What Evestar does

Evestar LLC is a full-service ecommerce growth marketing agency founded in 2018 by Lolita Petrossov and headquartered in Miami/Fort Lauderdale, Florida, with an additional office in Lisbon, Portugal. The firm serves direct-to-consumer (DTC) ecommerce brands from startup through enterprise, deploying dedicated full-stack account teams — typically including a CMO, creative director, copywriter, media buyers, ecommerce strategist, designer, and Shopify developer — on retainer or project engagements. Service delivery spans paid social (Meta, TikTok, Pinterest), paid search (Google, YouTube), Amazon management, email/SMS via Klaviyo and Attentive, SEO, conversion rate optimization, and ecommerce web development on Shopify, Magento 2, and WooCommerce. Reported scale includes 100+ DTC brands served and a headcount that doubled following the September 2024 acquisition of Paspartoo, a Shopify web development and CRO agency.

The company's commercial model is professional-services-based. Most engagements are quote-based monthly retainers bundled across marketing, creative, and development work; the only published pricing tiers are conversion rate optimization packages (a $2,900 one-time UX Audit and a $4,160/month Full CRO Analysis on a 3-month minimum). Distribution is direct — consultation-led, with 'Schedule a call' calls to action across the website, supported by content marketing, SEO, and an extensive case-study portfolio. Evestar operates as a private LLC with no disclosed institutional funding, no public filings, and no parent company.

Underlying technology centers on EVY AI, a proprietary AI-powered creative and analytics platform launched in 2025. EVY AI delivers competitor intelligence, brand positioning, customer personas, ad concepts, UGC briefs, 12-month email plans, and 12-month paid media forecasts, and is positioned as the agency's flagship differentiator in creative output and media planning. Supporting stack integrations include Shopify, Klaviyo, HubSpot, Attentive, Minderest, and major ad-platform APIs; Evestar also holds partnership or preferred status with Meta (Facebook Preferred Agency), TikTok (#1 TikTok Shop Agency of 2025), Google, Amazon, Shopify, and Pinterest.

Name

Evestar

Legal name

Evestar LLC

Website

https://evestar.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Evestar is a full-service ecommerce growth marketing agency that builds and runs paid media, creative, CRO, and web development engagements for DTC brands from startup through enterprise, deploying dedicated full-stack teams and proprietary EVY AI tooling.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Ecommerce growth marketing
• Paid media management
• Conversion rate optimization
• DTC brand strategy
• Ecommerce web development

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Ecommerce Growth Marketing Services: Full-service agency providing comprehensive ecommerce growth services including paid social, paid search, email/SMS marketing, CRO, web development, and creative services. Revenue generated through service fees structured as monthly retainers or project-based engagements with dedicated account teams.
2. Conversion Rate Optimization Services: CRO packages including UX Audit at $2,900 one-time payment and Full CRO Analysis at $4,160/month with 3-month minimum commitment. Services include heuristic analysis, heat maps, A/B testing, and conversion optimization.
3. Platform Migrations and App Development: Post-acquisition of Paspartoo, enhanced service offerings in platform migrations and Shopify app development for DTC brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Evestar is a full-service ecommerce growth marketing agency that provides paid social, paid search, email/SMS marketing, conversion rate optimization, web development, creative production, and affiliate marketing services to direct-to-consumer brands. Each client is supported by a dedicated in-house growth team (CMO, creative director, copywriter, media buyers, strategist, designer, and Shopify developer) and the agency's proprietary EVY AI platform, which generates competitor intelligence, brand positioning, customer personas, ad creative, email campaigns, and paid media forecasts.

Product overview

Evestar is a full-service eCommerce growth marketing agency that offers a comprehensive suite of digital marketing services and proprietary technology for DTC brands. The core offering is a holistic growth platform combining paid social (Facebook/Meta Ads, TikTok Ads, Pinterest Ads), paid search (Google Ads, YouTube Ads), email & SMS marketing, SEO, and conversion rate optimization. The agency also provides web development services across Shopify, Magento 2, and WooCommerce platforms. The flagship proprietary product is EVY AI, launched in 2025, which serves as an AI-powered creative and analytics powerhouse that generates competitor intelligence, brand strategies, ad concepts, and email campaigns. Services are delivered through dedicated full-service growth teams including CMO, creative director, copywriter, media buyers, and developers.

Differentiator

Problem solved

Functional benefit

Products and services

• EVY AI Proprietary AI-powered creative and analytics platform that delivers competitor intelligence, brand positioning, customer personas, and targeted creative strategies including ad concepts, UGC briefs, scripts, and email campaigns for DTC ecommerce brands.
• Meta (Facebook and Instagram) Ads

Quantifiable outcome

• Minimum 20% conversion rate increase guaranteed over quarter (or continued work free)
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• PaspartoocoreStrategic or Co-development Partner · 17 September 2024Strategic acquisition of Paspartoo, a Shopify web development and CRO agency, doubling Evestar's size and expanding service offerings. Enhanced capabilities in platform migrations and app development for DTC brands.
• ShopifycoreTechnology or IntegrationPrimary ecommerce platform partner. Expertise in Shopify, Shopify Plus development, custom website creation, and platform migrations. Core to service offerings.
• TikTokcoreGTM or Marketing PartnerTikTok Shop Agency partner offering social commerce solutions. Services include ads, affiliates, collabs, live shopping, and merchandising. Named #1 TikTok Shop Agency of 2025.
• AmazoncoreGTM or Marketing PartnerOfficial Amazon partner providing comprehensive Amazon services including operations, listing optimization, PPC management, review generation, and brand registry. Cross-channel attribution support.
• GooglecoreGTM or Marketing PartnerGoogle Ads partner providing search, shopping, display, and YouTube advertising services. Includes architectural audit and account restructure capabilities.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerFacebook Preferred Agency partner with unique insights into Meta advertising capabilities. Core paid social channel for client services.
• KlaviyosupportingTechnology or IntegrationEmail marketing platform integration. Used for email automation flows, campaign execution, and customer retention strategies.
• HubSpotsupportingTechnology or IntegrationCRM and marketing platform integration used for client CRM setup, email automation, and sales process management.
• AttentivesupportingTechnology or IntegrationSMS marketing and lead generation platform. Used for text message marketing campaigns and conversational commerce.
• PinterestsupportingGTM or Marketing PartnerPinterest advertising partner with expertise in visual commerce. Cost-effective traffic with targeting for female demographics and purchase-intent audiences.
• YouTubesupportingGTM or Marketing PartnerVideo advertising platform for brand awareness and retargeting. Utilizes machine learning and data aggregation for audience targeting.
• IATAsupportingStrategic or Co-development PartnerInternational Air Transport Association partnership developed for Business Class client B2B travel initiative. Used for introducing products to travel agents.
• Brightstar (Softbank Subsidiary)supportingOthersParent company of Smarter client. Softbank subsidiary that acquired Smarter and required digital marketing expertise to achieve ambitious sales goals.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Common Thread Collective: Common Thread Collective is a leading eCommerce growth agency serving DTC and Shopify-native brands with paid media, email/SMS, and creative services. It is arguably the closest direct peer to Evestar, with a comparable niche focus on scaling DTC brands profitably across paid social, search, and lifecycle channels.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, CRO, and lifecycle marketing for eCommerce and DTC brands. It mirrors Evestar's positioning around profitable DTC scaling and conversion rate optimization across Meta and Google.
• Sociallyin: Sociallyin is a full-service social media and paid social agency focused on content production, paid advertising, and influencer marketing for mid-market and DTC brands. It competes directly with Evestar in paid social, UGC creative, and influencer-driven growth for Shopify-based brands.
• MuteSix: MuteSix is a performance marketing agency purpose-built for DTC and eCommerce brands across Meta, Google, TikTok, and Amazon. It overlaps closely with Evestar's paid media, Amazon, and TikTok Shop offerings and serves a similar profile of scaling DTC clients.
• LYFE Marketing: LYFE Marketing is a social media marketing and paid advertising agency specializing in eCommerce and DTC growth across Meta, Instagram, and TikTok. It is closely comparable to Evestar in client segment, channel mix, and service delivery model.
• Pacific54: Pacific54 is a digital marketing agency focused on eCommerce brands, offering paid advertising, SEO, and email marketing with a strong track record in scaling Shopify-based DTC clients. It is a relevant regional and functional peer to Evestar in the DTC agency ecosystem.
• AdVenture Media: AdVenture Media is a performance marketing agency specializing in paid search, paid social, and conversion optimization for eCommerce and DTC clients. It overlaps with Evestar on Google Ads, Meta Ads, and CRO services for scaling brands.

Broad incumbents

• Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in North America, offering paid search, paid social, Amazon, and CRO services across consumer brands. It overlaps heavily with Evestar's full-funnel DTC service stack but operates at significantly greater scale and breadth across retail and B2B.
• WebFX: WebFX is a large full-service digital marketing agency offering SEO, paid media, CRO, and web development to SMB and mid-market clients across industries. It competes with Evestar in paid search, SEO, and web development but serves a broader and less DTC-narrow client base.

Emerging players

• BFO (Be Found Online): BFO is a digital marketing agency delivering SEO, paid media, and analytics services to mid-market eCommerce and B2B clients. It has meaningful but partial overlap with Evestar, especially in SEO and paid search for omnichannel retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evestar