The Sculpt Society

What The Sculpt Society does

The Sculpt Society (TSS) is a digital fitness subscription platform founded in 2017 by Megan Roup, a former professional dancer for the Brooklyn Nets' Brooklynettes. The company delivers 1,000+ on-demand workout classes plus weekly live workouts across sculpt, strength, dance cardio, recovery, and specialised life-stage categories including prenatal, postpartum, midlife, bridal, fertility, and beginner programs. The platform is accessible globally via web, iOS, Android, Roku, Apple TV, and Amazon Appstore, supported by a curated personalisation quiz that routes members into 4- to 8-week programs. The underlying technology stack is conventional video streaming with cross-device playback rather than a proprietary tech platform; a wearable integration with Oura Ring (May 2025) layers in third-party biometric data.

TSS operates a product-led growth model with a 7-day free trial converting into monthly ($24.99) or annual ($189.99) subscriptions. The company monetises through three streams: recurring subscription memberships, branded equipment (hand weights, ankle weights, bands, pilates balls, sliders, dumbbells, mats) and bundled packages, and an activewear line (sports bras, leggings, sweatshirts). Customer acquisition is driven by social media, celebrity endorsements (Dakota Johnson, Miranda Kerr, Kate Hudson, Iskra Lawrence, Elsa Hosk, among others), PR coverage (Vogue, Shape, NBC News, Business Insider), and a referral program. The company serves approximately 300,000–350,000 members globally with a small team of 1–10 employees, supplemented by a roster of trainers sourced from professional dance backgrounds (Radio City Rockettes, Broadway, Ailey/Fordham).

Strategically, TSS has expanded its product surface in 2025–2026 with the Deep Core Program (2025), Midlife Support Program (February 2026), Fertility Program, and Strength Program, while building partnerships with Registered Dietitian Sammi Brondo (nutrition), WeGym (dumbbells), and Stakt Mat (mats). The company is privately held and founder-controlled, with no disclosed external funding or institutional investors. In March 2026, the Ninth Circuit affirmed a ruling in TSS's favour rejecting Tracy Anderson Mind and Body's copyright infringement claim, confirming that exercise routines are uncopyrightable methods under Section 102(b) of the Copyright Act.

Name

The Sculpt Society

Legal name

The Sculpt Society

Website

https://thesculptsociety.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sculpt Society is a digital fitness subscription platform offering 1,000+ on-demand sculpt, strength, and dance cardio classes plus life-stage programs (prenatal, postpartum, midlife, bridal) to approximately 300,000–350,000 members globally, monetising through $24.99/month and $189.99/year subscriptions, branded equipment, and activewear.

Ownership category

akta.pro rank

Product category

Digital Fitness Platform

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Online fitness platform
• Fitness streaming service
• Workout subscription
• Dance cardio classes
• Digital fitness content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Subscription Membership: Recurring subscription revenue from monthly ($24.99) and annual ($189.99) membership plans providing access to 1,000+ on-demand classes, live weekly workouts, and all programs
2. Equipment Sales: Direct-to-consumer sales of branded fitness equipment including hand weights ($28), ankle weights ($55), resistance bands ($20), pilates balls ($18), mats ($128), dumbbells ($59.99), and bundled packages
3. Activewear/Apparel: Sale of branded athleisure wear including sports bras ($52), leggings ($74), sweatshirts ($72-78), hats ($40), and cami tops ($62)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

The Sculpt Society sells subscription access to a digital fitness streaming platform featuring 1,000+ on-demand classes (Sculpt, Strength, Dance Cardio, Recovery, Prenatal, Postpartum) and live weekly workouts via web, iOS, Android, Amazon, Roku, and Apple TV. Memberships are priced at $24.99/month or $189.99/year and bundle personalized multi-week programs by life stage (Beginner, Intermediate, Advanced, Prenatal, Postpartum, Bridal, Midlife, Quickie, Deep Core, Fertility, Strength, Nutrition). The company additionally sells branded fitness equipment (weights, bands, mats, sliders) and activewear through its own e-commerce storefront.

Product overview

The Sculpt Society is a digital fitness subscription platform offering a unified ecosystem of workout content and physical products. The core platform provides 1,000+ on-demand classes and live weekly workouts across Sculpt, Strength, Dance Cardio, and Recovery categories, accessible via app (iOS, Android, Roku, Apple TV) and web streaming. The platform's personalized programs include Beginner (4 weeks), Beginner-Intermediate (4 weeks), Intermediate (4 weeks), Advanced (8 weeks), Quickie (4 weeks), Dance Cardio, Deep Core (6 classes), Prenatal (40 weeks), Postpartum (multi-phase), Bridal (8 weeks), Midlife, Fertility, Strength, and Nutrition programs. Physical products include TSS-branded equipment (hand weights, ankle weights, bands, pilates ball, sliders, dumbbells, mat) sold individually or in bundles, plus activewear apparel. Subscription tiers include Monthly ($24.99/month) and Annual ($189.99/year) plans, with a 7-day free trial offered.

Differentiator

Problem solved

Functional benefit

Brands

• Midlife Program: Midlife movement program for women over 40 launched February 2026, including specific deep core classes and perimenopause and menopause support.
• Prenatal Program
• Postpartum Program
• Bridal Program
• Deep Core Program
• Quickie Program
• Nutrition

Products and services

• The Sculpt Society Digital Fitness Platform Digital fitness subscription platform offering 1,000+ on-demand workout classes plus live weekly workouts across Sculpt, Strength, Dance Cardio, and Recovery categories, with personalized programs for different fitness levels and life stages.
• Beginner Program 4-week low-impact training program designed to build confidence and proper form for those starting their fitness journey, with classes 25 minutes or less.
• Beginner-Intermediate Program 4-week workout program combining full body sculpt workouts with focused quickie classes to target specific muscle groups using low-impact exercises in 30 minutes or less.
• Intermediate Program 4-week program delivering 30-minute workouts to sculpt and tone the entire body with low-impact upper body, lower body, and cardio sessions leveraging bodyweight exercises.
• Advanced Program 8-week challenging workout program with 45-minute classes designed to build strength and endurance through repetition-focused training targeting every muscle group.
• Quickie Program 4-week program delivering focused, energizing classes to sculpt and tone in 25 minutes or less with optional dance cardio track.
• Dance Cardio Program 30-minute high-energy dance cardio program with easy-to-follow choreography and upbeat playlists designed to boost mood and cardiovascular endurance.
• Deep Core Program 6-class series designed to strengthen abs, improve definition, and teach deep core and pelvic floor activation techniques.
• Prenatal Program 40 weeks of safe and effective workouts tailored for every stage of pregnancy, including pelvic floor strength, core strengthening, and guided week-by-week classes for all trimesters.
• Postpartum Program Three-part postpartum recovery program including Postpartum Pelvic Floor & Core Recovery, Postpartum Program, and Postpartum Transition Program to rebuild strength and reconnect with core.
• Bridal Program 8-week results-driven workout program to sculpt arms, legs, booty, and abs with optional dance cardio workouts, including wellness chats with Megan Roup and wedding industry experts.
• Midlife Program Program designed for women over 40 in perimenopause and menopause, offering tailored workouts and symptom support features.
• Fertility Program Specialized workout program designed to support women during their fertility journey.
• Strength Program Workout program focused on increasing muscle through resistance training using heavier weights for total body workouts.
• Nutrition Program Expert-led nutrition offering featuring intuitive eating education, Food Freedom Guide, flexible recipes, and weekly grocery lists, built alongside Registered Dietitian Sammi Brondo.
• Monthly Subscription Monthly subscription plan at $24.99/month providing full access to all workouts, live classes, and programs.
• Annual Subscription Annual subscription plan at $189.99/year (less than $16/month) providing full access to all workouts, live classes, and programs with 35% savings.
• TSS Hand Weights Brand-branded hand weights available in 2lb, 3lb, and 5lb options for strength training workouts.
• TSS Ankle Weights Brand-branded ankle weights available in 1lb and 2lb options for lower body workouts.
• TSS Bands Booty bands for lower body and glute activation workouts.
• TSS Pilates Ball Small exercise ball for core and Pilates-inspired workouts.
• TSS x WeGym SafeGrip Dumbbell Pairs Co-branded dumbbell pairs available in 8LB, 10LB, 12LB, and 15LB weights for strength training.
• TSS x Stakt Mat Pro Co-branded exercise mat with brand branding for workouts and stretching.
• TSS Essentials Bundle Equipment bundle including core workout essentials with 20% savings.
• Quickie Bundle Equipment bundle for quickie workouts with 21% savings.

Quantifiable outcome

• 80% of members see real results with TSS
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Oura RingcoreTechnology or Integration · 21 May 2025Integration partnership enabling Oura's sleep metrics, Readiness Scores, and heart rate variability data to integrate into The Sculpt Society's fitness application. Oura simultaneously announced partnerships with CorePower Yoga and Technogym, creating a comprehensive wellness ecosystem.
• ZolaminorGTM or Marketing PartnerWedding industry partner featured in Bridal Program wellness chats and wedding tips alongside London Jewelers and Jennifer Behr
• London JewelersminorGTM or Marketing PartnerJewelry partner featured in Bridal Program wellness chats providing wedding industry expertise
• Jennifer BehrminorGTM or Marketing PartnerAccessories partner featured in Bridal Program wellness chats providing wedding day styling expertise
• Sammi BrondocoreStrategic or Co-development PartnerRegistered Dietitian and Certified Intuitive Eating Counselor collaborated with founder Megan Roup to develop Nutrition program including Food Freedom Guide, recipes, and weekly grocery lists

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Alo Moves: Premium digital wellness platform from Alo Yoga offering yoga, sculpt, and Pilates streaming classes. Closely mirrors TSS's content-led subscription model with similar target audience of style-conscious women.
• obé Fitness: Direct-to-consumer streaming fitness platform offering live and on-demand strength, dance, sculpt, and Pilates classes. Highly comparable business model, pricing tier, and content mix to TSS.
• Melissa Wood Health: Founder-led digital wellness platform offering Pilates, sculpt, and meditation streaming classes. Closely parallels TSS's founder-driven brand model, women-focused premium positioning, and content-led subscription approach.
• Glo: Premium yoga, Pilates, and meditation streaming platform with on-demand and live classes. Comparable subscription model, content library depth, and women's premium positioning to TSS.
• Sweat (Kayla Itsines): Bonnie-Sweat/Kayla Itsines fitness platform offering women's-focused HIIT, strength, and postpartum programs via subscription app. Direct competitor in women's life-stage and program-based fitness subscription.
• Tracy Anderson: Celebrity trainer's digital and in-person fitness brand featuring trademarked dance-cardio and sculpt methods. Direct method-based competitor to TSS's sculpt-and-dance approach, with a recent (defeated) IP dispute establishing legal precedent.

Broad incumbents

• Peloton: Largest at-home connected fitness platform offering streaming workouts and connected hardware. Overlaps with TSS as a digital fitness subscription provider but operates at vastly larger scale and with proprietary equipment ecosystem.
• Apple Fitness+: Apple's subscription fitness service bundled across iPhone, Apple Watch, and Apple TV. Direct overlap with TSS's digital workout streaming model, distinguished by Apple's deep platform integration and no hardware requirements.
• Nike Training Club: Nike's free flagship fitness app offering strength, sculpt, yoga, and conditioning classes. Competes with TSS for the same women-focused fitness user at a $0 price point, backed by Nike's brand and content production budget.

Emerging players

• P.volve: Premium streaming fitness platform focused on low-impact, resistance-based sculpt and toning workouts. Overlaps with TSS's method focus and women's premium positioning though with more proprietary equipment requirements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqUETIgNRPIw1DjhzQ1EFng
• Facebookfacebook.com/sculptsociety
• Instagraminstagram.com/thesculptsociety
• TikToktiktok.com/@thesculptsociety
• Pinterestpinterest.com/meganroup
• LinkedInlinkedin.com/company/the-sculpt-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sculpt Society