FanCompass
FanCompass is a B2B SaaS company whose white-labeled FC CORE platform helps professional and collegiate sports teams engage fans, capture first-party data, and route qualified leads to ticketing, marketing, and sponsorship systems.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FanCompass does
FanCompass (legal entity GAGA Sports & Entertainment, Inc.) is a San Francisco-based B2B software company that operates FC CORE, a white-labeled, mobile-web fan engagement engine for sports organizations. The platform centralizes fan access, data capture, and revenue generation through gamified digital activations (contests, polls, spin-the-wheel, trivia, sweepstakes) and routes zero-party and first-party fan data in real time into clients' existing CRM, ticketing, and sponsorship systems via a versatile API and 100+ pre-built integrations, including Salesforce, HubSpot, KORE Software, and SCORECRM.
The company's product portfolio consists of FC CORE (the core white-label engine) and FC CORE+ (an enhanced tier adding content strategy, design, and CRM integration services). Its customers include professional and collegiate sports teams and leagues across the NFL, NBA, NHL, MLB, MiLB, USL, AHL, EPL, and Liga MX, plus the consumer brands that sponsor activations on those platforms; marquee deployments include the Dallas Cowboys, Manchester United, Philadelphia 76ers, El Paso Locomotive FC, the AHL, USL, and 13 Liga MX clubs.
FanCompass generates revenue through annual or multi-year SaaS subscriptions to FC CORE, sponsored digital campaign execution, sponsorship activation services (helping teams sell and measure digital inventory), and a ticket lead-generation stream that delivers qualified sales leads into client ticketing systems. Go-to-market is primarily direct enterprise sales, supplemented by channel and OEM partnerships (SIDEARM Sports, Digital Ignite, StellarAlgo) that embed FC CORE into partner platforms and extend reach into segments such as NCAA athletics. The company is privately held, founder-controlled under Co-Founder & CEO Jamie Pardi, and has no disclosed institutional funding or parent company.
FanCompass firmographics
Firmographics- Name
- FanCompass
- Legal name
- GAGA Sports & Entertainment, Inc.
- Website
- https://fancompass.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FanCompass is a B2B SaaS company whose white-labeled FC CORE platform helps professional and collegiate sports teams engage fans, capture first-party data, and route qualified leads to ticketing, marketing, and sponsorship systems.
- Ownership category
- akta.pro rank
FanCompass industry classification
Industry- Product category
- Sports Fan Engagement Platform
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)
- akta.pro secondary industry
- Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA)
Keywords
Where FanCompass is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
FanCompass business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription licensing of FC CORE platform for sports organizations seeking fan engagement and data collection capabilities. White-labeled deployment under team branding.
- Digital Campaign Activation: Revenue generated from executing sponsored digital campaigns for brands and sponsors seeking fan engagement, data capture, and measurable outcomes. Campaigns include trivia, polls, sweepstakes, and brand activations.
- Sponsorship Activation Services: Professional services helping teams activate sponsorship deals effectively by identifying which digital assets fans interact with most, enabling teams to sell new inventory and provide sponsors with measurable campaign data.
- Ticket Lead Generation: Data-driven ticket sales leads delivered to team ticketing systems through fan engagement campaigns, converting ticket leads into sales with CRM integration.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
FanCompass product offering
Product offeringCore offering
FanCompass sells FC CORE, a white-labeled, mobile-web fan engagement engine that sports teams, leagues, colleges, and brands use to run gamified digital activations, capture first-party and zero-party fan data, and deliver qualified ticket and sponsorship leads to their CRM and marketing systems. Its FC CORE+ tier adds digital strategy, content, and design services on top of the core platform, sold as annual or multi-year subscriptions and complemented by sponsored digital campaign activations.
Product overview
FanCompass offers FC CORE and FC CORE+ as a unified fan engagement platform designed to help sports teams and organizations monetize digital fan engagement and capture first-party data. FC CORE serves as the core mobile-web, white-labeled fan engagement engine that powers gamified experiences, data capture, and revenue generation. FC CORE+ provides enhanced capabilities including digital strategy support and premium integrations. Both products share a common data architecture and CRM integration layer, enabling seamless flow of fan data to ticketing, marketing, and sponsorship teams.
Differentiator
Problem solved
Functional benefit
Brands
- FC CORE: White-labeled, mobile-web fan engagement engine that centralizes fan access, data, and revenue in one always-on destination.
- FC CORE+
Products and services
- FC CORE Mobile-web, white-labeled, cloud-based fan engagement engine for sports teams, leagues, and brands that centralizes fan access, gamified digital activations, progressive first-party data capture, and qualified lead delivery into ticketing, marketing, and sponsorship CRM systems. Available 24/7/365 across any device.
- FC CORE+ Enhanced tier of the FC CORE platform that bundles advanced digital strategy, content strategy, graphic design, and CRM data integration services to power comprehensive fan engagement campaigns such as the Loco Fan Zone.
- Sponsored Digital Campaign Activations Service offering that executes sponsored digital campaigns (trivia, polls, sweepstakes, brand activations) for brands and sponsors on the FC CORE platform, generating qualified leads and measurable outcomes tied to sponsorship spend.
- Sponsorship Activation Services Professional services that help teams identify which digital assets fans interact with most, package those assets into sellable sponsorship inventory, and deliver measurable campaign data to sponsors.
Quantifiable outcome
- 20% of all ticket sales contributed by FanCompass-sourced fans (El Paso Locomotive)
- +8 more outcomes
Companies that use FanCompass
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
FanCompass technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature6 records
FanCompass partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and flagship.
- StellarAlgocoreTechnology integration combining FanCompass's fan engagement and first-party data capture capabilities with StellarAlgo's season-aware automation engine. The integration connects FC CORE with StellarAlgo's platform, enabling sports teams and leagues to capture actionable fan data, surface high-value audience segments, and automate outreach based on customer journey and sports calendar.
- Digital IgnitecoreStrategic referral partnership providing sports and entertainment organizations with a combined fan engagement and digital marketing solution. FanCompass powers digital activations including gamified experiences and revenue-generating tools, while Digital Ignite provides paid media strategy and audience targeting to maximize campaign reach.
- SIDEARM SportscoreIntegration partnership pairing SIDEARM's digital expertise with FanCompass's fan engagement tools in college athletics. FC CORE Fan Engagement Engine integrated into GoHeels.com, the official athletics website of the UNC Tar Heels, delivering white-labeled gamified user experience.
- Carolina AthleticsflagshipFirst integration pairing SIDEARM's digital expertise with FanCompass's fan engagement tools in college athletics. The platform delivers gamified user experience designed to deepen fan engagement, capture first-party data, and create digital sponsorship opportunities.
- SalesforcecoreCRM integration partner enabling seamless data flow from FC CORE into Salesforce CRM systems, allowing teams to access and act on fan data as collected.
- HubSpotcoreCRM integration partner providing seamless data synchronization between FC CORE platform and HubSpot marketing and sales tools.
- KORE SoftwarecoreIndustry-specific CRM integration partner for sports sponsorship and commercial operations, enabling real-time data delivery for ticketing and sponsorship sales teams.
- SCORECRMcoreCRM integration partner specifically for sports team ticketing and fan management, supporting El Paso Locomotive and other client deployments.
- United Soccer League (USL)flagshipMulti-property partnership activating broadcast viewership campaigns with sponsor partners. Achieved 37% sponsor opt-in rate and 39% ticket opt-in rate through ESPN+ broadcast activations.
- American Hockey League (AHL)flagshipMulti-year league-wide partnership for fan acquisition and first-party data efforts across all AHL teams. FC CORE provides solutions at both league and individual team levels with unique goals.
- Crypto.comflagshipMajor long-term presenting sponsor secured by Philadelphia 76ers through FanCompass-powered fan portal and engagement campaigns generating 125+ campaigns annually.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
FanCompass competitors and assessment
Company assessmentDirect peers
- KORE Software: KORE is a sports-specific CRM and sponsorship management platform widely used by teams and leagues. It directly overlaps FanCompass in CRM integration, sponsorship activation, and first-party data capture for sports organizations.
- Satisfi Labs: Satisfi Labs provides AI-powered fan engagement and conversational tools for sports and entertainment. It competes with FanCompass in the fan engagement and data capture layer for sports teams and venues.
- Zoomph: Zoomph is a sports fan engagement and social analytics platform serving teams, leagues, and sponsors. It is comparable to FanCompass in targeting sports organizations with data-driven engagement and sponsorship measurement.
- Greenfly: Greenfly is a content distribution and fan engagement platform used by sports organizations and athletes. It overlaps with FanCompass in digital fan engagement, although its core focus is content workflows versus FanCompass's gamified data capture.
Emerging players
- Hivebrite: Hivebrite is a community and membership platform serving professional associations, alumni networks, and sports organizations. It is comparable to FanCompass in enabling fan/community engagement and monetization, though it is more general-purpose across verticals.
- Second Spectrum: Second Spectrum provides sports data and analytics for teams, leagues, and broadcasters. It is comparable through its data-driven fan engagement and sponsorship activation capabilities, though its primary focus is on in-venue and broadcast analytics.
Broad incumbents
- Genius Sports: Genius Sports is a large sports data and technology company serving leagues and sportsbooks. It is comparable as a broad sports-tech incumbent that increasingly competes for fan engagement and sponsorship analytics budgets.
- Catapult Sports: Catapult is an established sports technology provider offering athlete tracking and performance analytics. It is comparable as a broader sports-tech incumbent that could expand into fan engagement adjacencies with greater resources than FanCompass.
- Salesforce Marketing Cloud: Salesforce is a global CRM and marketing platform with a sports and entertainment vertical. It is comparable because FanCompass integrates with it and competes against its native fan engagement and data capture features.
Others
- Teamworks: Teamworks is a sports operations and team management platform used by professional and collegiate teams. It is comparable as an ecosystem participant serving similar buyer personas, but its focus is on internal team operations rather than fan-facing engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
FanCompass social profiles
Digital presenceFanCompass financial estimates
Financial estimateRevenue estimate
Valuation estimate
FanCompass leadership team
Management profileNumber of profiles
Profiles2 records
FanCompass funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FanCompass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FanCompass
What does FanCompass do?
FanCompass sells FC CORE, a white-labeled, mobile-web fan engagement engine that sports teams, leagues, colleges, and brands use to run gamified digital activations, capture first-party and zero-party fan data, and deliver qualified ticket and sponsorship leads to their CRM and marketing systems. Its FC CORE+ tier adds digital strategy, content, and design services on top of the core platform, sold as annual or multi-year subscriptions and complemented by sponsored digital campaign activations.
Is FanCompass a public or private company?
FanCompass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FanCompass founded?
FanCompass was founded in 2016. It employs 1 to 10 people.
Where is FanCompass based?
FanCompass is headquartered in San Francisco, United States, in the North America region.
How does FanCompass make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are digital Campaign Activation, sponsorship Activation Services and ticket Lead Generation.
Who are FanCompass's main competitors?
Direct peers on record are KORE Software, Satisfi Labs, Zoomph and Greenfly. Emerging players are Hivebrite and Second Spectrum. Broad incumbents are Genius Sports, Catapult Sports and Salesforce Marketing Cloud. Teamworks is listed as an others.
Does FanCompass have an API?
Yes. FanCompass offers a versatile API that enables seamless data integration into CRM systems, data warehouses, and database systems. The API allows qualified sales leads to be instantly delivered to ticketing, merchandise, and sponsorship teams, driving new digital revenue with each fan interaction.
What industry is FanCompass in?
FanCompass's product category is Sports Fan Engagement Platform. Its primary akta.pro industry code is BPAMAJAO, Fan Communities & Subscription Content Platforms (Membership/Patronage), with a secondary code of MPACAFAA, Subscription Fan Membership Platforms (Paid Communities). Its NAICS code is 7112 and its SIC code is 7990.