funnel discovery, supplemented by content marketing and an active presence on Facebook, Instagram, TikTok, and LinkedIn. Community workshops and events provide an offline complement.

Mental Health Match monetizes exclusively on the supply side via recurring therapist subscriptions; the matching service and directory are free for therapy seekers. The company reports having connected over 500,000 people with therapists, employs 1-10 people, and appears to operate as an independent, privately-held, founder-led business with no disclosed venture capital funding, revenue figures, or ownership structure details in the available source material.

Name

Mental Health Match

Legal name

Mental Health Match

Website

https://mentalhealthmatch.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health Match is a therapist matching platform that uses a clinical survey to connect individuals seeking mental health support with 4,000+ verified licensed therapists across all 50 US states, free for consumers and monetized through therapist subscriptions.

Ownership category

akta.pro rank

Product category

Online Therapist Matching

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Mental Health Practitioners (except Physicians) (62133)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Online therapist matching
• Mental health provider directory
• Therapy referral platform
• Licensed therapist network
• Behavioral health marketplace

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Therapist Platform Subscription: Therapists pay to join and maintain profiles on the Mental Health Match platform. The platform is free for therapy seekers. This creates a B2B2C model where the company monetizes the supply side (therapists) while providing free access to consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mental Health Match operates a free, clinically informed therapist matching service for individuals seeking mental health support, pairing them with a nationwide community of 4,000+ licensed and credentialed therapists based on concerns, preferences, insurance, and scheduling. Therapy seekers use a free matching survey and searchable directory, while licensed therapists pay subscription fees to join the platform and receive matched client introductions.

Product overview

Mental Health Match is a therapist matching and directory platform offering a suite of products centered around connecting individuals with licensed mental health professionals. The core product is the Therapist Matching Survey, which uses research-based criteria to recommend therapists based on user needs. This is supported by a Therapist Directory of 4,000+ verified providers across all US states. Additional offerings include the Guide to Therapy educational resource center, Community Events workshops, and a For Providers Platform where therapists manage their profiles. The platform is free for therapy seekers and operates on a subscription model for participating therapists.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapist Matching Survey A clinical survey-based matching tool that recommends licensed therapists to individual therapy seekers based on their concerns, preferences, insurance coverage, scheduling needs, and therapeutic goals, grounded in clinical research.
• Therapist Directory A searchable online directory of 4,000+ licensed and credentialed therapists across all 50 US states and Puerto Rico, filterable by location, specialty, insurance, therapeutic approach, and session format.
• For Providers Platform A subscription-based platform that allows licensed therapists to create profiles, manage client inquiries, and join the Mental Health Match verified provider network to receive matched client introductions.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: BetterHelp is the largest online teletherapy platform, owned by Teladoc, and connects consumers to licensed therapists for paid subscription therapy sessions. While it operates a vertically integrated therapy delivery model rather than a pure marketplace, it directly competes for therapy-seeker demand that Mental Health Match captures at the top of the funnel.
• Talkspace: Talkspace is a publicly traded teletherapy platform offering text, audio, and video therapy sessions. Like BetterHelp, it competes with Mental Health Match for therapy-seeker demand while operating a vertically integrated model that handles payments and session delivery directly.
• Zocdoc: Zocdoc is a broader healthcare appointment-booking marketplace that includes mental health providers alongside physicians and dentists. While not specialized in mental health, it competes for consumer mindshare on booking therapy appointments and competes on the provider supply side for therapist profiles.
• Lyra Health: Lyra Health is an enterprise-focused mental health benefits platform that provides therapy and coaching to employees through employer-sponsored plans. It is comparable because it captures therapy-seeker demand through employer channels, though it serves a B2B rather than consumer-acquisition model.

Emerging players

• Alma: Alma is a therapist credentialing and insurance network that also provides client matching through its platform. It competes on the therapist supply side by offering in-network insurance panels and on the consumer side via an in-network therapist directory.
• Octave: Octave operates in-person and virtual therapy clinics across multiple US markets while also providing matching services. It competes on the demand side by offering an integrated therapy experience that bypasses the lead-generation model of Mental Health Match.
• Headway: Headway is a venture-backed mental health marketplace that helps therapists accept insurance and connects them with clients. It directly competes with Mental Health Match on therapist acquisition while adding insurance billing and credentialing services that MHM does not offer.
• Open Path Psychotherapy Collective: Open Path is a nonprofit therapist directory that connects consumers with therapists offering reduced-fee sessions. It competes with Mental Health Match on the demand side as a directory for therapy seekers, particularly cost-sensitive ones, though it does not monetize on the therapist side.
• Grow Therapy: Grow Therapy is a therapist platform that combines client matching with insurance billing, credentialing, and practice management tools. It competes with Mental Health Match for both therapist supply and therapy-seeker demand, but operates with significantly more capital and a broader service offering.

Direct peers

• Psychology Today: Psychology Today operates the largest therapist directory in the US, allowing consumers to search for mental health professionals by location, specialty, and insurance. It is the most directly comparable directory-style product to Mental Health Match, differing primarily in being search-based rather than matching-survey-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MentalHealthMatch
• LinkedInlinkedin.com/company/mental-health-match
• Instagraminstagram.com/mentalhealthmatch
• TikToktiktok.com/@mentalhealthmatch?lang=en
• Xx.com/MentalHlthMatch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health Match