MapUp
MapUp is a GPS and AI-enabled toll and fuel intelligence platform that helps commercial fleets in 100+ countries cut 5-15% on tolls and 2-3% on fuel through real-time detection, auditing, and route optimization, serving trucking, ride-hailing, bus, rental, and logistics operators via API, embedded telematics integrations, and direct enterprise sales.
- Company typePrivate
- Founded2019
- HeadquartersSanta Clara, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MapUp does
MapUp is a GPS and AI-enabled toll and fuel intelligence platform that helps commercial fleets reduce operating costs across toll, fuel, and routing workflows. Founded in 2019 and headquartered in Sunnyvale, California (incorporated in Delaware), the company operates in 100+ countries and serves enterprise customers ranging from 200-vehicle trucking fleets to 20,000+ vehicle operators, as well as ride-hailing, intercity bus, rental car, leasing, last-mile delivery, and drayage/logistics operators.
The platform is built around six integrated products: TollGuru (pre-trip toll pricing and route planning), TollTally (GPS-based near real-time toll billing and driver reimbursement), TollMatch (US-only toll invoice reconciliation), TollPay (US violation-free toll payment), FuelGuru (fuel stop prescription and cost optimization), and NavGuru (commercial navigation with route restrictions). Underlying technology combines GPS track processing and map-matching with optimization algorithms that detect tolls in real time, audit agency overcharges (5-12% of tolls), and prescribe cheapest in-route fuel stops using tank level, detour distance, and fuel card discount data. The platform is distributed through direct enterprise sales ($50K-$1M+ ACV), RESTful APIs and an SDK for developers, native integrations with the major telematics ecosystems (Geotab Marketplace Order Now reaching 5.8M connected vehicles, Wialon covering 4.2M vehicles in 160+ countries, Motive, Samsara, Platform Science), TMS integrations (Datatruck, Salesforce for BlaBlaCar Bus), and a self-serve consumer mobile app. Revenue is generated through enterprise subscriptions, usage-based API pricing (per-transaction tiers with stair-stepped volume discounts on TollTally), and per-vehicle or per-transaction fees within partner marketplaces. SOC 2 Type 2 and GDPR compliance position the company for enterprise procurement.
MapUp firmographics
Firmographics- Name
- MapUp
- Legal name
- MapUp Inc.
- Website
- https://mapup.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MapUp is a GPS and AI-enabled toll and fuel intelligence platform that helps commercial fleets in 100+ countries cut 5-15% on tolls and 2-3% on fuel through real-time detection, auditing, and route optimization, serving trucking, ride-hailing, bus, rental, and logistics operators via API, embedded telematics integrations, and direct enterprise sales.
- Ownership category
- akta.pro rank
MapUp industry classification
Industry- Product category
- Fleet Telematics Software
- NAICS
- Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)
- akta.pro secondary industries
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF), Toll Violation Management, Collections & Dispute Resolution (TLAJABAG), GPS Fleet Tracking & Mapping (TLABAJAA)
Keywords
Where MapUp is headquartered
LocationHeadquarters
- HQ city
- Santa Clara
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MapUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- TollTally API (Usage-based): API usage billed per endpoint and route distance. Route Polyline counts 1 transaction per 300 miles; GPS Tracks counts 2 transactions per 300 miles (map-matching + toll computation). Monthly volume tiers determine the per-transaction unit rate with stair-stepped pricing — higher volumes result in progressively lower unit costs. Input or routing errors count as 1 transaction per occurrence.
- TollGuru Subscription / API Licensing: Access to TollGuru platform for toll cost calculations and route planning. Sold via direct sales for enterprise fleets and via API licensing for platform partners. Pricing is quote-based for enterprise tiers.
- FuelGuru / NavGuru Platform Subscriptions: Fleet-focused fuel intelligence and commercial navigation solutions sold as platform subscriptions to fleet operators. Revenue model combines subscription with usage-based components tied to API transaction volume.
- Marketplace / Embedded Integrations: TollTally integrated into Geotab Marketplace Order Now, reaching over 5.8 million connected vehicles. Revenue derived from per-transaction or per-vehicle fees within partner ecosystems, as well as co-selling arrangements with platform partners such as Wialon, Motive, Samsara, and Platform Science.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | GPS Tracks Endpoint — per 300 miles billed as 2 transactions |
| Transaction based/ take rate | Monthly | Polyline Endpoint — per 300 miles billed as 1 transaction (Complete Polyline) |
| Subscription | Annual | Enterprise / Direct Sales Tiers — TollGuru, FuelGuru, NavGuru, TollMatch, TollPay |
| Usage-based | Pay-as-you-go | Marketplace Embedded — TollTally via Geotab, Wialon, Motive, Samsara, Platform Science |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
MapUp product offering
Product offeringCore offering
MapUp provides a GPS and AI-powered toll and fuel intelligence platform for commercial fleets, combining real-time toll detection, automated billing reconciliation, fuel stop optimization, and commercial route planning in a single integrated product suite. Its six products—TollGuru, TollTally, TollMatch, TollPay, FuelGuru, and NavGuru—are delivered via APIs, JavaScript SDKs, and embedded integrations with leading telematics platforms, serving fleet operators and mobility platforms across 100+ countries.
Product overview
MapUp is a GPS and AI-powered toll and fuel intelligence platform for fleets. The product portfolio consists of six integrated tools: TollGuru (pre-trip toll pricing and route planning), TollTally (GPS-based real-time toll tracking and billing), TollMatch (toll bill auditing/reconciliation), TollPay (violation-free toll payment), FuelGuru (fuel purchase prescriptions), and NavGuru (commercial navigation with route restrictions). The platform operates as an intelligent loop detecting tolls in real-time, auditing charges, optimizing fuel stops, and automating operations—enabling fleets to cut 5-15% on tolls, 2-3% on fuel, and reduce admin time by 50-70%.
Differentiator
Problem solved
Functional benefit
Brands
- TollGuru: Route planning for tolls, and fuel cost calculation. Global service providing toll cost calculations for routes between specified origins and destinations.
- TollTally
- TollMatch
- TollPay
- FuelGuru
- NavGuru
Products and services
- TollGuru Global toll pricing API and route planning solution that calculates exact tolls, fuel costs, and state mileage before dispatch, enabling fleets to plan cost-saving routes and offer transparent quotes. Achieves 6-7% toll savings per trip and is used by individual consumers via tollguru.com and by enterprises via API integration.
- TollTally GPS-based near-real-time toll tracking and billing service that provides instant toll cost updates during trips, eliminating unexpected charges and enabling automated driver reimbursements across fleet operations.
- TollMatch US-only toll bill auditing and reconciliation service that automatically matches agency toll invoices with GPS-based toll data, significantly reducing manual validation time and recovering agency errors.
- TollPay US-only violation-free toll payment solution that ensures accurate and timely toll payments, avoiding potential penalties for fleet operators.
- FuelGuru Fleet-focused fuel intelligence service that prescribes cheapest in-route fuel stops, factoring tank level, detour distance, and fuel card discounts, with $30 to $60 per load savings demonstrated at FreightWaves F3.
- NavGuru Commercial fleet navigation service providing route recommendations, toll-aware routing, and fuel optimization insights based on configurable fleet preferences and third-party data sources.
Quantifiable outcome
- 5–15% toll savings on fleet operations
- +13 more outcomes
Companies that use MapUp
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles6 records
MapUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
MapUp partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- DatatruckcoreDatatruck's TMS embeds TollGuru route intelligence into carrier dispatch workflows, enabling automated route cost comparisons at dispatch. The integration surfaces up to three route options per load with real-time breakdowns of toll costs, fuel costs, and projected net profit. Documented deployments show combined toll and fuel savings of up to $4,000 per week on active lanes. Available through the Datatruck marketplace.
- LyftflagshipSix-year strategic partnership renewed in 2026, under which MapUp provides toll intelligence services to support Lyft's operations across North America. MapUp's platform handles proactive toll cost calculations included in ride receipts and automated reimbursements to drivers, transforming toll management into a software-driven operational workflow. The partnership is designed to scale with Lyft's expansion into new geographies and advancement toward autonomous vehicles.
- GeotabcoreMapUp's TollTally integrated into Geotab Marketplace Order Now program, providing near real-time toll billing and driver reimbursements to over 5.8 million connected vehicles globally. Fleet operators access GPS-based toll data directly within the MyGeotab platform. Supports vehicles ranging from rental cars to Class 8 heavy trucks.
- WialoncoreIntegration between Wialon's fleet management software and MapUp's TollTally platform delivers real-time toll billing and reimbursements for 4.2 million connected vehicles. Partnership combines Wialon's GPS tracking capabilities with TollTally, enabling fleets to automate toll cost capture, customer billing, and driver reimbursements. Integration available across Wialon's network of 2,700+ partners operating in over 160 countries, supporting rental, leasing, trucking, logistics, and field operations.
- MotivecoreTollTally integrated with Motive's automated operations platform for real-time GPS-based toll billing. Motive serves a broad fleet customer base, enabling integrated toll cost capture and driver reimbursement workflows for Motive-connected fleets.
- SamsaracoreTollTally integrated with Samsara's Connected Operations platform for real-time toll billing with Samsara's fleet management ecosystem. Enables Samsara customers to access GPS-based toll cost data and automated reimbursements.
- Platform SciencecoreTollTally integrated with Platform Science's connected vehicle platform, providing real-time toll billing to connected vehicles through Platform Science's ecosystem of fleet operators and drivers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MapUp competitors and assessment
Company assessmentDirect peers
- PrePass: PrePass offers weigh-station bypass, toll management, and fleet compliance services to commercial carriers. Its toll division directly competes with MapUp's toll payment and reconciliation capabilities for US trucking fleets.
- Bestpass: Bestpass is a direct competitor in fleet toll management, offering consolidated toll billing, violation management, and IRP/IFTA compliance for commercial fleets in North America - the exact overlap with MapUp's TollMatch and TollPay.
- Trimble Maps (formerly ALK Technologies): Trimble Maps provides commercial vehicle routing, mapping, and toll data products. Its PC*Miler platform overlaps directly with MapUp's TollGuru route planning and NavGuru commercial navigation capabilities.
- Drivewyze: Drivewyze provides connected vehicle services for commercial trucking, including weigh-station bypass and toll management integrations. Direct competitor in fleet toll and driver-services automation similar to MapUp's value proposition.
Broad incumbents
- Verizon Connect: Verizon Connect offers broad fleet telematics and management for enterprises. Its scale and telecom-data assets make it a broad incumbent whose potential entry into toll/fuel intelligence could compete with MapUp's offerings.
- Motive: Motive is a fleet management incumbent integrating MapUp's TollTally, serving mid-market and enterprise fleets with operations, safety, and spend management offerings that could expand into native toll intelligence.
- Samsara: Samsara is a fleet management incumbent and MapUp partner, with broad connected-operations capabilities that increasingly include routing and cost analytics; positioning puts it on the boundary between partner and future competitor.
- Omnitracs (now Solera/Audaque): Omnitracs is a long-established fleet management incumbent in trucking with routing and compliance capabilities. Its broad transportation suite could compete with or partner alongside MapUp's toll optimization layer.
- Geotab: Geotab is both MapUp's largest distribution partner (Marketplace Order Now, 5.8M+ vehicles) and a broad incumbent in fleet telematics that could in-house competing toll intelligence features, making it the most strategically significant incumbent adjacent to MapUp.
Emerging players
- Fleetio: Fleetio is a fleet maintenance and operations platform expanding into broader fleet spend management. Its emerging spend modules intersect with MapUp's toll/fuel cost stack, particularly for mid-market fleets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MapUp social profiles
Digital presenceMapUp compliance and trust
Trust signalCompliance2 records
MapUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
MapUp leadership team
Management profileNumber of profiles
Profiles2 records
MapUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MapUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MapUp
What does MapUp do?
MapUp provides a GPS and AI-powered toll and fuel intelligence platform for commercial fleets, combining real-time toll detection, automated billing reconciliation, fuel stop optimization, and commercial route planning in a single integrated product suite. Its six products—TollGuru, TollTally, TollMatch, TollPay, FuelGuru, and NavGuru—are delivered via APIs, JavaScript SDKs, and embedded integrations with leading telematics platforms, serving fleet operators and mobility platforms across 100+ countries.
Is MapUp a public or private company?
MapUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MapUp founded?
MapUp was founded in 2019. It employs 51 to 100 people.
Where is MapUp based?
MapUp is headquartered in Santa Clara, United States, in the North America region.
How does MapUp make money?
Four revenue lines are on record. TollTally API (Usage-based) is the primary driver. The others are tollGuru Subscription / API Licensing, fuelGuru / NavGuru Platform Subscriptions and marketplace / Embedded Integrations.
Who are MapUp's main competitors?
Direct peers on record are PrePass, Bestpass, Trimble Maps (formerly ALK Technologies) and Drivewyze. Broad incumbents are Verizon Connect, Motive, Samsara, Omnitracs (now Solera/Audaque) and Geotab. Fleetio is listed as an emerging player.
Does MapUp have an API?
Yes. MapUp offers APIs for toll calculations and route planning. The TollGuru API provides toll pricing by route and vehicle type. The TollTally API provides GPS-based toll tracking and billing. API documentation is available at https://tollguru.com/toll-api-docs. The SDK License Agreement confirms APIs include associated libraries, code samples, and documentation. Developer documentation is at tollguru.com/toll-api-docs.
What industry is MapUp in?
MapUp's product category is Fleet Telematics Software. Its primary akta.pro industry code is TLABAMAC, Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing), with a secondary code of BPAMAIAL, Parking & Toll Payment/Reservation Platforms. Its NAICS code is 488 and its SIC code is 4700.