One Tribe

What One Tribe does

One Tribe, Inc. is a Miami-based women's wellness company that operates a physical center at 2200 Biscayne Boulevard (2nd Floor) alongside a digital booking platform with virtual and live-streaming participation. Founded in 2024 by Emilie Fritz Veloso (CEO & Founder, who previously founded O.N.E. Coconut Water acquired by PepsiCo), Dr. Isabel Carvalho (Founding Partner & Director of Education), and Michele Conigliaro-Lenahan (Founding Partner, Creative & Branding), the company delivers expert-led classes, 1:1 appointments, support groups, and curated retail targeted at women across six life stages: fertility, pregnancy, postpartum (0-3 months), infancy (4-11 months), early parenthood (12-24 months), and peri/menopause. The service catalog comprises 35 birth prep and parenting classes, 17 movement classes, 50 types of 1:1 appointments (including acupuncture, lactation, women's health physical therapy, nutrition, lymphatic drainage, massage, parenting coaching, sleep support, and occupational therapy), 25 support groups, and a Spanish-language sub-catalog under "Classes en Español," totaling 127+ distinct offerings.

The business runs a multi-stream revenue model: prepaid movement class packages (5-pack at $180, 10-pack at $400), monthly and unlimited memberships that bundle unlimited movement and baby & me classes with discounts on education classes, wellness appointments, and retail, per-session 1:1 appointments, curated retail product sales (brands such as Evereden, Frida Baby, BabyBjorn, Eberjey, Kroma, and Goldfaden) through an Amazon storefront and in-store, gift cards, and venue rental for private events. Distribution is direct-to-consumer via the Miami flagship, the digital booking site, virtual/live-stream class attendance, and e-commerce, supported by phone bookings and a quiz-based class-recommendation flow.

The go-to-market emphasizes community-driven acquisition through Mom Groups, member-only events, expert-led panels featuring figures such as Tamsen Fadal and Dr. Elisa Song, and partnerships with complementary wellness brands (Goldfaden MD, Nu Real Food, BellyFish, Bala, Maman) and clinical practices (Freya Wellness Co., Osoa Nutrition, Let's Talk Menopause). Marketing channels include website and blog content, social media, email newsletters, in-person events, and earned media in Miami lifestyle and business outlets. The company operates in Florida with stated expansion plans to additional Florida locations and beyond, and the core team of 7 named professionals plus an active social media/brand intern signals continued organizational buildout in a 1-10 employee range.

Name

One Tribe

Legal name

The One Tribe, Inc.

Website

https://theonetribe.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

One Tribe is a Miami-based women's wellness center and digital platform offering expert-led prenatal and postnatal classes, 1:1 clinical appointments, support groups, and curated retail across six life stages from fertility through menopause.

Ownership category

akta.pro rank

Product category

Women's Wellness Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADABAJ

Pre/Postnatal Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADACAD

Prenatal & Postnatal Yoga/Pilates

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAHAD

Prenatal & Postnatal Massage

Home & Personal Services/Fitness, Wellness & Personal Training/Massage Therapy & Bodywork

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHLALAHAH

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Prenatal wellness services
• Postnatal care center
• Women's wellness community
• Birth preparation classes
• Movement and fitness classes

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Class Packages: Prepaid class bundles for movement classes sold in 5-pack ($180) and 10-pack ($400) increments
2. Memberships: Monthly and unlimited membership options providing unlimited movement classes, baby & me classes, discounts on education classes, wellness appointments, and retail
3. 1:1 Appointments: Personalized care services including acupuncture, lactation, physical therapy, nutrition, massage, and parenting coaching billed per session
4. Retail Products: Curated wellness products for mothers and babies including baby care, clean beauty, nourishment, postnatal/prenatal care, toys, and wellness tools sold through shop

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

One Tribe is a Miami-based women's wellness community providing expert-led prenatal, birth prep, and postnatal services across six life stages from fertility through menopause. Core offerings include group classes (birth prep, movement, baby & me), 1:1 appointments with credentialed specialists (acupuncture, lactation, physical therapy, nutrition, massage, parenting coaching), facilitated support groups, and a curated wellness retail shop. Services are delivered both in-person at the Biscayne Boulevard center and virtually via live streaming, complemented by membership subscriptions and class packages.

Product overview

One Tribe is a women's wellness community offering expert-led classes, events, and 1:1 care from fertility through pregnancy, postpartum, and early parenthood to menopause. The core offering consists of Birth Prep & Parenting Classes (including Bump to Baby, Hypnobirthing, Infant CPR, Newborn Care, Mom Group), Movement Classes (Balanced Core & Pelvic Floor, Mat Pilates, MomStrong, Pre-Natal Yoga, Baby & Me Yoga, Baby Dance Club), and 1:1 Appointments (acupuncture, massage, lactation, nutrition, physical therapy, parenting coaching, sleep support). Additional services include Support Groups, Classes en Español, Memberships (monthly/unlimited with class and appointment discounts), and a retail Shop. Programs are organized by life stage: Trying to Conceive, Pregnancy, Baby (0-3 months), Infant (4-7 months), Early Parenthood (8-24 months), and Peri/menopause. Founded in Miami in 2024, the center is growing across Florida and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Birth Prep & Parenting Classes Comprehensive classes and expert guidance to help prepare for birth, parenthood, and early childhood, including Bump to Baby by One Tribe, Hypnobirthing, Infant CPR, Newborn Care, and Mom Group. Designed for expectant and new parents seeking structured birth preparation and parenting education.
• Movement Classes Expert-led exercise classes tailored to each stage of pregnancy and postpartum recovery, including Balanced Core & Pelvic Floor, Mat Pilates, MomStrong, Pre-Natal Yoga, Baby & Me Yoga, Birth Preparation, and Baby Dance Club. Targeted at women from pre-conception through postpartum and beyond.
• 1:1 Appointments Personalized care and support from trusted specialists covering acupuncture, facial cosmetic acupuncture, lymphatic drainage, nutrition, physical therapy for women's health, prenatal/postnatal massage, lactation, parenting coaching, sleep support, and occupational therapy. Available to individual women and mothers across life stages.
• Support Groups Expert-facilitated groups designed to support mothers emotionally and practically, including Mom Group by One Tribe and Bereavement Support for perinatal loss. Aimed at pregnant and postpartum women seeking community and emotional support.
• Classes en Español Spanish-language classes for birth preparation and parenting, including CPR para bebés, Cuidado del Recién Nacido, and Bump to Baby Preparación Esencial para el parto. Targeted at Spanish-speaking expectant and new parents.
• One Tribe Memberships Monthly and unlimited membership options offering unlimited movement classes and baby & me classes, plus discounts on education classes, wellness appointments, and retail. Targeted at regular clients seeking ongoing access.
• Class Packages Bundled class packages including a 5-pack at $180 and a 10-pack at $400 for movement classes. Designed for clients who want multi-class access without a full membership.
• Signature Packages Curated packages combining multiple services for comprehensive wellness support. Designed for clients seeking bundled experiences across classes, appointments, or retail.
• One Tribe Shop Curated retail shop offering baby care, clean beauty, nourishment, postnatal/prenatal mama care, toys, home & gifting, lifestyle & fitness, and wellness tools. Features brands such as Evereden, Frida Baby, BabyBjorn, Eberjey, Kroma, Goldfaden, and more.
• Gift Cards Gift cards available in particular values, phases of pregnancy, or curated packages, offered in both physical and virtual formats. Targeted at gifting for expectant and new mothers.
• Venue Rental Rental of One Tribe's warm, fully equipped space for private events or workshops designed for wellness and connection. Targeted at event organizers, brand activations, and private groups.

Quantifiable outcome

• Comprehensive support from fertility through menopause covering 6 distinct life stages
• +1 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• BellyFishminorGTM or Marketing Partner · 18 June 2026Provides food and dinner for Mom Mahjong events at One Tribe. Event sponsorship creating community experience for members.
• Nu Real FoodminorGTM or Marketing Partner · 29 May 2026Monthly Members-Only breakfast events hosted by Nu Real Food in Midtown Miami. Partnership provides healthy meals and lattes for member community gatherings, with Nu promoted as preferred healthy food vendor.
• Goldfaden MDminorGTM or Marketing Partner · 9 May 2026Co-hosting Mother's Day self-care event 'Glow & Gather' with Goldfaden MD. Goldfaden provides complimentary skin analysis, sampling gift bar, and product demos at One Tribe events. One Tribe offers retail discount promotions featuring Goldfaden products.
• BalaminorGTM or Marketing Partner · 8 May 2025Exclusive Miami debut partnership for Bala Mama product launch. Two-day Mother's Day celebration bringing together mothers for wellness, movement and community. Bala grippy socks sold at One Tribe space.
• Freya Wellness Co.coreStrategic or Co-development PartnerPartner physical therapy practice providing women's health physical therapy services at One Tribe. Practitioners Amanda Cereijo and Dr. Luly Diez-Arguelles serve clients through this partnership with branded services.
• Let's Talk MenopausecoreStrategic or Co-development PartnerNonprofit partnership supporting menopause awareness and education. Hosted fundraising evening with Emmy-winning journalist Tamsen Fadal, co-producer of The M Factor film, and menopause advocates for community education.
• Osoa NutritionminorChannel Partner/ Reseller/ DistributorRegistered dietitian Lauren Steiner's practice providing nutrition services at One Tribe. Holistic nutrition counseling for prenatal, postpartum, hormone, and GI health.
• It's MamaCraftsminorChannel Partner/ Reseller/ DistributorCreative experiences program for kids and families founded by Carlota Atencio, providing arts, crafts, and movement experiences for Baby & Me classes.
• MamanminorGTM or Marketing PartnerHosting Members-Only connect events at Maman location, bringing baked goods, coffee, and community connection for One Tribe members.
• Retail Partners (Evereden, Frida Baby, BabyBjorn, Eberjey, Kroma, Goldfaden, etc.)minorChannel Partner/ Reseller/ DistributorCurated retail partnerships for shop featuring baby care, clean beauty, nourishment, and wellness products. Partners include major brands sold through Amazon storefront and in-store.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Mahmee: Maternal and infant health platform offering in-person and virtual support, classes, and 1:1 care for expectant and new mothers. Direct overlap with One Tribe's pre/postnatal service and community focus.
• Oula Health: Maternity care provider combining midwifery, obstetrics, and wellness support for pregnancy and postpartum. Closely mirrors One Tribe's blended clinical-wellness model for expectant mothers.
• The Mama'hood: Boutique maternal wellness community offering classes, support groups, and expert-led care for pregnancy, postpartum, and early parenthood. Closest analog to One Tribe's physical community model.

Broad incumbents

• Frida Mom: Postpartum care brand combining retail products with educational content and community resources for new mothers. Competes with One Tribe's retail shop and educational programming.
• Cleo: Employer-sponsored parental support platform offering coaching, classes, and content from pregnancy through early parenthood. Competes for the same customer via virtual delivery at greater scale.
• Maven Clinic: Digital women's and family health platform providing virtual care across fertility, pregnancy, postpartum, and pediatrics. Competes with One Tribe's 1:1 care and education offering at greater scale.

Emerging players

• Hatch: Postpartum and pregnancy wellness brand centered on the 'fourth trimester,' offering products, content, and community. Overlaps with One Tribe's postpartum recovery and movement offerings.
• Bobbie: Organic infant formula brand that has expanded into broader maternal content and community programming. Targets the same demographic of expectant and new mothers via education and retail.
• Caraway Health: Virtual care platform for Gen Z women covering mental, physical, and reproductive health. Overlaps with One Tribe's younger demographic of women in fertility, pregnancy, and postpartum.

Regional players

• exhale: Boutique fitness and wellness studio chain offering pre/postnatal classes and recovery services. Similar studio-based, multi-modality wellness model though national in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Tribe