Umbrella

What Umbrella does

Umbrella Wellbeing Ltd, trading as Umbrella, is a New Zealand-based workplace wellbeing services provider founded in 2010 and headquartered in Wellington with additional offices in Auckland and Tauranga. The company delivers psychological services to organisations across Aotearoa New Zealand through a portfolio of interlocking offerings: psychosocial risk management consulting aligned with NZ Health and Safety at Work Act obligations, an Enhanced Employee Assistance Programme (EAP), evidence-based Wellbeing Assessments via its proprietary Pulse Survey tool, organisational wellbeing strategy design, and a calendar of mental health and resilience training workshops. All services are delivered by a team of clinical and organisational psychologists and workplace wellbeing researchers, with the Te Whare Tapa Whā Māori health model integrated into assessments, training, and content.

The underlying technology stack combines digital assessment tools with content delivery infrastructure. The flagship digital product is the Wellbeing Pulse Survey, a five-minute digital assessment grounded in internationally recognised wellbeing and psychosocial risk measures that generates baseline data, actionable insights for leaders, and personalised feedback for staff. Umbrella also operates a Digital Suite eLearning platform through a partnership with the Ministry of Social Development, offering 50+ free courses grounded in psychological research and the Te Whare Tapa Whā model. Sister company Geneva Wellbeing (under parent NZ Health Group) provides complementary physiotherapy and rehabilitation services, enabling cross-referral. Umbrella holds All-of-Government approved supplier status, giving it preferential access to public sector procurement.

Commercially, Umbrella operates a hybrid B2B professional services revenue model: project-based consulting engagements and multi-year corporate contracts for strategy, assessments, and in-house training; subscription-based Enhanced EAP arrangements; and pay-as-you-go public workshops priced individually. Free eLearning is fully funded by the Ministry of Social Development rather than direct consumer payment, functioning as a top-of-funnel brand and lead-generation asset. Go-to-market is direct enterprise field sales targeting HR leaders, executives, and people managers, supplemented by thought-leadership content (Thinking Hub articles, annual Wellbeing Reports, media appearances on Newstalk ZB and RNZ), public workshops, and book sales ('Together Wellbeing'). Named clients span banking (ANZ, MAS), technology (Xero), government (NZTE), education (PPTA), and nonprofit sectors (NZ Drug Foundation).

Name

Umbrella

Legal name

Umbrella Wellbeing Ltd

Website

https://umbrella.org.nz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Umbrella Wellbeing Ltd is a New Zealand workplace wellbeing services provider delivering psychosocial risk management, Enhanced EAP, wellbeing assessments, and training workshops to organisations, operating as part of NZ Health Group.

Ownership category

akta.pro rank

Product category

Workplace Wellbeing Services

NAICS

Human Resources Consulting Services (541612), Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Management Consulting Services (8742)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Workplace wellbeing services
• Psychosocial risk management
• Employee assistance programs
• Mental health training
• Wellbeing assessments

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Strategic consulting engagements including psychosocial risk assessments, wellbeing strategy development, and organisational change support. Typically project-based with ongoing retainer arrangements for larger clients.
2. Enhanced EAP Services: Enhanced Employee Assistance Program providing counselling, support services, and wellbeing interventions to organisational clients on subscription basis.
3. Training & Workshops: Half-day and full-day professional development workshops, leadership training, resilience training, and team capability building programs. Offered as public workshops and in-house organisational engagements.
4. Wellbeing Assessments: Evidence-based online survey assessments that inform wellbeing strategy and provide individualised resources. Typically part of initial client onboarding.
5. Free eLearning Programs (MSD Funded): Free wellbeing eLearning courses for all New Zealanders, fully funded by Ministry of Social Development through Digital Suite. Revenue is indirect through government funding partnerships rather than direct consumer payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Umbrella Wellbeing Ltd is a New Zealand-based workplace wellbeing services provider that delivers psychosocial risk management, employee assistance programmes, evidence-based wellbeing assessments, organisational wellbeing strategy consulting, and mental health/resilience training to organisations across Aotearoa New Zealand. Services are delivered by a team of organisational psychologists and researchers, grounded in the Te Whare Tapa Whā Māori health model and supported by the digital Wellbeing Pulse Survey tool and an MSD-funded eLearning platform.

Product overview

Umbrella Wellbeing Ltd is a workplace wellbeing services provider operating as part of the NZ Health Group. The company offers a portfolio of interconnected services delivered by psychologists, researchers, and workplace wellbeing experts. Core offerings include the Wellbeing Assessment (Umbrella Pulse Survey) for measuring organisational wellbeing and psychosocial risk, the Umbrella Enhanced EAP for employee support, Wellbeing Strategy consulting for organisational transformation, and Training & Workshops covering resilience, neurodivergence, and mental health awareness. The company also provides free eLearning programmes in partnership with the Ministry of Social Development. Services are delivered to organisations throughout Aotearoa New Zealand with offices in Auckland and Wellington.

Differentiator

Problem solved

Functional benefit

Products and services

• Umbrella Enhanced EAP An enhanced Employee Assistance Programme providing counselling, support services and wellbeing interventions to organisations and their employees on a recurring subscription basis.
• Wellbeing Assessment (Umbrella Pulse Survey) Evidence-based online survey that establishes baseline wellbeing and psychosocial risk, delivers actionable insights to leaders, and provides personalised feedback to employees.
• Psychosocial Risk Management and Support Consulting engagement that helps organisations identify, assess and manage psychosocial hazards in the workplace to protect employee mental health and meet legal obligations under NZ health and safety law.
• Wellbeing Strategy Strategic consulting engagement in which organisational psychologists design an inclusive workplace wellbeing strategy, review current practices, and provide ongoing support to the organisation.
• Training and Workshops Half-day and full-day professional development workshops and in-house training equipping teams and leaders with evidence-based skills to spot signs of stress, build resilience, support neurodivergence and promote psychological safety.
• eLearning Programmes Free online wellbeing courses developed with the Ministry of Social Development, offering 50+ modules covering stress management, resilience and holistic wellbeing using the Te Whare Tapa Whā model, accessible for 12 months.

Quantifiable outcome

• Psychological distress reduced from 60% to 80% reporting low distress at New Zealand Drug Foundation (client case study)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Ministry of Social Development (MSD)coreStrategic or Co-development Partner · 1 September 2024Umbrella Wellbeing, with support from MSD, offers free eLearning programmes to help individuals strengthen wellbeing, manage stress and build long-term resilience. These programmes are fully funded by MSD as part of Digital Suite, with Umbrella providing content development and delivery. The partnership enables free public access to 50+ courses grounded in psychological research and Te Whare Tapa Whā model.
• NZ Health GroupcoreOthersUmbrella is the trading name of Umbrella Wellbeing Ltd and is part of the New Zealand Health Group whānau. NZ Health Group is the country's largest community health, disability and wellbeing group. Umbrella operates under the NZ Health Group umbrella alongside Geneva Wellbeing and other health services, benefiting from shared resources, cross-referrals, and group-wide brand credibility. NZ Health Group supports over 30,000 people across New Zealand.
• ShopCarecoreStrategic or Co-development PartnerUmbrella Wellbeing has partnered with ShopCare to offer free, psychologist-designed online training modules supporting mental health and wellbeing following violent or aggressive incidents at work. The partnership particularly focuses on retail and hospitality sector workers who face elevated customer aggression risks. Both organisations contribute expertise to develop and deliver training content.
• Geneva WellbeingcoreStrategic or Co-development PartnerUmbrella and Geneva Wellbeing are sister companies under NZ Health Group. They collaborate on annual Wellbeing Reports (co-published research), cross-refer clients needing complementary services (psychology vs physiotherapy), and jointly market services. Geneva Wellbeing provides evidence-based programmes including workplace rehabilitation, early injury intervention, and vocational rehabilitation services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonder: Australia/NZ-headquartered employee wellbeing and EAP platform combining safety, mental health and medical support via a digital app. Directly comparable to Umbrella's Enhanced EAP and wellbeing assessment offering across ANZ enterprise clients.
• Clearhead: New Zealand-based mental wellbeing platform offering online counselling, EAP-style services and workplace wellbeing tools to employers and insurers. Comparable in target market (NZ employers), service mix (mental health/wellbeing) and B2B GTM.
• Benestar: Australian EAP and wellbeing provider serving enterprise customers across ANZ with counselling, crisis support and wellbeing programs. Closely comparable product set (EAP, manager training, organisational support) and overlapping trans-Tasman buyer base.
• Vitality Works: Australia/NZ workplace wellbeing provider delivering EAP, training, critical incident support and psychological services to employers. Overlaps on the psychologist-led, professional-services B2B model rather than a software-only model.

Emerging players

• Spring Health: US-headquartered employer mental health platform combining EAP, therapy and wellbeing measurement via a digital product. An emerging global benchmark for the kind of scalable, measurement-led EAP offering Umbrella's Pulse Survey plus EAP seeks to deliver.
• Modern Health: Global employer mental health platform delivering EAP, coaching and therapy via digital channels with measurable outcomes. Comparable on outcome-measurement framing and digital EAP delivery, though currently focused on US/EMEA enterprise buyers.

Regional players

• Mental Health Foundation of New Zealand: NZ non-profit producing workplace wellbeing resources, research, training and advocacy. Comparable NZ-only footprint and mission-aligned workplace mental health training offerings, though operated as a non-profit rather than commercial consultancy.
• Headspace (Australia): Australian youth mental health organisation providing training, resources and workplace wellbeing programs. Comparable target geography (ANZ), mission focus (mental health) and overlap in workplace training products.

Broad incumbents

• EAP Direct / Workplace Options: Large international EAP and wellbeing provider serving employers globally with counselling, manager support and organisational consulting. Represents the global, scaled-delivery model that Umbrella competes against in trans-Tasman RFPs.
• TELUS Health (including LifeWorks): Global EAP and corporate wellness provider with a wide portfolio spanning mental health, benefits administration and prevention. Competes for the same enterprise RFPs as Umbrella, but at significantly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/umbrella-wellbeing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umbrella