Aesthetix CRM

What Aesthetix CRM does

Aesthetix CRM is a vertical SaaS company providing a HIPAA-compliant CRM and marketing automation platform purpose-built for medical aesthetics practices, including medical spas, plastic surgeons, and dermatologists. The platform unifies patient communications (email, SMS, Google My Business, Facebook, Instagram, voice, live chat), sales pipeline management, marketing automation, reputation management, EMR integration, and payment processing into a single interface, and is sold with a dedicated AI Employee add-on for conversational patient engagement via SMS, voice, web chat, and social channels.

The product is not built on proprietary infrastructure; rather, it is layered on GoHighLevel's CRM backbone (hosted on Google Cloud Platform), with Twilio handling telephony and messaging, DigitalOcean and Vercel providing application hosting, Supabase providing database services, Mailgun handling HIPAA-compliant email, and OpenAI powering AI features. Business Associate Agreements are maintained across this vendor stack, and the platform self-attests to HIPAA, GDPR, and CCPA/CPRA compliance, while inheriting SOC 2 Type 2 and ISO 27001 certifications from the underlying Google Cloud infrastructure.

Revenue is generated through a tiered subscription model — Plus ($299/month), Pro ($399/month), Grow ($499/month), and a custom-priced Multi-Location tier — plus mandatory onboarding starting at $1,500, usage-based messaging and AI overages, a $299/month AI Employee add-on, a $29/month WhatsApp integration, and variable-priced EMR integrations. Go-to-market blends direct sales (with demo requests and personalized onboarding), a self-serve signup flow on the pricing page, a certified agency partner network, and live Q&A sessions ("Aesthetix Answers"). The company markets to North America, the UK, and Australia, and is incorporated as Aesthetix CRM LLC in South Carolina with headquarters disclosed in Greenville, SC.

Name

Aesthetix CRM

Legal name

Aesthetix CRM LLC

Website

https://aesthetixcrm.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Aesthetix CRM provides a HIPAA-compliant CRM and marketing automation platform purpose-built for medical aesthetics practices—medical spas, plastic surgeons, and dermatologists—offering unified communications, EMR integrations, AI-powered patient engagement, and integrated payment processing.

Ownership category

akta.pro rank

Product category

Medical Aesthetics CRM Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

akta.pro secondary industries

Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Medical aesthetics CRM
• HIPAA-compliant CRM
• Marketing automation software
• Patient engagement platform
• Medical spa software

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly recurring subscription revenue from CRM platform access across multiple tiers (Plus $299/mo, Pro $399/mo, Grow $499/mo, Multi-Location custom pricing). Includes complimentary messaging credits based on tier. Annual billing available with $100/mo savings.
2. Onboarding & Implementation Services: One-time onboarding fees starting at $1,500 for initial setup, training, and account configuration. Additional fees for multi-location setup ($450/location) and advanced data import/migration projects.
3. Messaging & Technology Credits: Overage charges for SMS, MMS, email, phone calls, AI actions, and API usage beyond included monthly credits. Usage-based pricing with rollover credits for additional purchases.
4. AI Employee Add-on: Additional $299/month for AI-powered conversational chat and voice agents deployed across multiple channels.
5. EMR Integrations: Variable pricing for Electronic Medical Record integrations including additional setup and monthly fees.
6. WhatsApp Integration: $29/month additional subscription for WhatsApp messaging integration plus usage credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Aesthetix CRM is an all-in-one CRM and marketing automation platform purpose-built for medical aesthetics practices, including medical spas, plastic surgeons, and dermatologists. It combines a HIPAA-compliant CRM with communication tools (all-in-one inbox, AI Employee, live chat, call tracking), marketing automation (SMS, email, social, landing pages, reputation), sales pipeline management, payment processing (AX Pay), EMR integrations (AX Connect), and mobile/desktop apps, sold primarily as a SaaS subscription.

Product overview

Aesthetix CRM is an all-in-one CRM and marketing automation platform built specifically for medical spa and aesthetic practices (plastic surgeons, dermatologists, medspas). The platform operates as a unified system combining a core CRM with multiple integrated modules: communication tools (AI Employee, Conversations inbox, Live Chat, Call Tracking), marketing automation (SMS/Email Marketing, Social Media Planner, Landing Page Builder, Reputation Management, Ads Manager), sales management (Workflows, Deals & Pipelines, Contacts Management), and operational tools (Ecommerce Store, AX Pay payments, Reporting Dashboards, Mobile/Desktop Apps). HIPAA compliance is built-in with a BAA and encryption at rest (AES-256) and in transit (TLS 1.2+). EMR integrations are available via AX Connect for Aesthetic Record, Nextech, PatientNow, and Acuity. Pricing ranges from $299-$499/month for core plans, plus $299/month for AI Employee add-on, with onboarding starting at $1,500.

Differentiator

Problem solved

Functional benefit

Products and services

• Aesthetix CRM Platform All-in-one CRM and marketing automation platform built specifically for medical spa and aesthetic practices (plastic surgeons, dermatologists, medspas). Combines marketing automation, communication tools, sales pipeline management, and patient engagement features with HIPAA-compliant infrastructure.
• AI Employee AI-powered conversational agent add-on for medical aesthetic practices that automates patient interactions through SMS, voice calls, website chat, social media messaging, and review responses. Deploys AI agents with customizable knowledge bases for appointment scheduling and patient engagement. Not approved for PHI processing.
• Conversations (All-In-One Inbox) Centralized communication hub combining email, SMS, Google My Business, Facebook, Instagram, and live chat into one inbox for aesthetic practices, with email templates, SMS templates, workflow triggers, and review request capabilities.
• SMS Marketing Text message marketing product for medical aesthetic practices with A2P 10DLC compliance, supporting mass SMS campaigns, automated drip sequences, and SMS automation with carrier fee management.
• Email Marketing Email campaign product with templates, automation sequences, and email warm-up tools for aesthetic practices. HIPAA-compliant email encryption via Mailgun integration.
• Workflows Marketing automation engine for creating automated sequences, triggers, and drip campaigns for medical aesthetic practices. Includes Workflow AI powered by ChatGPT for enhanced automation actions.
• Deals & Pipelines Sales pipeline and opportunity management product for tracking aesthetic-practice leads through stages, managing deals, and forecasting revenue.
• Landing Page Builder Drag-and-drop landing page builder for creating lead capture pages, promotional offers, and campaign-specific microsites for medical aesthetic practices.
• AX Pay Payment processing and invoicing module supporting Stripe, Authorize.net, and Nuvei for PCI-compliant transactions in medical aesthetic practices.
• AX Connect (EMR Integrations) Integration platform connecting Aesthetix CRM with EMR/EHR systems including Aesthetic Record, Nextech Practice+, PatientNow Pro, PatientNow Essentials, and Acuity Scheduling for medical aesthetic practices.
• Mobile Apps Native iOS and Android mobile applications for accessing Aesthetix CRM functionality on mobile devices, including VOIP calling for medical aesthetic practice staff.
• Essentials Onboarding One-on-one personalized onboarding service starting at $1,500. Includes account setup, training, standard data import, AX Snapshot (100+ workflows, 75+ email/SMS templates, pre-configured pipelines), and Advanced Data Import options for new medical aesthetic practice customers.

Quantifiable outcome

• 5 Stars Rating based on customer reviews

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CorralDatacoreTechnology or Integration · 23 September 2025Aesthetix CRM and CorralData partnered to offer HIPAA-compliant, AI-powered analytics integrated for medical spa and aesthetics practices. The integration allows practices to access unified dashboards combining CRM, EMR, and other health data, improving decision-making and operational efficiency.
• Pink SkyminorImplementation/ SI/ Consulting PartnerPink Sky is a strategic consultancy connecting manufacturers, MSOs, and practices with clinical education, HR/recruiting, marketing amplification, and partner success programs. Led by founder Anthony Serhan and President Abby Honaker, they help aesthetic practices drive outcomes like 34.5% revenue growth.
• Sector45minorChannel Partner/ Reseller/ DistributorSector45 is a boutique digital marketing agency specializing in aesthetic medical practices since 2011. They offer website design, SEO, Google Ads, email/SMS marketing, content development, and hosting services. Founded by Scott Tobin and Matthew Moore.
• Plastix MarketingminorChannel Partner/ Reseller/ DistributorPlastix Marketing is a boutique digital marketing agency focused exclusively on plastic surgeons, medical spas, and aesthetic practices. Founded in 2019 with a remote global team, they offer inbound marketing, automation, and results-driven strategies including SEO, lead generation, email/SMS marketing, and web design.
• GoHighLevel (HighLevel Inc.)coreTechnology or IntegrationCore CRM platform infrastructure provider. Aesthetix CRM is built on GoHighLevel's CRM infrastructure hosted on Google Cloud Platform. They maintain Business Associate Agreements for HIPAA compliance.
• Twilio Inc.coreTechnology or IntegrationPowers all telephony and messaging including SMS, MMS, voice services, and carrier-level opt-out processing. BAAs in place for HIPAA compliance.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Boulevard: Boulevard provides business management software for self-care businesses including medspas and aesthetic practices, offering client management, scheduling, payments, and marketing — directly overlapping with Aesthetix CRM's core offering for the same vertical.
• PatientNow: PatientNow offers EMR, CRM, scheduling, and marketing automation specifically for medical spas and plastic surgery practices — a direct competitor in the same aesthetics vertical with comparable HIPAA-compliant patient engagement features.
• Aesthetic Record: Aesthetic Record is a practice management and EMR platform purpose-built for medical spas and aesthetic practices. Aesthetix integrates with Aesthetic Record but both target the same vertical with overlapping patient communication and marketing functionality.

Emerging players

• Weave: Weave is a customer communication platform for small and mid-sized healthcare and veterinary practices, offering two-way texting, call tracking, and patient engagement — overlapping with Aesthetix's communications and marketing automation for healthcare-adjacent SMBs.
• Mangomint: Mangomint is a modern, client-centric management software for salons, spas, and medspas, offering CRM-style client management and marketing — an emerging competitor in adjacent beauty/aesthetics segments.

Broad incumbents

• Mindbody: Mindbody is a large, established SaaS platform for spas, salons, and wellness businesses, offering CRM, scheduling, marketing, and payments — a broader incumbent that overlaps with Aesthetix in the medical spa and aesthetics segments.
• HubSpot: HubSpot is a broad CRM and marketing automation incumbent used by some aesthetic practices. While not healthcare-specialized, it competes for the same customer wallet and offers overlapping marketing automation, CRM, and pipeline functionality.
• Nextech: Nextech provides practice management and EHR software for specialty practices including plastic surgery and medical spas, with patient engagement and marketing modules — a larger incumbent that competes with Aesthetix in the same verticals.

Regional players

• Booksy: Booksy provides appointment booking and client management software for beauty and wellness professionals with strong international presence. It overlaps with Aesthetix on scheduling and CRM for aesthetics-adjacent segments, though its primary market skews outside the US.

Others

• GoHighLevel: GoHighLevel is the underlying CRM and marketing automation platform that Aesthetix is built on. While not a direct competitor, GoHighLevel's white-label capabilities mean it could directly enter Aesthetix's vertical at any time, posing a structural platform risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/aesthetixcrm
• LinkedInlinkedin.com/company/aesthetix-crm

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aesthetix CRM