Vitality Group

What Vitality Group does

Vitality Group International, Inc. is a Chicago-headquartered health technology company that operates an AI-powered health behavior change platform serving health plans, employers, and benefits consultants. Founded approximately 30 years ago within Discovery Health and incorporated in Delaware, the company is privately held and does not disclose revenue or funding. Its platform reaches more than 52 million lives globally through licensing partnerships with major insurers — including Discovery Vitality, John Hancock Vitality, AIA Vitality, Manulife, Generali, Ping An, Prudential, Sumitomo, BBVA, Multicare, and a.s.r. — embedded into insurance products across more than 50 countries in the Americas, EMEA, and APAC. The company employs 251–500 people and maintains a US headquarters at 120 S. Riverside Plaza, Suite 400, with a representative office in Sandton, South Africa.

The core platform, Power of Vitality, is built around Vitality AI, a proprietary personalization engine trained on more than 4 petabytes of behavior-linked insurance data spanning over 60 million life years. The engine combines structured lifestyle data (activity, fitness), medical claims, and behavioral signals to identify emerging conditions, stratify risk, and generate next-best-action recommendations for members. Modular offerings include rewards and incentives, comprehensive wellbeing, HRA administration, engagement campaigns, digital care management engagement, and care services, complemented by in-house credentialed health coaching delivered via phone, video, and secure messaging across lifestyle and chronic condition categories. Following the November 2024 acquisition of WellSpark and the March 2026 acquisition of Ramp Health, the product surface now extends into integrated onsite clinical, safety, and risk mitigation services, branded as 'Vitality x Ramp Health.' SOC 2 Type 2 and NCQA Health Plan accreditations support enterprise procurement, and outcomes are independently validated by Arbital Health actuaries at 180% ROI and 4% lower claims costs.

Vitality generates revenue through subscription-based enterprise contracts with health plans and employers, supplemented by a benefits consultant channel and global brand/program licensing to international insurance carriers. The company's economic model is anchored on shared-value insurance economics — aligning incentives across members, payers, and providers to reduce health risk. Customers span enterprise employers (e.g., Carhartt, Newport News Public Schools) and a global network of insurance partners, with go-to-market executed through direct enterprise sales supported by dedicated strategy managers and benefits advisors.

Name

Vitality Group

Legal name

Vitality Group International, Inc.

Website

https://vitalitygroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Vitality Group is a Chicago-based health technology company that operates an AI-powered health behavior change platform serving health plans, employers, and benefits consultants. Its platform reaches more than 52 million lives across 50+ countries through licensed partnerships with major global insurers.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Health and Welfare Funds (525120), Information (51)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthcare & Wellness Personalization (HDAAAGAI)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Employee wellness platform
• Health behavior change
• AI health personalization
• Wellbeing incentive programs
• Employer health engagement

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Health Plan Partnerships: Vitality partners with health plans to improve quality, reduce costs, and engage members through a comprehensive suite of solutions including rewards and incentives, wellbeing platforms, HRA administration, engagement campaigns, and care services.
2. Employer Wellness Programs: Vitality provides employee engagement, coaching, condition management, and health safety services to employers. The platform helps organizations transform engagement strategy and drive short- and long-term outcomes.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Vitality Group sells an AI-powered health behavior change platform that combines personalized engagement, incentives, rewards, coaching, and health risk assessment tools to health plans, employers, and benefits consultants. Its flagship product Vitality AI analyzes lifestyle and medical claims data to drive next-best actions, while the member-facing Power of Vitality app delivers the engagement experience. The company also provides onsite clinical and safety services through the Vitality × Ramp Health integrated offering.

Product overview

Vitality Group offers a comprehensive, modular health behavior change platform that serves health plans, employers, and consultants. The core platform, Power of Vitality, delivers AI-powered personalization through Vitality AI, which analyzes behavioral and health data to generate hyper-personalized insights. The platform integrates multiple add-on modules including Rewards and Incentives, Comprehensive Wellbeing, HRA Administration, Engagement Campaigns, Digital Care Management Engagement, and Care Services. For employers, additional modules cover Employee Engagement and Coaching and Condition Management. Following the acquisition of Ramp Health in March 2026, the portfolio now includes Vitality × Ramp Health—an integrated solution combining digital engagement with onsite clinical services, coaches, and safety professionals for comprehensive employee health and risk mitigation. The platform is available across international markets including Europe, the Americas, Asia, Africa, and Oceania, with access for over 52 million lives globally.

Differentiator

Problem solved

Functional benefit

Brands

• Vitality AI: AI-powered health behavior change platform that analyzes behavioral, health, and contextual signals to identify emerging conditions and determine next-best actions for hyper-personalized engagement.
• Power of Vitality
• Vitality x Ramp Health

Products and services

• Vitality AI AI-powered health behavior change platform that analyzes behavioral, health and contextual signals to identify emerging conditions, determine next-best actions, and deliver hyper-personalized engagement at scale for health plans, employers and members.
• Power of Vitality Core member-facing platform and engagement experience that delivers the Vitality program through mobile app and web, enabling members to track activities, earn rewards, access coaching and engage with personalized health journeys.
• Coaching and Condition Management Health coaching and condition management service with credentialed coaches providing personalized support for lifestyle and chronic condition self-management, including weight loss, sleep, diet, exercise, stress, anxiety, diabetes, hypertension and heart disease via phone, video and secure messaging.
• Vitality × Ramp Health Integrated employee health, safety and risk management solution combining Vitality's AI-powered digital platform with Ramp Health's onsite clinical services, coaches and safety professionals to deliver end-to-end population health and risk mitigation, including workers' compensation and occupational safety.

Quantifiable outcome

• 4% lower claims costs on average for engaged members
• +7 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Ramp HealthcoreStrategic or Co-development Partner · 24 March 2026Vitality acquired Ramp Health, a top provider of employer onsite healthcare, safety, and risk mitigation services. The acquisition combines Vitality's digital health behavior change platform and AI capabilities with Ramp Health's clinical and coaching expertise offered onsite. Together they create an integrated offering covering chronic disease management to occupational safety, addressing the gap between digital health solutions and in-person clinical intervention.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Personify Health (formerly Virgin Pulse): Personify Health is a direct competitor offering an enterprise wellness, engagement, and health navigation platform to large employers and health plans. Both companies target the same buyer (employers/health plans) with subscription-based behavior change and incentive programs, making it the closest comparable.
• Limeade: Limeade is an employee experience and wellbeing platform serving mid-market and enterprise customers with engagement, inclusion, and wellbeing programs. It competes head-to-head with Vitality's employer offering for the same benefits decision-maker.
• Wellable: Wellable provides a corporate wellness platform with rewards, challenges, and biometric tracking for employers. Like Vitality, it sells B2B to HR/benefits teams with a subscription model and emphasizes engagement analytics.
• Welltok: Welltok operates a consumer activation platform for health plans and employers, using data to drive engagement in wellness and care programs. It overlaps directly with Vitality's health plan engagement campaigns and rewards modules.

Emerging players

• Omada Health: Omada is a digital chronic-condition prevention and management company focused on diabetes, hypertension, and behavioral health. It competes with Vitality's coaching and condition management modules but with deeper specialization in specific clinical conditions.
• WELL Health Technologies: WELL Health offers digital health solutions and wellness services, including AI-driven patient engagement and corporate wellness. It overlaps with Vitality in the engagement and platform layer for health buyers.
• Castlight Health: Castlight provides a health navigation and engagement platform for employers and health plans, helping users find and use benefits. It overlaps with Vitality's engagement campaigns and rewards modules on the health plan buyer side.

Broad incumbents

• Health Catalyst: Health Catalyst is a healthcare data and analytics platform serving health systems and payers. While broader in scope, it overlaps with Vitality AI's predictive analytics and population-health risk stratification capabilities for enterprise healthcare buyers.
• Teladoc Health: Teladoc is a large virtual care and chronic-condition management company serving employers and health plans. Its Livongo and Primary360 offerings compete with Vitality's coaching and condition management modules, especially in payer-sponsored chronic care.
• Health Care Service Corporation (HCSC) Wellbeing Management: HCSC operates Blue Cross plans and offers wellbeing and engagement programs to large employer customers. As a payer-owned incumbent with wellness capabilities, it competes with Vitality for similar enterprise contracts, particularly with self-funded employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MyPowerofVitality
• Facebookfacebook.com/thevitalitygrp
• LinkedInlinkedin.com/company/the-vitality-group-inc-
• Instagraminstagram.com/powerofvitality
• Xx.com/powerofvitality

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Group