AMP Creative
AMP Creative is a Dallas-based creative services firm that designs and produces custom corporate learning experiences, including eLearning, AR/VR, video, animation, and virtual instructor-led training, for enterprise and Fortune 500 clients.
- Company typePrivate
- Founded2002
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AMP Creative does
AMP Creative is a Dallas, Texas-based creative services firm founded in 2002 that builds custom corporate learning and communications experiences for enterprise clients. Its core product portfolio spans eLearning modules, AR/VR/XR immersive experiences built on Unity, Unreal Engine, and WebXR, traditional video production, animation, and virtual instructor-led training (vILT) delivery and facilitator training. The company has served enterprise and Fortune 500 clients across healthcare, technology, retail, manufacturing, and broadcasting (including Humana, Microsoft, Uber, Dell, PepsiCo, and Neiman Marcus), with named counts of 20+ Fortune 500 relationships at the time of its October 2024 acquisition by DHD Films.
The business operates a project-based professional services model: custom content development is scoped and quoted per engagement, while smaller packaged offerings have published unit pricing (for example, vILT facilitator excellence training at $200 per hour, and Discovery & Learning Strategy sessions priced as half-day, full-day, or two-day workshops). Go-to-market is direct enterprise field sales through consultative discovery sessions targeting L&D and corporate communications departments, supplemented by thought leadership content (blog, YouTube, LinkedIn) and conference presence.
The company maintains a secondary office in Seattle and operates with 11-50 employees. It is certified woman-owned (WBENC) and ISO 27001 certified, holds proprietary learning frameworks (the Four-step Perspective Taking technique and an awareness-engagement-action-advocacy campaign model), and was acquired by DHD Films in October 2024. Ofelia Yánez has served as President since April 2022, succeeding founder Amy Abernethy in the top operational role.
AMP Creative firmographics
Firmographics- Name
- AMP Creative
- Legal name
- AMP Creative
- Website
- https://ampcreative.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- AMP Creative is a Dallas-based creative services firm that designs and produces custom corporate learning experiences, including eLearning, AR/VR, video, animation, and virtual instructor-led training, for enterprise and Fortune 500 clients.
- Ownership category
- akta.pro rank
AMP Creative industry classification
Industry- Product category
- Corporate Learning & Training Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
- akta.pro secondary industries
- Corporate & Workforce eLearning Modules (EDAGAEAC), AR/VR & Immersive Learning Content Development (EDAGAKAI), eLearning & Microlearning Module Development (EDAGAKAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where AMP Creative is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AMP Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Learning Content Development: AMP Creative creates custom corporate learning experiences including eLearning modules, AR/VR experiences, video production, and animation. Projects are custom-built for each client organization, typically involving multi-modal learning ecosystems.
- vILT Production Services: Virtual instructor-led training production services including facilitator excellence training and vILT producer services. Delivered at $200 per hour with standard session configurations.
- Discovery & Strategy Consulting: Collaborative design sessions and learning strategy consultations, available in half-day (4 hours), full-day (8 hours), and two-day (16 hours) formats, with optional add-ons for user testing, persona development, and blueprints.
- Facilitator Training: Virtual platform training for facilitators on platforms including WebEx, Zoom, Microsoft Teams, and custom platforms. Priced at $200 per hour with maximum 20 participants per session.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | vILT Facilitator Excellence Training |
| Unit Pricing | Pay-as-you-go | Discovery & Learning Strategy Sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
AMP Creative product offering
Product offeringCore offering
AMP Creative builds custom corporate learning experiences for enterprise clients, including eLearning modules, AR/VR training, video production, animation, and virtual instructor-led training (vILT). The firm also delivers strategic consulting services covering learning strategy, internal communications campaigns, learning measurement, and facilitator training, all designed to drive meaningful behavioral change in workforce learning.
Product overview
AMP Creative is a creative firm that develops engaging, effective corporate learning experiences, operating as a platform of integrated services rather than a single unified product. The portfolio includes core production services (eLearning, AR/VR Experiences, Video Production, Animation) combined with delivery and support offerings (Virtual Instructor-Led Training, vILT Producer Services, vILT Facilitator Excellence Training), and strategic consulting services (Discovery & Learning Strategy Sessions, Internal Communications Campaigns, Learning Measurement Strategy, Learning Strategy & Campaigns). Transform Workplaces is a specialized eLearning sub-product focused on workplace harassment prevention. The company was founded in 2002 and was acquired by DHD Films in October 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- eLearning Custom eLearning experiences deployed in an LMS, using narrative storytelling and visual design to engage learners and facilitate meaningful behavioral change for enterprise L&D teams.
- AR/VR Experiences Custom augmented and virtual reality learning solutions using Unity, Unreal Engine, WebXR, and 360/180-degree video for immersive enterprise training, including scenarios too risky or expensive to replicate in real life.
- Video Production Professional video production services with two decades of experience serving the Dallas/Fort Worth area and beyond, including safe in-person and socially distanced shoots for enterprise communications and learning.
- Virtual Instructor-Led Training (vILT) Online instructor-led training scaled beyond physical classroom limitations, integrating solutions with virtual platforms from the start for maximum engagement across distributed enterprise workforces.
- vILT Producer Services Technical production support for vILT sessions, including managing breakout rooms, deploying polls, troubleshooting tech issues, coordinating communications, and sharing materials during live training.
- vILT Facilitator Excellence Training Training for facilitators on virtual platforms (WebEx, Zoom, Microsoft Teams) covering best practices for virtual learning, engagement techniques, and platform tools, priced at $200 per hour.
- Animation Character animation and motion graphics services, including bespoke 2D/3D character animation and Vyond template-based animation for corporate communications.
- Discovery & Learning Strategy Sessions Collaborative design sessions guided by human-centered design and design thinking experts, available in half-day, full-day, and two-day formats, to help teams understand and address learner needs.
- Internal Communications Campaigns for Learning Learning communications campaigns to promote and raise awareness of learning opportunities through workplace posts, intranets, emails, videos, posters, and swag, using an awareness, engagement, action, advocacy framework.
- Learning Measurement Strategy Measurement strategy using the Kirkpatrick model (reaction, learning, behavior, results) to evaluate learning effectiveness and demonstrate ROI for enterprise L&D leaders.
- Learning Strategy & Campaigns Comprehensive learning strategy consultation and campaign execution following a framework of awareness, engagement, action, and advocacy for L&D and corporate communications teams.
- Transform Workplaces Narrative-based eLearning experience designed to empower student interns to cultivate respectful, inclusive environments free from workplace harassment, delivered as a branded sub-product of AMP Creative.
Quantifiable outcome
- vILTs can be scaled to reach 20 to 2,000+ learners with consistent learning experience
- +1 more outcomes
Companies that use AMP Creative
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles1 record
AMP Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
AMP Creative partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered supporting.
- WebExsupportingAMP Creative supports WebEx as one of the primary platforms for delivering virtual instructor-led training (vILT) experiences. The company designs and delivers vILTs compatible with WebEx's collaboration features.
- ZoomsupportingAMP Creative supports Zoom as a primary platform for virtual instructor-led training, leveraging Zoom's features for breakout rooms, polling, and screen sharing.
- Microsoft TeamssupportingAMP Creative supports Microsoft Teams as a vILT platform option, integrating training delivery with Teams' collaboration capabilities.
- Adobe ConnectsupportingAMP Creative supports Adobe Connect as a vILT platform option, utilizing its virtual classroom features for learning delivery.
- GoTo WebinarsupportingAMP Creative supports GoTo Webinar as a platform option for delivering virtual training sessions.
- ClickMeetingsupportingAMP Creative supports ClickMeeting as a vILT platform option for virtual training delivery.
- UnitysupportingAMP Creative uses Unity as one of the primary development platforms for creating AR/VR learning experiences.
- Unreal EnginesupportingAMP Creative uses Unreal Engine for high-fidelity AR/VR experience development.
- WebXRsupportingAMP Creative develops web-based extended reality experiences using WebXR standards for browser-based AR/VR access.
- MuralsupportingAMP Creative uses Mural as a collaboration platform for conducting discovery and learning strategy sessions with clients, enabling visual collaboration and brainstorming.
- InVision FreehandsupportingAMP Creative uses InVision Freehand for collaborative design thinking and discovery session facilitation.
- FigmasupportingAMP Creative uses Figma and FigJam for collaborative design work and workshop facilitation.
- MirosupportingAMP Creative uses Miro as a visual collaboration platform for discovery sessions and strategy workshops.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
AMP Creative competitors and assessment
Company assessmentDirect peers
- SweetRush: SweetRush is a custom corporate learning company offering eLearning, gamification, VR/AR, and performance support for enterprise clients. Direct competitor to AMP Creative in custom learning content development for Fortune 500 L&D departments.
- AllenComm: AllenComm provides custom eLearning, VR/AR training, and instructional design for enterprise clients. Closely comparable to AMP Creative across custom content, immersive learning, and adult-learning methodology.
- Obsidian Learning: Obsidian Learning is a custom learning solutions provider specializing in eLearning, video, animation, and immersive learning for enterprise L&D. Highly comparable service portfolio and target customer base to AMP Creative.
- Designing Digitally: Designing Digitally develops custom eLearning, AR/VR, and gamified training for enterprise and government clients. Comparable in scope and customer profile to AMP Creative's custom learning practice.
- Roundtable Learning: Roundtable Learning specializes in immersive AR/VR training solutions and custom enterprise learning, with a strong focus on extended reality similar to AMP Creative's XR practice.
- InfoPro Learning: InfoPro Learning provides managed training services, custom content development, and learning strategy for global enterprises. Direct competitor in the custom corporate learning space with broader scale.
Broad incumbents
- GP Strategies: GP Strategies is a large, publicly-traded performance improvement company offering custom learning, managed training services, and consulting to global enterprises. Broader portfolio but directly overlaps AMP's custom corporate learning work.
- Cornerstone OnDemand: Cornerstone OnDemand is a large enterprise talent and learning management platform with custom content services and an extended-enterprise ecosystem. Broad incumbent serving the same Fortune 500 L&D buyers as AMP Creative.
- Skillsoft: Skillsoft is a large corporate learning content and platform provider with a broad catalog, custom content services, and immersive offerings. Operates at much larger scale than AMP Creative but competes for similar enterprise training budgets.
Emerging players
- Elucidat: Elucidat is an eLearning authoring platform enabling enterprise teams to produce custom digital learning at scale. Adjacent rather than direct, since Elucidat is product-led versus AMP's services-led approach, but competes for the same L&D budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AMP Creative social profiles
Digital presenceAMP Creative compliance and trust
Trust signalCompliance2 records
AMP Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMP Creative leadership team
Management profileNumber of profiles
Profiles3 records
AMP Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMP Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMP Creative
What does AMP Creative do?
AMP Creative builds custom corporate learning experiences for enterprise clients, including eLearning modules, AR/VR training, video production, animation, and virtual instructor-led training (vILT). The firm also delivers strategic consulting services covering learning strategy, internal communications campaigns, learning measurement, and facilitator training, all designed to drive meaningful behavioral change in workforce learning.
Is AMP Creative a public or private company?
AMP Creative is a private company. It is classified as corporate owned and is currently acquired.
When was AMP Creative founded?
AMP Creative was founded in 2002. It employs 11 to 50 people.
Where is AMP Creative based?
AMP Creative is headquartered in Dallas, United States, in the North America region.
How does AMP Creative make money?
Four revenue lines are on record. Custom Learning Content Development is the primary driver. The others are vILT Production Services, discovery & Strategy Consulting and facilitator Training.
Who are AMP Creative's main competitors?
Direct peers on record are SweetRush, AllenComm, Obsidian Learning, Designing Digitally, Roundtable Learning and InfoPro Learning. Broad incumbents are GP Strategies, Cornerstone OnDemand and Skillsoft. Elucidat is listed as an emerging player.
Does AMP Creative have an API?
No public API is recorded for AMP Creative.
What industry is AMP Creative in?
AMP Creative's product category is Corporate Learning & Training Services. Its primary akta.pro industry code is EDAGAKAC, Corporate Learning & Training Content Development, with a secondary code of EDAGAEAC, Corporate & Workforce eLearning Modules. Its NAICS code is 611430 and its SIC code is 7812.