Edit Suits Co.

What Edit Suits Co. does

Edit Suits Co. is a London-based made-to-measure menswear company founded in 2014 by Patrick Jungo (formerly in banking) and Reto Peter (formerly in consulting), with the stated mission of delivering custom tailoring at approximately half the cost of Savile Row bespoke. The company serves individual male consumers seeking professional, wedding, and formal-occasion attire, taking 30+ body measurements per customer through an in-person showroom appointment model, refined via a fitting garment trial, and producing finished garments in 3-5 weeks with a 30-day Perfect Fit Guarantee. Its product portfolio spans tailored suits (£479-£1,999), shirts (£69-£169), blazers, trousers, chinos, waistcoats, tuxedos, morning coats, and outerwear, alongside a ready-to-wear line, gift cards, and pre-packaged gift experiences. The core technology is the proprietary measurement-to-garment workflow — combining precise body capture, fitting garment refinement, body canvas and soft shoulder construction techniques, and access to 10,000+ fabrics from mills including Scabal, Loro Piana, Holland & Sherry, Reda, Dormeuil, Drago, and Vitale Barberis Canonico — rather than a software platform.

The business operates a showroom-led go-to-market with 7 physical locations: two in London (Bond Street and City), plus Birmingham, Leeds, Manchester, Liverpool, Singapore, and Zürich. Distribution is supplemented by an online store (supporting reorders and ready-to-wear purchases) and video appointments for remote customers. Revenue is generated entirely through one-time garment purchases, with pricing varying by fabric tier and garment type. The company is privately held and founder-controlled, with no disclosed external funding beyond minimal seed rounds from SFC Capital (2015) and Veridian Ventures (2017), indicating a bootstrapped growth model. Marketing is driven by showroom appointments, Google review generation (4.8/5 across 250+ reviews), a refer-a-friend program, organic social, content marketing, and earned media in Esquire, GQ, The Times, City AM, and Financial Times. Customer segments are primarily individual business professionals, wedding parties (grooms and guests), and formal-event attendees, with horizontal segmentation across use cases rather than vertical specialization.

Name

Edit Suits Co.

Legal name

Edit Suits Co.

Website

https://editsuits.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Edit Suits Co. is a London-based made-to-measure menswear company founded in 2014, offering custom suits, shirts, and formalwear at roughly half the price of Savile Row bespoke. It serves individual business professionals, wedding parties, and formal-event attendees through 7 showrooms in the UK, Singapore, and Zürich.

Ownership category

akta.pro rank

Product category

Custom Tailored Menswear

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (3152)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

akta.pro secondary industries

Men’s Styling & Tailoring Coordination (HSACAJAG), Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Suit & Formalwear Care (Dry Clean, Press, Re-shape) (HSAJAGAC)

Keywords

• Made-to-measure tailoring
• Custom menswear
• Bespoke suits
• Wedding suits
• Tailored shirts

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Tailored Garments: One-time purchase model for made-to-measure suits, shirts, trousers, blazers, tuxedos, waistcoats, chinos, morning coats, and outerwear. Prices range from £479 to £1,999 for custom suits. Delivery in 3-5 weeks.
2. Ready-to-Wear Garments: Pre-made suits and shirts available for immediate purchase. Ready-to-wear suits range from £399 to £499, shirts from £69.
3. Gift Cards: Electronic gift cards in denominations from £25 to £1,000, providing flexible gifting options for the tailoring experience.
4. Gift Experiences: Pre-packaged tailoring experiences including shirt (£89), chino, suit (£725), tuxedo, and premium suit/tuxedo packages (£1,125).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Edit Suits Co. is a made-to-measure menswear tailoring company that designs and produces custom suits, shirts, blazers, trousers, chinos, waistcoats, tuxedos, morning coats, and outerwear to each customer's exact measurements. Garments are crafted from over 10,000 fabrics sourced from premium mills including Scabal, Loro Piana, Holland & Sherry, and Reda, with delivery in 3-5 weeks. The service is delivered primarily through appointment-based showroom consultations across the UK, Singapore, and Switzerland, supplemented by an online store for ready-to-wear items, gift cards, and reorders.

Product overview

Edit Suits Co. is a made-to-measure tailoring company offering a comprehensive portfolio of custom-tailored garments. The core offering consists of tailored suits, shirts, blazers, trousers, chinos, waistcoats, tuxedos, and morning coats, all crafted to the customer's exact measurements with extensive fabric choices from prestigious mills including Scabal, Loro Piana, Holland Sherry, Reda, Dormeuil, Drago, and Vitale Barberis Canonico. The company also offers a ready-to-wear collection of suits and shirts for immediate purchase. Supporting products include gift cards and gift experiences (pre-packaged tailoring packages) that provide the full made-to-measure consultation and garment creation service. The service is delivered through in-store appointments at showrooms across the UK (London, Birmingham, Leeds, Manchester, Liverpool), Singapore, and Zurich, with approximately 3-5 week delivery times and a 30-day Perfect Fit Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Tailored Suits Made-to-measure suits tailored to the customer's exact measurements with thousands of fabric options from leading mills including Scabal, Loro Piana, Holland Sherry, Reda, and Vitale Barberis Canonico; delivered in 3-5 weeks.
• Custom Tailored Shirts Made-to-measure shirts in cotton, linen, and oxford weaves with customisation of collar, cuffs, and monogramming.
• Custom Tailored Blazers Custom-made blazers in luxury cloths with customisation of lapels, buttons, pockets, and linings.
• Custom Wedding Suits Custom wedding suits for grooms, groomsmen, fathers, and guests, with specialised collections for beach, destination, and formal weddings.
• Custom Tuxedos Formal evening wear including tuxedos, dinner suits, and black-tie ensembles with custom lapel styles, satin details, and matching trousers.
• Custom Waistcoats Single-breasted and double-breasted custom waistcoats in premium fabrics from Holland Sherry, Loro Piana, and Scabal.
• Custom Trousers Made-to-measure trousers in slim, regular, and tailored fits available in wool, cotton, and linen fabrics with custom waistband and finishing options.
• Custom Chinos Made-to-measure chinos in stretch cotton and premium fabrics, available in slim and regular fits.
• Custom Morning Coats Custom morning coats and tailcoats with peak lapels and traditional British tailoring construction for daytime formal events.
• Custom Outerwear Luxury men's outerwear including field jackets, winter jackets, overcoats, and trench coats in the world's finest fabrics.
• Ready-to-Wear Suits Pre-made suits in premium fabrics designed for a sharp modern fit, available for immediate purchase without bespoke measurement.
• Ready-to-Wear Shirts Pre-made shirts in standard UK sizing with easy-iron fabrics and clean contemporary silhouettes.
• Gift Cards Electronic gift cards providing flexible gifting options for the made-to-measure tailoring experience.
• Gift Experiences Pre-packaged tailoring experiences including shirt, chino, suit, tuxedo, and premium packages that include the full made-to-measure consultation and garment creation.

Quantifiable outcome

• 4.8 out of 5 stars from 250+ Google reviews
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Spoke London: UK-based direct-to-consumer menswear brand offering custom-fit trousers, chinos, and casual suiting online; competes in the casual end of the made-to-measure category where Edit Suits has expanded with chinos and outerwear.
• Black Lapel: Online made-to-measure menswear brand specializing in suits and tuxedos with showrooms in major US cities; competes for wedding and formalwear customers in the same price tier with similar fabric-mill partnerships.
• Oliver Wicks: London-based online made-to-measure suit and shirt brand operating in the same price-quality band as Edit Suits, with similar fabric-mill sourcing and a focus on wedding and business customers in the UK and US markets.
• Indochino: Pioneer of online made-to-measure menswear with showrooms in North America and UK; targets the same value-positioning vs bespoke tailors and competes for first-time custom-suit customers via appointments and measurement-led sales.
• Hockerty: Online made-to-measure menswear brand offering custom suits, shirts, and jackets at entry-level pricing; competes for digitally-acquired MTM customers who would otherwise consider Edit Suits' lower-tier fabrics.
• Proper Cloth: US-based made-to-measure shirt specialist with online measurement and curated fabrics; directly comparable on custom shirt design and reorder dynamics, though focused primarily on shirts rather than full suits.
• Suitsupply: Global made-to-measure and ready-to-wear menswear retailer with extensive own-store network and premium fabric sourcing; directly competes on the affordable-tailored-suit proposition for business professionals and wedding customers across Europe and beyond.

Broad incumbents

• Hawes & Curtis: Heritage British shirt and formalwear brand with London Jermyn Street heritage and modern retail footprint; competes in formal shirts, suits, and wedding formalwear with established brand equity, though more ready-to-wear than made-to-measure.
• Tom James: Large US-based custom tailoring company with an at-home appointment model serving professionals; broader geographic reach and corporate wardrobe programs, but overlaps with Edit Suits on custom suits for business customers.
• Charles Tyrwhitt: Established British shirt and menswear retailer offering ready-to-wear formalwear at accessible price points with strong brand presence; competes for entry-level suit and formal shirt customers before they trade up to custom tailoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/editsuits
• Instagraminstagram.com/editsuits
• Xx.com/editsuits

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edit Suits Co.