Edools
- Company typePrivate
- Founded2012
- HeadquartersRio De Janeiro, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Edools does
Edools is a Rio de Janeiro, Brazil-based SaaS company founded in 2013 that operates a modular EAD (Ensino a Distância / distance learning) platform enabling education-focused businesses and SMBs to create, sell, and deliver customizable online learning experiences. The company is privately held, for-profit, and self-described in firmographics as serving 11-50 employees. Co-founders Rafael Carvalho (CEO) and Bernardo Kircove remain listed as leadership, and the only external capital events disclosed in the structured input are participation in the 500 Global accelerator (2015) and $50,000 from Google Launchpad Accelerator (May 2016), pointing to a bootstrapped operating history.
Edools firmographics
Firmographics- Name
- Edools
- Legal name
- HeroSpark
- Website
- https://edools.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Edools industry classification
Industry- Product category
- Learning Management System
- NAICS
- Software Publishers (513210), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 SIS & District Administration Platforms (EDAFAEAA)
- akta.pro secondary industry
- Education ERP (Student Information, Finance, HR) (HDAEAEAI)
Keywords
Where Edools is headquartered
LocationHeadquarters
- HQ city
- Rio De Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Edools business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Transaction Fees (SparkPay): Primary revenue from transaction fees: 3.9% per successful sale plus fixed R$1.00 per transaction for credit card. Boleto has R$3.00 fixed fee per paid ticket. Lower rates available for high-volume sellers.
- Payout Timing Premium: D+2 payout available for PIX and boleto (within 2 business days). Credit card payouts in 30 days. Faster payout options as premium feature.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Transaction Rate |
| Transaction based/ take rate | Pay-as-you-go | High-Volume Enterprise Rate |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Edools product offering
Product offeringCore offering
Edools offers a SaaS-based app that enables companies to create customizable, modular EAD (Educação a Distância / distance learning) environments for their education-based businesses. The platform provides the underlying infrastructure for building and managing online educational programs.
Product overview
HeroSpark is a complete digital product platform offering a unified ecosystem of tools for selling online courses, ebooks, mentoring, and digital products. The core platform combines a high-conversion checkout system (SparkPay), membership area with secure video hosting, page editor, and sales funnel tools. Additional modules include the Course Academy for custom-branded learning platforms, Netflix-style streaming theme, affiliate management system, subscription club for recurring payments, and a mobile wallet app. All tools are integrated within a single platform, with a 3.9% transaction fee and D+2 payout for Pix and boleto transactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Edools EAD Platform A SaaS-based app that enables companies to create customizable, modular EAD (distance learning) environments for their education-based businesses. Provides the underlying infrastructure for building, deploying, and managing online educational programs.
Quantifiable outcome
- 93% checkout approval rate with smart installment processing
- +3 more outcomes
Companies that use Edools
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles1 record
Edools technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
Edools partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YouTube Influencers (Multiple)corePartnership with YouTube content creators who promote HeroSpark to their audiences. Includes testimonials from creators like Carolina Barros (55k+ subscribers), Thiago Amarante (17k+), Agilso (59k+), Vini (60k+), and Karyne Viola (9k+). These influencers drive customer acquisition through content marketing.
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Edools competitors and assessment
Company assessmentDirect peers
- HeroSpark: Brazilian all-in-one platform for digital product sellers (checkout, video hosting, membership areas, EAD) serving infoprodutores and course creators. Direct overlap with Edools' EAD platform in the same geography and customer base.
- Hotmart: One of the largest Brazilian digital product and online course platforms, offering EAD, checkout, and affiliate tools. Direct competitor in the Brazilian infoproduct and distance-learning market.
- Kiwify: Brazilian SaaS platform for selling digital products and online courses with integrated checkout and membership. Directly competes with Edools in the SMB infoproduct creator segment.
- Eduzz: Brazilian digital product sales platform with subscription, checkout, and affiliate tools. Direct competitor serving the same Brazilian infoprodutor customer base as Edools.
- Teachable: SaaS platform that lets creators build, host, and sell online courses and digital products. Direct global peer in customizable EAD environments, targeting the same creator/educator persona.
- Thinkific: SaaS platform for creating and selling online courses, memberships, and digital products. Closely comparable customizable EAD offering for course creators and education-based businesses.
- Kajabi: All-in-one creator platform bundling courses, marketing, checkout, and membership areas. Closely comparable in the bundled EAD + commerce value proposition, serving premium course creators and educators.
Broad incumbents
- Udemy: Global online course marketplace and platform. Broader incumbent in the same online course / EAD category, though operating a marketplace model rather than Edools' customizable SaaS approach.
- Coursera: Global online learning platform partnering with universities and enterprises. Broader incumbent in the EAD/online learning category, focused on institutional partnerships rather than Edools' SMB/B2B model.
- edX: Large-scale online learning platform founded by Harvard and MIT. Operates in the same EAD/online course space as a broad incumbent, primarily at the higher-education and enterprise level.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Edools social profiles
Digital presenceEdools compliance and trust
Trust signalCompliance1 record
Edools financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edools leadership team
Management profileNumber of profiles
Profiles2 records
Edools funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edools M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edools
What does Edools do?
Edools offers a SaaS-based app that enables companies to create customizable, modular EAD (Educação a Distância / distance learning) environments for their education-based businesses. The platform provides the underlying infrastructure for building and managing online educational programs.
Is Edools a public or private company?
Edools is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Edools founded?
Edools was founded in 2012. It employs 11 to 50 people.
Where is Edools based?
Edools is headquartered in Rio De Janeiro, Brazil, in the Latin America region.
How does Edools make money?
Two revenue lines are on record. Transaction Fees (SparkPay) is the primary driver. The others are payout Timing Premium.
Who are Edools's main competitors?
Direct peers on record are HeroSpark, Hotmart, Kiwify, Eduzz, Teachable, Thinkific and Kajabi. Broad incumbents are Udemy, Coursera and edX.
Does Edools have an API?
No public API is recorded for Edools.
What industry is Edools in?
Edools's product category is Learning Management System. Its primary akta.pro industry code is EDAFAEAA, K–12 SIS & District Administration Platforms, with a secondary code of HDAEAEAI, Education ERP (Student Information, Finance, HR). Its NAICS code is 513210 and its SIC code is 7372.