PeerLogix
PeerLogix is an OTT data-as-a-service company that observes household-level streaming viewership across 70M+ households and 200,000+ titles, licensing audience segments, daily data feeds, and named analytics scores to advertisers, content owners, and institutional investors.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PeerLogix does
PeerLogix is a New York-based OTT data-as-a-service company, founded in 2014 (per company history; firmographics list 2012) and traded on OTC Pink under LOGX. Its core technology is a patented household-level observation platform that sits directly inside the streaming stream and captures viewership markers from millions of households across virtually every major streaming service. Observations are matched against a 10+ year corpus of 200,000+ titles, enriched with consent-based demographic and intent data through LiveRamp identity-graph integration, and packaged as audience segments, daily data feeds, or API output delivered to DSPs, CDPs, and S3 destinations with sub-60-second latency.
The company monetizes three revenue streams: (1) behavioral audience-segment licensing to DSPs and CDPs (412+ segments live across The Trade Desk, Oracle, LiveRamp, Nielsen, Salesforce, and Lotame marketplaces), (2) daily title-trend data files delivered to institutional investors as a streaming-demand leading indicator (~9 days ahead of quarterly subscriber prints, covering 42 tickers), and (3) DMA-level audience activation services for advertisers. Go-to-market is enterprise field sales with a founder-led motion — William Gorfein (Founder & Data Scientist) takes meetings directly via Calendly, supported by a free sample-data mechanism (3 titles, DMA-level, 48-hour turnaround). The team is 1-10 employees, and PeerLogix is CCPA- and GDPR-compliant, operating household-level only with no PII.
Product surface spans the core OTT Viewership Data Feed, four proprietary named signal scores (Niche Attractor, Subscription Driver, Churn Reducer, Regional Outperformer), a Live Dashboard, and two 2024-launched modules — Pulse (spike attribution using GPT-5.4) and Atlas (taste-tribe clustering across 9,000+ titles). The company holds two granted USPTO patents on household-level streaming measurement methodology. Revenue, customer count, and growth metrics are not publicly disclosed, and the supplied financial-table figures appear internally inconsistent with a 1-10 employee operating profile.
PeerLogix firmographics
Firmographics- Name
- PeerLogix
- Legal name
- PeerLogix, Inc.
- Website
- https://peerlogix.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PeerLogix is an OTT data-as-a-service company that observes household-level streaming viewership across 70M+ households and 200,000+ titles, licensing audience segments, daily data feeds, and named analytics scores to advertisers, content owners, and institutional investors.
- Ownership category
- akta.pro rank
Where PeerLogix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PeerLogix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- OTT Data Licensing - Audience Segments: Licenses behavioral audience segments keyed on title, franchise, genre, and cast intent to DSPs and CDPs. Segments ship to customer infrastructure (DSP, CDP, S3). 412+ segments live in partner marketplaces.
- Title Trend Data Files: Daily title-trend file delivery to institutional investors and media-sector funds. CSV and Parquet formats with daily granularity per title.
- Audience Activation Services: DMA-level audience activation for advertisers targeting households defined by streaming behavior. Ships to demand-side platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PeerLogix product offering
Product offeringCore offering
PeerLogix is an OTT data-as-a-service platform that observes household-level streaming viewership across 70M+ households and 200,000+ premium titles via proprietary instrumentation embedded in the streaming stream. It licenses this data as audience segments (shipped to DSPs/CDPs), proprietary named scores (Niche Attractor, Subscription Driver, Churn Reducer, Regional Outperformer), title-trend files for investors, and spike-attribution / taste-tribe analytics. The offering is sold to advertisers, content owners/programmers, and media-sector institutional investors.
Product overview
PeerLogix offers a data-as-a-service platform providing household-level OTT viewership measurement across 200,000+ premium shows and films on virtually every major streaming platform. The core product is the raw OTT Viewership Data Feed (licensed as CSV, Parquet, API), which powers four proprietary named scores — Niche Attractor, Subscription Driver, Churn Reducer, and Regional Outperformer — and pre-built Audience Activation Segments for DSP integration. Two add-on modules extend the platform: Pulse (spike attribution using GPT-5.4) and Atlas (audience taste clustering). A Live Dashboard provides interactive chart visualization. The company holds two USPTO patents on household-level streaming measurement methodology and has operated since 2014, building 10+ years of contiguous viewership history.
Differentiator
Problem solved
Functional benefit
Products and services
- OTT Viewership Data Feed Raw household-level OTT viewership data licensed as a daily feed covering 200,000+ premium shows and films across 70M+ households with 10+ years of contiguous history. Delivered as CSV, Parquet, or JSON files or via API to DSPs, CDPs, and S3, with daily title-level granularity and ±30-day earnings windows for 42 tickers.
- Niche Attractor Score Proprietary score measuring a title's audience concentration within a specific genre versus the general population (share genre-HH ÷ share all-HH). Identifies shows that anchor vertical audiences. Used by programmers, rights owners, and FAST platforms for content acquisition and licensing decisions.
- Subscription Driver Score Proprietary score measuring the net-new household arrivals a title generates for a streaming platform within a given window (Δ new-HH per title-introduction ÷ window). Identifies shows pulling sign-ups. Used by SVOD, AVOD, and hybrid platforms for subscriber forecasting and hedge fund trading signals.
- Churn Reducer Score Proprietary score measuring rewatch ratios from the same household over time (rewatch-events/HH ÷ total-HH-sessions). Identifies sticky content that prevents subscriber cancellations between tentpole drops. Used by retention, programming, and licensing desks at streaming platforms.
- Regional Outperformer Score Proprietary score measuring a title's consumption in a target DMA versus its US national baseline (streams-target/HH-target ÷ streams-US/HH-US), across 210 DMAs. Identifies local demand intensity and territory-specific content opportunities. Used by distributors, platforms, and advertisers for DMA-targeted spend.
- Audience Activation Segments Pre-built audience segments keyed on title, franchise, genre, and cast intent, activated directly inside DSPs and CDPs. Built from observed household streaming behavior rather than modeled proxies, with 4-level taxonomy depth, daily refresh, and 412+ live segments available in The Trade Desk and similar platforms.
- Pulse — Spike Attribution Daily-updated spike detection and attribution feature combining panel-scale anomaly detection with GPT-5.4-powered catalyst attribution and verifiable primary-source citations. Identifies when and why viewership spikes occur (premiere, platform addition, viral moment, sequel halo) and provides editorial-level causal explanation.
- Atlas — Audience Taste Map Audience-clustering feature mapping 9,000+ titles into 11 broad taste tribes, 34 medium sub-clusters, and 13 fine sub-sub-clusters based on audience co-viewing patterns rather than traditional genre taxonomy. Used as the substrate behind signal computation and for content strategy decisions.
- Live Dashboard Interactive chart library displaying streaming demand, platform strategy, talent performance, geographic distribution, and ROI metrics in real time. All charts are built on observed household viewership data and refreshed daily from the pipeline. Users can tap any chart to open it full-size and interactive.
Quantifiable outcome
- +34% top-quartile performance vs incumbent grid in Q1 post-deploy
- +3 more outcomes
Companies that use PeerLogix
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
PeerLogix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature5 records
PeerLogix partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Pluto TVflagshipPluto TV leveraged PeerLogix signal to inform its catalog-licensing strategy prior to Viacom acquisition. PeerLogix data identified titles that held households inside the free ad-supported stream, enabling content strategy that contributed to Pluto TV's $340M acquisition by Viacom.
- The Trade DeskcorePeerLogix OTT behavioral segments integrated into The Trade Desk's audience marketplace, allowing advertisers to target households by actual streaming behavior (title, franchise, genre, cast intent).
- OraclecoreOracle integration for data activation and audience targeting capabilities within Oracle's advertising and data cloud ecosystem.
- LiveRampcoreLiveRamp identity graph integration enabling household signal enrichment with consent-based demographic, lifestyle, and intent data (age, HHI, auto-intenders, travelers, dining, donors).
- NielsencoreNielsen integration providing complementary measurement data alongside PeerLogix's observed household streaming data.
- SalesforcecoreSalesforce integration enabling PeerLogix audience segments to ship to Salesforce CDP and Marketing Cloud environments.
- Fourthwall MediaminorChannel partner for distribution of PeerLogix data products.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
PeerLogix competitors and assessment
Company assessmentOthers
- LiveRamp: Identity-resolution and data-connectivity platform that PeerLogix uses to join household viewership with consent-based demographic and intent data. An enabling infrastructure partner rather than a competitor; a deterioration of LiveRamp's identity graph would impair PeerLogix's enrichment value proposition.
- The Trade Desk: Independent demand-side platform (DSP) where PeerLogix's 412+ audience segments are activated for advertisers. Not a direct competitor — PeerLogix is a data partner inside TTD's marketplace — but a critical distribution channel whose trajectory directly affects PeerLogix's advertiser revenue.
Direct peers
- Tubular Labs: Cross-platform video audience measurement company covering YouTube, Facebook, and streaming. Comparable to PeerLogix because it sells video audience intelligence into content owners and advertisers, though Tubular's emphasis is more social/video creator and less subscription OTT.
- iSpot.tv: Cross-platform TV/CTV measurement and attribution provider serving advertisers, agencies, and networks. Closely comparable to PeerLogix because it sells household-level CTV viewership data and attribution signals to the same advertiser and content-owner buyer desks.
- Samba TV: ACR-based TV viewership data provider that observes household-level viewing across linear and streaming. Direct peer because it uses a similar household-observation methodology (not survey extrapolation) and sells into advertisers, content owners, and programmers.
- Antenna: Subscription analytics provider focused specifically on SVOD sign-ups, churn, and pricing intelligence. Direct peer because it serves the same SVOD content-owner/programmer desk with subscription-driver and churn-reducer analytics that overlap with PeerLogix's named signals.
- Parrot Analytics: Global content demand measurement company providing analytics to streamers, studios, and investors. Direct peer because it sells demand signals into content owners/programmers (for licensing) and investors (for trading signals) — two of PeerLogix's three desks — though using demand-extrapolation rather than household observation.
Broad incumbents
- Oracle Advertising (Moat/Grapeshot): Oracle-owned ad measurement and verification stack covering cross-platform video, CTV, and audience targeting. Comparable to PeerLogix at the advertiser-desk level for measurement-driven audience activation, though Oracle's portfolio is much broader and incumbent.
- Nielsen: The legacy incumbent in TV/media measurement with Nielsen Streaming and Nielsen ONE cross-platform product lines. Directly comparable because both sell audience measurement data to advertisers, content owners, and the financial community, but Nielsen's reach and incumbency are vastly larger.
- Comscore: Public cross-platform digital media measurement company with a long history in audience analytics. Comparable to PeerLogix because it serves advertisers and content owners with cross-platform viewership data, though Comscore's portfolio is much broader.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PeerLogix social profiles
Digital presencePeerLogix compliance and trust
Trust signalCompliance2 records
PeerLogix financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeerLogix leadership team
Management profileNumber of profiles
Profiles2 records
PeerLogix funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeerLogix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeerLogix
What does PeerLogix do?
PeerLogix is an OTT data-as-a-service platform that observes household-level streaming viewership across 70M+ households and 200,000+ premium titles via proprietary instrumentation embedded in the streaming stream. It licenses this data as audience segments (shipped to DSPs/CDPs), proprietary named scores (Niche Attractor, Subscription Driver, Churn Reducer, Regional Outperformer), title-trend files for investors, and spike-attribution / taste-tribe analytics. The offering is sold to advertisers, content owners/programmers, and media-sector institutional investors.
Is PeerLogix a public or private company?
PeerLogix is a private company. It is classified as public and is currently operating.
When was PeerLogix founded?
PeerLogix was founded in 2014. It employs 1 to 10 people.
Where is PeerLogix based?
PeerLogix is headquartered in New York, United States, in the North America region.
How does PeerLogix make money?
Three revenue lines are on record. OTT Data Licensing - Audience Segments are the primary driver. The others are title Trend Data Files and audience Activation Services.
Who are PeerLogix's main competitors?
Others on record are LiveRamp and The Trade Desk. Direct peers are Tubular Labs, iSpot.tv, Samba TV, Antenna and Parrot Analytics. Broad incumbents are Oracle Advertising (Moat/Grapeshot), Nielsen and Comscore.
Does PeerLogix have an API?
Yes. PeerLogix licenses a daily feed of household-level OTT viewership data, delivered via CSV files (segments_YYYYwWW.csv, title_trend_daily.parquet) or API. The feed provides title-level daily data for 42 tickers with ±30-day earnings windows, enabling investors to read streaming demand ahead of quarterly prints. Output formats include CSV and JSON (audience_push_ttd.json). Segments are keyed on title, franchise, genre, and cast intent and ship to DSP or CDP of record.