Ketto

What Ketto does

Ketto is an India-based online crowdfunding platform founded in December 2012 by Varun Sheth, Kunal Kapoor, and Zaheer Adenwala, headquartered in Andheri West, Mumbai. The company operates a self-serve donation-based crowdfunding platform primarily serving individuals facing medical emergencies—covering cancer treatment, organ transplants, surgeries, and hospitalization expenses—alongside secondary verticals in education, child welfare, sports, animal welfare, and creative projects. Ketto self-describes as Asia's largest online crowdfunding platform and has facilitated over Rs 3,200 crore for medical campaigns since inception, with 1,000+ campaigners and 1 Lakh+ donors on the platform.

The platform operates a freemium business model: fundraiser creation is marketed as free, with revenue generated through transaction fees on processed donations (cancer crowdfunding carries an explicit 0% platform fee). Supporting infrastructure includes a pre-approval verification system with KYC and medical document checks, the Ketto Assured verification badge, a 3-layer payout compliance check, and 128-bit SSL encryption. Payment processing is handled through integrated gateways PayU, Stripe, and Billdesk, accepting net banking, credit/debit cards, and UPI. The company has expanded its product surface beyond pure crowdfunding into Medical Finance Loans (credit-based healthcare financing), Healthfirst Plan (health insurance), and Sponsor A Child SIP (systematic monthly giving), as well as operating a dedicated COVID-19 Relief Fund microsite during the pandemic.

Ketto's customer base is highly diversified across individuals with medical needs, students, NGOs, and corporates running CSR initiatives, with the company also accepting international donations from the USA, UAE, and other geographies. Annual revenue exceeds Rs 110 crore, supported by 501-1,000 employees. The company maintains ISO 27001-aligned hosting on AWS, GDPR compliance for European users, and an SSL-certified platform, and is privately held under Ketto Online Ventures Private Limited with modest disclosed venture funding totaling under $200K across three early-stage rounds from 2013 to 2019.

Name

Ketto

Legal name

Ketto Online Ventures Private Limited

Website

https://ketto.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ketto is an India-based online crowdfunding platform founded in 2012, primarily serving medical fundraisers alongside education, sports, and social cause campaigns, with over Rs 3,200 crore facilitated since inception and Rs 110+ crore annual revenue.

Ownership category

akta.pro rank

Product category

Crowdfunding Platform

NAICS

Grantmaking and Giving Services (8132), Other Grantmaking and Giving Services (813219)

SIC

Services-Social Services (8300)

akta.pro primary industry

Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), Secured Microloans (Community/Nonprofit, Collateralized) (FSAKALAJ)

Keywords

• Online crowdfunding platform
• Medical fundraising services
• Charitable donation platform
• Cancer fundraising campaigns
• Crowdfunding payment processing

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Transaction Fees: Ketto operates as a crowdfunding intermediary platform. While the platform markets free fundraiser creation, transaction fees apply on donations processed. The platform facilitates transactions between contributors and campaigners for medical, social and charitable causes.
2. Medical Finance/Loans: Ketto offers medical finance products through partnerships, providing loans for medical treatment beyond crowdfunding.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ketto is an online donation-based crowdfunding platform that enables individuals, NGOs, and charities to create fundraising campaigns for medical, educational, sports, animal welfare, and other social causes. The platform matches campaigners with domestic and international donors, processes contributions through integrated payment gateways, and applies transaction fees on donations processed while offering 0% platform fee for cancer crowdfunding.

Product overview

Ketto operates as a unified online crowdfunding platform with a core product architecture supporting multiple cause verticals. The primary platform enables donation-based crowdfunding through specialized campaign types including Medical Crowdfunding (covering cancer, transplants, and general medical needs), Education Crowdfunding, Child Welfare, Sports, Animal Fundraisers, and Creative Fundraising. Supporting modules include Medical Finance Loans and Healthfirst Plan for financial assistance, Sponsor A Child (SIP) for recurring donations, and Ketto Assured for campaign verification. The platform also hosts a dedicated COVID-19 Relief Fund microsite. Payment processing is facilitated through integrated gateways PayU, Stripe, and Billdesk, accepting net banking, credit/debit cards, and UPI. Users can create fundraisers in three minutes at free registration, with medical campaigns under pre-approval verification and a 3-layer payout compliance check before withdrawal.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Crowdfunding Donation-based crowdfunding product enabling individuals to raise funds for high-cost medical operations including open-heart surgery, neonatal intensive care, bone marrow transplantation, and general medical procedures, with free registration and 3-minute campaign creation.
• Cancer Crowdfunding Specialized crowdfunding vertical for cancer treatment expenses covering chemotherapy, light therapy, medicines, and other oncology-related costs, offered at a 0% platform fee for six different cancer types.
• Transplant Crowdfunding Fundraising campaign type dedicated to organ transplant procedures including kidney and liver transplants.
• Education Crowdfunding Campaign category enabling students and researchers to raise funds for higher education and academic projects, with campaign durations up to 45 days and an optimal 30-day recommendation.
• Child Welfare Campaigns Fundraising campaigns dedicated to helping children with medical, educational, and welfare needs, including programs for underprivileged children lacking access to medical aid and education.
• Sports Crowdfunding Campaign category for raising funds for sports-related causes and athlete support.
• Animal Fundraisers Fundraising campaigns for animal welfare causes and veterinary care.
• Creative Fundraising Campaign category for creative projects, artistic endeavors, and innovation-based fundraising.
• COVID-19 Relief Fund Dedicated microsite for COVID-19 pandemic relief fundraising campaigns, operated separately from the main Ketto platform.
• Medical Finance Loans Financial assistance product offering medical loans through partnerships to supplement crowdfunding for healthcare expenses.
• Healthfirst Plan Health insurance or health plan product offered by Ketto for ongoing healthcare coverage.
• Sponsor A Child (SIP) Monthly giving program allowing donors to sponsor children through systematic investment plans for ongoing support.
• Fundraising for NGOs Dedicated service enabling non-governmental organizations to create and manage fundraising campaigns with verified NGO documentation.

Quantifiable outcome

• Over Rs 3,200 crore raised for medical campaigns since 2012
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• PayUcoreTechnology or IntegrationPayment gateway partnership enabling secure online payment processing including net banking, credit cards, debit cards, and UPI transactions on the Ketto platform.
• StripecoreTechnology or IntegrationPayment gateway partnership providing secure payment processing capabilities for the crowdfunding platform.
• BilldeskcoreTechnology or IntegrationPayment gateway partnership for accepting online payments from donors across various payment modes.
• Times Group / FeminaflagshipGTM or Marketing PartnerPartnership for Beauty With a Purpose initiative as part of Femina Miss India pageant. Raised over Rs 66 lakh for children lacking access to medical aid and education. Provides brand visibility and credibility through association with major media brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Milaap: India-focused crowdfunding platform covering medical, education, and social causes. Direct competitor in the same cause-based donation crowdfunding category, with overlapping verticals (medical emergencies, education) and similar target audience of Indian individuals and diaspora donors.
• ImpactGuru: Indian medical crowdfunding platform with strong hospital partnerships and similar medical-emergency focus. Competes directly for medical campaigners and donors in India, with comparable transaction-fee revenue model and verification infrastructure.
• Fundly: US-based crowdfunding platform focused on personal, charitable, and cause-based campaigns. Comparable in self-serve model, transaction-based pricing, and broad cause categories including medical and education fundraising.

Broad incumbents

• GiveIndia: One of India's largest donation platforms connecting donors to nonprofits across causes including health, education, and poverty. Wider portfolio covering NGOs and recurring giving, but overlapping donor base and similar cause-fundraising model makes it a broad incumbent competitor.
• GoFundMe: Global leader in personal and cause-based crowdfunding. While primarily US-focused, GoFundMe represents the platform model Ketto has adapted for India; comparable in self-serve campaign creation, transaction-fee model, and broad cause verticals (medical, education, emergency).
• JustGiving: Established global giving platform owned by Blackbaud, with strong UK and European footprint. Comparable in cause-based donation infrastructure, charity verification, and donor experience, though serving primarily UK/European markets.

Emerging players

• Classy: Fundraising software platform for nonprofits, enabling donation pages, peer-to-peer campaigns, and event fundraising. Adjacent in serving cause-based fundraising, though positioned as SaaS infrastructure for NGOs rather than direct consumer crowdfunding.
• Donorbox: Donation platform for nonprofits and individuals offering recurring giving, crowdfunding-style campaigns, and embedded payment infrastructure. Comparable in transaction-fee model and donation infrastructure, with growing presence in international markets including India-adjacent nonprofits.

Others

• Ketto vs. Give Directly (informal peer reference): Direct-cash-transfer nonprofit operating at the intersection of donations and financial assistance. Adjacent to Ketto's microloan and finance-vertical expansion, illustrating where crowdfunding platforms could evolve over time.
• Razoo: US-based cause crowdfunding and donation platform. Thematically aligned with Ketto's donation-crowdfunding model, though smaller scale and serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ketto
• Facebookfacebook.com/timeline
• LinkedInlinkedin.com/company/ketto-online-ventures-private-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ketto