What ABAX does

ABAX is a Norway-based European telematics company, founded in 2003 and headquartered in Oslo/Larvik with a UK subsidiary in Peterborough, that develops and supplies a Smart Mobility Platform for fleet, equipment, and asset management. Its product suite spans core SaaS applications (ABAX Fleet, ABAX Worksite, ABAX Locator, ABAX Triplog, ABAX Tachograph), add-on modules (ABAX Insurance for usage-based insurance, ABAX Smart Inventory, ABAX Site Operations for RTLS, Trailer Tracking, ABAX Smart Connect for hardware-free OEM data integration, ABAX MobiSense data services), a proprietary hardware family of GPS and Bluetooth trackers (ABAX6S/6M/6L/6U/6O, MINI2, Hub, RFID2, TAT140, F70-PRO dashcam), and mobile apps for drivers and administrators. The platform's technical architecture collects data from ABAX hardware, third-party devices, and 16+ OEM telematics sources (John Deere, Caterpillar, JCB, Volvo, Stihl, Komatsu, Hitachi and others), aggregating it into a cloud-based control plane with 500,000+ connected vehicles and assets.

The company monetizes primarily through 12-month SaaS subscriptions bundled with hardware device sales, supplemented by usage-based insurance revenue and partner mobility data services. Go-to-market is sales-led, combining direct enterprise field sales (Book a Demo / Contact Sales / Request a Quote) with self-serve digital channels, and a partner/OEM distribution layer via Smart Connect integrations. Target verticals include construction, landscaping, utilities, plant hire, facilities management, and transport/logistics, served by 40,000+ customers across 8 European countries (UK, Norway, Netherlands, Sweden, Denmark, Finland, Poland, Belgium). ABAX holds ISO 9001, 14001, and 27001 certifications, publishes an investor relations portal, and has built an M&A track record (Automile 2020, Movolytics 2023, RA Forsikring 2024, Fleet 360 2024) alongside a major funding round in early 2025 (~$81.8M) and continued product launches through 2025.

Name

ABAX

Legal name

ABAX UK Ltd

Website

https://abax.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ABAX is a Norway-founded European telematics company that provides SaaS fleet management, equipment tracking, and tool/asset monitoring solutions, integrating proprietary hardware with OEM telematics data from 16+ manufacturers to serve 40,000+ customers across construction, utilities, plant hire, and logistics in 8 European countries.

Ownership category

akta.pro rank

Product category

Fleet Management Telematics

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)

akta.pro secondary industries

OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Fleet management software
• Telematics tracking platform
• GPS asset tracking
• Equipment monitoring solutions
• Vehicle mileage tracking

Headquarters

HQ city

Larvik

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Software Platform): ABAX operates primarily as a SaaS company offering subscription-based access to their Smart Mobility Platform. The platform provides fleet management, asset tracking, machine monitoring, and mobility data services on a recurring subscription basis.
2. Hardware Device Sales: Sale of tracking devices including ABAX6S, ABAX6U, ABAX6O, ABAX6M, ABAX6L, MINI2, Hub, RFID2, TAT140, GT107, FMC003, FMC230, FMM003, FMM230, and F70PRO dashcam. Hardware includes vehicles trackers, machine trackers, asset trackers, and trailer trackers.
3. Usage-Based Insurance: ABAX Insurance offers usage-based insurance (UBI) for fleets, using telematics data to align premiums with actual driving performance, generating revenue through insurance partnerships and potentially commissions or fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

ABAX is a European telematics and Smart Mobility Platform provider that sells subscription-based fleet management, machine/equipment management and tool/asset tracking solutions to businesses with mobile workforces. The offering combines proprietary GPS tracking hardware, ABAX Smart Connect (hardware-free OEM telematics aggregation), and cloud software products such as ABAX Fleet, ABAX Worksite, ABAX Locator and ABAX Tachograph, with additional services including usage-based insurance, RTLS site tracking and mobility data services.

Product overview

ABAX is a unified Smart Mobility Platform providing integrated fleet management, asset tracking, and machine monitoring solutions across Europe. The platform architecture consists of core software products (ABAX Fleet for vehicle fleet management, ABAX Worksite for machine/equipment monitoring, and ABAX Locator for tool/asset tracking) supported by specialized modules including ABAX Tachograph for compliance, ABAX Insurance for usage-based insurance, ABAX Site Operations for multi-site RTLS tracking, Trailer Tracking for towed equipment, and ABAX Smart Connect for hardware-free OEM telematics integration. The portfolio also includes a full range of tracking hardware devices (ABAX6S, ABAX6M, ABAX6L, MINI2, Hub, RFID2, and others), mobile apps (Driver App, Admin App), and the Mobility Data Services platform providing data-driven insights and partner services. The company serves over 40,000 customers across Europe with more than 500,000 connected vehicles and assets, offering solutions for industries including construction, landscaping, utilities, plant hire, facilities management, and transport/logistics.

Differentiator

Problem solved

Functional benefit

Brands

• Movolytics: UK software firm providing telematics capabilities, acquired by ABAX in December 2023 and retained as an acquired brand. ABAX Group repositioned Movolytics in Sweden in 2025.
• ABAX Smart Connect
• ABAX Site Operations
• ABAX Fleet
• ABAX Worksite
• ABAX Locator
• ABAX Insurance
• ABAX MobiSense
• ABAX Tachograph
• ABAX Smart Inventory

Products and services

• ABAX Fleet Complete fleet management solution providing advanced reporting, full visibility across entire fleets, mileage tracking and claims, real-time maps, proactive geofencing, and fuel efficiency monitoring for businesses operating company vehicles.
• ABAX Triplog Automatic mileage tracker providing live status on company cars, vans and trucks, suitable for all vehicle types including electric vehicles, enabling automated trip recording and business mileage tracking.
• ABAX Worksite Machine and equipment management solution connecting remote workers operating machinery with head office teams, providing operating expense management, theft control, reduced fuel consumption, efficient equipment allocation, usage insights, and uptime vs. downtime control.
• ABAX Locator Tool and small asset tracking solution that enables inventory control, loss prevention and aided recovery, with alerts for assets exiting designated zones, quick tracker self-installation and unified access via single login.
• ABAX Tachograph Fleet tracking software for tachograph data providing total control and easy compliance management for entire fleets of heavy vehicles, including digital inspection checklists and document storage.
• ABAX Insurance Usage-based insurance (UBI) product offering telematics-based fleet insurance tailored to driver behaviour, aligning premiums with actual driving performance for fair and transparent pricing.
• ABAX Site Operations Real-time location system (RTLS) solution for asset tracking across sites, warehouses and yards, providing indoor, outdoor and in-transit visibility with plug-and-play technology, geofencing, smart alerts and API integration capabilities.
• ABAX Smart Inventory Van inventory management system ensuring vans are fully equipped and nothing is misplaced, with asset inventory building, vehicle assignment, mobile geofencing for proactive alerts, and theft/loss minimisation.
• Trailer Tracking GPS trailer tracking solution providing real-time visibility over trailers and towed equipment, with movement and tamper alerts, geofencing, automated compliance and servicing schedules, and wired trackers that recharge automatically.
• ABAX Smart Connect Hardware-free telematics solution that collects OEM data from connected equipment and tools without additional hardware installation, integrating manufacturers including John Deere, CAT, JCB, Volvo, Stihl, Komatsu, Hitachi, Epiroc, Sandvik, Terex, Haulotte, Konecranes, Manitowoc, Bell, Hamm and Yanmar via API and Bluetooth.
• ABAX6S Versatile GPS tracker with 1 input cable for monitoring vehicles, machines and powered equipment, providing real-time location monitoring, mileage claims, automated servicing schedules, and driver safety monitoring.
• ABAX6M GPS tracker with 3 input cables and large internal battery for heavy machinery and trailers with intermittent power, monitoring real-time, periodic and historical location with engine hours monitoring for up to 3 separate inputs.
• ABAX6L Wireless GPS tracker with rechargeable internal battery for non-powered equipment such as trailers and containers, supporting periodic and historical location monitoring and theft recovery.
• ABAX MINI2 Bluetooth tracker for monitoring assets, non-powered equipment and tools, providing last known and historical location, left-behind notifications, and site management capabilities.
• ABAX Hub Plug-and-play signal receiver providing real-time, periodic and historical location of nearby assets, enabling monitoring of large numbers of tools and equipment distributed across sites.
• ABAX RFID2 In-vehicle driver ID device for identifying which drivers have driven which vehicles, ideal for shared fleets and pool vehicles when used with a vehicle tracker.
• ABAX6U / ABAX6O Plug-and-play GPS trackers (USB and standard variants) for monitoring almost any type of vehicle with simple installation.
• FMC003 / FMM003 OBDII port plug-and-play GPS trackers for easy vehicle installation and fleet monitoring.
• TAT140 Wireless GPS tracker with replaceable batteries for non-powered equipment monitoring, supporting theft recovery and site management.
• GT107 GPS tracker with 1 input cable for monitoring vehicles, machines and powered equipment, providing driver safety and performance monitoring.
• ABAX F70-PRO Non-connected front-facing dashcam capturing HD road footage day or night with automatic incident footage saving based on impact detection.
• ABAX Developer API Public API and developer portal that enables integration of ABAX raw and processed telematics data with third-party applications and partner solutions.
• ABAX Driver App Mobile application for drivers enabling trip submission, driver behaviour monitoring and tool inventory management from a smartphone.
• ABAX Admin App Mobile application providing an overview of live locations and historic trips for all fleet assets from the palm of the hand.
• Mobility Data Services Platform providing deep insight into fleet, machine and asset data with tools to improve operations, enhance safety and increase productivity, including access to personalised, discounted data-driven services from ABAX partners.
• Movolytics UK software firm acquired by ABAX in December 2023, retained as an acquired brand providing telematics capabilities to accelerate growth in the UK market.

Quantifiable outcome

• CO2 emissions per vehicle reduced by 3% in 2025 across recorded fleet
• +2 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core.

• RA Forsikring AScoreStrategic or Co-development Partner · 29 May 2024ABAX Group acquired RA Forsikring AS, a Norwegian taxi insurance broker, as part of strategic expansion into data-driven car insurance. The acquisition aims to develop specialized insurance products for professional drivers using ABAX telematics data.
• MovolyticscoreStrategic or Co-development Partner · 1 December 2023ABAX acquired UK software firm Movolytics in December 2023 to accelerate growth and increase revenue by an estimated 50%, enhancing telematics capabilities in the UK market.
• John DeerecoreTechnology or IntegrationABAX Smart Connect integrates John Deere equipment telematics data into the ABAX platform, providing hardware-free tracking for compatible John Deere machinery.
• Caterpillar (Cat)coreTechnology or IntegrationABAX Smart Connect integrates Caterpillar equipment telematics data into the ABAX platform, enabling fleet management for Cat machinery without additional hardware.
• JCBcoreTechnology or IntegrationABAX Smart Connect integrates JCB equipment telematics, allowing users to monitor JCB machinery alongside other assets in the ABAX platform.
• VolvocoreTechnology or IntegrationABAX Smart Connect integrates Volvo equipment telematics data, providing unified tracking for Volvo machinery within the ABAX platform.
• StihlcoreTechnology or IntegrationABAX Smart Connect integrates Stihl tools via Bluetooth connectivity, enabling hardware-free tracking for Stihl power tools and equipment.
• KonecranescoreTechnology or IntegrationABAX Smart Connect integrates Konecranes equipment data, providing monitoring and tracking capabilities for Konecranes machinery.
• KomatsucoreTechnology or IntegrationABAX Smart Connect integrates Komatsu equipment telematics, allowing users to track Komatsu machinery alongside other assets in a unified platform.
• HitachicoreTechnology or IntegrationABAX Smart Connect integrates Hitachi equipment data, enabling unified tracking for Hitachi construction and mining machinery.
• ManitowoccoreTechnology or IntegrationABAX Smart Connect integrates Manitowoc crane and lifting equipment telematics into the platform.
• BellcoreTechnology or IntegrationABAX Smart Connect integrates Bell equipment data for unified tracking of Bell machinery within the ABAX platform.
• HammcoreTechnology or IntegrationABAX Smart Connect integrates Hamm (Wirtgen Group) compaction equipment telematics, providing tracking for Hamm rollers and compactors.
• SandvikcoreTechnology or IntegrationABAX Smart Connect integrates Sandvik equipment data, enabling monitoring for Sandvik mining and construction equipment.
• TerexcoreTechnology or IntegrationABAX Smart Connect integrates Terex equipment telematics, providing unified tracking for Terex lifting and construction machinery.
• EpiroccoreTechnology or IntegrationABAX Smart Connect integrates Epiroc mining and construction equipment data, enabling monitoring for Epiroc machinery.
• HaulottecoreTechnology or IntegrationABAX Smart Connect integrates Haulotte aerial work platform telematics, providing tracking for Haulotte equipment.
• YanmarcoreTechnology or IntegrationABAX Smart Connect integrates Yanmar equipment data, enabling unified tracking for Yanmar engines and machinery.
• Insurance PartnerscoreStrategic or Co-development PartnerABAX has partnerships with insurance providers to offer usage-based insurance (UBI) products, leveraging telematics data to provide personalized, discounted coverage based on driver behavior.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Geotab: Global fleet telematics leader offering GPS vehicle tracking, driver behavior, and fleet management SaaS. Directly comparable to ABAX Fleet on product scope and target mid-market/enterprise fleet customers.
• Webfleet (Bridgestone): European-headquartered fleet management SaaS from Bridgestone, serving SMB and enterprise fleets with vehicle tracking, tachograph compliance, and asset visibility. Directly comparable on fleet telematics core product.
• Trackunit: Danish construction-equipment telematics provider offering fleet management and utilization insights for OEMs and rental companies. Directly comparable to ABAX Worksite on machine/equipment tracking in construction and rental.
• Hilti ON!Track: Tool and asset tracking service from Hilti for construction and industrial customers, focused on tool/equipment location and inventory. Directly comparable to ABAX Locator and Smart Inventory offerings.

Broad incumbents

• Samsara: Public US-based IoT platform for fleet, equipment, and asset management with AI-powered dashcams and sensors. Overlaps with ABAX Fleet, Worksite, and F70-PRO dashcam offerings but at much larger scale.
• Verizon Connect: Telematics platform from Verizon serving fleets with GPS tracking, ELD compliance, and asset visibility. Overlaps with ABAX Fleet and Tachograph products for enterprise fleet customers in Europe.
• Trimble Transportation: Global telematics and transportation management platform serving enterprise fleets with vehicle tracking and compliance. Comparable to ABAX on enterprise fleet management and Tachograph compliance.

Emerging players

• Fleetio: SMB-focused fleet maintenance and management SaaS with growing telematics integrations. Comparable to ABAX Fleet for smaller fleets but lacks deep hardware/OEM telematics coverage.
• ToolSense: European construction-tool and asset tracking SaaS with growing OEM integrations. Directly comparable to ABAX Locator and Smart Connect for tool/equipment visibility in construction and rental verticals.

Regional players

• Targa Telematics: Italian-headquartered telematics provider for fleets, insurance, and connected mobility across Southern Europe. Comparable to ABAX Smart Mobility Platform but with a stronger Mediterranean and UBI/insurance angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3f7EYMraK74Qy3l9zub-AA
• Facebookfacebook.com/abaxas
• LinkedInlinkedin.com/company/abax
• Instagraminstagram.com/abax.uk
• Xx.com/abaxuk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABAX