What JamLoop does

JamLoop operates a self-built, Connected-TV-first demand-side platform that runs programmatic advertising across Connected TV (CTV), Online Video (OLV), and Display. Its technology stack — bidder, attribution, analytics, and reporting — is proprietary end-to-end and is layered with a deterministic plus probabilistic household graph ("Goldilocks" attribution), HyperLogLog-based reach calculation, a machine-learning Campaign Optimizer that reallocates impressions toward high-performing publisher, geography, deal, and daypart segments, and an incrementality engine that uses randomized pre-campaign holdouts at 99% confidence. The platform reaches 130M+ households via 60K+ audience segments across 350+ premium publishers including Hulu, Disney+, Netflix, Prime Video, Max, Paramount+, Peacock, Tubi, Sling TV, LG, FOX, ESPN, DirecTV, CBS News, AMC, ABC, A&E, HGTV, NBC, and Fubo TV.

The company monetizes through three coordinated deployment modes: a fully self-serve DSP with a $100 minimum campaign spend and credit-card or ACH billing targeting agencies and SMBs; a Managed Service offering for enterprise and mid-market advertisers that prefer JamLoop to run campaigns end-to-end; and a White-Label program that lets partners deploy the JamLoop Self-Serve app under their own brand on a JamLoop-hosted sub-domain. Revenue is predominantly CPM-based advertising spend through these channels, with module-level capabilities (AdCreator AI creative, Offline Sales Attribution via Clean Room + Experian, Snowflake Secure Data Share log-level exports, CallRail call attribution, Shopify/WooCommerce e-commerce pixels, GA4 server-side measurement) creating pricing optionality above the underlying media buy.

Customer segments span agencies (multi-advertiser dashboards), SMBs, enterprise and national brands, automotive and retail verticals, political advertisers (via the ActiveVoter™ product co-developed with Aristotle that suppresses already-voted households), and white-label partners. The company is privately held, US-domiciled as JamLoop LLC in California, with headquarters in Walnut Creek, and was reported to be growing revenue at 35% year-over-year as of December 2025 alongside the launch of its fully self-serve platform and executive appointments of a CMO, COO, and SVP Head of Sales.

Name

JamLoop

Legal name

JamLoop LLC

Website

https://jamloop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

JamLoop is a CTV-first programmatic DSP that lets agencies, SMBs, and enterprises plan, buy, optimize, and measure Connected TV, Online Video, and Display campaigns across 350+ premium publishers via a self-serve, managed, or white-label platform with in-house attribution and AI-driven optimization.

Ownership category

akta.pro rank

Product category

CTV Advertising Platform (Demand-Side Platform)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Demand-Side Platforms (DSP) (BPAMALAB)

akta.pro secondary industry

White-Label DSP Platforms & Streaming-as-a-Service (MPAIACAN)

Keywords

• Connected TV advertising
• CTV demand-side platform
• Programmatic video advertising
• Streaming TV ad buying
• Performance CTV platform

Headquarters

HQ city

Walnut Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Performance CTV / OLV / Display Advertising Sales: Core revenue generated by running advertisers' CTV, Online Video and Display campaigns through JamLoop's DSP with CPM-based pricing against premium inventory; a 35% year-over-year revenue increase was reported in December 2025 alongside the launch of the fully self-serve platform.
2. Managed Services: JamLoop-managed campaign execution for clients who prefer hands-on campaign running, paired with Request Demo / consultative sales motion for enterprise and mid-market advertisers.
3. White-Label Platform Licensing: Customers license the JamLoop Self-Serve app on a JamLoop-hosted sub-domain with custom branding, logos, app name and email sender; deployment requires custom assets and up to 10 business days for JamLoop to configure.
4. Self-Serve Platform (SMB): Self-serve DSP subscription-style usage for agencies and advertisers with minimum campaign spend as low as $100, paid by credit card or ACH, including build credit / apply for net-terms billing options.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Core offering

JamLoop operates a self-built, CTV-first demand-side platform (DSP) for Connected TV, Online Video, and Display advertising, offering access to 350+ premium publishers and 130M+ households. It delivers its DSP through three modes—a self-serve product for SMBs and agencies, a managed-service offering for enterprise and mid-market advertisers, and a white-label deployment for partners—backed by an in-house bidder, household-graph attribution, AI-driven optimization, incrementality measurement, and a privacy-safe clean room for first-party data.

Product overview

JamLoop offers a unified, CTV-first performance advertising platform — the JamLoop Platform — delivered through three deployment modes: a fully self-serve DSP for agencies and advertisers, a white-label deployment for partners that rebrand the app on a JamLoop-hosted sub-domain, and a managed service in which JamLoop runs campaigns end-to-end. The platform layers a series of named modules on top of the core DSP, including AdCreator (generative-AI ad creative generation inside the Campaign Builder), the JamLoop Attribution Product (CTV-specific attribution with Last-Touch or Multi-Touch models), the Campaign Optimizer Model (ML-driven impression allocation), the Optimization Report, Incrementality Reporting, Offline Sales Attribution, the Clean Room (privacy-safe first-party data collaboration), and Data Exports (custom aggregate reports plus Snowflake Share for log-level data). Industry-specific offerings include ActiveVoter™, a political CTV product built with Aristotle that excludes already-voted households from delivery. The premium CTV inventory footprint spans 350+ publishers, including Hulu, Disney+, Paramount+, Peacock, Netflix, Prime Video, Max, and Tubi, and is supported by integrations with Shopify, WooCommerce, Google Analytics (GA4), CallRail, Snowflake, Looker, Funnel.io, Power BI, Tableau, Google Tag Manager, Experian, and Google OAuth.

Differentiator

Problem solved

Functional benefit

Brands

• Jamloop DSP: JamLoop's Self-Serve DSP, a programmatic demand-side platform for Connected TV (CTV), Online Video (OLV) and Display advertising that lets agencies and advertisers independently build, launch, manage, report and optimize media campaigns.
• ActiveVoter™

Products and services

• JamLoop Self-Serve DSP A self-serve demand-side platform that lets agencies and advertisers independently build, launch, manage, report, and optimize CTV, Online Video (OLV), and Display campaigns. Features guided campaign setup, agency- and advertiser-specific dashboards, real-time reporting with attribution, AI-driven Campaign Optimizer, a $100 minimum campaign spend, and credit-card or ACH payment.
• JamLoop Managed Service A done-for-you service in which JamLoop plans and runs CTV campaigns on behalf of the advertiser across planning, activation, optimization, and measurement, targeted at enterprise and mid-market advertisers via a Request Demo / consultative sales motion.
• JamLoop White Label A white-label deployment of the JamLoop Self-Serve app on a JamLoop-hosted sub-domain with customizable branding (app name, logos, favicons, splash image, email-from name). Knowledge Base and in-app email support remain JamLoop-branded. Targets partners who want to deliver CTV capabilities to their clients under their own brand.
• ActiveVoter™ A political CTV advertising product, launched in partnership with Aristotle, that uses state-reported early voting data to exclude already-voted households from delivery during the early voting window, reducing wasted impressions and improving campaign ROI for political advertisers.
• JamLoop Attribution Product An attribution product designed to simplify Connected TV (CTV) campaign tracking with always-on, daily-reprocessed data. Provides configurable 7/14/30-day attribution windows, Last-Touch or Multi-Touch models, dynamic web event tracking with custom value parameters, retargeting/detargeting via pixel data, and Shopify/WooCommerce purchase capture.

Quantifiable outcome

• $12M offline revenue influenced for a national home services brand across 200+ local franchise markets
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature10 records

Partnerships

34 partnerships are on record, tiered flagship vertical partner, core data infrastructure partner, core e-commerce integration, core analytics integration, standard authentication provider, specialty attribution integration, core identity-resolution partner, core bi integration, supported bi integration, standard deployment option, flagship premium publisher and premium publisher.

• Aristotleflagship vertical partnerStrategic or Co-development Partner · 26 February 2026Co-developed ActiveVoter™, a political CTV advertising product that uses state-reported early voting data to exclude already-voted households during the early voting window. The partnership addresses targeting inefficiencies in political advertising and aims to improve campaign efficiency and ROI for political advertisers. Announced 2026-02-26 via PR Newswire.
• Snowflakecore data infrastructure partnerTechnology or IntegrationJamLoop uses Snowflake Share (Private Listings) to deliver aggregate, log-level, and log-level-attribution datasets directly into customer Snowflake accounts for real-time, programmatic access. Data is shared securely without file transfers or APIs, enabling BI tools such as Looker, Funnel.io, Power BI, and Tableau to query JamLoop data alongside internal datasets.
• Shopifycore e-commerce integrationTechnology or IntegrationJamLoop is available as an app in the Shopify App Store; the integration uses Shopify's Web Pixel / Customer Events framework to capture page views, add-to-carts, checkouts and purchases, sending them to JamLoop's tracking endpoint for attribution and optimization. Also supports WooCommerce.
• Google Analytics (GA4)core analytics integrationTechnology or IntegrationJamLoop sends server-side events into customer GA4 properties via Google's Measurement Protocol API, including CTV view-through visits and downstream commerce events such as purchases, add-to-carts, registrations and form-fills; events appear in GA4 as source=jamloop / medium=ctv (plus olv, dsy, pau, aud).
• Google OAuthstandard authentication providerTechnology or IntegrationJamLoop DSP integrates Google OAuth for sign-in authentication; JamLoop does not store or share Google credentials, and access is governed by the JamLoop Privacy Policy.
• CallRailspecialty attribution integrationTechnology or IntegrationIntegration enables phone-call conversions tracked by CallRail (via Website Pools and dynamic number insertion) to be attributed back to JamLoop ad exposures and reported within the platform using Post-Call or Call Routing Complete webhook events.
• Experiancore identity-resolution partnerTechnology or IntegrationExperian is JamLoop's primary identity provider for matching first-party data uploaded through the Clean Room for audience activation and offline sales attribution; data is matched, enriched, and returned in aggregated, privacy-safe formats without raw data exposure.
• Looker (Google Cloud)core bi integrationTechnology or IntegrationLooker is documented as a supported BI tool that connects to JamLoop campaign data via the Snowflake Secure Data Share for unified cross-channel analysis.
• Funnel.iosupported bi integrationTechnology or IntegrationFunnel.io is listed as a supported BI platform that can ingest JamLoop data via the Snowflake data share destination.
• Power BI (Microsoft)supported bi integrationTechnology or IntegrationPower BI is listed as a supported BI platform that connects to JamLoop campaign data via Snowflake for unified reporting.
• Tableausupported bi integrationTechnology or IntegrationTableau is listed as a supported BI platform that connects to JamLoop campaign data via Snowflake.
• Google Tag Managerstandard deployment optionTechnology or IntegrationJamLoop documents a step-by-step process for installing the JamLoop Pixel via Google Tag Manager, including Custom HTML tag with the JamLoop tracking SDK and triggers for page views, click events, form submissions, and custom dataLayer events.
• Hulu & Disney+flagship premium publisherStrategic or Co-development PartnerJamLoop accesses Hulu and Disney+ as specialty premium CTV publishers requiring advertiser validation and safe-listing, 15/30/60-second ad durations (30s strongly encouraged), and 4-5 business days approval before launch.
• Paramount+flagship premium publisherStrategic or Co-development PartnerParamount+ is a specialty premium CTV publisher requiring impression forecasting by geography and 4-5 business days approval; JamLoop runs 15- or 30-second creatives with one creative per flight recommended.
• Peacockflagship premium publisherStrategic or Co-development PartnerPeacock is a specialty premium CTV publisher requiring 4-5 business days approval before campaign start; JamLoop recommends running a single creative per flight for best results.
• Discovery+ & HBO Maxflagship premium publisherStrategic or Co-development PartnerDiscovery+ and HBO Max require forecasting per advertiser (name, URL, creative asset), support :30 ads with one spot per flight, and 4-5 business days approval; repetitive animations and WBD trademark references are prohibited.
• Tubipremium publisherStrategic or Co-development PartnerTubi is featured as one of JamLoop's premium CTV inventory partners, accessible to advertisers across 350+ platforms through JamLoop's packaged inventory tiers.
• Sling TVpremium publisherStrategic or Co-development PartnerSling TV is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• Lifetimepremium publisherStrategic or Co-development PartnerLifetime is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• LGpremium publisherStrategic or Co-development PartnerLG is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• FOXpremium publisherStrategic or Co-development PartnerFOX is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• ESPNpremium publisherStrategic or Co-development PartnerESPN is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• Netflixpremium publisherStrategic or Co-development PartnerNetflix is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• Huluflagship premium publisherStrategic or Co-development PartnerHulu is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip and is also documented as a specialty publisher with additional approval requirements.
• Prime Videopremium publisherStrategic or Co-development PartnerPrime Video is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• Maxpremium publisherStrategic or Co-development PartnerMax is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• DirecTVpremium publisherStrategic or Co-development PartnerDirecTV is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• CBS Newspremium publisherStrategic or Co-development PartnerCBS News is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• AMCpremium publisherStrategic or Co-development PartnerAMC is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• ABCpremium publisherStrategic or Co-development PartnerABC is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• A&Epremium publisherStrategic or Co-development PartnerA&E is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• HGTVpremium publisherStrategic or Co-development PartnerHGTV is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• NBCpremium publisherStrategic or Co-development PartnerNBC is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.
• Fubo TVpremium publisherStrategic or Co-development PartnerFubo TV is featured as one of JamLoop's premium CTV inventory partners in the platform's hero logo strip.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simpli.fi: Simpli.fi operates an omnichannel programmatic platform with a long-standing focus on local and SMB advertisers, including CTV, with geo-targeting and unduplicated reach. Directly comparable to JamLoop's SMB/local focus and self-serve + managed-service GTM.
• The Trade Desk: The Trade Desk is the largest independent omnichannel DSP with deep CTV inventory aggregation across premium publishers. It competes directly with JamLoop for CTV/OLV/Display budgets via Solimar, with overlapping premium supply and similar attribution/measurement capabilities, but at much larger scale.
• Tatari: Tatari is a performance-focused CTV advertising platform built for DTC and growth brands, with managed service, transparent measurement, and creative optimization. Directly comparable to JamLoop's managed-service and performance-CTV positioning for brand and mid-market advertisers.
• MNTN: MNTN is a performance CTV platform targeting SMBs and mid-market advertisers with self-serve capabilities, ZIP-level targeting, and outcome-based reporting. Directly comparable to JamLoop's SMB-focused Self-Serve DSP on positioning, target customer, and performance-CTV narrative.
• MediaMath: MediaMath is an independent omnichannel DSP with a Source differential and CTV capabilities serving agencies and enterprise advertisers. Directly comparable as a CTV/display DSP competitor, though with broader legacy scope and a different scale profile than JamLoop.

Emerging players

• Ampersand: Ampersand is an audience-based, cross-screen TV advertising platform selling linear and CTV inventory to media buyers. Comparable as a CTV-adjacent platform targeting brand and mid-market advertisers with multi-screen measurement, but with broader linear-TV DNA rather than pure CTV self-serve.

Broad incumbents

• Google Display & Video 360: Google Display & Video 360 is Google's enterprise DSP for omnichannel programmatic, including CTV via YouTube and partner supply. Comparable as a broad incumbent competing for agency and enterprise CTV budgets, but with broader scope and integrated identity/data assets.
• Amazon Advertising: Amazon Advertising operates Amazon DSP, which buys CTV, OLV and display inventory across Amazon-owned and third-party supply, and bundles massive first-party shopper data. Comparable as a broad incumbent DSP in the same CTV/OLV/display category, but with structural data and scale advantages JamLoop does not have.
• Magnite: Magnite is the largest independent CTV/online video SSP, providing supply-side infrastructure that connects DSPs (including JamLoop) to premium publishers. Comparable as a CTV ad-tech incumbent, but on the supply side rather than demand side, and a likely partner-competitor dynamic.
• Roku Advertising: Roku Advertising monetizes the Roku platform via first-party data, the Roku OS CTV inventory, and OneView ad buying across other CTV publishers. Comparable as a CTV-first platform, but with a structural owned-inventory advantage versus JamLoop's aggregator model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jamloopLLC
• LinkedInlinkedin.com/company/jamloop
• Xx.com/jamloop

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JamLoop