Tenant Turner

What Tenant Turner does

Tenant Turner, Inc. is a privately held, Y Combinator-backed SaaS company founded in 2013 and headquartered in Glen Allen, Virginia, that provides web-based tenant lead management, showing scheduling, and leasing automation software to small and midsize residential property managers in the United States. The core platform functions as a cloud-based CRM that centralizes leads, standardizes pre-qualification against property manager criteria, and automates the full showing lifecycle—scheduling, confirmation, cancellation, feedback collection, and owner reporting—while syndicating listings to 20+ rental portals including Zillow, Trulia, and Apartments.com. The technology stack combines a self-service automated phone system, a public API, native integrations with major property management systems (AppFolio, Buildium, Rentvine, Propertyware, Rent Manager, Rentec Direct), electronic lockbox hardware partnerships (Seros, SentriLock, CodeBox, Iglooworks), and a beta-stage AI Virtual Agent for 24/7 conversational lead handling.

The company monetizes primarily through a per-unit subscription at $1.30 per residential unit per month with a $65 minimum, augmented by optional add-ons including a human-powered Leasing Line Call Center ($100/month base plus per-minute charges), electronic lockbox hardware sales with monthly service fees, and smart lock hardware with multi-year payment plans. Distribution is hybrid: self-serve online sign-up with monthly billing serves the SMB long tail, while a direct sales team and an exclusive Buildium Showings Coordinator channel partnership drive mid-market and enterprise adoption. Recognized as the easiest-to-use automated leasing platform for SMB property managers and endorsed by NARPM and TechCrunch, Tenant Turner serves a diverse base of 14+ named property management brands including Home River Group, JWB Real Estate Capital, PURE Property Management, and Keyrenter, operating with a lean team of 1–10 employees and total disclosed funding of approximately $620K raised between 2014 and 2016.

Name

Tenant Turner

Legal name

Tenant Turner, Inc.

Website

https://tenantturner.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tenant Turner is a Y Combinator-backed SaaS platform that automates tenant lead management, showing scheduling, and leasing workflows for small and midsize U.S. residential property managers, with integrations to major PMS and listing platforms plus electronic lockbox and call center add-ons.

Ownership category

akta.pro rank

Product category

Property Management Software

NAICS

Rental and Leasing Services (532)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lease Administration & Tenant Services (BPAJAFAL)

akta.pro secondary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Tenant lead management
• Property showing scheduling
• Leasing automation software
• Electronic lockbox hardware
• Rental listing syndication

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription - Scheduling Software: Monthly subscription based on number of residential units managed. Includes core scheduling software and automated phone system functionality.
2. Call Center Services: Optional add-on service for human call center coverage with base monthly fee plus per-minute charges for extended hours and night/weekend coverage.
3. Electronic Lockbox Hardware: Sale of electronic lockbox hardware (SerosBox, SentriLock) with monthly service fees for connectivity and code management.
4. Smart Lock Hardware: Sale of smart lock hardware (SerosLock, Iglooworks) with monthly service fees, including bulk purchase and payment plan options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tenant Turner provides a web-based SaaS leasing automation platform that helps residential property managers capture, pre-qualify, schedule, and follow up with tenant leads, with add-on services including a human-powered call center, electronic lockboxes, smart locks, and an AI virtual agent. The platform integrates with major property management systems and syndicates rental listings to 20+ consumer sites. Pricing is per residential unit managed, with optional hardware sales and recurring service fees.

Product overview

Tenant Turner is a leasing automation and scheduling software platform for property managers, operating as a SaaS product with modular add-ons. The core platform provides tenant lead management, CRM, pre-qualification scoring, and automated showing scheduling. The product portfolio includes: the core Tenant Turner platform (leasing automation, lead management, listing syndication), the Tenant Turner API (enabling custom integrations and two-way data sync with property management software), optional Leasing Line Call Center (human-powered call handling), electronic lockboxes (SerosBox, SerosLock, SentriLock, CodeBox) for self-access showings, AI Virtual Agent (beta AI agent for automating lead conversations), Property Shield (fraud monitoring integration), and Zillow Native Tour Scheduling. The platform integrates with major property management systems including Buildium, AppFolio, Rentvine, Propertyware, and Rent Manager, and supports calendar integrations with Google Calendar and Microsoft Office 365.

Differentiator

Problem solved

Functional benefit

Products and services

• Tenant Turner Core Platform Web-based tenant lead management and property showing scheduling software for residential property managers. Provides centralized lead CRM, pre-qualification scoring, automated leasing workflows, listing syndication, and reporting. Scales from dozens to thousands of rental units.
• Leasing Line Call Center

Quantifiable outcome

• 70% reduction in lead calls with self-service phone system
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability4 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• RentvinecoreTechnology or Integration · 28 May 2026Two-way automated data sync integration with Rentvine property management software. Marks Rentvine's first integration with a leasing platform. Automatically synchronizes listing data, prospect data, lead data, and applicant data between systems, eliminating manual file uploads, XML feeds, and duplicate data entry. Available at no additional cost to existing customers using both platforms.
• PropertyTeksecondaryTechnology or Integration · 9 December 2025PropertyTek announced new multifamily integrations with Tenant Turner and ShowMojo to enhance property management efficiency, focusing on syndicating listings across major rental platforms. New features extend existing automation capabilities from single-family to multifamily properties.
• BuildiumcoreChannel Partner/ Reseller/ DistributorBuildium customers can subscribe to Tenant Turner through Buildium's Add-on services as 'Showings Coordinator.' Exclusive partnership includes single sign-on integration, allowing Buildium users to access Tenant Turner directly from their Buildium account or mobile app without separate login credentials.
• Property ShieldsecondaryTechnology or IntegrationPartnership brings continuous fraud monitoring and brand protection into the leasing workflow. Property Shield scans public listings comparing them to verified property data in Tenant Turner. When suspicious activity is detected, users receive alerts and guidance. Automated removal of fraudulent listings based on configured settings.
• ZillowsecondaryTechnology or IntegrationListing syndication partnership enabling automatic listing distribution to Zillow's rental network. Includes Zillow Syndication Report in Tenant Turner showing listing status across Zillow Group sites.
• SentriLocksecondaryTechnology or IntegrationElectronic lockbox hardware partnership. SentriLock lockboxes ($175 + $5/month service fee) integrate with Tenant Turner for self-access viewings with one-time codes, 80 code max per day, and 10-year warranty.
• SerossecondaryTechnology or IntegrationElectronic lockbox hardware partnership. SerosBox and SerosLock devices integrate with Tenant Turner for self-access viewings. SerosBox ($44-59 + $3.50/month) accessed via Bluetooth through SerosAccess app with USB-C emergency power. SerosLock deadbolt ($TBD + service) offers universal fit, wireless operation, and physical key backup.
• CodeBoxsecondaryTechnology or IntegrationElectronic lockbox hardware partnership. CodeBox lockboxes supported for self-access viewings with digital screen, 15 one-time code max per day, easy 9v battery replacement, and 1-year warranty.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AppFolio: AppFolio is a leading residential property management software platform with native prospect, lead, and showing features. It is a 'works with' integration partner of Tenant Turner but represents the broader incumbent platform Tenant Turner sits on top of, and could internalize Tenant Turner-style features.
• Buildium: Buildium is one of Tenant Turner's largest distribution partners via the exclusive Showings Coordinator add-on but is itself a broader SMB residential PMS incumbent whose roadmap choices materially shape Tenant Turner's TAM.
• Zillow Rental Manager: Zillow's rental listings platform (with native tour scheduling) sits at the top of the rental demand funnel that Tenant Turner helps property managers convert into showings — making it both an integration partner and a potential competitive funnel aggregator.

Direct peers

• Knock: Knock provides tenant CRM, scheduling, and self-service showing tools tailored to multifamily property managers, directly competing with Tenant Turner for integrated lead-to-tour automation in residential leasing workflows.
• ShowMojo: ShowMojo offers automated self-service showings and lead management specifically for residential property managers — the closest direct head-to-head competitor to Tenant Turner's core scheduling, lockbox, and showing automation offering.
• TurboTenant: TurboTenant is a free/affordable lead generation, listing syndication, and tenant screening platform aimed at small-landlord and small-property-manager segments — overlapping with Tenant Turner's SMB customer base in marketing rental listings and managing leads.

Others

• SmartRent: SmartRent provides smart-home and access-control hardware/software for property managers and multifamily operators. It is adjacent to Tenant Turner's lockbox/smart-lock offering, particularly as smart-access workflows converge with leasing automation.
• Latch: Latch (now part of Doorware) delivers smart-lock and building-access systems for residential and multifamily properties, overlapping with Tenant Turner's SerosLock/CodeBox/SentriLock self-access viewing hardware strategy.

Emerging players

• Hemlane: Hemlane combines software with assisted leasing services for individual landlords and small property managers, including showing coordination and tenant screening, partially overlapping Tenant Turner's automation-plus-service model at the SMB end of the market.
• RentRedi: RentRedi offers landlord-focused rental management software with tenant screening, listing syndication, and lead management — directly comparable to Tenant Turner's SMB-landlord lead-to-showing workflow at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TenantTurner
• Facebookfacebook.com/TenantTurner
• LinkedInlinkedin.com/company/tenant-turner

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tenant Turner