Hexus
Hexus is an AI-native SaaS platform that converts screen recordings into interactive product demos, videos, how-to guides, and onboarding flows for marketing, sales, customer success, and product teams at enterprises and high-growth startups.
- Company typePrivate
- Founded2023
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hexus does
Hexus is an AI-native SaaS platform that converts screen recordings and existing product content into interactive demos, videos, how-to guides, and onboarding flows for GTM teams. Founded in 2023 by Sakshi Pratap and headquartered in San Francisco with an engineering presence in Bengaluru, the platform is built around a Chrome Extension that captures browser interactions, an AI Studio for prompt-based content generation, AI Image Editor, AI Avatars, and AI Voiceovers (text-to-speech across 12+ languages), plus a Video-to-Demo converter that transcribes recordings into structured, editable flows. Underlying capabilities span generative AI, computer vision, speech synthesis, and process automation, with a stated ability to repurpose one recording into demos, guides, videos, newsletters, and social posts with automatic content sync when product UI changes.
The company operates a product-led growth model with a free tier plus Basic, Starter, Growth, and Enterprise plans, and distributes through a Chrome Web Store extension, Product Hunt partnership, HexCrew affiliate program (20% recurring commission), and integrations with 15+ platforms including Salesforce, HubSpot, Marketo, Apollo, Slack, Intercom, Wistia, YouTube, GitBook, and Zapier. Customer logos span enterprise and high-growth SaaS (Calendly, Sisense, Uber, Apollo, SnapLogic, Rebuy, Ataccama, Ministry Brands, AriseHealth) alongside startups (Statisfy), with a horizontal segmentation across marketing, sales, customer success, and product teams. The company held GDPR and CCPA certifications as a data processor.
Hexus raised $1.6 million in pre-seed funding from Pear VC and Liquid 2 Ventures before being acquired by Harvey AI in January 2026 for approximately $950 million in a cash-and-stock deal, followed by a second acquisition by Olto in March 2026, which acquired Hexus's core technology, intellectual property, and product roadmap to integrate into its platform of product-trained AI agents for revenue teams. Existing customers' environments, workflows, and integrations remained intact through both transactions; the Hexus product continues to operate as part of Olto Labs, Inc.
Hexus firmographics
Firmographics- Name
- Hexus
- Legal name
- Hexus AI, Inc.
- Website
- https://hexus.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Hexus is an AI-native SaaS platform that converts screen recordings into interactive product demos, videos, how-to guides, and onboarding flows for marketing, sales, customer success, and product teams at enterprises and high-growth startups.
- Ownership category
- akta.pro rank
Where Hexus is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hexus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Hexus operates as a subscription-based SaaS platform with multiple pricing tiers including Basic, Starter, Growth, and Enterprise plans. Users can sign up for free with limited features or pay for advanced capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Starter, Growth, and Enterprise plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hexus product offering
Product offeringCore offering
Hexus is an AI-powered SaaS platform that enables GTM teams to capture screen activity once and automatically generate interactive product demos, demo videos, how-to guides, walkthroughs, and onboarding content from those recordings or prompts. The platform uses AI to repurpose content across formats and automatically synchronize updates when the underlying product changes.
Product overview
Hexus is an AI-powered SaaS platform for creating, maintaining, and tracking interactive product demos, videos, and guides from screen recordings. The platform operates as a unified system where the Hexus Platform serves as the core foundation, supporting Interactive Product Tours (click-by-click walkthroughs via Chrome Extension), Demo Videos, and How-To Guides as primary content outputs. The Video-to-Demo Converter enables automated transformation of existing recordings into multiple formats. Key AI features include AI Studio for prompt-based content generation, AI Avatars for personalized video experiences, AI Image Editor for generating/editing visuals, and AI Voiceovers for text-to-speech narration. The platform includes collaboration tools, analytics, localization support in 12+ languages, and a Brandkit for centralized brand asset management. Integration ecosystem includes Zapier, Salesforce, HubSpot, Marketo, Apollo.io, Slack, Intercom, YouTube, Wistia, and Google Analytics. The platform has been acquired twice: first by Harvey AI in October 2025, then by Olto in March 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Hexus Platform AI-powered SaaS platform that creates, maintains, and tracks customer education content including interactive product demos, videos, how-to guides, and onboarding content from screen recordings or existing content. Targeted at GTM teams including marketing, sales, customer success, and product teams at businesses.
- Interactive Product Tours Click-by-click interactive walkthroughs that guide users through product features, with editable hotspots, CTAs, captions, and branching paths for personalized customer experiences.
- Demo Videos AI-generated product demonstration videos created from screen recordings or existing content, with voiceovers, AI avatars, background music, and interactive elements for sales and marketing use.
- How-To Guides Step-by-step instructional guides generated from screen recordings, supporting text-based stories, blogs, newsletters, and product update documentation with AI-powered text editing and image generation.
- Video-to-Demo Converter AI-powered conversion tool that transforms screen recordings, product walkthrough videos, and meeting recordings into interactive demos, tutorials, and step-by-step documentation, automatically transcribing video content for editing.
- AI Studio AI-powered prompt-based content generation tool that creates product demos, newsletters, how-to guides, and marketing collateral from text prompts, with curated prompts library and custom prompt support.
- Hexus Chrome Extension Browser extension for Chrome that records screens, clicks, typing actions, and interactions within the browser, capturing pop-ups, multiple tabs, and multiple windows to create interactive product tours.
Quantifiable outcome
- 10x faster content creation with AI
- +4 more outcomes
Companies that use Hexus
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Hexus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature7 records
Hexus partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and minor.
- OltomajorOlto acquired the core technology, intellectual property, and product roadmap of Hexus AI, integrating it into its platform of product-trained AI agents for revenue teams. The combined platform covers the full buyer journey from product tours through onboarding guides. Existing Hexus customers experience no changes to environments, workflows, and integrations.
- HarveymajorHarvey acquired Hexus for approximately $950 million in a cash-and-stock deal. Harvey is a legal AI startup that acquired Hexus to strengthen its platform capabilities for corporate legal departments. Hexus's contract lifecycle management and compliance automation tools were integrated into Harvey's platform.
- Product HuntminorPartnership to power launch demos for Product Hunt makers; Hexus offers free access for Product Hunt launchers to create launch page demos
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Hexus competitors and assessment
Company assessmentDirect peers
- Navattic: Navattic is a direct competitor offering no-code interactive product demos and product tours for SaaS GTM teams, with similar targeting of marketing and sales enablement use cases.
- Walnut: Walnut is a direct competitor in interactive product demos and personalized demo environments, serving sales and marketing teams at SaaS companies with comparable enterprise tier offerings.
- Storylane: Storylane is a direct competitor providing no-code interactive product demos and product tours, with overlapping PLG motion and similar target buyer (product marketing and sales teams).
- Tourial: Tourial is a direct competitor offering interactive product tours and demo centers for SaaS companies, with comparable use cases in sales enablement and product marketing.
- Demobo: Demobo is a direct competitor providing interactive product demos and sales enablement tools for B2B SaaS, with overlapping feature set around demos, guides, and lead capture.
- Scribe: Scribe is a direct competitor in AI-powered how-to guide and step-by-step documentation creation, with comparable browser extension recording and automatic step capture for SOP and onboarding content.
- Tango: Tango is a direct competitor in browser-based process documentation and how-to guide creation, with comparable Chrome extension recording and automatic step capture workflow targeting similar enterprise documentation use cases.
Emerging players
- Loom: Loom is an adjacent player in screen recording and async video that Hexus integrates with (Loom video imports). While focused on video rather than interactive demos, Loom's AI features increasingly overlap with Hexus's video-to-demo and AI editing capabilities.
- Guidde: Guidde is an AI-powered video documentation platform that directly competes with Hexus's how-to guide and video-to-demo conversion capabilities, targeting similar customer success and enablement use cases.
Broad incumbents
- Vidyard: Vidyard is a broader video marketing and sales enablement platform offering hosting, analytics, and AI features. While not a direct demo specialist, Vidyard competes for video content budgets and integrates with Hexus via publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hexus social profiles
Digital presenceHexus compliance and trust
Trust signalCompliance2 records
Hexus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hexus leadership team
Management profileNumber of profiles
Profiles1 record
Hexus funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hexus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hexus
What does Hexus do?
Hexus is an AI-powered SaaS platform that enables GTM teams to capture screen activity once and automatically generate interactive product demos, demo videos, how-to guides, walkthroughs, and onboarding content from those recordings or prompts. The platform uses AI to repurpose content across formats and automatically synchronize updates when the underlying product changes.
Is Hexus a public or private company?
Hexus is a private company. It is classified as corporate owned and is currently acquired.
When was Hexus founded?
Hexus was founded in 2023. It employs 1 to 10 people.
Where is Hexus based?
Hexus is headquartered in San Francisco, United States, in the North America region.
How does Hexus make money?
One revenue line is on record: saaS Subscription.
Who are Hexus's main competitors?
Direct peers on record are Navattic, Walnut, Storylane, Tourial, Demobo, Scribe and Tango. Emerging players are Loom and Guidde. Vidyard is listed as a broad incumbent.
Does Hexus have an API?
Yes. Hexus offers a Zapier integration that allows leads captured from demos to be sent to any third-party app via Zapier workflows. The integration provides an API key for connecting the Hexus app within Zapier. The API enables triggering workflows when forms are submitted on Hexus tours and passing additional data from Hexus to other applications. Developer documentation is at support.hexus.ai/integrations/zapier.