Medterra

What Medterra does

Medterra (legal entity Medterra CBD LLC) is a privately held hemp-derived cannabinoid wellness company founded in 2017 and headquartered in Irvine, California. The company develops and sells a portfolio of CBD and CBD+THC products organized around three spectrum types — CBD Isolate (99%+ pure, THC-free), Broad Spectrum CBD+ (THC-free with minor cannabinoids), and Full Spectrum (with THC within the 2018 Farm Bill <0.3% threshold) — delivered across gummies, tinctures/oils, capsules, topicals, and a dedicated pet line. Core use-case categories include sleep, mood, relief, relaxation, focus, and pet wellness. Notable formulations incorporate clinically studied ingredients such as TruCBN, L-theanine, melatonin, saffron, and CBG, with all products subject to ISO-accredited third-party laboratory testing and batch-specific Certificates of Analysis accessible via QR code on packaging. Medterra holds US Hemp Authority certification and is vegan, gluten-free, and non-GMO verified.

The company's business model is anchored in direct-to-consumer e-commerce through medterracbd.com, with products shipped across all 50 US states at price points ranging from $22 to $110. A Subscribe & Save subscription tier offers customers 25% off recurring orders with free shipping on a 4-, 6-, or 8-week cadence, generating recurring revenue. Distribution is augmented by a B2B wholesale registration program for retailers and dispensaries, a dedicated mobile app for iOS and Android offering app-exclusive discounts, and integrations including Rivo (loyalty/VIP tiers), Rebuy (recommendations), Okendo (verified reviews, 25,000+ with a 4.9 average), and Affirm (buy-now-pay-later). Endorsements from a 'Medterra Wellness Experts' network — including anesthesiologist Dr. Tiffany Moon, family-medicine physician Dr. Medina Culver, and sports massage therapist Joe Yoon — are used for credibility and top-of-funnel trust-building.

Customer segments span health-conscious adults seeking natural wellness alternatives (the primary segment), pet owners seeking THC-free options for companion animals, and THC-averse consumers requiring drug-test compliance. Leadership comprises co-founders Jay Hartenbach (Chairman & CIO), Chaz Owens, and John Larsen (President), alongside CEO & International Managing Director Gregory Reeder. The company operates as a founder/management-owned private entity with no disclosed institutional funding, no parent company, and no public revenue filings; a 2025 non-binding Letter of Intent from Splash Beverage Group for a potential business combination expired without execution on May 4, 2026, leaving Medterra operating independently.

Name

Medterra

Legal name

Medterra CBD LLC

Website

https://medterracbd.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Medterra is a privately held, Irvine-based CBD and cannabinoid wellness company founded in 2017 that sells hemp-derived gummies, tinctures, capsules, topicals, and pet products across Isolate, Broad Spectrum, and Full Spectrum formats via DTC e-commerce, subscription, and wholesale to consumers in all 50 US states.

Ownership category

akta.pro rank

Product category

CBD and Hemp-Derived Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• Cbd wellness products
• Hemp-derived supplements
• Thc gummies
• Cbd tinctures
• Cbd pet products

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through medterracbd.com website sales. Products sold at varying price points ($22-$110 range) with one-time purchase or subscription options. Subscription model (Subscribe & Save) offers 25% discount with free shipping, creating recurring revenue from auto-ship orders.
2. Wholesale Distribution: B2B wholesale program for retailers and dispensaries interested in carrying Medterra CBD products. Revenue from bulk orders to retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Medterra develops and sells hemp-derived CBD and THC wellness products organized across three spectrum types: CBD Isolate (99%+ pure, THC-free), Broad Spectrum CBD+ (THC-free with minor cannabinoids), and Full Spectrum CBD+THC. The product portfolio spans gummies, tinctures/oils, capsules, topical creams, and pet products, sold primarily direct-to-consumer through medterracbd.com with subscription and one-time purchase options, plus a B2B wholesale channel.

Product overview

Medterra is a CBD and THC wellness company offering a diverse portfolio of hemp-derived products organized across three CBD spectrums: Full Spectrum (CBD + THC), Broad Spectrum CBD+ (THC-free), and CBD Isolate. The product lineup spans multiple delivery formats including gummies, tinctures/oils, capsules, and topicals, plus a dedicated pet line. Core gummy products include sleep aids (Sound Asleep, Deep Sleep, Sleep Tight), mood enhancers (Daily Delight, Mood Boost, Unwind), and relief formulations (Max Relief, Calm), while the tincture range features Daily Relief oils in various potencies and full-spectrum options. The company also offers bundles for combined benefits and provides subscription options with 25% off for recurring orders.

Differentiator

Problem solved

Functional benefit

Brands

• Medterra Wellness Experts: A team of healthcare professionals including anesthesiologists and family medicine doctors who endorse and recommend Medterra's CBD products.

Products and services

• Sleep Tight CBD Gummies
• Sound Asleep THC Gummies
• Deep Sleep CBD + THC Gummies
• Good Night Capsules
• Daily Delight 5mg THC Gummies
• Extra Delight 10mg THC Gummies
• Mood Boost THC Gummies
• Unwind THC Gummies
• Calm CBD Gummies
• Focus CBD Gummies
• Max Relief CBD + THC Gummies
• Daily Relief CBD Isolate Oil
• Max Relief CBD + THC Oil
• Enhanced Relief Broad Spectrum CBD Oil
• Max Relief + Relax CBD + THC Oil
• Daily Relief CBD Isolate Capsules
• Pain Relief Cream
• Rapid Recovery Cooling Cream
• Daily Relief Pet CBD Tincture
• Pet CBD Calming Chews
• Pet CBD Joint Support Chews
• Medterra Wholesale Program
• Subscribe & Save Auto-Ship Program

Quantifiable outcome

• 92% of customers would recommend Deep Sleep CBD + THC Gummies
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Splash Beverage GroupminorStrategic or Co-development Partner · 4 May 2026Splash Beverage Group pursued a potential business combination with Medterra CBD, LLC as part of its strategy to strengthen its balance sheet and pivot toward the CBD/cannabinoid wellness sector. A non-binding Letter of Intent was announced but expired on May 4, 2026 without execution of a definitive agreement. Strategic transaction discussions are ongoing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joy Organics: Joy Organics is a family-founded CBD brand selling broad-spectrum and isolate tinctures, gummies, topicals, and pet products through DTC. Comparable to Medterra on premium positioning, broad-spectrum emphasis, and THC-free product options.
• Verma Farms: Verma Farms is a DTC CBD wellness brand selling gummies, tinctures, capsules, topicals, and pet products. Comparable to Medterra on premium positioning, multi-format product mix, and DTC subscription-led revenue model.
• cbdMD: cbdMD is a publicly-traded CBD brand offering tinctures, gummies, capsules, topicals, and pet products through DTC e-commerce and wholesale. Comparable to Medterra on multi-format CBD portfolio, subscription model, and broad retail/wholesale distribution.
• Cornbread Hemp: Cornbread Hemp is a Kentucky-based CBD brand selling full-spectrum gummies, oils, topicals, and pet products through DTC. Comparable to Medterra on full-spectrum CBD emphasis, federally legal positioning, and wellness-led branding.
• CBDistillery: CBDistillery is a vertically integrated CBD brand selling isolate, broad-spectrum, and full-spectrum tinctures, gummies, capsules, topicals, and pet products. Directly comparable to Medterra on multi-spectrum portfolio, broad format coverage, and DTC + wholesale distribution.
• CV Sciences (PlusCBD): CV Sciences sells PlusCBD Oil and related CBD wellness products (tinctures, capsules, topicals, gummies) through retail, wholesale, and DTC. Comparable to Medterra on botanical-derived CBD product mix and emphasis on third-party testing and regulatory compliance.
• Elixinol: Elixinol is a global hemp-derived CBD brand selling tinctures, capsules, topicals, and sleep/mood SKUs through DTC and wholesale. Comparable to Medterra on full-spectrum CBD emphasis and wellness-positioned sleep and mood product extensions.
• Green Roads: Green Roads is a pharmacist-founded CBD brand offering tinctures, gummies, topicals, capsules, and pet products via DTC and wholesale. Comparable to Medterra on pharmacist/healthcare-professional positioning, multi-spectrum product line, and broad retail distribution.
• Charlotte's Web: Charlotte's Web is one of the most established CBD wellness brands in the US, selling tinctures, gummies, capsules, and topicals through DTC e-commerce, wholesale, and major retail. Directly comparable to Medterra on product format, spectrum coverage (isolate, broad spectrum, full spectrum), and DTC-led GTM.
• Lazarus Naturals: Lazarus Naturals is a vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products directly to consumers and through wholesale. Directly comparable to Medterra on full-spectrum CBD emphasis, value pricing, and DTC + wholesale hybrid distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/medterracbd
• YouTubeyoutube.com/channel/UCusFSQiUvTCMh-rGIjZXJFQ
• Facebookfacebook.com/MedterraCBD
• LinkedIninstagram.com/medterracbd
• Instagraminstagram.com/medterracbd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medterra