Las Vegas Aces
- Company typePrivate
- Founded2018
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Las Vegas Aces firmographics
Firmographics- Name
- Las Vegas Aces
- Legal name
- Las Vegas Aces
- Website
- https://aces.wnba.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Las Vegas Aces is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Las Vegas Aces business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from single-game tickets, season memberships, premium seats, and suites at Michelob ULTRA Arena for WNBA games and events.
- Merchandise: Sale of licensed merchandise including championship apparel, caps, and fan gear through the official team shop.
- Sponsorship: Corporate sponsorship deals including jersey patch sponsors (IPSY), arena signage, VIP experiences, and co-branded content partnerships with brands like BetMGM.
- Media Rights: Revenue from WNBA media rights deals and broadcast agreements with major networks including ESPN, NBC, CBS, and Amazon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single game tickets at various price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Las Vegas Aces product offering
Product offeringCore offering
The Las Vegas Aces are a professional women's basketball franchise competing in the WNBA, selling live game entertainment, season and single-game tickets, suites and premium seating at Michelob ULTRA Arena, licensed team merchandise through the Aces Team Shop, and corporate sponsorship inventory. The franchise also offers branded fan experiences such as Aces Fantasy Camp and original video content through Aces Productions.
Product overview
The Las Vegas Aces are a professional WNBA basketball team that operates as a unified product offering centered around live sports entertainment. The core product is the team itself, competing in WNBA games at Michelob ULTRA Arena. Supporting products include the official team shop for merchandise, Aces Care community programs for youth development, Aces Productions for documentary content, and Aces Fantasy Camp for fan experiences. The team's digital presence is anchored by its official website at aces.wnba.com, which provides game schedules, ticket sales, news, and community information.
Differentiator
Problem solved
Functional benefit
Products and services
- Las Vegas Aces WNBA Team A professional women's basketball team competing in the WNBA, offering live game experiences, season tickets, premium seating, and fan engagement at Michelob ULTRA Arena in Las Vegas.
- Aces Team Shop
Quantifiable outcome
- Three WNBA championships in four years (2022, 2023, 2025)
- +1 more outcomes
Companies that use Las Vegas Aces
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Las Vegas Aces technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Las Vegas Aces partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- HRC FertilityminorThe Las Vegas Aces partnered with HRC Fertility during World Infertility Awareness Month to raise awareness about fertility care and family building support for professional athletes. HRC Fertility provides services including egg freezing, IVF, and fertility evaluations to players, staff, and the public.
- The Champions CollectiveminorThe Champions Collective, a division of Jostens, designed the Aces' 2025 WNBA championship rings featuring three one-carat diamonds representing each title, seventeen black diamonds symbolizing their record consecutive wins, and a first-of-its-kind removable fashion ring.
- BetterHelpminorBetterHelp launched the 'Motherhood With You' campaign partnering with three WNBA teams including the Las Vegas Aces, Dallas Wings, and New York Liberty. For every assist made during May, therapy hour donations are triggered, with over 100,000 hours pledged.
- IPSYcoreIPSY is the official beauty partner and jersey patch sponsor of the Las Vegas Aces. The multi-year partnership includes community activations such as youth basketball camps, community group nights at home games, and in-arena beauty-themed experiences at Michelob ULTRA Arena.
- New Era CapminorNew Era Cap launched the 2025 WNBA Championship Collection celebrating the Las Vegas Aces' victory, featuring commemorative caps and apparel including items worn by players during the postgame ceremony.
- BetMGMcoreBetMGM is the exclusive online casino and sportsbook partner of the Las Vegas Aces and an authorized gaming partner of the WNBA through the 2027 season. The partnership includes prominent arena signage, VIP experiences, co-branded content rights, and plans for a first-ever WNBA online slot game.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Las Vegas Aces competitors and assessment
Company assessmentDirect peers
- Dallas Wings: WNBA franchise in a major Sun Belt market; comparable growth-stage franchise competing for the same national sponsorship and broadcast inventory.
- Seattle Storm: WNBA franchise with multiple championships (2018, 2020, 2022 partial era); comparable mid-market franchise with proven championship execution.
- Indiana Fever: WNBA franchise driven by Caitlin Clark's star power; most direct comparable to the Aces in monetizing a transcendent individual player and rising attendance.
- Los Angeles Sparks: WNBA franchise in the second-largest US media market; comparable big-market team competing for sponsorships, broadcast visibility, and premium talent.
- Phoenix Mercury: WNBA franchise that lost to the Aces in the 2025 Finals; direct on-court rival and similar league-wide sponsorship profile.
- Minnesota Lynx: WNBA franchise with the most championships in league history; comparable legacy franchise with established fan base and competitive history.
- New York Liberty: WNBA franchise playing in Barclays Center; 2024 WNBA champions and direct on-court competitor with similar big-market sponsorship and media profile to the Aces.
- Chicago Sky: WNBA franchise in a major Midwest media market; comparable mid-to-large market team with similar sponsorship and gate economics to the Aces.
- Golden State Valkyries: WNBA expansion franchise that joined the league in 2025 with a reported near-$1B valuation; key valuation comp for the Aces given new-money entry pricing.
Others
- Las Vegas Raiders: NFL franchise also owned by Mark Davis and based in Las Vegas; sibling asset in the same ownership portfolio, useful for comparing venue economics and Las Vegas market sponsorship pricing.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Las Vegas Aces social profiles
Digital presenceLas Vegas Aces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Las Vegas Aces leadership team
Management profileNumber of profiles
Profiles3 records
Las Vegas Aces funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Las Vegas Aces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Las Vegas Aces
What does Las Vegas Aces do?
The Las Vegas Aces are a professional women's basketball franchise competing in the WNBA, selling live game entertainment, season and single-game tickets, suites and premium seating at Michelob ULTRA Arena, licensed team merchandise through the Aces Team Shop, and corporate sponsorship inventory. The franchise also offers branded fan experiences such as Aces Fantasy Camp and original video content through Aces Productions.
Is Las Vegas Aces a public or private company?
Las Vegas Aces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Las Vegas Aces founded?
Las Vegas Aces was founded in 2018. It employs 11 to 50 people.
Where is Las Vegas Aces based?
Las Vegas Aces is headquartered in Las Vegas, United States, in the North America region.
How does Las Vegas Aces make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise, sponsorship and media Rights.
Who are Las Vegas Aces's main competitors?
Direct peers on record are Dallas Wings, Seattle Storm, Indiana Fever, Los Angeles Sparks, Phoenix Mercury, Minnesota Lynx, New York Liberty, Chicago Sky and Golden State Valkyries. Las Vegas Raiders is listed as an others.
Does Las Vegas Aces have an API?
No public API is recorded for Las Vegas Aces.