Pinpoint

What Pinpoint does

Pinpoint is a cloud-based Applicant Tracking System (ATS) purpose-built for mid-market and enterprise organizations with complex, multi-stream hiring requirements. Its platform is organized around five pillars — Plan, Attract, Engage, Select, and Onboard — covering the full hiring lifecycle from job posting and branded careers sites through candidate communication, AI-assisted screening, interview scheduling, offer management, and onboarding. The product is differentiated for organizations running parallel hiring streams across multiple brands, locations, geographies, and role types within a single unified system, with built-in compliance for US (EEOC, OFCCP, I-9) and UK/EU (GDPR, UK GDPR, anonymized screening, Article 55) regulatory regimes. The customer base spans 500+ organizations across retail, hospitality, manufacturing, healthcare, professional services, nonprofit, financial services, and education, with named enterprise logos including Lush, citizenM, Ritz Carlton, River Island, Skims, Grant Thornton, Davies Group, and Tata.

The technology stack is built on Ruby on Rails (6.x), React with TypeScript, PostgreSQL, and Sidekiq, with CI/CD transitioning from CircleCI to GitHub Actions and a dedicated AI microservice called "Arti" that isolates AI workloads. AI features are powered primarily by OpenAI's LLM API, with resume parsing and anonymization handled by Affinda, calendar and transcription by Cronofy, observability by LangSmith (LangChain), and infrastructure distributed across AWS and Digital Ocean data centres in London, Amsterdam, Dublin, and Frankfurt. The platform holds ISO/IEC 42001 (AI governance), ISO/IEC 27001, and SOC 2 Type II certifications, and offers over 100 native integrations plus an open API and MCP server for AI-assistant interoperability.

Pinpoint operates as a private, subscription-based SaaS business incorporated in Jersey (The Infuse Group Limited, t/a Pinpoint Software) and headquartered in St. Helier. The company bootstrapped to 500+ customers and $5M ARR before raising private equity in 2023 for growth, and is run on quote-based annual subscriptions priced in USD and GBP with no per-seat tax on hiring managers. It employs 100+ people distributed across 10+ countries (roughly 70% UK, 25% US, and the remainder across Europe), sells through direct enterprise field sales and inside sales, and has never had layoffs — a discipline consistent with its stated focus on sensible unit economics.

Name

Pinpoint

Legal name

The Infuse Group Limited (t/a Pinpoint Software)

Website

https://pinpointhq.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Pinpoint is a cloud-based Applicant Tracking System for mid-market and enterprise organizations with complex multi-stream hiring needs, offering a unified platform spanning job posting, candidate engagement, AI-assisted screening, scheduling, offer management, and onboarding, certified to ISO 42001, ISO 27001, and SOC 2 Type II standards.

Ownership category

akta.pro rank

Product category

Applicant Tracking System

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

Keywords

• Applicant tracking system
• Recruitment software
• Talent acquisition platform
• Hiring automation
• AI recruiting software

Headquarters

HQ city

St. Helier

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (ATS Platform): Pinpoint operates as a cloud-based SaaS applicant tracking system, charging customers on a subscription basis. Pricing is in USD and GBP, with no per-seat tax on hiring managers. The majority of AI functionality is included; an overall credit limit per client ensures fair usage. The platform replaces multiple point solutions (careers site, CRM, scheduling, onboarding, reporting) within a single subscription.

Pricing tiers

Distribution channels4 records

Marketing channels8 records

Core offering

Pinpoint is a cloud-based Applicant Tracking System (ATS) sold as a SaaS subscription to mid-market and enterprise organizations. The platform covers the full hiring lifecycle across five pillars (Plan, Attract, Engage, Select, Onboard), consolidating careers site, CRM, scheduling, screening, offer management, onboarding, and reporting into a single subscription, with optional embedded AI features for candidate matching, screening, and interview summarization.

Product overview

Pinpoint is a unified Applicant Tracking System (ATS) built as a single platform organized around five interconnected pillars — Plan, Attract, Engage, Select, and Onboard — covering the full hiring lifecycle from job posting and employer branding through candidate communication, screening, interview scheduling, offer management, and onboarding. The core platform includes over 100 native integrations and an open API. AI capabilities are embedded throughout the platform as optional, opt-in features including AI Hiring Copilot, AI Match Score, AI Candidate Filters, AI Candidate Companion, AI Notetaker, AI Criteria Checklist, and Anonymized Screening, all governed by a dedicated AI microservice (Arti) and grounded in a human-in-the-loop principle.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinpoint ATS Platform A global SaaS applicant tracking system covering the entire hiring lifecycle from job posting and employer branding through candidate communication, screening, interview scheduling, offer management, and onboarding. Designed for mid-market and enterprise organizations managing multiple hiring streams (desk-based to deskless, early career to executive) within a single unified platform, with over 100 native integrations and embedded AI capabilities.

Quantifiable outcome

• 65% reduction in time to hire
• +8 more outcomes

Named customers25 records

Segments15 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability12 records

Feature21 records

Partnerships

23 partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides on-demand cloud computing and hosting infrastructure for Pinpoint's production environment. Data centres in Amsterdam, Ireland, Frankfurt, and London.
• Digital OceancoreTechnology or IntegrationDigital Ocean provides cloud infrastructure alongside AWS for Pinpoint's production environment. Data centres in Amsterdam and Frankfurt.
• OpenAIcoreTechnology or IntegrationOpenAI provides LLM (Large Language Model) capabilities powering Pinpoint's AI features (AI Hiring Copilot, AI Match Score, AI Notetaker, etc.). Pinpoint uses OpenAI's commercially available models via API in its own OpenAI Organization account. Customer data is not used for training.
• Affinda Holdings Pty LtdcoreTechnology or IntegrationAffinda provides resume parsing and blind hiring functionality. Enables resumes to be parsed, indexed for search, and presented in a standardized format on candidate profiles. Also enables anonymisation via redaction for blind hiring within the platform. SOC2 Type II and ISO27001 certified.
• Cronofy LimitedcoreTechnology or IntegrationProvides calendar integrations between Pinpoint and users' calendar systems (Google, Outlook), and interview transcription services. Available from UK or US locations.
• CheckrcoreTechnology or IntegrationBackground check provider integrated into Pinpoint's onboarding workflow. Enables criminal checks, employment verification, and reference checks with full audit trail for compliance.
• BambooHRcoreTechnology or IntegrationHRIS integration partner enabling employee data synchronization between Pinpoint and BambooHR HRIS platform.
• RipplingcoreTechnology or IntegrationHRIS and workforce management integration partner enabling synchronization of hiring and employee data with Rippling.
• WorkdaycoreTechnology or IntegrationEnterprise HRIS integration partner enabling Workday customers to sync hiring data with Pinpoint's ATS.
• ADPcoreTechnology or IntegrationADP Workforce Now integration partner for US HRIS and payroll synchronization with Pinpoint.
• DocuSigncoreTechnology or IntegrationE-signature functionality via DocuSeal, LLC, enabling offer letters and employment contracts to be signed electronically within Pinpoint's workflow.
• Twilio, Inc.coreTechnology or IntegrationSMS functionality enabling Pinpoint to send text message communications to candidates directly from the platform.
• LinkedIncoreTechnology or IntegrationLinkedIn integration for recruitment advertising, candidate sourcing, and 'Apply with LinkedIn' functionality on Pinpoint-powered careers sites.
• IndeedcoreTechnology or IntegrationJob board integration enabling one-click posting to Indeed from Pinpoint, with application data flowing back into the ATS.
• Willo Technologies LtdcoreTechnology or IntegrationVideo interviewing services providing virtual one-way interview functionality within Pinpoint's hiring workflow.
• Google LLCcoreTechnology or IntegrationBusiness intelligence and data warehousing for internal product analysis. Google Workspace SSO support for Pinpoint's authentication.
• Intercom, Inc.coreTechnology or IntegrationIn-platform support and live chat functionality between Pinpoint's customers and support team, as well as hosting support articles.
• Postmark, Inc.coreTechnology or IntegrationEmail functionality enabling transactional and marketing emails to be sent and received from Pinpoint's platform.
• Datadog, Inc.coreTechnology or IntegrationApplication security and infrastructure monitoring, including error tracking and performance monitoring across Pinpoint's cloud infrastructure.
• Braintrust Data, Inc.coreTechnology or IntegrationApplication monitoring and debugging used for monitoring the application and error tracking.
• LangChain (LangSmith)coreTechnology or IntegrationAI observability platform (LangSmith) providing full traceability for AI interactions, including prompt/response pairs, token usage, latency, and audit trails. SOC2 Type II compliant.
• Sterling (First Advantage)coreTechnology or IntegrationBackground check provider integrated with Pinpoint for employment verification and criminal checks.
• HireRightcoreTechnology or IntegrationBackground check provider integrated with Pinpoint for comprehensive screening services within the hiring workflow.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Greenhouse: Greenhouse is a leading enterprise ATS serving mid-market and large organizations with structured hiring workflows, AI features, and an extensive integration ecosystem. It is the most direct head-to-head competitor in the structured recruiting platform category.
• Lever: Lever combines an ATS with a talent CRM, targeting mid-market and enterprise customers. Its parallel hiring plus relationship-based CRM model closely mirrors Pinpoint's unified approach across Plan-Attract-Engage-Select-Onboard.
• SmartRecruiters: SmartRecruiters is an enterprise ATS with global hiring, multi-brand support, and AI-driven candidate matching. It targets the same mid-to-enterprise segment as Pinpoint, with comparable international job board distribution.
• Recruitee: Recruitee is a collaborative ATS for SMB and mid-market employers offering branded careers sites, automation workflows, and integrations. It competes with Pinpoint in the mid-market segment with similar usability-focused positioning.
• Teamtailor: Teamtailor is an ATS and employer branding platform popular in Europe with branded careers sites, automated workflows, and multilingual candidate experience. It overlaps with Pinpoint on UK/EU mid-market and multi-location hiring.

Emerging players

• Ashby: Ashby is a modern all-in-one talent platform combining ATS, sourcing, analytics, and AI tools targeted at high-growth startups and mid-market. It represents the AI-native next-generation competitor Pinpoint must defend against in the mid-market.
• Gem: Gem is a talent CRM and sourcing platform that integrates with ATS systems including Greenhouse and Lever. While not a direct ATS, it is increasingly expanding into adjacent recruiting workflows, overlapping with Pinpoint's Talent Pipeline CRM functionality.

Broad incumbents

• iCIMS: iCIMS is a long-standing enterprise talent acquisition platform with a broad portfolio spanning ATS, CRM, onboarding, and candidate marketing. It serves large enterprises with complex global hiring needs, directly overlapping with Pinpoint's enterprise target segment.
• Workday Recruiting: Workday Recruiting is the talent acquisition module within the Workday HCM platform, serving large global enterprises that want ATS tightly integrated with their HRIS. Pinpoint's Workday integration positions it as both a competitor (for standalone ATS deals) and a partner.
• BambooHR: BambooHR is a leading SMB/mid-market HRIS with an integrated ATS module and applicant tracking capabilities. It is an integration partner and adjacent competitor for HRIS-bundled deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pinpointhq
• Facebookfacebook.com/pinpointhq
• LinkedInlinkedin.com/company/pinpointhq

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint