The 20 MSP

What The 20 MSP does

The 20 MSP (legal entity: The 20 LLC) is a Plano, Texas-based managed service provider growth platform that operates a 150+ member peer group network targeting small and mid-sized MSPs seeking to scale operations and exit. Founded in 2012 by Tim Conkle, the company offers a standardized MSP platform combining RMM (Remote Monitoring and Management), PSA (Professional Services Automation), and documentation tooling, anchored by a 100% US-based 24/7 Network Operations Center that handles approximately 90% of member tickets. Member-facing products include the IGNITE 90-day coaching program (priced at $999/month), Full Membership (quote-based recurring subscription including NOC support, vendor pricing, peer groups, and M&A advisory), and a flagship events portfolio (VISION conference, MSP SUMMIT, and PROPEL sales training). The company is also an active acquirer, having completed 48 MSP acquisitions since September 2022 — funded primarily through a syndicated credit facility arranged by Sunflower Bank, with Pinecrest Capital Partners as exclusive financial advisor — and has facilitated 50+ successful MSP exits totaling $100M+ in deal value with sub-5% client attrition and zero-earnout structures. The leadership team is led by CEO Tim Conkle with a full C-suite including COO Ken Pecot, CMO Crystal Conkle, CXO Ciera Cole, CISO Ken Nix, CFO Veronica Cruz, and CTO Darren Fippin; the firm is SOC 2 Type II certified (renewed July 2025) and is repositioning itself as a "managed intelligence provider" built "AI first."

Name

The 20 MSP

Legal name

The 20 LLC

Website

https://the20.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

The 20 MSP operates a 150+ member peer group and standardized MSP growth platform, providing US-based 24/7 NOC support, sales training, and M&A advisory to small and mid-sized managed service providers across North America, while actively acquiring and integrating member MSPs.

Ownership category

akta.pro rank

Product category

Managed IT Services Platform

NAICS

Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Managed service provider platform
• MSP peer group network
• NOC support services
• MSP acquisition advisory
• IT channel consulting

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IGNITE Program: 90-day test drive program at $999/month providing coaching, benchmarking, sales training, weekly peer groups, and marketing collateral. Low-commitment entry point to the full membership.
2. Full Membership: Comprehensive membership offering access to 24/7 NOC support, sales systems, peer groups, exclusive resources, vendor pricing, MSP SUMMIT access, and M&A support. Quote-based pricing.
3. M&A Services: Facilitation of MSP acquisitions. The 20 acquires MSPs as part of its growth platform strategy. Deal terms include zero earnouts and founder-friendly structures.
4. Acquisition Integration: MSPs that join The 20 through acquisition gain access to the platform, with their combined revenue contributing to the platform's $500M+ combined annual revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels1 record

Marketing channels8 records

Core offering

The 20 MSP operates a managed service provider growth platform and peer group network serving 150+ member MSPs with $500M+ combined annual revenue. It delivers a standardized stack of RMM, PSA, and documentation tools backed by a 24/7 US-based Network Operations Center (NOC) that resolves 90% of tickets, supplemented by sales training, peer knowledge sharing, vendor pricing leverage, and an M&A acquisition program providing founder-friendly exits for member MSPs.

Product overview

The 20 MSP operates as a managed service provider growth platform with a standardized all-in-one approach. The core platform combines RMM, PSA, and documentation tools with a 100% US-based 24/7 help desk and Network Operations Center (NOC) that handles up to 90% of tickets. Supporting the platform are tiered membership programs: IGNITE (90-day coaching at $999/month) and Full Membership (ongoing access with vendor pricing, peer groups, events, and M&A support). The company also hosts two flagship events annually—VISION and MSP SUMMIT—while PROPEL provides member-only sales training. M&A/Exit Services help MSP owners sell their businesses through The 20's acquisition program.

Differentiator

Problem solved

Functional benefit

Products and services

• The 20 Platform
• IGNITE

Quantifiable outcome

• 3x faster scale for members
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• KaseyaminorGTM or Marketing Partner · 18 August 2025Sponsor of VISION '26 conference. Kaseya provides IT management software to MSPs.
• HuntressminorGTM or Marketing Partner · 18 August 2025Sponsor of VISION '26 conference. Huntress provides managed detection and response (MDR) security platform.
• NerdiominorGTM or Marketing Partner · 18 August 2025Sponsor of VISION '26 conference. Nerdio provides solutions for Microsoft Azure virtual desktop.
• Pinecrest Capital PartnersminorGTM or Marketing Partner · 18 August 2025Sponsor of VISION '26 conference. Also serves as exclusive financial advisor on The 20 acquisitions.
• GTIAminorGTM or Marketing Partner · 18 August 2025Government Technology & Innovation Alliance. Partner in industry recognition awards and events.
• CytracomminorGTM or Marketing Partner · 18 August 2025Sponsor of VISION '26 conference and MSP SUMMIT. Provides cloud communications solutions for MSPs.
• ThreatLockerminorGTM or Marketing Partner · 19 May 2025Sponsor of MSP SUMMIT 2026 event held at The 20 HQ in Plano, TX.
• N-ableminorGTM or Marketing Partner · 19 May 2025Sponsor of MSP SUMMIT 2026. N-able provides RMM and PSA solutions to MSPs.
• Pax8coreGTM or Marketing Partner · 19 May 2025Global AI and cloud marketplace for SMBs. The 20 is a Pax8 partner that won the 2026 Pax8 Beyond Partner Award in Peak Performance - USA category. Pax8 provides the platform through which The 20 procures cloud services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Networks: Roll-up of MSPs and managed cybersecurity providers backed by private equity. Highly comparable to The 20's MSP acquisition strategy and platform-led consolidation model.
• ASCII Group: Long-standing peer group network for MSPs in North America, providing member benefits, vendor partnerships, and community events. Directly comparable to The 20's peer group, IGNITE-style onboarding, and Full Membership offering for MSP owners.
• TruMethods: MSP coaching and peer group program (now part of Kaseya) that provides business coaching, sales training, and operational frameworks for MSP owners. Highly comparable to The 20's IGNITE coaching, PROPEL sales training, and peer-led knowledge sharing.
• HTG Peer Groups: Peer group network for MSPs providing peer accountability, coaching, and vendor discounts. Now backed by ConnectWise, HTG competes directly with The 20's peer group model and member benefits.
• Service Leadership: MSP business optimization and peer benchmarking service (now part of ConnectWise) that helps MSP owners improve operational and financial performance. Comparable to The 20's benchmarking, peer groups, and operational maturity focus.
• Dataprise: Mid-market MSP and managed security roll-up with a similar M&A-driven growth strategy. Comparable in scale, geographic footprint, and managed services focus to The 20's acquired MSP subsidiaries.

Broad incumbents

• Kaseya: Major IT management platform serving MSPs with RMM, PSA, security, and acquisition capabilities (Datto, TruMethods, IT Glue). Competes with The 20 as a broader incumbent platform and as a sponsor of overlapping events and tools.
• ConnectWise: Large MSP software and business solutions provider (RMM, PSA, cybersecurity, peer groups via HTG and Service Leadership). Overlaps with The 20's platform positioning and partner ecosystem.

Emerging players

• Pax8: Cloud marketplace and platform for SMBs and the MSPs that serve them; partner of The 20 and winner of the 2026 Pax8 Beyond Partner Award. Comparable in serving the MSP channel with curated cloud and SaaS procurement.
• NinjaOne: Modern RMM and endpoint management platform purpose-built for MSPs and IT departments. Competes with the RMM/PSA tooling that underpins The 20's standardized platform offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-20
• Xx.com/the20msp
• Facebookfacebook.com/The20MSP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A32 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 20 MSP