Smart Sensor Devices

What Smart Sensor Devices does

Smart Sensor Devices AB is a privately held Swedish IoT company founded in 2016 by Axel G. Hammar and headquartered in Sollentuna (Stockholm). The company develops a portfolio of connected sensor and automation products organized around three lines: HibouAir air quality monitors (indoor, outdoor, and DUO variants) that measure CO2, particulate matter (PM1.0/PM2.5/PM10), temperature, humidity, VOC, pressure, ambient light, and noise; ControlHub, a smart automation bridge that converts HibouAir sensor data into relay and analog control signals for HVAC and ventilation systems, enabling demand-controlled ventilation without HVAC replacement; and BleuIO, a Bluetooth 5.0/5.2 USB dongle with AT command firmware and Python/JavaScript libraries for BLE application development. The underlying stack spans BLE, NB-IoT/LTE-M, and Wi-Fi with a cloud, mobile, and desktop platform integrating into Cisco Spaces, HPE Aruba IoT Operations, AWS, and Pareto Anywhere.

The company operates a multi-channel go-to-market combining direct sales through its own e-commerce storefront and a global distribution network led by Digi-Key Electronics and Verical (Arrow Electronics) for worldwide coverage, supplemented by regional channel partners (Novel Bits in the US, Induo in Europe, SPROUT/JP Shroff Group and AETHER Techno Solutions in India). Revenue is generated through one-time hardware sales (e.g., BleuIO at $24.99 per unit), subscription-based platform and dashboard access for HibouAir, and a managed Air Quality Data-as-a-Service offering covering installation, calibration, maintenance, and data delivery. Enterprise and volume deployments are quote-based rather than list-priced.

Smart Sensor Devices serves offices, commercial buildings, healthcare facilities, schools and universities, manufacturing and industrial sites, smart city and municipal programs, and BLE developers across Europe, North America, India, the Middle East, and Oceania. Named customers and partners include Cisco, Thales, Kingspan, Invicara, Kontakt.io, UTS, La Trobe University, JCM, Aaxis, and Cognial. The company is recognized through Nordic Growth Company certifications (2023, 2025), a Bisnode AA financial stability certificate, a Renesas success-story feature, and a registered ControlHub trademark (Swedish PRV, 2026), and it operates as a bootstrapped business with no disclosed institutional funding rounds beyond a Startupbootcamp Smart City & IoT Amsterdam accelerator participation in 2018.

Name

Smart Sensor Devices

Legal name

Smart Sensor Devices AB

Website

https://smartsensordevices.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Sensor Devices AB is a Sweden-based IoT company founded in 2016 that develops air quality monitors (HibouAir), smart HVAC automation controllers (ControlHub), and Bluetooth Low Energy development tools (BleuIO) for offices, buildings, healthcare, industrial, and smart city environments.

Ownership category

akta.pro rank

Product category

IoT Air Quality Sensors

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

akta.pro secondary industries

HVAC Controls & Optimization (Smart Thermostats, VAV, Chillers/Boilers Controls) (BPABAGAB), Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Building Automation & Controls (BAS/BMS) (HSAPAPAA)

Keywords

• IoT sensors
• Air quality monitoring
• Smart HVAC control
• BLE development tools
• Indoor environmental monitoring

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Smart Sensor Devices generates revenue primarily through the sale of physical IoT sensor devices including HibouAir air quality monitors, ControlHub smart HVAC controllers, BleuIO BLE USB dongles, rhT Bluetooth humidity/temperature sensors, and LPWAN connectivity boards. Products are sold through direct e-commerce, distributors (Digi-Key, Verical), and resellers (Induo). BleuIO is sold at $24.99 per unit as a one-time purchase.
2. Software and Platform Access: Revenue is generated from software access including the HibouAir Platform (cloud analytics, Smart Analytical Dashboard), mobile application access, and desktop application licenses. The platform supports cloud-based remote monitoring, device fleet management, analytics, reporting, and alert notifications.
3. Data as a Service: The company offers Air Quality Data as a Service, covering installation, calibration, maintenance, sensor data storage, backups, and data delivery as an integrated package for customers requiring comprehensive monitoring solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Smart Sensor Devices designs, manufactures, and sells IoT sensor hardware (HibouAir air quality monitors, ControlHub smart HVAC controllers, BleuIO Bluetooth Low Energy USB dongles, rhT humidity/temperature sensors, and SSD009-3 LPWAN connectivity boards) along with a cloud-based platform for data access. The company targets B2B customers across offices, buildings, healthcare, industry, and smart environments, offering plug-and-play indoor/outdoor monitoring, demand-controlled ventilation retrofit solutions, and BLE development tools for engineers.

Product overview

Smart Sensor Devices develops a portfolio of IoT sensors, air quality monitoring devices, smart HVAC control solutions, and Bluetooth development tools. The product portfolio is organized around three core areas: (1) HibouAir air quality monitoring solutions for indoor and outdoor environments, including HibouAir Indoor, HibouAir Outdoor, and HibouAir DUO devices that measure CO2, particulate matter, temperature, humidity, VOC, pressure, and other parameters; (2) ControlHub smart automation for connecting environmental measurements to automated HVAC and ventilation workflows; and (3) BleuIO Bluetooth development tools including USB dongles and Python/JavaScript libraries for BLE application development. The HibouAir Platform provides cloud analytics, mobile, and desktop access to sensor data, with integrations into Cisco Spaces, HPE Aruba IoT Operations, and Pareto Anywhere.

Differentiator

Problem solved

Functional benefit

Brands

• HibouAir: Indoor and outdoor air quality monitoring devices measuring CO2, particulate matter, temperature, humidity, VOC, and pressure.
• ControlHub
• BleuIO
• rhT Sensor

Products and services

• HibouAir Indoor Wireless indoor air quality monitor measuring CO2, particulate matter (PM1.0, PM2.5, PM10), temperature, relative humidity, VOC, pressure, and ambient light. Provides real-time monitoring via cloud, mobile, and desktop applications for offices, schools, healthcare, and industrial spaces.
• HibouAir Outdoor Outdoor air quality monitoring device designed for smart city deployments and environmental tracking. Measures particulate matter (PM2.5, PM10), NO2, temperature, humidity, pressure, VOC, and ambient light, engineered for durable outdoor performance.
• HibouAir DUO Combined indoor air quality monitor integrating CO2 and particulate matter sensors in one compact device. Monitors CO2, PM (PM1.0, PM2.5, PM10), temperature, relative humidity, and VOC for homes, offices, schools, healthcare facilities, and industrial spaces.
• ControlHub Smart programmable control hub bridging environmental monitoring and automated action. Connects HibouAir sensor data to HVAC and building control systems, enabling demand-controlled ventilation with relay outputs and analog control signals. Configuration performed locally via Bluetooth.
• BleuIO USB Dongle Bluetooth 5.0 Low Energy USB dongle for rapid BLE application development. Uses AT command interface with Python and JavaScript libraries, supporting programmable central/peripheral roles, cross-platform development (Windows, macOS, Linux), available in Black and White variants at $24.99.
• BleuIO Pro Advanced Bluetooth 5.2 BLE USB dongle for developing advanced BLE 5.2 applications. Features programmable central/peripheral roles, enhanced security (ECC, AES-256, SHA, True RNG), 1Mbit/s transfer rate, flash storage, built on Renesas DA14683 Bluetooth SoC.
• rhT Sensor Compact Bluetooth humidity and temperature sensor for real-time environmental monitoring. Supports wireless access, long-term data logging, and reliable performance across indoor, outdoor, and industrial applications.
• SSD009-3 LPWAN Board Compact LPWAN connectivity board supporting NB-IoT and LTE-M for cellular IoT integration. Powered by Nordic Semiconductor nRF9160 with built-in antenna, nano SIM slot, and ARM Cortex-M33 processor for asset tracking, industrial monitoring, smart home automation, and environmental sensing applications.
• HibouAir Platform Software platform providing cloud analytics, mobile access, and desktop monitoring for HibouAir devices. Offers live dashboards with charts, widgets, historical data visualization, device management, reporting, and export workflows, with integrations into Cisco Spaces, HPE Aruba IoT Operations, and Pareto Anywhere.

Quantifiable outcome

• Demand-controlled ventilation enables buildings to operate HVAC systems only when air quality requires it, reducing energy costs and equipment wear.
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Novel BitscoreChannel Partner/ Reseller/ Distributor · 17 October 2025Strategic partnership between Smart Sensor Devices AB and Novel Bits to advance Bluetooth Low Energy innovation and expand the reach of BleuIO across the United States market. Novel Bits is a leading provider of BLE education and development resources, combining sales and development support for the BleuIO product in the US.
• Induo ABminorChannel Partner/ Reseller/ Distributor · 21 February 2024Smart Sensor Devices partnered with Induo AB to provide a simplified air quality monitoring solution, with HibouAir products available through Induo's distribution channel in Europe.
• AETHER Techno Solutions Private LimitedminorChannel Partner/ Reseller/ Distributor · 21 March 2023Distributor partnership agreement signed with AETHER Techno Solutions Private Limited, a Telangana-based company in Hyderabad specializing in sales and marketing of medical and environmental products across India. The partnership supports Smart Sensor Devices' global growth strategy in the Indian market.
• Digi-Key ElectronicscoreChannel Partner/ Reseller/ Distributor · 17 November 2020Smart Sensor Devices signed a global distribution agreement with Digi-Key Electronics for worldwide immediate shipment of the BleuIO Bluetooth Low Energy USB dongle. The partnership provides global access to BleuIO for developers, enabling reliable purchase and shipment through one of the world's largest electronic component distributors.
• Verical (Arrow Electronics Company)coreChannel Partner/ Reseller/ Distributor · 29 September 2020Smart Sensor Devices signed a distribution agreement with Verical, an Arrow Electronics company, to resell its products. Verical operates the world's largest and fastest growing electronic components marketplace with over 800 manufacturer listings, providing broad market access for Smart Sensor Devices products.
• SPROUT (JP Shroff Group)minorChannel Partner/ Reseller/ DistributorSmart Sensor Devices signed a distribution agreement with SPROUT, a subsidiary of the JP Shroff Group, covering Mumbai, Goa, and Pune in West India. The partnership addresses air quality issues in India and follows Smart Sensor Devices' participation in the India-Sweden Innovation Accelerator Delegation.
• Cisco SpacescoreTechnology or IntegrationHibouAir platform integrates with Cisco Spaces, enabling air quality monitoring data to be accessed within the Cisco Spaces application ecosystem for enterprise customers using Cisco's spatial computing and building management platform.
• AWS (Amazon Web Services)coreTechnology or IntegrationSmart Sensor Devices leverages AWS cloud platform for IoT sensor dashboards and data infrastructure, providing scalable cloud analytics, storage, and remote monitoring capabilities for HibouAir air quality data.
• Renesas ElectronicscoreTechnology or IntegrationRenesas is a key technology partner providing semiconductor solutions for Smart Sensor Devices products. BleuIO is based on the Renesas DA14683 Bluetooth SoC, and the company was featured in Renesas' Success Stories section. Smart Sensor Devices' SSD009-3 LPWAN connectivity board is powered by Nordic Semiconductor's nRF9160 (not Renesas), but Renesas is referenced as a supported platform for BleuIO development.
• Nordic SemiconductorcoreTechnology or IntegrationNordic Semiconductor provides Bluetooth Low Energy technology for Smart Sensor Devices products, with the company listed as a technology partner on the Smart Sensor Devices website footer, indicating a ongoing technology collaboration for BLE connectivity.
• India-Sweden Innovations AcceleratorminorStrategic or Co-development PartnerSmart Sensor Devices participated in the India-Sweden Innovations Accelerator program, organized by the Swedish Energy Agency and Business Sweden, visiting Chennai, Hyderabad, Delhi, and Ahmedabad in 2022 and 2023. The program facilitated B2B meetings, workshops, and partnership development in the Indian market for air quality monitoring solutions.
• Smart City SwedenminorStrategic or Co-development PartnerSmart Sensor Devices joined Smart City Sweden, a state-funded initiative and export platform for smart and sustainable city solutions, in the Air, Climate, Energy & Environment section. The platform is coordinated by the Swedish Energy Agency and managed by IVL Swedish Environmental Research Institute.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Particle Industries: Particle provides cellular IoT modules, developer tools, and an IoT platform for connected products — comparable to SSD's SSD009-3 LPWAN board and BleuIO developer tooling strategy targeting IoT builders and integrators.
• Disruptive Technologies: Disruptive Technologies is a Norwegian company producing miniature wireless IoT sensors for buildings, including temperature and environmental monitoring — overlapping with SSD's BLE sensor approach and target markets of offices and smart buildings.

Broad incumbents

• Honeywell Building Technologies: Honeywell is a broad incumbent offering building automation systems (BMS), HVAC controls, and IAQ sensors across commercial real estate — competing with ControlHub's demand-controlled ventilation value proposition in large commercial accounts.
• Siemens Smart Infrastructure: Siemens offers comprehensive building management (Desigo), HVAC automation, and IAQ solutions for commercial and industrial facilities — comparable to ControlHub's role in HVAC automation, though at a vastly larger enterprise scale.
• Sensirion: Sensirion is a Swiss manufacturer of environmental sensors (gas, humidity, temperature, PM) supplying OEMs and integrators globally; comparable as the underlying sensor supplier / module competitor whose components SSD often integrates.

Direct peers

• uHoo: uHoo makes indoor air quality monitors measuring CO2, PM, VOC, temperature, and humidity for residential and commercial use, with cloud dashboards — a direct competitor to Smart Sensor Devices' HibouAir line on indoor IAQ monitoring.
• Airthings: Airthings provides indoor air quality monitors (radon, CO2, PM, TVOCs) for homes, schools, and commercial buildings with a subscription dashboard model, directly comparable to HibouAir's IAQ product positioning and SaaS-style platform offering.
• Awair: Awair offers indoor air quality monitoring devices for offices and homes with cloud analytics and API integrations, overlapping with SSD's HibouAir on indoor IAQ and the demand-controlled ventilation use case.
• Kaiterra: Kaiterra builds professional-grade air quality monitors (Laser Egg, Sensly) targeting commercial and industrial deployments with cloud-based dashboards — closely comparable to HibouAir's enterprise and outdoor positioning.

Regional players

• PurpleAir: PurpleAir operates a large US-anchored network of community and outdoor PM sensors with a public map and API — overlapping with SSD's HibouAir Outdoor and smart city/outdoor air quality positioning, though stronger in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Sensor Devices