WOGI
WOGI is a Singapore-headquartered digital rewards and incentives platform providing APIs, campaign management, and points banking across 50+ Asian markets for 500+ corporate clients, integrating 1,600+ brands and 16+ settlement currencies.
- Company typePrivate
- Founded2015
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What WOGI does
WOGI is a Singapore-headquartered digital rewards and incentives infrastructure platform operating across 50+ markets in Asia. Founded in 2015, the company provides four integrated platform solutions — CONNECT (a digital rewards API for programmatic integration), DASH (self-serve campaign management and omni-channel delivery), RWRDS (a points bank for employee and customer loyalty), and RBS Hub (eGift issuing, processing, and distribution for brand merchants) — complemented by product offerings including closed-loop eGifts, customisable Select micro-wallets, the WOGI PAY open-loop prepaid alternative, and a Perks promotions catalogue. Its catalogue spans 1,600+ brand partners and 8,000+ reward options with 16+ settlement currencies and 18+ payment methods, and is certified to ISO 9001:2015 and ISO/IEC 27001:2022, with annual OSCP-certified penetration testing.
WOGI firmographics
Firmographics- Name
- WOGI
- Legal name
- WOGI
- Website
- https://wogi.biz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WOGI is a Singapore-headquartered digital rewards and incentives platform providing APIs, campaign management, and points banking across 50+ Asian markets for 500+ corporate clients, integrating 1,600+ brands and 16+ settlement currencies.
- Ownership category
- akta.pro rank
WOGI industry classification
Industry- Product category
- Digital Rewards and Incentives Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
- akta.pro secondary industries
- Rewards, Incentives & Gift Card Program Services (MPAAAIAG), Loyalty, Rewards & Incentive Programs (BPAFAMAE)
Keywords
Where WOGI is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices10 records
Markets served
WOGI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Digital Rewards Platform (SaaS/API): WOGI operates a digital rewards-as-a-service platform providing APIs, campaign management tools, and points banking solutions. Revenue is generated through platform usage fees, API transaction fees, and subscription licensing for enterprise clients.
- eGift & Voucher Processing: Issuing, processing, and distributing digital gift cards, vouchers, and perk codes. Revenue derived from transaction fees per voucher issued and processed.
- CONNECT API Licensing: API licensing fees for embedding WOGI's digital reward catalogue, redemption engine, and omni-channel delivery into enterprise systems such as Salesforce, loyalty platforms, and HR systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform (CONNECT / DASH / RWRDS) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
WOGI product offering
Product offeringCore offering
WOGI operates a digital rewards-as-a-service platform that enables enterprises to issue, deliver, and manage incentives, loyalty rewards, and eGifts across 50+ Asian markets. Core offerings include the CONNECT digital rewards API for programmatic integration, the DASH self-serve campaign management application, the RWRDS points banking solution, and the RBS Hub for digital gift card issuing and distribution. The platform supports 16+ settlement currencies, 18+ payment methods, and over 8,000 reward options across 1,600+ brand partners.
Product overview
WOGI is a platform-plus-modules architecture offering digital rewards, incentives and eGift solutions across Asia. The core platform consists of four main solutions: CONNECT (digital rewards API for programmatic integration), DASH (campaign management and omni-channel delivery), RWRDS (points-based rewards bank), and RBS Hub (voucher processing for brand merchants). These are complemented by product offerings including eGifts (closed loop digital gift cards), Select (customisable micro-wallets), Perks (promotions and discounts), and WOGI PAY (open loop pre-paid alternative). The platform integrates natively with Salesforce CRM and connects to ecommerce marketplaces including Shopee, Lazada, Qoo10 and PrestoMall. In 2025, WOGI acquired UNIQGIFT to expand its merchant and client ecosystem, and completed a company-wide rebrand reflecting its evolution from voucher delivery to rewards infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- CONNECT: Digital rewards API solution enabling reward catalogue access and real-time processing for API-integrated loyalty and recognition programmes.
- DASH
- RWRDS
- RBS / RBS Hub
- eGifts
- SELECT
- Pay
- Perks
Products and services
- CONNECT Digital rewards API enabling real-time cross-border digital catalogue management for cashless products. Supports instant reservation, issuing and delivery of rewards with multi-country, multi-language, and multi-currency capability at scale for enterprise loyalty, employee rewards, and channel incentive programmes.
- DASH On-demand campaign management and omni-channel delivery application for creating, executing and tracking rewards and incentives programmes. Features drag-and-drop campaign creation, cross-border account handling with budget assignments, and real-time analytics accessible via self-serve dashboard.
- RWRDS Points-based rewards system providing fully automated points management and redemption. Users can accumulate reward points, save up for desired rewards, or use them immediately with stackable rewards delivery. Used by enterprises for employee recognition and customer loyalty programmes.
- RBS Hub Voucher processing and management tool that expands channel sales for brand merchants. Enables direct issuing of digital products (eGifts and Perks), B2C and B2B platform sales, and access to WOGI's enterprise distribution network including marketplace integrations.
- eGifts Closed loop digital gift cards, cash cards, tickets, top-ups and subscriptions from top market brands. Categories include lifestyle and shopping, experience and travel, green and sustainable options, and charity rewards.
- Select Highly customisable micro-wallet allowing recipients to choose how they spend their reward from pre-selected brands. Pre-defined wallet with brand curation for organisational branding and program requirements.
- WOGI PAY Open loop pre-paid alternative for Southeast Asia, enabling incentive payments through direct integrations with major eWallet providers. Users can load desired amounts and utilise through eWallet applications for withdrawals, shopping, payments, savings or transfers.
- Perks Promotions, discounts and freebies catalogue with up to 80% discounts on purchases, discounted first visits, free products and services. Includes seasonal and year-long offers from food, beverages, grocery, ecommerce and beauty brands.
- WOGIflex Universal gift card redeemable for 70+ brands through WOGI in Singapore. Available as physical gift card sold in 7-Eleven and Cheers outlets, as well as digital purchase via WOGI Enterprise.
- UNIQGIFT Singapore-based provider of customised reward programmes for customers, employees and partners. Acquired by WOGI in June 2025 to expand merchant partnerships and client reach across Asia.
- WOGI for Salesforce Native Salesforce integration bringing localised micro rewards directly into Salesforce CRM. From any Lead or Contact record, teams can send rewards with country-specific catalogues loaded automatically based on customer location. Supports up to 50 countries and 8,000+ digital reward options with real-time status tracking visible directly in Salesforce.
Quantifiable outcome
- 99.8% delivery success rate across 50 markets
- +4 more outcomes
Companies that use WOGI
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
WOGI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature8 records
WOGI partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core, regional, minor and supporting.
- GalaxyJoy (Vietjet SkyJoy)majorWOGI partnered with GalaxyJoy to support Vietjet SkyJoy's cross-border rewards expansion across Southeast Asia. WOGI enabled Vietjet SkyJoy to expand its rewards catalogue to over 1,200 brands across Vietnam, Singapore, Malaysia, Indonesia, and Thailand.
- UNIQGIFTcoreWOGI acquired Singapore's UNIQGIFT, the market's leading provider of customised reward programmes. UNIQGIFT founder and CEO Gregory Imbert joined WOGI as COO. The acquisition extends WOGI's client reach across Asia and deepens merchant partnerships.
- TrueMoneymajorWOGI served as the digital gift card solution partner for TrueMoney's launch of the TrueMoney Gift Card in Thailand — a digital alternative to cash-based rewards for businesses targeting customers and employees.
- Grab (GrabGifts)majorWOGI is GrabGifts Certified PLATINUM Partner — the highest tier in Grab's partner programme. WOGI has direct integration into GrabGifts enabling issuance of customised products with client-specific branding, multi-use options, and universal GrabGifts products.
- PickMeregionalStrategic partnership enabling PickMe's ride hailing, flash deliveries, and food delivery services to become accessible via WOGI's digital voucher ecosystem in Sri Lanka. Organisations can use PickMe vouchers as employee rewards and transportation allowances.
- eZ Cash (Dialog Axiata)regionalPartnership with eZ Cash, Sri Lanka's first and largest mobile money service, to introduce the country's first mobile money e-voucher. Businesses can integrate eZ Cash as an e-voucher option for rewards and loyalty programmes.
- Sony (My Sony Rewards)majorWOGI powers Sony's My Sony Rewards loyalty programme across Vietnam and Southeast Asia, providing digital rewards catalogue access and redemption infrastructure for members across four membership tiers.
- Dialog Star PointsregionalWOGI partnered with Dialog Axiata to launch an all-new e-Voucher platform enabling Dialog Star Points subscribers to redeem points for digital vouchers from Sri Lanka's premium brands in real-time.
- GoogleminorGoogle Play Codes are available on WOGI for Singapore, redeemable across 1M+ Android apps and games. Available in denominations $20–$800.
- Celcom Axiata (OleOle)minorCelcom's OleOle e-gifting service, powered by WOGI, enables Celcom customers to purchase and send digital gifts from popular brands via the My Celcom Postpaid App and Xpax App.
- WEConnect InternationalsupportingWEConnect International identifies and certifies women-owned businesses globally. WOGI is recognised as a women-empowered business and participated in P&G's Women Entrepreneurs Academy.
- SoCybersupportingSoCyber conducted OSCP-certified penetration testing for WOGI's CONNECT and DASH platforms, reinforcing the company's security posture for rewards and incentive payments.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
WOGI competitors and assessment
Company assessmentBroad incumbents
- Blackhawk Network: Global leader in branded payments and gift card distribution; WOGI's minority investor. Operates the world's largest gift card network and owns direct competitors (Tango Card, Rybbon), making it both a strategic partner and a parent-portfolio incumbent in the same space.
Direct peers
- Tango Card: US-headquartered digital rewards and gift card platform owned by Blackhawk Network; offers Rewards as a Service to enterprises globally. Direct competitor to WOGI CONNECT and DASH in the digital rewards API and campaign management category.
- Tremendous: Global digital rewards platform offering mass payouts, gift cards, and prepaid cards via API and dashboard to enterprise and SMB customers. Closely comparable to WOGI's CONNECT API and DASH campaign product set across global markets.
- Giftbit: Digital gift card delivery platform serving enterprise HR, marketing, and customer success teams. Directly comparable to WOGI's eGift issuing, processing, and distribution capabilities (RBS Hub).
- Rybbon: Digital rewards and incentives platform for market research and B2B use cases, owned by Blackhawk Network. Closely comparable to WOGI's research-incentive and channel-incentive use cases via API and dashboard.
- Reward Gateway: Global employee engagement and rewards platform serving mid-market and enterprise HR teams. Overlaps directly with WOGI's Employee Rewards & Benefits segment (RWRDS points bank).
- Xoxoday: India-headquartered global rewards and recognition platform with strong APAC presence, offering digital gift cards, incentives, and employee rewards. Closest Asia-headquartered comparable in product breadth and customer segments to WOGI.
Regional players
- Woohoo (by Pine Labs, formerly Qwikcilver): India-based digital gift card and voucher platform (now part of Pine Labs) that already partners with WOGI (Woohoo Wogi Virtual Gift Card). Comparable in product offering but primarily serves the Indian market.
- Selecta: European-headquartered digital gift card, voucher, and prepaid solutions provider with growing APAC presence. Comparable to WOGI in prepaid/payment products (WOGI PAY) and enterprise distribution.
Others
- Blackhawk Network (Asia Pacific): BHN's own Asia-Pacific branded-payments operations, which sit inside the same parent portfolio as WOGI. While partly an investor and partner, BHN APAC also competes for the same enterprise reward budgets in the region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WOGI social profiles
Digital presenceWOGI compliance and trust
Trust signalCompliance3 records
WOGI financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOGI leadership team
Management profileNumber of profiles
Profiles5 records
WOGI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOGI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOGI
What does WOGI do?
WOGI operates a digital rewards-as-a-service platform that enables enterprises to issue, deliver, and manage incentives, loyalty rewards, and eGifts across 50+ Asian markets. Core offerings include the CONNECT digital rewards API for programmatic integration, the DASH self-serve campaign management application, the RWRDS points banking solution, and the RBS Hub for digital gift card issuing and distribution. The platform supports 16+ settlement currencies, 18+ payment methods, and over 8,000 reward options across 1,600+ brand partners.
Is WOGI a public or private company?
WOGI is a private company. It is classified as venture growth investor backed and is currently operating.
When was WOGI founded?
WOGI was founded in 2015. It employs 101 to 250 people.
Where is WOGI based?
WOGI is headquartered in Singapore, Singapore, in the Asia region.
How does WOGI make money?
Three revenue lines are on record. Digital Rewards Platform (SaaS/API) is the primary driver. The others are eGift & Voucher Processing and CONNECT API Licensing.
Who are WOGI's main competitors?
Blackhawk Network is listed as a broad incumbent. Direct peers are Tango Card, Tremendous, Giftbit, Rybbon, Reward Gateway and Xoxoday. Regional players are Woohoo (by Pine Labs, formerly Qwikcilver) and Selecta. Blackhawk Network (Asia Pacific) is listed as an others.
Does WOGI have an API?
Yes. WOGI CONNECT is a digital rewards API that enables real-time cross-border digital catalogue management services for cashless products. It supports reward program integration with instant reservation, issuing and delivery of rewards. Features include multi-country/language/currency support, standardised deliverables at scale, seamless roll-out with minimal code, and flow automation. The API powers rewards, loyalty and incentive programs in real-time for customers, employees or channel partners. Developer documentation is at wogi.biz/digital-gifting-rewards-api.
What industry is WOGI in?
WOGI's product category is Digital Rewards and Incentives Platform. Its primary akta.pro industry code is BPAFAFAH, Loyalty, Rewards & Retention Platforms, with a secondary code of MPAAAIAG, Rewards, Incentives & Gift Card Program Services. Its NAICS code is 5182 and its SIC code is 7372.