Pure Chat, Inc.
Pure Chat, Inc. provides self-serve SaaS live chat software for websites, serving small businesses and sales/marketing teams with customizable widgets, visitor analytics, and integrations across 150+ countries.
- Company typePrivate
- Founded2012
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pure Chat, Inc. does
Pure Chat, Inc. is a U.S.-based SaaS provider of website live chat software, founded in 2012 and headquartered in Scottsdale, Arizona. The company was acquired by Ruby Receptionists, Inc. in October 2020 and operates as a wholly-owned subsidiary focused on enabling SMB customer engagement via real-time chat. Its core product is a cloud-hosted live chat platform delivered through a JavaScript snippet or CMS plugins (WordPress, Weebly), complemented by native iOS and Android mobile apps and a web-based operator dashboard.
The platform's feature set centers on a customizable chat widget (brand-matched styling across desktop and mobile), canned responses for FAQ handling, real-time visitor analytics (current page, visit frequency, referral source, visitor identity), unlimited chat transcripts, file transfer, role-based security (Admin/Power User/Operator), and an Engagement Hub that combines visitor context with contact history. Pure Chat integrates with 5,000+ applications through Zapier and direct connectors to Salesforce, HubSpot, Zoho, and Google Analytics. The product is GDPR-, CCPA-, and VCDPA-compliant and uses SSL encryption.
The business model is a self-serve, product-led growth motion targeting small businesses, startups, and sales/marketing teams. Pricing comprises two tiers: Growth ($39/mo annual or $49/mo monthly, 1 website, 4 users) and PRO ($79/mo annual or $99/mo monthly, unlimited websites, 10 users, branding removal), plus $8-$15/mo per additional user. Acquisition is driven by a 30-day free trial of the PRO plan (no credit card required), direct website sign-up, and discovery through integration marketplaces and app stores. The platform has 14,000+ active users across 150+ countries and has generated 39M+ chats since launch.
Pure Chat, Inc. firmographics
Firmographics- Name
- Pure Chat, Inc.
- Legal name
- Pure Chat, Inc.
- Website
- https://purechat.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Chat, Inc. provides self-serve SaaS live chat software for websites, serving small businesses and sales/marketing teams with customizable widgets, visitor analytics, and integrations across 150+ countries.
- Ownership category
- akta.pro rank
Pure Chat, Inc. industry classification
Industry- Product category
- Live Chat Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
Keywords
Where Pure Chat, Inc. is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pure Chat, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - Growth Plan: Monthly or annual subscription for live chat software supporting one website with 4 users and 100 SMS notifications. Includes unlimited chats and core features.
- SaaS Subscription - PRO Plan: Premium subscription with unlimited websites, 10 users, 1,000 SMS notifications, ability to remove Pure Chat branding, and access to all advanced features including integrations and engagement hub.
- Additional Users/Operators: Add-on charges for additional users beyond the included allocation: $15/user/month (monthly) or $13/user/month (annual) for Growth; $10/user/month (monthly) or $8/user/month (annual) for PRO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Plan - Entry-level live chat for single website with 4 users |
| Subscription | Monthly | PRO Plan - Unlimited websites with full feature access for 10 users |
| Freemium | Pay-as-you-go | Free Trial - PRO plan for 30 days |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Pure Chat, Inc. product offering
Product offeringCore offering
Pure Chat provides a SaaS live chat software platform that enables businesses to add real-time chat functionality to their websites via a JavaScript snippet or CMS plugins. The product includes a customizable chat widget, canned responses, real-time visitor analytics, chat transcripts, mobile apps for iOS and Android, and integrations with 5,000+ third-party applications. It is offered via self-serve subscription plans (Growth and PRO) with a 30-day free trial.
Product overview
Pure Chat, Inc. offers a unified live chat software platform that enables businesses to engage website visitors in real-time. The core product consists of the Pure Chat live chat software (web-based), companion mobile apps for iOS and Android, and an operator Dashboard that serves as the central control center. Key features include customizable chat widgets, canned responses for quick FAQ replies, chat transcripts with unlimited history, real-time visitor analytics, and an Engagement Hub (PRO tier). The product is offered through two pricing tiers: Growth (entry-level, supports 1 website) and PRO (unlimited websites, includes branding removal and enhanced features). Pure Chat was founded in 2012 and acquired by Ruby Receptionists, Inc. in October 2020.
Differentiator
Problem solved
Functional benefit
Brands
- Artibot.ai: Trademarked brand name listed among Ruby and Pure Chat's intellectual property portfolio.
Products and services
- Pure Chat Live chat software that enables businesses to add real-time chat functionality to their websites, allowing teams to engage with visitors, capture leads, and provide customer support through customizable chat widgets. Targeted at small businesses and sales/marketing teams.
- Pure Chat Mobile App (iOS/Android) Mobile applications for iOS and Android devices that allow team members to manage live chat on-the-go, view transcripts, create canned responses, and receive push notifications for new chat requests.
- Pure Chat Dashboard Central control center providing real-time analytics, contact organization, chat transcript management, canned responses, and customizable chat widget tools to boost conversions and ensure seamless customer interactions.
Companies that use Pure Chat, Inc.
Customer profileSegments2 records
Ideal customer profiles2 records
Pure Chat, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Pure Chat, Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Ruby Receptionists, Inc.coreParent company. Pure Chat was acquired by Ruby Receptionists, Inc. in October 2020 with the collective goal of enabling connections at all parts of the customer journey—from lead capture and transactions to building trust and providing ongoing support. Ruby and Pure Chat operate together under unified corporate ownership.
- ZapiermajorIntegration partnership enabling Pure Chat to connect with 5,000+ applications through Zapier's automation platform. Users can create automated workflows connecting chat data with CRM, email marketing, and other business tools.
- SalesforcemajorDirect integration with Salesforce CRM allowing chat data and customer interactions to sync with Salesforce records for unified customer management.
- HubSpotmajorDirect integration with HubSpot marketing and sales platform enabling chat data synchronization with HubSpot CRM and marketing automation tools.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Pure Chat, Inc. competitors and assessment
Company assessmentDirect peers
- LiveChat: LiveChat Software S.A. offers a SaaS live chat product for sales and support teams on websites. It is the closest direct competitor to Pure Chat, sharing the same core use case of website-based customer chat with a similar SaaS pricing model and integration ecosystem.
- Tidio: Tidio provides live chat and AI chatbot software targeting SMBs and e-commerce merchants. Comparable to Pure Chat in SMB focus, widget-based deployment, and freemium trial motion, with growing emphasis on AI automation.
- Drift (now Salesloft Drift): Drift pioneered conversational marketing and B2B live chat, now part of Salesloft. It directly competes with Pure Chat in website visitor engagement and lead capture use cases, though Drift skews more upmarket and B2B than Pure Chat's SMB base.
- Crisp: Crisp is a multi-channel customer messaging platform combining live chat, chatbots, and a shared inbox, targeting SMBs and startups. It competes head-to-head with Pure Chat on the SMB live chat use case while offering a broader omnichannel product.
- Olark: Olark provides live chat software for sales, marketing, and customer support teams on websites. It is a direct SMB-focused competitor to Pure Chat with a similar customization-led value proposition and chatbot add-ons.
- Tawk.to: Tawk.to offers a permanently free live chat product with paid add-ons for hired agents and knowledge bases. It directly competes with Pure Chat on the SMB live chat use case and is a key free alternative that pressures Pure Chat's conversion economics.
Broad incumbents
- Intercom: Intercom is a broader customer communications platform offering live chat, messenger, AI agents (Fin), and helpdesk. It competes directly with Pure Chat for website chat use cases but extends well beyond into customer service, marketing, and AI agent categories at higher price points.
- Zendesk Chat (Zopim): Zendesk's live chat product (originally Zopim) is part of its larger customer service and engagement suite. It competes with Pure Chat for SMB and mid-market chat deployments, often bundled into Zendesk's broader helpdesk contracts.
- Freshchat (Freshworks): Freshchat is Freshworks' messaging and live chat product, part of its broader customer engagement suite that competes with Pure Chat for SMB chat use cases. It bundles chat with Freshdesk and Freshsales, mirroring the bundling pressure from Salesforce and HubSpot.
- HubSpot Service Hub / Conversations: HubSpot's free CRM and Service Hub include native live chat and conversational tools. As one of Pure Chat's named integration partners, HubSpot also represents a bundling threat that can absorb Pure Chat's chat use case into a single vendor relationship.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Chat, Inc. social profiles
Digital presencePure Chat, Inc. compliance and trust
Trust signalCompliance5 records
Pure Chat, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Chat, Inc. leadership team
Management profileNumber of profiles
Pure Chat, Inc. funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Chat, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Chat, Inc.
What does Pure Chat, Inc. do?
Pure Chat provides a SaaS live chat software platform that enables businesses to add real-time chat functionality to their websites via a JavaScript snippet or CMS plugins. The product includes a customizable chat widget, canned responses, real-time visitor analytics, chat transcripts, mobile apps for iOS and Android, and integrations with 5,000+ third-party applications. It is offered via self-serve subscription plans (Growth and PRO) with a 30-day free trial.
Is Pure Chat, Inc. a public or private company?
Pure Chat, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Pure Chat, Inc. founded?
Pure Chat, Inc. was founded in 2012. It employs 11 to 50 people.
Where is Pure Chat, Inc. based?
Pure Chat, Inc. is headquartered in Scottsdale, United States, in the North America region.
How does Pure Chat, Inc. make money?
Three revenue lines are on record. SaaS Subscription - Growth Plan is the primary driver. The others are saaS Subscription - PRO Plan and additional Users/Operators.
Who are Pure Chat, Inc.'s main competitors?
Direct peers on record are LiveChat, Tidio, Drift (now Salesloft Drift), Crisp, Olark and Tawk.to. Broad incumbents are Intercom, Zendesk Chat (Zopim), Freshchat (Freshworks) and HubSpot Service Hub / Conversations.
Does Pure Chat, Inc. have an API?
No public API is recorded for Pure Chat, Inc..
What industry is Pure Chat, Inc. in?
Pure Chat, Inc.'s product category is Live Chat Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat. Its NAICS code is 5132 and its SIC code is 7372.