DailyKarma

What DailyKarma does

DailyKarma, Inc., founded in 2018 and headquartered in West Hollywood, California, is a private SaaS company that operates the Shop for Good platform, a cause marketing solution distributed primarily as a native Shopify app. The platform enables e-commerce brands to embed charitable giving into the shopping experience through six campaign types (Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, and Donation Matching), supported by a proprietary nonprofit database covering 1.5 million+ pre-screened certified 501(c)(3) organizations with IRS good-standing verification. Underlying technology includes automated Commercial Co-Venture compliance across US states, donation calculation and fund distribution through the affiliated DailyKarma Foundation (a 501(c)(3) public charity under Our Change Foundation oversight), real-time analytics on AOV and customer engagement, and an API suite (Charity, Custom Widget, Integration, Analytics, and Headless APIs) for enterprise and non-Shopify deployments.

The company monetizes through tiered SaaS subscriptions: a Free Startup tier with a 10% donation processing fee, an Emerging tier at $265/month, a Scaling tier at $595/month, and custom Enterprise pricing with ISO 27001-certified security, plus 3% credit card or 0.8% ACH transaction fees across paid tiers. Go-to-market combines self-serve installation via the Shopify App Store for SMB merchants with a sales-assisted demo booking motion for Scaling and Enterprise tiers. Customers include enterprise and mid-market brands across beauty (Rare Beauty, Biossance, Lancome CA, John Masters Organics), apparel (Ivory Ella, Faherty, Stio), and food/beverage (Harney & Sons), with reported outcomes including 34-65% AOV or conversion increases and 35-57% customer participation in donation campaigns. The company maintains a small team led by co-founders Patty Dao (CEO) and Rajeev Mecheri (Chairman), with advisors from L'Oreal, Salesforce, FedEx/ShopRunner, Peak6, Xenon Partners, and Amazon; no institutional funding rounds are disclosed.

Name

DailyKarma

Legal name

Daily Karma, Inc.

Website

https://dailykarma.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

DailyKarma operates Shop for Good, a SaaS platform built primarily as a Shopify app that enables e-commerce brands to run cause marketing campaigns (donations, round-ups, matching) with automated co-venture compliance and a 1.5M+ nonprofit database, serving brands from SMB startups to enterprise customers like Rare Beauty and Lancome.

Ownership category

akta.pro rank

Product category

Cause Marketing Software

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Cause marketing platform
• Shopify donation app
• Nonprofit vetting database
• Co-venture compliance
• Donation management software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Shopify App): Monthly/annual subscription fees for access to Shop for Good platform with tiered features. Free Startup tier, $265/month Emerging tier, $595/month Scaling tier, and custom Enterprise pricing.
2. Donation Processing Fee: 10% donation processing fee deducted from donations on Startup plan only. Emerging, Scaling, and Enterprise plans exempt from this fee. Additional 3% credit card or 0.8% ACH transaction fee applies to all plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DailyKarma's Shop for Good is a Shopify-integrated SaaS platform that enables e-commerce brands to run six cause marketing campaign types (Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, Donation Matching) while automating nonprofit vetting, co-venture compliance, donation calculation, and fund distribution through The DailyKarma Foundation. The platform provides real-time analytics on AOV, customer engagement, and campaign ROI, and offers tiered subscription pricing from a free Startup plan to custom Enterprise contracts.

Product overview

DailyKarma operates as a B2B SaaS company offering the Shop for Good platform, a unified cause marketing solution built primarily as a Shopify app. The core product enables ecommerce brands to embed charitable giving campaigns directly into their shopping experience through six campaign types: Donate for Discount, Portion of Sales, Round-up, Donation Tiers, Gift with Donation, and Donation Matching. The platform also includes Impact Collectives (Partnerships for Good) for cross-brand cause marketing collaborations. DailyKarma's tech stack includes donation tracking, compliance management, nonprofit vetting of 1.5M+ organizations, and analytics reporting. The company offers tiered pricing plans (Startup, Emerging, Scaling, Enterprise) with varying levels of customization, API access, and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop for Good DailyKarma's flagship Shopify app that enables ecommerce brands to run cause marketing campaigns including donate for discount, portion of sales, round-up, donation tiers, gift with donation, and donation matching. The platform handles nonprofit vetting, compliance management, donation processing, and performance analytics.
• DailyKarma API Suite Enterprise API suite comprising Charity API for nonprofit management, Custom Widget API for branded widget customization, Integration API for third-party platform connectivity, Analytics API for campaign performance reporting, and Headless API for Shopify for headless/composable commerce implementations. Available to Scaling and Enterprise tier customers.
• DailyKarma Consumer Site Consumer-facing website at causefunds.dailykarma.com where users can create accounts, log in via Facebook, participate in Impact Collectives, and manage their giving preferences across DailyKarma's network of brand partners.

Quantifiable outcome

• Average conversion increase reported by platform users
• +8 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationDailyKarma's Shop for Good app is distributed through the Shopify App Store as a native Shopify integration. Provides seamless installation and deep integration with Shopify checkout, product pages, and store functionality. Includes Shopify Checkout UI Extensions, Shopify Markets, and Shopify Point of Sale integrations.
• The DailyKarma FoundationcoreStrategic or Co-development Partner501(c)(3) nonprofit public charity (EIN 86-3353394) that processes and distributes donations to nonprofits. Independent nonprofit overseen by the Board of The Change Foundation. Handles all donation collection, compliance documentation, and fund disbursement to designated charities monthly.
• GetChange.iocoreTechnology or IntegrationTechnology partner for donation distribution and nonprofit database. Nonprofits must have an account with GetChange.io to receive donations through DailyKarma. Provides charity database integration and payment processing for fund disbursement.
• Our Change FoundationcoreStrategic or Co-development PartnerParent nonprofit organization (d/b/a The DailyKarma Foundation) that provides regulatory oversight and fiduciary responsibility for donor-advised fund. Independent Board of Directors governs grantmaking decisions.
• OceanaminorGTM or Marketing PartnerNonprofit ocean conservation organization. Featured case study partner with Biossance brand. Represents type of nonprofit partnerships brands can form through the platform.
• Direct ReliefminorGTM or Marketing PartnerEmergency medical supplies nonprofit. Available in Shop for Good dashboards for Hurricane Helene relief campaigns. Represents type of disaster response nonprofits supported.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Give Lively: Give Lively provides free fundraising and donation tools for nonprofits, including peer-to-peer fundraising, event ticketing, and donation forms. It is a direct competitor in the cause marketing and donation platform space, with overlap in nonprofit verification and donation distribution infrastructure.
• Pledge: Pledge offers a cause marketing and donation platform that helps brands integrate charitable giving into their checkout and customer experiences. It directly competes with DailyKarma's Shop for Good platform across e-commerce cause marketing, with overlap in nonprofit partnerships and donation processing.
• RoundUp App: RoundUp App provides round-up donation functionality for e-commerce stores, enabling customers to round up purchases to donate to nonprofits. It directly competes with one of DailyKarma's core campaign types (Round-up at checkout) in the same e-commerce cause marketing category.

Broad incumbents

• Funraise: Funraise is a comprehensive nonprofit fundraising platform offering donation forms, CRM, event management, and peer-to-peer fundraising. It is a broader incumbent in the nonprofit technology space, with overlap in donation processing and nonprofit partnership infrastructure.
• Benevity: Benevity is a corporate social responsibility and employee engagement platform that helps companies manage donation matching, volunteer programs, and grantmaking. It is a broader incumbent in the corporate giving space, with overlap in donation matching campaigns and nonprofit vetting.

Emerging players

• DonationMatch: DonationMatch connects brands and nonprofits for cause marketing campaigns, with a focus on facilitating donation partnerships and matching campaigns. It has meaningful overlap in the donation matching campaign type that DailyKarma offers.
• Kindsight: Kindsight provides impact reporting and analytics for cause marketing and nonprofit fundraising campaigns. It has partial overlap with DailyKarma's Impact Tracker analytics features and serves a similar purpose-driven brand audience.
• DoJiggy: DoJiggy provides online fundraising and donation platform solutions for nonprofits and brands, including peer-to-peer fundraising, event management, and donation processing. It has partial overlap in the donation and fundraising platform space.
• Acts of Kindness: Acts of Kindness operates a giving platform that enables brands and consumers to engage with charitable causes through e-commerce integrations. It has emerging but partial overlap with DailyKarma's cause marketing platform.
• GreenGive: GreenGive provides cause marketing and donation tools for environmentally focused brands and nonprofits. It overlaps with DailyKarma in the e-commerce cause marketing space, particularly for sustainability-focused brands like those in DailyKarma's case study portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getdailykarma
• Facebookfacebook.com/getdailykarma
• LinkedInlinkedin.com/company/dailykarma
• Instagraminstagram.com/getdailykarma

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DailyKarma