Lattice Engines
- Company typePrivate
- Founded2006
- HeadquartersSan Mateo, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Lattice Engines firmographics
Firmographics- Name
- Lattice Engines
- Website
- https://lattice-engines.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Lattice Engines industry classification
Industry- Product category
- Account-Based Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Lattice Engines is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
Lattice Engines business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Annual subscription-based access to D&B Rev.Up ABX platform with modular components. Customers can access full platform or select specific modules (Web, Ads, Email, Sales). Pricing likely tiered based on features and usage volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular platform with customizable bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Lattice Engines product offering
Product offeringCore offering
Lattice Engines, now part of Dun & Bradstreet, offers D&B Rev.Up ABX, an account-based marketing (ABM) SaaS platform that uses the Dun & Bradstreet Data Cloud (550M+ contacts, 600M+ businesses) and AI-based predictive models to identify ideal buyers, score leads and accounts on conversion likelihood, and execute omnichannel campaigns across web, ads, email, and sales. The platform is offered as a complete bundle or as individually purchasable modules (Web, Ads, Email, Sales) with embedded DSP and native CRM connectors.
Product overview
Lattice Engines, now part of Dun & Bradstreet, offers D&B Rev.Up ABX as a unified account-based marketing platform. The core D&B Rev.Up ABX platform integrates with four modular components: D&B Rev.Up ABX for Web (website visitor identification), D&B Rev.Up ABX for Ads (display and social advertising), D&B Rev.Up ABX for Email (email marketing), and D&B Rev.Up ABX for Sales (sales play activation). These modules share a common data infrastructure powered by 550M+ contact records and 600M+ business records, enabling customers to identify buyers, build AI-scored audience segments, target across channels, and measure campaign performance within a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- D&B Rev.Up ABX A comprehensive account-based marketing platform that uses the Dun & Bradstreet Data Cloud to identify buyers, build AI-scored audiences, target with precision, and engage across advertising campaigns, email outreach, sales plays, and web personalization. Designed for B2B sales and marketing teams at enterprise and mid-market organizations.
- D&B Rev.Up ABX for Web A module that identifies website visitors and enables personalized web experiences for the best prospects to maximize web conversions. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
- D&B Rev.Up ABX for Ads A module for running targeted advertising campaigns to prospects and clients through display, social media, and other channels, powered by the Dun & Bradstreet Data Cloud and an embedded DSP for fast ad activation. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
- D&B Rev.Up ABX for Email A module that enhances lead and client data through D&B enrichment and audience segment building to power effective email marketing programs. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
- D&B Rev.Up ABX for Sales A module that runs sales plays against the highest-scoring prospects and pushes real-time intent data and insights into sales teams' CRM systems. Sold as a standalone offering or as part of the full D&B Rev.Up ABX bundle.
Quantifiable outcome
- Customer reports connecting experiences across entire funnel and creating efficiencies of scale
- +1 more outcomes
Companies that use Lattice Engines
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Lattice Engines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Lattice Engines partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Lattice Engines competitors and assessment
Company assessmentDirect peers
- 6sense: 6sense is a leading account-based marketing and revenue prediction platform that uses AI-driven intent data and the 6sense Revenue AI™ platform to identify in-market accounts - the most direct competitive counterpart to D&B Rev.Up ABX (Lattice Engines) for B2B ABM.
- Demandbase: Demandbase is an ABM platform providing account identification, targeting, engagement, and analytics for B2B sales and marketing teams, directly comparable to D&B Rev.Up ABX in product scope and target market (enterprise B2B).
- RollWorks: RollWorks (a division of NextRoll) is an ABM platform for B2B companies, offering account-based advertising, sales intelligence, and measurement - a closely aligned competitor in the mid-market and enterprise ABM space.
- Terminus: Terminus is an ABM platform that combines B2B advertising, web personalization, sales intelligence, and account-based chat, making it a direct competitor to the Web, Ads, Email, and Sales modules of D&B Rev.Up ABX.
- Madison Logic: Madison Logic offers an ABM platform with account-based advertising, intent data, and measurement capabilities that overlap directly with D&B Rev.Up ABX's predictive and campaign orchestration features.
- InsideView (D&B / Data.com by Salesforce): InsideView (acquired by D&B and historically integrated with Salesforce) is a B2B data provider that overlaps directly with Lattice's data enrichment and D-U-N-S-based account resolution capabilities for sales and marketing.
Broad incumbents
- ZoomInfo: ZoomInfo provides a B2B data and intelligence platform with intent signals, contact data, and sales/marketing activation - a broad incumbent with overlapping data, scoring, and activation capabilities to D&B Rev.Up ABX.
- Marketo (Adobe): Marketo (an Adobe company) is a broad marketing automation suite with account-based marketing features and email/sales orchestration that intersects with multiple D&B Rev.Up ABX modules as a wider-portfolio alternative.
- HubSpot: HubSpot is a broad CRM and inbound marketing platform with growing ABM functionality, often competing for the same mid-market and enterprise marketing budget as D&B Rev.Up ABX.
Emerging players
- Bombora: Bombora is a B2B intent data provider whose Company Surge data is used in ABM platforms - an enabling/thematic peer that complements or competes with the intent and audience-scoring capabilities in D&B Rev.Up ABX.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lattice Engines social profiles
Digital presenceLattice Engines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lattice Engines leadership team
Management profileNumber of profiles
Profiles1 record
Lattice Engines funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lattice Engines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lattice Engines
What does Lattice Engines do?
Lattice Engines, now part of Dun & Bradstreet, offers D&B Rev.Up ABX, an account-based marketing (ABM) SaaS platform that uses the Dun & Bradstreet Data Cloud (550M+ contacts, 600M+ businesses) and AI-based predictive models to identify ideal buyers, score leads and accounts on conversion likelihood, and execute omnichannel campaigns across web, ads, email, and sales. The platform is offered as a complete bundle or as individually purchasable modules (Web, Ads, Email, Sales) with embedded DSP and native CRM connectors.
Is Lattice Engines a public or private company?
Lattice Engines is a private company. It is classified as corporate owned and is currently acquired.
When was Lattice Engines founded?
Lattice Engines was founded in 2006. It employs 101 to 250 people.
Where is Lattice Engines based?
Lattice Engines is headquartered in San Mateo, United States, in the North America region.
How does Lattice Engines make money?
One revenue line is on record: saaS Subscription.
Who are Lattice Engines's main competitors?
Direct peers on record are 6sense, Demandbase, RollWorks, Terminus, Madison Logic and InsideView (D&B / Data.com by Salesforce). Broad incumbents are ZoomInfo, Marketo (Adobe) and HubSpot. Bombora is listed as an emerging player.
Does Lattice Engines have an API?
No public API is recorded for Lattice Engines.
What industry is Lattice Engines in?
Lattice Engines's product category is Account-Based Marketing Software. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.