The 20 MSP
The 20 MSP operates a 150+ member peer group and standardized MSP growth platform, providing US-based 24/7 NOC support, sales training, and M&A advisory to small and mid-sized managed service providers across North America, while actively acquiring and integrating member MSPs.
- Company typePrivate
- Founded2012
- HeadquartersPlano, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What The 20 MSP does
The 20 MSP (legal entity: The 20 LLC) is a Plano, Texas-based managed service provider growth platform that operates a 150+ member peer group network targeting small and mid-sized MSPs seeking to scale operations and exit. Founded in 2012 by Tim Conkle, the company offers a standardized MSP platform combining RMM (Remote Monitoring and Management), PSA (Professional Services Automation), and documentation tooling, anchored by a 100% US-based 24/7 Network Operations Center that handles approximately 90% of member tickets. Member-facing products include the IGNITE 90-day coaching program (priced at $999/month), Full Membership (quote-based recurring subscription including NOC support, vendor pricing, peer groups, and M&A advisory), and a flagship events portfolio (VISION conference, MSP SUMMIT, and PROPEL sales training). The company is also an active acquirer, having completed 48 MSP acquisitions since September 2022 — funded primarily through a syndicated credit facility arranged by Sunflower Bank, with Pinecrest Capital Partners as exclusive financial advisor — and has facilitated 50+ successful MSP exits totaling $100M+ in deal value with sub-5% client attrition and zero-earnout structures. The leadership team is led by CEO Tim Conkle with a full C-suite including COO Ken Pecot, CMO Crystal Conkle, CXO Ciera Cole, CISO Ken Nix, CFO Veronica Cruz, and CTO Darren Fippin; the firm is SOC 2 Type II certified (renewed July 2025) and is repositioning itself as a "managed intelligence provider" built "AI first."
The 20 MSP firmographics
Firmographics- Name
- The 20 MSP
- Legal name
- The 20 LLC
- Website
- https://the20.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The 20 MSP operates a 150+ member peer group and standardized MSP growth platform, providing US-based 24/7 NOC support, sales training, and M&A advisory to small and mid-sized managed service providers across North America, while actively acquiring and integrating member MSPs.
- Ownership category
- akta.pro rank
The 20 MSP industry classification
Industry- Product category
- Managed IT Services Platform
- NAICS
- Computer Systems Design and Related Services (5415), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)
- akta.pro secondary industries
- Network Management (LAN/WAN/Wi‑Fi) Services (BPAEABAD), Service Catalog, Request Fulfillment & Self-Service Portals (BPAEAJAI), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)
Keywords
Where The 20 MSP is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The 20 MSP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- IGNITE Program: 90-day test drive program at $999/month providing coaching, benchmarking, sales training, weekly peer groups, and marketing collateral. Low-commitment entry point to the full membership.
- Full Membership: Comprehensive membership offering access to 24/7 NOC support, sales systems, peer groups, exclusive resources, vendor pricing, MSP SUMMIT access, and M&A support. Quote-based pricing.
- M&A Services: Facilitation of MSP acquisitions. The 20 acquires MSPs as part of its growth platform strategy. Deal terms include zero earnouts and founder-friendly structures.
- Acquisition Integration: MSPs that join The 20 through acquisition gain access to the platform, with their combined revenue contributing to the platform's $500M+ combined annual revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IGNITE 90-day program |
| Subscription | Monthly | Full Membership |
Go-to-market motion4 records
Distribution channels1 record
Marketing channels8 records
The 20 MSP product offering
Product offeringCore offering
The 20 MSP operates a managed service provider growth platform and peer group network serving 150+ member MSPs with $500M+ combined annual revenue. It delivers a standardized stack of RMM, PSA, and documentation tools backed by a 24/7 US-based Network Operations Center (NOC) that resolves 90% of tickets, supplemented by sales training, peer knowledge sharing, vendor pricing leverage, and an M&A acquisition program providing founder-friendly exits for member MSPs.
Product overview
The 20 MSP operates as a managed service provider growth platform with a standardized all-in-one approach. The core platform combines RMM, PSA, and documentation tools with a 100% US-based 24/7 help desk and Network Operations Center (NOC) that handles up to 90% of tickets. Supporting the platform are tiered membership programs: IGNITE (90-day coaching at $999/month) and Full Membership (ongoing access with vendor pricing, peer groups, events, and M&A support). The company also hosts two flagship events annually—VISION and MSP SUMMIT—while PROPEL provides member-only sales training. M&A/Exit Services help MSP owners sell their businesses through The 20's acquisition program.
Differentiator
Problem solved
Functional benefit
Products and services
- The 20 Platform
- IGNITE
Quantifiable outcome
- 3x faster scale for members
- +5 more outcomes
Companies that use The 20 MSP
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
The 20 MSP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature3 records
The 20 MSP partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- KaseyaminorSponsor of VISION '26 conference. Kaseya provides IT management software to MSPs.
- HuntressminorSponsor of VISION '26 conference. Huntress provides managed detection and response (MDR) security platform.
- NerdiominorSponsor of VISION '26 conference. Nerdio provides solutions for Microsoft Azure virtual desktop.
- Pinecrest Capital PartnersminorSponsor of VISION '26 conference. Also serves as exclusive financial advisor on The 20 acquisitions.
- GTIAminorGovernment Technology & Innovation Alliance. Partner in industry recognition awards and events.
- CytracomminorSponsor of VISION '26 conference and MSP SUMMIT. Provides cloud communications solutions for MSPs.
- ThreatLockerminorSponsor of MSP SUMMIT 2026 event held at The 20 HQ in Plano, TX.
- N-ableminorSponsor of MSP SUMMIT 2026. N-able provides RMM and PSA solutions to MSPs.
- Pax8coreGlobal AI and cloud marketplace for SMBs. The 20 is a Pax8 partner that won the 2026 Pax8 Beyond Partner Award in Peak Performance - USA category. Pax8 provides the platform through which The 20 procures cloud services.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
The 20 MSP competitors and assessment
Company assessmentDirect peers
- Thrive Networks: Roll-up of MSPs and managed cybersecurity providers backed by private equity. Highly comparable to The 20's MSP acquisition strategy and platform-led consolidation model.
- ASCII Group: Long-standing peer group network for MSPs in North America, providing member benefits, vendor partnerships, and community events. Directly comparable to The 20's peer group, IGNITE-style onboarding, and Full Membership offering for MSP owners.
- TruMethods: MSP coaching and peer group program (now part of Kaseya) that provides business coaching, sales training, and operational frameworks for MSP owners. Highly comparable to The 20's IGNITE coaching, PROPEL sales training, and peer-led knowledge sharing.
- HTG Peer Groups: Peer group network for MSPs providing peer accountability, coaching, and vendor discounts. Now backed by ConnectWise, HTG competes directly with The 20's peer group model and member benefits.
- Service Leadership: MSP business optimization and peer benchmarking service (now part of ConnectWise) that helps MSP owners improve operational and financial performance. Comparable to The 20's benchmarking, peer groups, and operational maturity focus.
- Dataprise: Mid-market MSP and managed security roll-up with a similar M&A-driven growth strategy. Comparable in scale, geographic footprint, and managed services focus to The 20's acquired MSP subsidiaries.
Broad incumbents
- Kaseya: Major IT management platform serving MSPs with RMM, PSA, security, and acquisition capabilities (Datto, TruMethods, IT Glue). Competes with The 20 as a broader incumbent platform and as a sponsor of overlapping events and tools.
- ConnectWise: Large MSP software and business solutions provider (RMM, PSA, cybersecurity, peer groups via HTG and Service Leadership). Overlaps with The 20's platform positioning and partner ecosystem.
Emerging players
- Pax8: Cloud marketplace and platform for SMBs and the MSPs that serve them; partner of The 20 and winner of the 2026 Pax8 Beyond Partner Award. Comparable in serving the MSP channel with curated cloud and SaaS procurement.
- NinjaOne: Modern RMM and endpoint management platform purpose-built for MSPs and IT departments. Competes with the RMM/PSA tooling that underpins The 20's standardized platform offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The 20 MSP social profiles
Digital presenceThe 20 MSP compliance and trust
Trust signalCompliance1 record
The 20 MSP financial estimates
Financial estimateRevenue estimate
Valuation estimate
The 20 MSP leadership team
Management profileNumber of profiles
Profiles9 records
The 20 MSP subsidiaries and ownership
Company hierarchySubsidiaries23 records
The 20 MSP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The 20 MSP M&A and investment
M&A and investmentM&A32 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The 20 MSP
What does The 20 MSP do?
The 20 MSP operates a managed service provider growth platform and peer group network serving 150+ member MSPs with $500M+ combined annual revenue. It delivers a standardized stack of RMM, PSA, and documentation tools backed by a 24/7 US-based Network Operations Center (NOC) that resolves 90% of tickets, supplemented by sales training, peer knowledge sharing, vendor pricing leverage, and an M&A acquisition program providing founder-friendly exits for member MSPs.
Is The 20 MSP a public or private company?
The 20 MSP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The 20 MSP founded?
The 20 MSP was founded in 2012. It employs 101 to 250 people.
Where is The 20 MSP based?
The 20 MSP is headquartered in Plano, United States, in the North America region.
How does The 20 MSP make money?
Four revenue lines are on record. IGNITE Program is the primary driver. The others are full Membership, M&A Services and acquisition Integration.
Who are The 20 MSP's main competitors?
Direct peers on record are Thrive Networks, ASCII Group, TruMethods, HTG Peer Groups, Service Leadership and Dataprise. Broad incumbents are Kaseya and ConnectWise. Emerging players are Pax8 and NinjaOne.
Does The 20 MSP have an API?
No public API is recorded for The 20 MSP.
What industry is The 20 MSP in?
The 20 MSP's product category is Managed IT Services Platform. Its primary akta.pro industry code is BPAEABAE, Cloud Managed Services (M365/Azure/AWS/GCP), with a secondary code of BPAEABAD, Network Management (LAN/WAN/Wi‑Fi) Services. Its NAICS code is 5415 and its SIC code is 7370.