Cloudbooking
Cloudbooking is a UK-based SaaS workplace management platform that enables large enterprises and public-sector organisations to manage hybrid working via desk, meeting room, visitor, and parking reservations, with deep integrations into Microsoft Teams, Microsoft 365, and Google Workspace.
- Company typePrivate
- Founded2004
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Cloudbooking does
Cloudbooking (legal entity Cloud Booking Limited, UK company number 04155619) is a cloud-based workplace management SaaS platform headquartered in London. The company was founded circa 2004 with the stated objective of helping organisations make better business decisions about people and space. Its product suite covers four core reservation modules — desk booking, meeting room booking, visitor management, and car park management — supplemented by add-ons including CBSync (Microsoft Exchange/Outlook sync), CB Screen (in-room booking hardware), a native mobile application for iOS and Android, Workplace Analytics (built on ThoughtSpot), and a Microsoft Teams App launched in May 2025 that allows users to reserve desks without leaving Teams. The platform is delivered via web portal, mobile, and embedded integrations with Microsoft Teams, Microsoft 365, Google Workspace, MapsPeople, VergeSense, and ThoughtSpot, and operates with ISO 27001, GDPR, and FSQS compliance from UK data centres with ring-fenced per-client SQL databases.
The company sells primarily through a sales-led motion combining field sales for large enterprises and inside sales for mid-market, supplemented by a self-serve demo and product-led discovery via the Teams App. Revenue is generated through per-Instance annual SaaS subscriptions (priced per desk, room, visitor system, or other asset), bespoke Statements of Work for professional services and custom development, and one-time hardware fees for room booking screens. The reported scale includes 1.5M+ users across 70+ countries, 3M+ bookings processed annually, and a customer base of 'hundreds of global brands' spanning GE, Boehringer Ingelheim, EDF, Anglo American, Genesys, NHS, Rakuten, Experian, Formula 1, Kimberley-Clark, and Intertrust Group.
According to the About page, Cloudbooking has a workforce of approximately 60+ employees globally; the firmographics record cites a 101–250 range. The company is founder-led (Gerry Brennan, Founder & CEO) and privately held, with the only disclosed funding event being a 2020 round from Caple BV. Marketing is built around thought leadership content (a YouGov-co-branded hybrid-work census, expert webinars with VergeSense, Cushman & Wakefield, and IFMA/Blue Skyre), organic SEO, and direct demand generation. No revenue figure is publicly disclosed in the input.
Cloudbooking firmographics
Firmographics- Name
- Cloudbooking
- Legal name
- Cloud Booking Limited
- Website
- https://cloudbooking.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cloudbooking is a UK-based SaaS workplace management platform that enables large enterprises and public-sector organisations to manage hybrid working via desk, meeting room, visitor, and parking reservations, with deep integrations into Microsoft Teams, Microsoft 365, and Google Workspace.
- Ownership category
- akta.pro rank
Cloudbooking industry classification
Industry- Product category
- Workspace Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Creation & Office Suites (BPAMAMAD)
Keywords
Where Cloudbooking is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloudbooking business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- SaaS Subscription Fees: Cloudbooking operates as a subscription-based SaaS model where customers purchase User Subscriptions (per Instance, defined as a desk, room, visitor management system, or other asset). Fees are invoiced annually with 30-day payment terms. Additional User Subscriptions can be purchased mid-term on a pro-rated basis. Subscription fees are the primary revenue driver and can be increased annually with 90 days notice.
- Professional Services (Statements of Work): Cloudbooking offers Professional Services including Bespoke Changes (custom development, configuration, amendments) governed by Statements of Work. Charges are invoiced monthly in arrears or at intervals specified in the Statement of Work, in addition to Subscription Fees.
- Hardware Fees: Cloudbooking sells hardware (e.g., CB Screen/room booking screens) as part of Orders. Hardware Fees are charged at 30% on agreement and the balance prior to shipping. This is a one-time fee model separate from the recurring SaaS subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based subscription pricing — no public tiers disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cloudbooking product offering
Product offeringCore offering
Cloudbooking is a cloud-based SaaS workspace management platform that enables organisations to reserve desks, meeting rooms, visitor access, and car parking spaces. It integrates directly with Microsoft Teams, Microsoft 365, Google Workspace, and Microsoft Exchange/Outlook, and includes a Workplace Analytics dashboard powered by ThoughtSpot for real-time space utilisation insight.
Product overview
Cloudbooking is a unified cloud-based workspace management platform consisting of core booking modules (Desk Booking, Meeting Room Booking, Visitor Management, and Car Park Management) complemented by add-on integrations and tools. The core platform connects people with workspace, supporting hybrid and flexible working models. CBSync extends Microsoft Exchange/Outlook integration for room bookings; CB Screen provides dedicated room booking hardware; the Mobile App enables on-the-go bookings; Workplace Analytics delivers utilization insights; and the Teams App embeds desk booking directly into Microsoft Teams. System integrations connect with Microsoft Teams, Microsoft 365, Google, Verge Sense, and MapsPeople.
Differentiator
Problem solved
Functional benefit
Products and services
- Desk Booking
Quantifiable outcome
- 3 million+ bookings processed every year across the platform
- +2 more outcomes
Companies that use Cloudbooking
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Cloudbooking technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
Cloudbooking partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, supporting and minor.
- MicrosoftcoreCloudbooking released a dedicated Microsoft Teams App in May 2025, enabling users to book, edit, and cancel desk reservations directly within the Teams interface. The integration eliminates the need for separate logins and encourages adoption through Teams' existing user base. Cloudbooking also integrates with Microsoft 365 and Exchange/Outlook via its CBSync service.
- VergeSensesupportingVergeSense provides workplace sensor and analytics technology. Cloudbooking co-hosted a hybrid workplace webinar with VergeSense's Head of Workplace Transformation, Nellie Hayat, as a featured speaker, indicating a technology and go-to-market partnership.
- YouGovsupportingCloudbooking commissioned YouGov to conduct a survey of over 2,000 US and UK employees on hybrid working attitudes and preferences. The resulting research report ('The Hybrid Workplace: An Employee Census') is a co-branded output used by Cloudbooking for thought leadership and marketing content.
- Cushman & WakefieldsupportingGlobal commercial real estate and workplace strategy firm. Cloudbooking co-hosted a hybrid workplace webinar featuring David Willett, Head of Digital Workplace Strategy at Cushman & Wakefield, as a speaker. Represents a strategic alignment in the workplace transformation space.
- IFMA / Blue Skyre, IBE (BSI)minorInternational Facility Management Association (IFMA) board member and Blue Skyre IBE Chief Strategy & Product Officer Colette Temmink appeared as a speaker on a Cloudbooking-hosted hybrid workplace webinar, representing a professional network and thought leadership alignment.
- Google WorkspacesupportingCloudbooking integrates with Google Workspace, as evidenced by the Google icon in the integrations section of the homepage. Enables interoperability with Google Calendar and other Google productivity tools.
- Microsoft 365coreCloudbooking integrates with Microsoft 365, as evidenced by the Microsoft 365 icon on the homepage integrations section. Works alongside the Microsoft Teams App and CBSync Exchange integration.
- MapsPeoplesupportingCloudbooking integrates with MapsPeople for indoor mapping and wayfinding, helping employees navigate office spaces to their booked desks and meeting rooms.
- ThoughtSpotsupportingThoughtSpot provides the data analytics platform powering Cloudbooking's Workplace Analytics dashboards. Cloudbooking's data processing agreement with ThoughtSpot specifies that no user-identifiable information is stored on ThoughtSpot's platform. ThoughtSpot holds ISO 27001, HIPAA, SOC 1, and CCPA certifications.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Cloudbooking competitors and assessment
Company assessmentDirect peers
- Robin: Robin is a direct competitor offering desk booking, room booking and workplace analytics for hybrid offices, overlapping heavily with Cloudbooking's core product modules and target enterprise buyer.
- Envoy: Envoy provides visitor management, desk booking and room scheduling to enterprises; the closest direct competitor to Cloudbooking's combined desk/room/visitor offering and now backed by Zoom.
- iOFFICE: iOFFICE (including Teem) sells integrated workspace, desk, meeting room and visitor management software to enterprise occupiers, competing head-to-head with Cloudbooking's unified platform.
- Condeco: Condeco is a workspace scheduling and utilization specialist focused on desk and meeting room booking for large enterprises, directly comparable to Cloudbooking's desk and room modules.
- SpaceIQ: SpaceIQ offers workplace and space management software including desk booking and move management, overlapping with Cloudbooking's hybrid workspace use cases.
- OfficeSpace Software: OfficeSpace provides desk booking, room scheduling and workplace analytics for hybrid organisations, a direct peer to Cloudbooking in the mid-market and enterprise.
Broad incumbents
- EMS Software: EMS Software (part of ASI) is an established room, desk and event scheduling vendor with deep higher-ed and enterprise footprint, competing with Cloudbooking particularly in room booking.
- Zoom Workplace: Zoom (via the Envoy acquisition and broader Workplace suite) is integrating desk and room booking into its collaboration platform, representing a large incumbent threat to Cloudbooking's market.
- ServiceNow Workplace Service Delivery: ServiceNow extends its enterprise service management platform into workplace and facility operations, offering an alternative for large customers seeking a single platform for IT, HR and workplace.
- Yardi: Yardi provides commercial real estate and workplace management software suites to occupiers and landlords, with overlapping workplace/space management functionality relevant to Cloudbooking's enterprise prospects.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Cloudbooking social profiles
Digital presenceCloudbooking compliance and trust
Trust signalCompliance6 records
Cloudbooking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudbooking leadership team
Management profileNumber of profiles
Profiles2 records
Cloudbooking funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudbooking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudbooking
What does Cloudbooking do?
Cloudbooking is a cloud-based SaaS workspace management platform that enables organisations to reserve desks, meeting rooms, visitor access, and car parking spaces. It integrates directly with Microsoft Teams, Microsoft 365, Google Workspace, and Microsoft Exchange/Outlook, and includes a Workplace Analytics dashboard powered by ThoughtSpot for real-time space utilisation insight.
Is Cloudbooking a public or private company?
Cloudbooking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cloudbooking founded?
Cloudbooking was founded in 2004. It employs 101 to 250 people.
Where is Cloudbooking based?
Cloudbooking is headquartered in London, United Kingdom, in the Europe region.
How does Cloudbooking make money?
Three revenue lines are on record. SaaS Subscription Fees are the primary driver. The others are professional Services (Statements of Work) and hardware Fees.
Who are Cloudbooking's main competitors?
Direct peers on record are Robin, Envoy, iOFFICE, Condeco, SpaceIQ and OfficeSpace Software. Broad incumbents are EMS Software, Zoom Workplace, ServiceNow Workplace Service Delivery and Yardi.
Does Cloudbooking have an API?
No public API is recorded for Cloudbooking.
What industry is Cloudbooking in?
Cloudbooking's product category is Workspace Management Software. Its primary akta.pro industry code is BPAMAMAD, Document Creation & Office Suites. Its NAICS code is 513210 and its SIC code is 7372.