Homejoy
Homejoy is a San Francisco-based online marketplace platform that connects professional cleaning service providers with residential clients across 50 U.S. cities. Founded in 2010, the company offers time-based discount vouchers, a recurring membership subscription, and premium add-on cleaning services to individual homeowners and renters.
- Company typePrivate
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Homejoy does
Homejoy is a San Francisco-based for-profit private company that operates an online marketplace connecting professional cleaning service providers with residential clients. Founded in 2010 and reporting 51-100 employees, the company built a self-serve digital platform enabling customers to purchase time-based discount vouchers (offered in 2, 3, 4, and 6-hour increments at $9-$79), schedule cleanings online, and manage bookings across 50 U.S. cities. The platform model is product-led growth with no physical retail presence, relying on its website and organic social channels (Facebook, Instagram, TikTok, YouTube, Reddit) for customer acquisition.
The company's revenue mechanics combine one-time voucher sales with a recurring subscription membership (ForeverClean at $59/month, granting ~60% off additional cleanings), plus premium add-on services including interior fridge and oven cleaning, cabinet interiors, wash and fold laundry, and interior window cleaning. Non-member one-time cleanings average $166-$250 for 3 hours. Per the aggregated data, the company claims 4.8-star average cleaner ratings across 4,849 verified reviews and earned media coverage in Forbes, TIME, NBC News, Business Insider, Architectural Digest, and USA Today.
On the capital and strategic side, Homejoy raised approximately $64.19 million across multiple funding rounds from 2010 through 2013, with investors including Y Combinator, 500 Global, Andreessen Horowitz, First Round Capital, Google Ventures, Redpoint, Pear VC, Resolute Ventures, Signatures Capital, Fuel Capital, and Augusta Investments. The largest disclosed round was a $38 million investment in December 2013 led by Redpoint. In May 2014, the company acquired GetMaid for an undisclosed amount. Note: A material portion of the detailed product, pricing, and review data in the input references the Homeaglow brand (homeaglow.com) rather than Homejoy directly, indicating potential data attribution overlap between the two entities; first-party Homejoy-specific operating metrics were not available in the source set.
Homejoy firmographics
Firmographics- Name
- Homejoy
- Website
- https://Homejoy.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 51–100 employees
- Short description
- Homejoy is a San Francisco-based online marketplace platform that connects professional cleaning service providers with residential clients across 50 U.S. cities. Founded in 2010, the company offers time-based discount vouchers, a recurring membership subscription, and premium add-on cleaning services to individual homeowners and renters.
- Ownership category
- akta.pro rank
Homejoy industry classification
Industry- Product category
- Online On-Demand Home Cleaning Services
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Whole-Home One-Time Cleaning (HSAEAFAA)
Keywords
Where Homejoy is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Homejoy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain
Revenue model
- Discount Voucher Sales: One-time voucher sales at discounted rates ($9-$79) covering 2-6 hours of cleaning services. Vouchers represent full payment for first cleaning with cleaner paid in full by voucher value.
- ForeverClean Membership Subscription: Monthly subscription at $59/month (plus taxes) providing ~60% off additional cleanings and unlimited booking access. Membership auto-renews annually unless cancelled after 6 paid months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 2 Hours - Quick Touch Up ($9) |
| Unit Pricing | Pay-as-you-go | 3 Hours - 1 Bed/1 Bath Homes ($19) |
| Unit Pricing | Pay-as-you-go | 4 Hours - 2 Bed/2 Bath Homes ($39) |
| Unit Pricing | Pay-as-you-go | 6 Hours - Larger Homes ($79) |
| Subscription | Monthly | ForeverClean Membership ($59/month) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Homejoy product offering
Product offeringCore offering
Homejoy is an online platform that connects consumers with independent, background-checked professional house cleaners across 50 U.S. cities. Customers purchase time-based discount vouchers (2, 3, 4, or 6 hours at up to 82% off standard rates) and optionally enroll in the ForeverClean membership ($59/month) for unlimited future cleanings at ~60% off. The platform also offers gift vouchers, one-time non-member cleanings, and premium add-on services such as laundry, inside fridge/oven, cabinets, and interior windows.
Product overview
Homeaglow operates as a single unified platform offering on-demand house cleaning services. The core offering consists of discount vouchers (2, 3, 4, or 6 hours) that provide first-time customers access to certified cleaners at reduced rates. The ForeverClean Membership serves as an optional add-on subscription ($59/month) enabling unlimited future cleanings at approximately 60% off. Additional premium services such as laundry wash and fold, inside fridge/oven cleaning, cabinet interiors, and window/wall cleaning are available as add-ons. The platform also supports one-time bookings for non-members and gift vouchers for gifting cleaning services.
Differentiator
Problem solved
Functional benefit
Products and services
- Discount Vouchers
Quantifiable outcome
- Up to 82% discount on cleaning services compared to standard rates
- +2 more outcomes
Companies that use Homejoy
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Homejoy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Homejoy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Homejoy competitors and assessment
Company assessmentEmerging players
- Care.com: Care.com is an online marketplace for household services that includes house cleaning alongside its dominant caregiver offerings. The cleaning services vertical overlaps with Homejoy's value proposition and target customer.
- Porch: Porch is an online home services marketplace connecting homeowners with local professionals across categories including cleaning. It overlaps with Homejoy's target customer and marketplace-based service delivery approach.
- Tidy: Tidy is an online platform offering on-demand residential cleaning services with a similar digital booking and independent-cleaner model to Homejoy. It is an emerging direct competitor focused on a narrower set of major U.S. markets.
Direct peers
- TaskRabbit: TaskRabbit is an online and mobile marketplace that matches freelance labor with household tasks including cleaning, moving, and handyman work. It is directly comparable to Homejoy in marketplace structure, target customer, and service delivery model.
- Thumbtack: Thumbtack is an online marketplace that connects customers with local professionals across a broad range of home services, including house cleaning. It competes with Homejoy for the same residential consumer and independent cleaner supply.
- Angi (formerly Angie's List/Handy): Angi operates a leading online marketplace connecting consumers with home service professionals, including house cleaning. It is the most direct competitor to Homejoy given its scale, capital base, and overlapping customer proposition in on-demand residential cleaning.
Broad incumbents
- Maid Brigade: Maid Brigade is a residential cleaning franchise offering recurring and one-time home cleaning to individual customers. It is comparable to Homejoy in target customer and service offering, though delivered through a traditional franchise infrastructure.
- Merry Maids: Merry Maids is a national residential cleaning franchise offering recurring and one-time home cleaning services. It competes with Homejoy for the same residential customer segment, but operates through a brick-and-mortar franchise model with employed staff.
- The Maids: The Maids is a national residential cleaning franchise using a team-based cleaning approach for individual homeowners. It addresses the same end-customer need as Homejoy and competes in overlapping U.S. metro markets.
- Molly Maid: Molly Maid is a national residential cleaning franchise serving individual homeowners and renters with recurring and one-time cleaning services. It is comparable as a scaled cleaning-services provider competing for the same end customer, though delivered via a traditional franchise model rather than a digital marketplace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Homejoy social profiles
Digital presenceHomejoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homejoy leadership team
Management profileNumber of profiles
Homejoy funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homejoy M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homejoy
What does Homejoy do?
Homejoy is an online platform that connects consumers with independent, background-checked professional house cleaners across 50 U.S. cities. Customers purchase time-based discount vouchers (2, 3, 4, or 6 hours at up to 82% off standard rates) and optionally enroll in the ForeverClean membership ($59/month) for unlimited future cleanings at ~60% off. The platform also offers gift vouchers, one-time non-member cleanings, and premium add-on services such as laundry, inside fridge/oven, cabinets, and interior windows.
When was Homejoy founded?
Homejoy was founded in 2010. It employs 51 to 100 people.
Where is Homejoy based?
Homejoy is headquartered in San Francisco, United States, in the North America region.
How does Homejoy make money?
Two revenue lines are on record. Discount Voucher Sales are the primary driver. The others are foreverClean Membership Subscription.
Who are Homejoy's main competitors?
Emerging players on record are Care.com, Porch and Tidy. Direct peers are TaskRabbit, Thumbtack and Angi (formerly Angie's List/Handy). Broad incumbents are Maid Brigade, Merry Maids, The Maids and Molly Maid.
Does Homejoy have an API?
No public API is recorded for Homejoy.
What industry is Homejoy in?
Homejoy's product category is Online On-Demand Home Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEABAC, Whole-Home Deep Cleaning (Top-to-Bottom Intensive).