The Mama'hood
The Mama'hood is a Denver-based, privately held lactation consulting and parenting education practice founded in 2012, serving expectant and new parent families with IBCLC-led consultations, hospital-grade equipment rentals, classes, and a donor milk depot.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mama'hood does
The Mama'hood is a Denver-based, privately held lactation consulting and parenting education practice founded in 2012. The company delivers one-on-one lactation consultations in-home, in-office at its 3020 Clayton Street studio, or virtually, supplemented by hospital-grade Medela Symphony breast pump and BabyWeigh II scale rentals, a donor milk depot operated in partnership with Mothers' Milk Bank, and an educational class curriculum covering childbirth preparation, newborn care, breastfeeding basics, and starting solids. All consulting staff hold the IBCLC (International Board-Certified Lactation Consultant) credential, the highest tier in lactation support, with each provider completing over 500 hours of supervised clinical training; the team includes specialists with NICU, nutrition, and education backgrounds.
The business operates on a direct-to-consumer model targeting expectant and new parent families in the Denver metro area, with revenue streams spanning professional services (consultations, parenting consults at $95/session), usage-based equipment rentals, and one-time class fees (typically $60/family). A material share of lactation consultations is covered by major insurance plans through partnerships with The Lactation Network and Wildflower Health, which function as both billing channels and customer acquisition funnels; superbills are available for uninsured services. The company also runs an IBCLC internship pipeline in partnership with Metropolitan State University of Denver, with owner Amanda Ogden serving as adjunct professor and lead clinical preceptor, an arrangement that doubles as talent development and a reputational asset.
In July 2022, The Mama'hood sharpened its strategic focus, divesting prior retail and yoga operations to concentrate on breastfeeding support, equipment rentals, classes, and the donor milk depot. The practice has accumulated over 11,000 visits since opening and has received regional recognition including CO Parent Magazine Family Favorites (2016, 2017), the CO Impact Days 2016 Education & Early Childhood award, and media coverage from 9NEWS, ABC Action News, RED Magazine, and Healthline. Ownership rests with Amanda Ogden, RN, IBCLC, with no disclosed institutional investment, parent company, or external capital backing.
The Mama'hood firmographics
Firmographics- Name
- The Mama'hood
- Legal name
- The Mama'hood
- Website
- https://themamahood.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mama'hood is a Denver-based, privately held lactation consulting and parenting education practice founded in 2012, serving expectant and new parent families with IBCLC-led consultations, hospital-grade equipment rentals, classes, and a donor milk depot.
- Ownership category
- akta.pro rank
The Mama'hood industry classification
Industry- Product category
- Lactation Consulting and Breastfeeding Support Services
- NAICS
- Child Care Services (6244), Child Care Services (62441)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Lactation & Infant Feeding Telehealth (lactation consulting, pumping support) (HLALAHAE), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB)
Keywords
Where The Mama'hood is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mama'hood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Lactation Consultations: One-on-one consultations for breastfeeding support, offered in-home, in-office, or virtual. Many consultations covered by insurance through The Lactation Network and Wildflower partnerships.
- Equipment Rentals: Breast pump and scale rentals available by day, week, or month. Hospital-grade Medela Symphony pumps and BabyWeigh II scales offered.
- Classes: Educational classes including childbirth education, newborn care, breastfeeding basics, and starting solids offered as private online or in-home sessions.
- Donor Milk Depot: Partnered with Mothers' Milk Bank to facilitate donor milk distribution. Acts as a drop-off location for milk donations.
- Parenting Consults: Online parenting consultations addressing sleep, development, and breastfeeding challenges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Parenting Consults - Online Session |
| Unit Pricing | Pay-as-you-go | Newborn Care Class |
| Unit Pricing | Pay-as-you-go | Breastfeeding Basics Class |
| Unit Pricing | Pay-as-you-go | Starting Solids Class |
| Usage-based | Pay-as-you-go | Breast Pump Rental |
| Usage-based | Pay-as-you-go | Scale Rental |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Mama'hood product offering
Product offeringCore offering
The Mama'hood is a Denver-based lactation and parent support practice that delivers one-on-one breastfeeding and lactation consultations in-home, in-office, and virtually, all led by IBCLC-credentialed consultants. It supplements consultations with hospital-grade breast pump and infant scale rentals, a donor breast milk depot operated in partnership with Mothers' Milk Bank, and a private class curriculum covering childbirth education, newborn care, breastfeeding basics, and starting solids.
Product overview
The Mama'hood is a community-focused maternal and infant care center in Denver, Colorado, established in 2012. The company offers a unified suite of breastfeeding support and parenting education services centered around its core lactation consultation practice. The product portfolio includes: Lactation Consultations (the flagship service delivered in-home, in-office, or virtually), breast pump and scale rentals (Medela Symphony pumps and BabyWeigh II scales), a Donor Milk Depot in partnership with Mothers' Milk Bank, and a comprehensive class curriculum covering Childbirth Education, Newborn Care, Breastfeeding Basics, and Starting Solids. Additional services include Parenting Consults and an IBCLC Internship Program through MSU Denver partnership. The company accepts most major insurances through partnerships with The Lactation Network and Wildflower.
Differentiator
Problem solved
Functional benefit
Products and services
- Lactation Consultations One-on-one breastfeeding and lactation consultations delivered by IBCLCs in-home, in-office, or virtually. Sessions cover prenatal preparation, breastfeeding challenges, colostrum harvesting, induced lactation, tandem feeding, weaning, and sleep coaching for expectant and new parents.
- Medela Symphony Breast Pump Rental Rental of a hospital-grade Medela Symphony electric double breast pump with 2-Phase Expression technology, available by day, week, or month for parents needing higher-performance pumping equipment.
- BabyWeigh II Scale Rental Rental of a hospital-grade BabyWeigh II infant scale for measuring a baby's weight before and after breastfeeding to determine breastmilk intake, rented by the week.
- Donor Milk Depot Drop-off and receiving point for screened, pasteurized donor breast milk, operated in partnership with Mothers' Milk Bank (a program of Rocky Mountain Children's Health Foundation), giving local families a structured channel to donate or receive donor milk.
- Childbirth Education Classes Private childbirth education classes — research-based and unbiased — covering labor, birth, and early parenthood, delivered online or in-home to expectant parents.
- Newborn Care Class A two-hour hands-on private class covering diapering, burping, bathing, swaddling, soothing techniques, feeding assessment, and safe sleep practices for new parents.
- Breastfeeding Basics Class Anthropologically-based breastfeeding education class covering the first 24 hours, normal newborn feeding behaviors, latch techniques, positioning, pumping, and common challenge solutions, developed by Amanda Ogden, RN, IBCLC.
- Starting Solids / Baby-Led Feeding Class Class introducing baby-led feeding and solid foods, teaching self-regulation, safe food exploration, and evidence-based approaches to first foods for families introducing solids.
- Parenting Consults One-on-one online parenting consultations covering sleep, development, behavior management, and family strategies, priced at $95 per session.
- IBCLC Internship Program Internship and training program for aspiring International Board Certified Lactation Consultants, operated in partnership with Metropolitan State University of Denver's Lactation Certificate Training Program.
Quantifiable outcome
- Over 11,000 visits for breastfeeding support since 2012
- +2 more outcomes
Companies that use The Mama'hood
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
The Mama'hood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mama'hood partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- The Lactation NetworkcoreInsurance partnership enabling families to access covered lactation consultations. The mama'hood is registered as a provider with The Lactation Network, allowing direct insurance billing for breastfeeding support services.
- Wildflower HealthcoreInsurance partner providing coverage verification and direct billing for lactation consultations. Offers insurance eligibility checking through their portal.
- Mothers' Milk BankcorePartnership with Mothers' Milk Bank, a program of Rocky Mountain Children's Health Foundation, to provide safe screened donor milk. The mama'hood serves as a depot location for milk donation drop-offs and helps families access donor milk for their babies. Mothers' Milk Bank consistently provides more milk to hospitals than any other non-profit milk bank and supplies milk to over 130 hospitals in 24 states.
- Metropolitan State University of DenvercoreEducational partnership for IBCLC internship program. The mama'hood has partnered with MSU Denver's Lactation Certificate Training Program to mentor aspiring lactation consultants. Amanda Ogden serves as an adjunct professor and lead clinical preceptor at MSU Denver, helping develop the Pathway 2 lactation program. Donielle Kennedy teaches nutrition at MSU Denver and helps guide up-and-coming IBCLCs through the program.
- Children's Hospital ColoradominorLauren Johnston works as a Clinical Registered Dietitian at Children's Hospital Colorado while supporting families at the mama'hood. This connection provides clinical expertise and referral pathways.
- AdventHealth ParkerminorLauren Johnston also works as a Clinical Registered Dietitian at AdventHealth Parker, bringing additional clinical lactation and nutrition expertise to the mama'hood team.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
The Mama'hood competitors and assessment
Company assessmentDirect peers
- Boober: On-demand marketplace for in-home and virtual lactation consultants, postpartum doulas, and newborn care specialists. Closely comparable service categories and in-home delivery model.
- Nest Collaborative: Telehealth lactation consulting platform delivering IBCLC-led virtual visits covered by insurance. Competes for the same insurance-billed virtual lactation demand as The Mama'hood's online channel.
- SimpliFed: Virtual lactation and infant feeding support network connecting parents with IBCLCs via insurance-covered telehealth. Overlaps directly with The Mama'hood's virtual consult and insurance billing model.
- Lactation Link: IBCLC-led lactation consulting practice offering in-person and virtual consultations, classes, and pump rentals. Directly comparable service mix and clinical positioning to The Mama'hood.
Emerging players
- Mahmee: Maternal-infant health platform offering virtual support from nurses, lactation consultants, and doulas covered by insurance. Adjacent positioning with overlap in IBCLC-led virtual lactation.
- Pacify: Telehealth app providing on-demand access to lactation consultants and other parental support specialists. Overlaps with The Mama'hood's virtual consult offering on the demand side.
- Tinyhood: Online platform offering parenting and newborn care classes, including breastfeeding content. Comparable through The Mama'hood's class revenue stream, though delivered via a self-serve digital model.
Others
- The Lactation Network: Insurance-billing network that connects families with IBCLCs including The Mama'hood. Functions as a distribution and reimbursement partner, not a clinical competitor.
- Wildflower Health: Digital maternal-infant health platform and insurance partner that routes covered lactation consults to providers such as The Mama'hood. Comparable through shared payer-integrated maternity care channel.
- Mothers' Milk Bank: Non-profit donor milk bank that partners with The Mama'hood as a depot location. Comparable through shared donor-milk ecosystem but operates a non-profit distribution model rather than clinical services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Mama'hood social profiles
Digital presenceThe Mama'hood financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mama'hood leadership team
Management profileNumber of profiles
Profiles9 records
The Mama'hood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mama'hood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mama'hood
What does The Mama'hood do?
The Mama'hood is a Denver-based lactation and parent support practice that delivers one-on-one breastfeeding and lactation consultations in-home, in-office, and virtually, all led by IBCLC-credentialed consultants. It supplements consultations with hospital-grade breast pump and infant scale rentals, a donor breast milk depot operated in partnership with Mothers' Milk Bank, and a private class curriculum covering childbirth education, newborn care, breastfeeding basics, and starting solids.
Is The Mama'hood a public or private company?
The Mama'hood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Mama'hood founded?
The Mama'hood was founded in 2012. It employs 11 to 50 people.
Where is The Mama'hood based?
The Mama'hood is headquartered in Denver, United States, in the North America region.
How does The Mama'hood make money?
Five revenue lines are on record. Lactation Consultations are the primary driver. The others are equipment Rentals, classes, donor Milk Depot and parenting Consults.
Who are The Mama'hood's main competitors?
Direct peers on record are Boober, Nest Collaborative, SimpliFed and Lactation Link. Emerging players are Mahmee, Pacify and Tinyhood. Others are The Lactation Network, Wildflower Health and Mothers' Milk Bank.
Does The Mama'hood have an API?
No public API is recorded for The Mama'hood.
What industry is The Mama'hood in?
The Mama'hood's product category is Lactation Consulting and Breastfeeding Support Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HLALAHAE, Lactation & Infant Feeding Telehealth (lactation consulting, pumping support). Its NAICS code is 6244.