What Fabric does

Fabric is a privately held, cloud-native unified data platform serving the media and entertainment industry, headquartered in Chatsworth, California. The company centralizes fragmented media supply chain data — metadata, operations, and market intelligence — into a single source of truth for studios, broadcasters, streamers, and distributors. Its platform is delivered through two integrated product families: Xytech (Media, Transmission, and Operations) for resource scheduling, production planning, broadcast transmission, and media lifecycle management; and Origin (Studio, Nexus, and Insights) for EIDR-compatible metadata management, automated catalog enrichment, and entertainment market intelligence. The architecture is API-first, cloud-native, powered by AWS, and integrates with enterprise systems including MAM platforms, ERP, rights management, and delivery systems via REST APIs, webhooks, and Claude MCP for AI-driven natural language queries.

Fabric's revenue model is enterprise SaaS subscription-based, sold through a direct field-sales motion anchored on a 'Request a Demo' engagement model, with custom annual pricing tied to product module selection, deployment scale, and data volume. The company claims 300+ enterprise customers including major studios (MGM) and broadcasters (EPIX), tracks 1.7 million titles and 1.5 billion+ data points, and covers 1,000+ streaming services across 249 countries. The product roadmap has been accelerated through inorganic moves: the August 2024 merger with Xytech Systems (combining 30+ years of broadcast operations expertise), the January 2023 acquisition of Internet Video Archive for entertainment trailers and metadata, and the 2025 acquisition of BB Media for audience measurement and LatAm market intelligence. ISO/IEC 27001 certification supports enterprise security requirements for high-value content and rights management.

Name

Fabric

Legal name

Fabric

Website

https://fabricdata.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Fabric provides a cloud-native, API-first unified data platform for the media and entertainment industry, combining metadata management (Origin) and media operations (Xytech) to serve 300+ studios, broadcasters, streamers, and distributors globally.

Ownership category

akta.pro rank

Product category

Media Supply Chain Software

NAICS

Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)

akta.pro secondary industry

VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)

Keywords

• Media supply chain software
• Metadata management platform
• Media operations software
• Entertainment market intelligence
• Broadcast resource scheduling

Headquarters

HQ city

Chatsworth

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Platform Subscriptions: Fabric operates as a SaaS platform delivering metadata management, media operations software, and market intelligence through subscription-based licensing. The platform is sold to enterprises (studios, broadcasters, streamers, distributors) with pricing based on usage, scale, or tiered plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fabric provides a unified cloud-native data platform for the entertainment industry that delivers metadata management, media operations, and market intelligence solutions. The platform combines two product families—Xytech (media operations, scheduling, and transmission workflows) and Origin (metadata management, enrichment, and analytics)—into a single source of truth for studios, broadcasters, streamers, and distributors managing content lifecycles from production through global distribution.

Product overview

Fabric is a unified data platform for the entertainment industry that delivers end-to-end data and operations solutions connecting content creation, media operations, metadata, and market intelligence from production to audience engagement. The platform architecture consists of two integrated product families: Xytech (media operations, planning and execution) and Origin (metadata, enrichment and market intelligence). Xytech Operations, Xytech Media, and Xytech Transmission provide cloud-native media operations covering resource scheduling, media lifecycle management, and broadcast transmission workflows. Origin Studio, Origin Nexus, and Origin Insights form the metadata management and intelligence ecosystem for catalog governance, automated enrichment, and entertainment market analytics. The August 2024 merger with Xytech created Fabric x Xytech, integrating both companies' technologies into a single source of truth for metadata, end-to-end media supply chain visibility, and data-driven decision-making across the entertainment lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Xytech: Media operations and scheduling platform for broadcast, production, sports, and live events
• Origin
• Xytech Media
• Xytech Transmission
• Xytech Operations
• Origin Studio
• Origin Nexus
• Origin Insights

Products and services

• Xytech Operations Cloud-native operations platform delivering resource and production scheduling, personnel planning, cost tracking, quoting and invoicing, and timecards management in a single connected environment for broadcast facilities.
• Xytech Media End-to-end media lifecycle management platform covering media workflow automation, media work orders, automated task generation, and media service operations for facilities handling high volumes of assets across multiple clients and locations.
• Xytech Transmission Broadcast and transmission workflow platform that streamlines contribution resource scheduling, network visualization, and delivery coordination for transmission-critical operations including live events, sports broadcasts, and multi-channel distribution.
• Origin Studio Industry's metadata source of truth for studios and distributors. Centralizes title and episode metadata management, supports content availability tracking and digital asset tracking across complex hierarchies, and governs metadata consistency from production through global distribution. Built API-first and fully EIDR-compatible.
• Origin Nexus Metadata enrichment API and content discovery platform that automates catalog enrichment at scale. Delivers movie and TV metadata, video and imagery metadata, trailers, celebrity metadata, and cross-platform availability data through a single REST API for streaming metadata solutions.
• Origin Insights Entertainment industry's market intelligence platform built on proprietary human-verified data. Covering 1,000+ streaming services across 249 countries, it delivers real-time visibility into content availability, audience demand, pricing models, and platform performance. Accessible via Claude MCP for natural language queries.

Quantifiable outcome

• Reduce media management time and costs through increased automation and operational efficiency (from merger announcement)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• BB MediaflagshipStrategic or Co-development Partner · 1 February 2025Fabric acquired BB Media in February 2025. Luciano Zarlenga joined Fabric following this acquisition, bringing 11+ years of experience in media and entertainment sector, including market research, audience measurement, and pay TV analysis in Latin America.
• XytechflagshipStrategic or Co-development Partner · 29 August 2024Fabric merged with Xytech Systems to create 'Fabric x Xytech', integrating both companies' technologies to improve content management, distribution, and monetization for media organizations. Xytech provides media operations and scheduling platform for broadcast, production, sports, and live events.
• Internet Video Archive (IVA)flagshipStrategic or Co-development Partner · 23 January 2023Fabric acquired IVA, a provider of entertainment trailers and metadata. IVA's extensive entertainment trailers and metadata enhance Fabric's data matching and enrichment services, improving title catalog management, insights, and data sharing among clients including major media companies.
• EIDR (Entertainment Identifier Registry)coreTechnology or IntegrationEIDR integration enables standardized entertainment identifier management. Origin Studio is fully EIDR-compatible, eliminating fragmented systems that introduce errors in content records.
• DPP (Digital Production Partnership)coreStrategic or Co-development PartnerFabric actively participates in DPP Leadership Summit and industry events. Thought leadership positioning around AI in media supply chain and metadata importance discussed at DPP sessions.
• Amazon Web Services (AWS)coreTechnology or IntegrationFabric platform is powered by AWS infrastructure, as indicated by 'Powered by AWS' badge on website. Cloud hosting and infrastructure provided by AWS.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Gracenote: Gracenote (a Nielsen company) is the closest direct competitor, providing entertainment metadata, content recognition, and music/TV data to studios, broadcasters, and streamers. Highly comparable product offering and customer base to Fabric's Origin Studio and Origin Nexus.
• Dalet: Dalet provides broadcast workflow, media asset management, and operations platforms for newsrooms, broadcasters, and sports organizations. Directly comparable to Fabric's Xytech Media and Xytech Operations product family, particularly for live event and broadcast workflows.
• Parrot Analytics: Parrot Analytics provides content demand analytics and audience intelligence for streaming platforms and studios. Directly comparable to Fabric's Origin Insights market intelligence offering, with similar geographic coverage and platform tracking.
• Mediagenix: Mediagenix provides scheduling, resource planning, and content lifecycle management for broadcasters and media companies. Directly comparable to Fabric's Xytech Operations and Transmission products in broadcast scheduling workflows.

Broad incumbents

• Imagine Communications: Long-standing broadcast technology vendor providing playout, automation, and advertising management for TV broadcasters. Competes with Fabric's Xytech Transmission and operations products in the broadcast infrastructure layer.
• Comscore: Comscore provides cross-platform audience measurement and media analytics for the entertainment industry. Comparable to Fabric's Origin Insights in audience demand and platform performance intelligence.
• Vizrt Group: Vizrt provides broadcast graphics, live production, and content management for broadcasters and sports organizations. Overlaps with Fabric's Xytech Transmission and live event operations capabilities.
• Omdia (Informa Tech): Omdia provides media and entertainment market research, including streaming market intelligence and content analytics. Partially comparable to Fabric's Origin Insights market intelligence platform, though delivered primarily as research reports rather than real-time data APIs.

Emerging players

• Iconik: Cloud-native media asset management platform serving media organizations with collaborative content management. Overlaps with Fabric's metadata and catalog management capabilities but lacks the broadcast operations and market intelligence layers.
• Net Insight: Net Insight provides resource scheduling and media transport solutions for broadcasters, including the ScheduALL platform for broadcast operations. Comparable to Fabric's Xytech Operations scheduling and resource management functionality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@Fabric-Data
• LinkedInlinkedin.com/company/fabricdata
• Xx.com/fabricdata

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fabric