UNIQGIFT
UNIQGIFT is a Singapore-based B2B digital rewards platform selling multi-brand e-vouchers to corporate HR, marketing, and partner programme buyers across a network of 200+ merchants and 450+ retail outlets. Acquired by WOGI in May 2025.
- Company typePrivate
- Founded2008
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What UNIQGIFT does
UNIQGIFT, legally Option Gift Pte Ltd, is a Singapore-based B2B digital rewards platform that sells multi-brand e-vouchers to corporate clients for employee rewards, customer incentives, and partner programmes. Founded in 2008, the company has built a curated network of 200+ merchant partners and 450+ retail outlets across categories including groceries, dining, retail, health, fuel, transport, travel, and eCommerce. Its product portfolio comprises five distinct lines: the Universal eGift Card, PLUS E-Voucher (hybrid online/physical), Lifestyle Voucher (flagship with drawdown function), Ultimate Voucher, and Dining Voucher. The underlying technology is an HTML5-based digital voucher platform delivered via unique weblink and PIN code, compatible with native iOS and Android browsers without requiring an app download.
The company monetises through transaction-based e-voucher sales to corporate HR, marketing, and partner programme buyers, with denominations from $1 to $1,000 and quote-based pricing for bulk orders. Distribution is via direct enterprise field sales, a corporate-facing website with demo request forms, and content marketing through the UNIQGIFT Blog. Payments are processed through PayPal with 128-bit SSL encryption, and the company is PDPA-compliant under Singapore's data protection regime. The go-to-market is a horizontal enterprise motion targeting multiple stakeholders within the same corporate accounts.
In May 2025, UNIQGIFT was acquired by WOGI, an Asian digital rewards platform backed by Blackhawk Network (minority stake since 2022). Co-founder and CEO Gregory Imbert transitioned to WOGI as COO, and the company operates as a subsidiary brand within the WOGI portfolio, gaining access to merchant networks spanning 47 markets across Asia. Franck Boullier was appointed Chief Digital Officer in March 2025 to lead digital platform growth and MAS regulatory compliance.
UNIQGIFT firmographics
Firmographics- Name
- UNIQGIFT
- Legal name
- Option Gift Pte Ltd
- Website
- https://uniqgiftvoucher.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UNIQGIFT is a Singapore-based B2B digital rewards platform selling multi-brand e-vouchers to corporate HR, marketing, and partner programme buyers across a network of 200+ merchants and 450+ retail outlets. Acquired by WOGI in May 2025.
- Ownership category
- akta.pro rank
Where UNIQGIFT is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
UNIQGIFT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- E-Voucher Sales to Corporate: UNIQGIFT sells multi-brand e-vouchers and gift cards to corporate clients (HR departments, companies) for employee rewards, customer incentives, and partner rewards. Revenue is generated through transaction-based voucher sales with denominations from $1 to $1000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom denomination e-vouchers sold to corporate clients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
UNIQGIFT product offering
Product offeringCore offering
UNIQGIFT develops and sells multi-brand digital e-vouchers and gift cards (Universal eGift Card, PLUS E-Voucher, Lifestyle Voucher, Ultimate Voucher, and Dining Voucher) to corporate clients in Singapore for use in employee rewards, customer incentives, and partner/channel programs. Vouchers are delivered digitally via unique weblinks with PIN codes and are redeemable at 450+ retail outlets across 200+ merchant partners spanning groceries, dining, retail, health, fuel, transport, travel, and eCommerce categories.
Product overview
UNIQGIFT is a digital rewards and incentives platform offering multi-brand e-gift cards and vouchers for employee and customer rewards. The portfolio consists of five distinct product lines: the Universal eGift Card (multi-brand card), PLUS E-Voucher (hybrid online/physical merchant voucher), Lifestyle Voucher (flagship flagship product with drawdown feature), Ultimate Voucher (premium tier), and Dining Voucher (dining-focused). The company operated over 200 service partners and was acquired by WOGI in May 2025 to expand across Asia.
Differentiator
Problem solved
Functional benefit
Brands
- UNIQGIFT eGift Card: Multi-brand gift card for drive employee and customer engagement across various merchant categories.
- PLUS E-Voucher
- UNIQGIFT Lifestyle Voucher
- UNIQGIFT Ultimate
- UNIQGIFT Dining Voucher
Products and services
- UNIQGIFT Universal eGift Card
Companies that use UNIQGIFT
Customer profileSegments3 records
Ideal customer profiles3 records
UNIQGIFT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
UNIQGIFT partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WOGIcoreWOGI, Asia's trusted digital rewards and incentives solutions partner, acquired UNIQGIFT in late May 2025. The acquisition aims to enhance WOGI's regional presence and global reach, leveraging UNIQGIFT's expertise in customized reward programs for customers, employees, and partners. UNIQGIFT CEO Gregory Imbert joined WOGI as COO.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
UNIQGIFT competitors and assessment
Company assessmentDirect peers
- WOGI: WOGI is UNIQGIFT's parent company and a pan-Asian digital rewards and incentives solutions partner spanning 47 markets. It is the most direct comparable given identical product category (multi-brand digital vouchers for corporate rewards) and overlapping target customers (HR, marketing, channel programs).
- Tango Card: Tango Card is a B2B digital rewards and gift card platform (now part of Blackhawk Network). It sells bulk digital gift cards and rewards to enterprises — directly comparable to UNIQGIFT's product, customer base, and channel model.
- Reward Gateway: Reward Gateway is an employee engagement and rewards platform offering prepaid cards, e-vouchers, and recognition tools to HR teams globally. It overlaps directly with UNIQGIFT's primary HR-department customer segment and corporate gifting use cases.
- Giftbit: Giftbit is a digital gift card distribution platform enabling businesses to send branded e-gift cards to recipients. It is a direct comparable in product (multi-brand digital gift cards) and customer type (corporates for employee/customer rewards).
- Rybbon: Rybbon is a digital rewards and gift card platform specializing in survey/panel incentives and corporate gifting. It overlaps with UNIQGIFT's customer loyalty and partner rewards use cases.
- eGifter: eGifter operates a digital gift card marketplace and B2B rewards platform offering multi-brand e-gift cards to businesses. Comparable product mix and B2B gifting customer base.
- Perkbox: Perkbox is a UK-headquartered employee experience and rewards platform offering prepaid cards, vouchers, and perks to enterprise HR teams. Comparable corporate HR buyer and rewards/voucher product category.
Broad incumbents
- Blackhawk Network: Blackhawk Network is a global leader in branded payments and a minority shareholder in WOGI. It operates a worldwide gift card and payment network, making it a broad incumbent peer in the same B2B prepaid/rewards space as UNIQGIFT.
Emerging players
- Xoxoday: Xoxoday is an India-headquartered rewards, recognition, and incentives platform offering multi-brand gift cards and experiences across APAC. It targets a similar enterprise HR/loyalty buyer but at an earlier stage and with broader regional reach.
- GiftCards.com: GiftCards.com is a multi-brand digital and physical gift card retailer serving both consumers and businesses. It overlaps with UNIQGIFT's multi-brand gift card product category and bulk corporate gifting use case.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
UNIQGIFT social profiles
Digital presenceUNIQGIFT compliance and trust
Trust signalCompliance1 record
UNIQGIFT financial estimates
Financial estimateRevenue estimate
Valuation estimate
UNIQGIFT leadership team
Management profileNumber of profiles
Profiles2 records
UNIQGIFT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UNIQGIFT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UNIQGIFT
What does UNIQGIFT do?
UNIQGIFT develops and sells multi-brand digital e-vouchers and gift cards (Universal eGift Card, PLUS E-Voucher, Lifestyle Voucher, Ultimate Voucher, and Dining Voucher) to corporate clients in Singapore for use in employee rewards, customer incentives, and partner/channel programs. Vouchers are delivered digitally via unique weblinks with PIN codes and are redeemable at 450+ retail outlets across 200+ merchant partners spanning groceries, dining, retail, health, fuel, transport, travel, and eCommerce categories.
Is UNIQGIFT a public or private company?
UNIQGIFT is a private company. It is classified as corporate owned and is currently operating.
When was UNIQGIFT founded?
UNIQGIFT was founded in 2008. It employs 11 to 50 people.
Where is UNIQGIFT based?
UNIQGIFT is headquartered in Singapore, Singapore, in the Asia region.
How does UNIQGIFT make money?
One revenue line is on record: E-Voucher Sales to Corporate.
Who are UNIQGIFT's main competitors?
Direct peers on record are WOGI, Tango Card, Reward Gateway, Giftbit, Rybbon, eGifter and Perkbox. Blackhawk Network is listed as a broad incumbent. Emerging players are Xoxoday and GiftCards.com.
Does UNIQGIFT have an API?
No public API is recorded for UNIQGIFT.