Textline
Textline is a cloud-based business text messaging SaaS platform that consolidates SMS, MMS, webchat, and social media DMs into a single Universal Inbox for customer support, sales, operations, and marketing teams across SMB, mid-market, and enterprise segments.
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Textline does
Textline is a cloud-based SaaS business text messaging platform founded in 2016 and headquartered in San Francisco. The company's product consolidates SMS, MMS, webchat, Facebook Messenger, and Instagram Business direct messages into a single Universal Inbox, enabling customer support, sales, operations, and marketing teams to manage cross-channel customer conversations from one interface. The platform runs on AWS with Cloudflare CDN protection, AES-256 encryption, and holds SOC 2 Type II, HIPAA, TCPA, and CCPA certifications, with a dedicated HIPAA add-on featuring a patented 12-hour automatic sign-off for healthcare workflows. The product portfolio extends beyond messaging into automations, surveys (NPS, CSAT, custom), group messaging, announcements, webchat, native iOS and Android apps, a Chrome extension, a public API, an address book, routing, and a Payments feature for in-conversation collections.
Textline generates revenue through three subscription tiers (Essentials at 600 monthly message credits, Pro at 2,000 credits with Salesforce integration and timer-based automations, and Enterprise on annual quote-based contracts) plus usage-based overage on message credits and a 14-day premium free trial. Distribution combines enterprise field sales for large organizations, inside sales for mid-market, and self-serve product-led growth for SMBs. The platform integrates natively with more than eleven systems including Salesforce, Zendesk Sell and Support, HubSpot, Freshdesk, Pipedrive, Talkdesk, Aircall, Help Scout, Slack, and Zapier, with documented co-marketing activity with Freshdesk.
The company serves a diverse customer base spanning transportation (Lyft, Penske, DFH Transportation), insurance (Farmers Insurance), retail and e-commerce (Stuart Weitzman, Tuft & Needle, ThirdLove, Crunchi), entertainment (LiveNation), automotive (Roll by Goodyear), hospitality (Wilderness Club), travel (Remote Year), healthcare (dntl bar), and education (Mathnasium). Textline has been recognized with multiple G2 Summer 2025 awards including SMS Marketing Leader, Best Usability, Highest User Adoption, Grid Leader, Best Relationship, Best Support, Best Est. ROI, Most Implementable, and Best Results. The disclosed funding history is a single 2019 round from Craft Ventures, and the company is led by CEO Alan Braverman with a small team of 11-50 employees.
Textline firmographics
Firmographics- Name
- Textline
- Legal name
- Textline, Inc.
- Website
- https://textline.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Textline is a cloud-based business text messaging SaaS platform that consolidates SMS, MMS, webchat, and social media DMs into a single Universal Inbox for customer support, sales, operations, and marketing teams across SMB, mid-market, and enterprise segments.
- Ownership category
- akta.pro rank
Textline industry classification
Industry- Product category
- Business Text Messaging Software
- NAICS
- Telecommunications (517), All Other Telecommunications (517810)
- SIC
- Telegraph & Other Message Communications (4822), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Community/Group Chat Platforms (BPAMACAH)
Keywords
Where Textline is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Textline business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly or annual subscription plans (Essentials, Pro, Enterprise) with tiered pricing based on features and included message credits. Base subscription provides platform access with additional usage-based messaging credits.
- Usage-based Messaging Credits: Included message credits per month varies by plan tier. Overage charges or additional credit purchases for messaging beyond included allocation.
- Freemium Trial: 14-day free trial of premium features allowing users to experience the full platform before purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials: Basic features with 600 included message credits |
| Subscription | Monthly | Pro: Enhanced features with higher message volumes |
| Subscription | Annual | Enterprise: Full-featured with flexible implementation |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Textline product offering
Product offeringCore offering
Textline is a cloud-based business text messaging SaaS platform that centralizes SMS, MMS, webchat, Facebook Messenger, and Instagram conversations into a single Universal Inbox. The platform enables customer support, sales, operations, and marketing teams to send two-way messages, automate workflows, run surveys, and process text-based payments, with tiered subscription plans (Essentials, Pro, Enterprise) and an optional HIPAA compliance add-on.
Product overview
Textline is a unified business texting platform designed for modern customer support, sales, marketing, and logistics teams. The platform operates as a modular system built around a core Universal Inbox that centralizes all customer communications (SMS, MMS, webchat, Facebook, and Instagram) into a single interface. The product portfolio includes the core Textline Platform, SMS/MMS Messaging, Automations (with Timer-based capabilities on Pro), Webchat, Group Messaging, Surveys, Bulk SMS, Mobile Apps (iOS/Android), Chrome Plugin, API, Announcements, Shortcuts, Whispers, Metrics, Routing, Conversation Management, Address Book, Tags, Admin Controls, Consent Webform, and Payments. Pricing is structured in three tiers (Essentials, Pro, Enterprise) with a HIPAA add-on available for healthcare customers. The platform differentiates on security and compliance, being SOC 2 certified and HIPAA compliant, making it suitable for regulated industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Textline Platform (Universal Inbox) A unified business texting platform that centralizes SMS, MMS, webchat, Facebook, and Instagram conversations into a single Universal Inbox, enabling customer support, sales, marketing, and operations teams to manage two-way customer communication at scale.
- SMS/MMS Messaging Two-way business SMS and MMS messaging service that allows businesses to send and receive text and picture messages with customers, including support for attachments and bulk distribution.
- Webchat Live website chat widget that engages website visitors and seamlessly converts webchat conversations to SMS for on-the-go follow-up, managed within the Universal Inbox.
- Textline API Public REST API enabling developers to integrate, automate, and customize Textline messaging workflows, including sending automated messages, syncing with EMR/CRM systems, and creating webhooks.
- Textline Mobile Apps (iOS and Android) Native iOS and Android applications providing secure mobile access to the Textline platform with full feature parity for messaging contacts on the go.
- HIPAA-Compliant Messaging Add-on HIPAA-compliant messaging add-on available on top of any subscription tier for healthcare organizations handling protected health information, with patented messaging solution and default 12-hour automatic sign-off.
- Textline Payments Text-based payment collection feature enabling businesses to improve collections and customer satisfaction through SMS-initiated payments.
Quantifiable outcome
- 81% increase in customer response rates
- +2 more outcomes
Companies that use Textline
Customer profileNamed customers15 records
Segments17 records
Ideal customer profiles3 records
Textline technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature9 records
Textline partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SalesforcecoreNative integration with Salesforce CRM allowing customer communication data to sync with Salesforce records and workflows.
- Zendesk SellcoreNative integration with Zendesk Sell (formerly Base CRM) for sales team communication and CRM synchronization.
- Zendesk SupportcoreNative integration with Zendesk Support for customer service team communication and ticket management.
- SlackcoreNative integration with Slack for team notifications, collaboration, and communication workflow within Slack channels.
- FreshdeskcoreNative integration with Freshdesk customer support platform. Companies co-host webinars and conduct joint marketing activities.
- HubSpotcoreNative integration with HubSpot CRM and marketing platform for customer communication and marketing automation.
- ZapiercoreNative integration with Zapier enabling automated workflows between Textline and thousands of other applications without coding.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Textline competitors and assessment
Company assessmentBroad incumbents
- Zendesk: Customer service and support platform with growing messaging/chat capabilities and a marketplace position that competes with Textline for customer-experience messaging budget.
- LivePerson: Enterprise conversational AI and messaging platform spanning SMS, in-app, and voice channels for customer support and sales; competes with Textline in omnichannel enterprise messaging.
- HubSpot: CRM and marketing automation platform with native SMS, chat, and conversational tools embedded in its broader suite; competes with Textline where buyers prefer an all-in-one suite over a best-of-breed SMS tool.
- Twilio: Communications platform-as-a-service leader offering SMS, voice, and messaging APIs as part of a broader portfolio; competes with Textline in business SMS/messaging with wider scale and developer-centric positioning.
- Intercom: Customer service and messaging platform offering chat, SMS, and in-app messaging with automation; competes with Textline in support-driven conversational messaging, with broader product breadth.
Direct peers
- Postscript: SMS marketing and conversational commerce platform built primarily for Shopify-based e-commerce merchants; directly comparable to Textline in two-way SMS customer engagement and marketing automation.
- Klaviyo: Marketing automation platform with strong SMS and email capabilities focused on e-commerce and consumer brands; directly comparable to Textline on SMS marketing, automation, and customer engagement.
- MessageBird: Omnichannel business messaging platform providing SMS, WhatsApp, and other channels globally; directly comparable to Textline on multi-channel business messaging for support, sales, and marketing.
- Attentive: SMS-first marketing platform for retail and e-commerce brands, providing two-way messaging, segmentation, and automation; directly comparable to Textline on business SMS marketing use cases.
- Quiq: Enterprise conversational AI and messaging platform spanning SMS, webchat, and social channels with a focus on customer service and retail; directly comparable to Textline's universal inbox and CX use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Textline social profiles
Digital presenceTextline compliance and trust
Trust signalCompliance4 records
Textline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Textline leadership team
Management profileNumber of profiles
Profiles3 records
Textline funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Textline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Textline
What does Textline do?
Textline is a cloud-based business text messaging SaaS platform that centralizes SMS, MMS, webchat, Facebook Messenger, and Instagram conversations into a single Universal Inbox. The platform enables customer support, sales, operations, and marketing teams to send two-way messages, automate workflows, run surveys, and process text-based payments, with tiered subscription plans (Essentials, Pro, Enterprise) and an optional HIPAA compliance add-on.
Is Textline a public or private company?
Textline is a private company. It is classified as unknown and is currently operating.
When was Textline founded?
Textline was founded in 2016. It employs 11 to 50 people.
Where is Textline based?
Textline is headquartered in San Francisco, United States, in the North America region.
How does Textline make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Messaging Credits and freemium Trial.
Who are Textline's main competitors?
Broad incumbents on record are Zendesk, LivePerson, HubSpot, Twilio and Intercom. Direct peers are Postscript, Klaviyo, MessageBird, Attentive and Quiq.
Does Textline have an API?
Yes. Textline offers a public API that enables developers to integrate, automate, and customize their texting workflows. The API supports sending automated messages such as appointment reminders and invoice texts, syncing with EMR systems for healthcare customers, and creating, editing, or removing webhooks. Permissions for API access can be controlled at the role level. Developer documentation is at www.textline.com/features/api.
What industry is Textline in?
Textline's product category is Business Text Messaging Software. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517 and its SIC code is 4822.