BookedBy
BookedBy provides cloud-based, all-in-one salon, spa, and barbershop management software that unifies booking, scheduling, payments, marketing, and reporting for US service businesses from solo providers to multi-location franchises.
- Company typePrivate
- Founded2019
- HeadquartersRound Rock, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What BookedBy does
BookedBy Inc., doing business as BookedBy and SalonUltimate, is a US-based cloud software provider of all-in-one business management software for appointment-based service businesses, primarily hair salons, spas, and barbershops. Founded in 2019 and headquartered in Round Rock, Texas, the company operates a horizontally segmented platform that unifies branded online booking, optimized appointment scheduling, employee scheduling, inventory and purchase orders, point-of-sale payments, client engagement (SMS/email marketing, promotions, memberships, loyalty, win-back campaigns, automated review requests), self check-in and checkout, and more than 100 report types. Underlying technology includes a cloud-based SaaS architecture, native integration with Clover POS hardware (Flex, Station Solo, Station Duo), integrations with Fiserv, WorldPay, and Global Payments payment processors, and connectors to QuickBooks and Sage Accounting.
The platform is monetized through four monthly subscription tiers — Innovator ($49), Emerging Brand ($69), Established Business ($159), and Multi-Location Business ($199) — supplemented by usage-based SMS billing and partner add-ons for tip payouts (Tippy), Google Ads management (Pie), and review generation (4 Main Street). Go-to-market combines self-serve website sign-up and demo requests with a direct sales team targeting multi-location and franchise accounts, evidenced by named customers such as Sharkey's Cuts For Kids, Zona Salons, Knockouts Haircuts & Grooming, and Perfect Look Hair Salon. Per company claims, the platform serves 50,000+ US service professionals, books 60 million appointments annually, and processes $1 billion+ in payments annually. The company employs 51–100 people, operates exclusively in the US market, and is privately held with no disclosed funding rounds, ownership structure, or public financials.
BookedBy firmographics
Firmographics- Name
- BookedBy
- Legal name
- BookedBy Inc.
- Website
- https://bookedby.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BookedBy provides cloud-based, all-in-one salon, spa, and barbershop management software that unifies booking, scheduling, payments, marketing, and reporting for US service businesses from solo providers to multi-location franchises.
- Ownership category
- akta.pro rank
BookedBy industry classification
Industry- Product category
- Salon and Spa Management Software
- akta.pro primary industry
- Appointment Scheduling & Reservation Management (HSACAIAG)
- akta.pro secondary industry
- Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)
Keywords
Where BookedBy is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BookedBy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Innovator $49, Emerging Brand $69, Established Business $159, Multi-Location $199) providing access to core platform features with per-location pricing. Fees invoiced monthly in advance.
- SMS Messaging & Campaigns: Pay-as-you-go or package pricing for SMS messaging and campaigns, with flexible per-text fees.
- Add-on Services: Optional add-ons including Tippy (real-time tip payouts), Pie (Google Ads), and 4 Main Street (reviews) available as separate purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Service Provider - $49/month |
| Subscription | Monthly | Up to 3 Service Providers - $69/month |
| Subscription | Monthly | Unlimited Providers - $159/month |
| Subscription | Monthly | Multi-Location Business - $199/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BookedBy product offering
Product offeringCore offering
BookedBy provides an all-in-one, cloud-based business management SaaS platform for salons, spas, and barbershops that unifies online booking, appointment scheduling, employee/staff scheduling, payment processing (with native Clover POS integration), automated client communications, marketing campaigns, memberships and loyalty programs, inventory management, and business analytics. The platform is sold via tiered monthly subscriptions ranging from $49 to $199 per month per location and serves both solo practitioners and multi-location franchise enterprises within a single codebase.
Product overview
BookedBy is an all-in-one salon, spa, and barber business management software platform. The core BookedBy Platform unifies online booking, appointment scheduling, employee scheduling, inventory management, payment processing, notifications, client engagement tools (marketing, promotions, memberships, loyalty, win-back campaigns, review requests), and reporting (100+ report types) into a single integrated system. The platform is offered through four pricing tiers (Innovator at $49/month for single provider, Emerging Brand at $69/month for up to 3 providers, Established Business at $159/month for unlimited providers, and Multi-Location Business at $199/month). BookedBy on Clover is a native integration product running on Clover POS hardware (Flex, Station Solo, Station Duo). Additional add-on modules include SMS Messaging & Campaigns, Real Time Tips (via Tippy), Google Ads (via Pie), and 5-Star Reviews (via 4 Main Street). The platform serves 50,000+ users and processes $1B+ in payments annually.
Differentiator
Problem solved
Functional benefit
Products and services
- BookedBy Platform All-in-one cloud-based salon, spa, and barber business management SaaS platform that unifies online booking, appointment scheduling, employee scheduling, payment processing, notifications, marketing campaigns, memberships and loyalty programs, inventory management, and reporting (100+ report types). Sold to hair salons, day spas, medical spas, barbershops, nail salons, and massage studios as four tiered monthly subscriptions ranging from $49 to $199 per location, serving both solo providers and multi-location franchises.
- BookedBy on Clover Native integration product that runs the BookedBy software on Clover POS hardware (Clover Flex, Clover Station Solo, and Clover Station Duo), providing a complete front-desk management solution combining BookedBy's booking, scheduling, and business management software with Clover's payment processing hardware for salons and service businesses.
- SMS Messaging & Campaigns BookedBy-branded add-on service for sending SMS messages to clients, including reminders, updates, and promotional campaigns, sold on a pay-as-you-go or package basis with flexible per-text fees on top of any subscription plan.
Quantifiable outcome
- 60 million appointments booked annually across the platform
- +3 more outcomes
Companies that use BookedBy
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles2 records
BookedBy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
BookedBy partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ClovercoreBookedBy runs natively on Clover POS hardware including Clover Flex, Clover Station Solo, and Clover Station Duo. This provides a complete front desk management solution combining BookedBy's scheduling and business management software with Clover's payment processing hardware.
- FiservcoreBookedBy integrates with Fiserv payment processor, allowing businesses to process payments securely through one of the leading payment providers while maintaining consistent daily workflows.
- WorldPaycoreBookedBy integrates with WorldPay as a payment processor option, providing flexibility for businesses that already have or prefer WorldPay for payment processing.
- Global PaymentscoreBookedBy integrates with Global Payments as a supported payment processor, offering businesses flexibility in their payment processing provider choice.
- TippyminorTippy handles real-time tip payouts for service providers. Available as an add-on to BookedBy, Tippy enables automatic tip distribution so staff are paid correctly and managers spend less time on tip reconciliation.
- PieminorPie manages Google Ads on behalf of BookedBy customers to help businesses get found faster on Google and Google Maps. Available as an add-on service that drives real traffic to locations.
- 4 Main Streetminor4 Main Street automates reputation management and helps generate more positive client reviews. Available as an add-on to BookedBy to help businesses build their online reputation.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
BookedBy competitors and assessment
Company assessmentDirect peers
- StyleSeat: StyleSeat is a booking, payments, and marketplace platform serving independent beauty and grooming professionals. It overlaps with BookedBy's solo-provider segment while adding a consumer-discovery layer.
- Mangomint: Mangomint offers modern, UX-focused salon and spa software targeting independent and multi-location operators. It overlaps with BookedBy's core scheduling and front-desk workflows for premium clientele.
- Fresha: Fresha is a global salon, spa, and beauty marketplace-plus-software platform with integrated payments and strong salon acquisition economics. It competes with BookedBy for both independent professionals and multi-location chains.
- Phorest: Phorest is a salon and spa software platform with strong adoption in the UK, Ireland, and North America. It offers scheduling, marketing, and client retention tools comparable to BookedBy's core feature set.
- Vagaro: Vagaro provides salon, spa, and fitness business management software with booking, payments, marketing, and a consumer marketplace. It directly overlaps with BookedBy across core SMB and multi-location salon/spa segments.
- Mindbody: Mindbody is a leading SaaS platform for salons, spas, barbershops, and fitness studios, offering scheduling, payments, marketing, and client management. It is the most prominent scaled direct competitor to BookedBy in the appointment-based services vertical.
- Boulevard: Boulevard provides premium salon and spa business management software focused on higher-end multi-location brands. It directly competes with BookedBy in the Established Business and Multi-Location tiers.
- GlossGenius: GlossGenius provides all-in-one booking, payments, and business management software primarily for independent beauty and wellness professionals. It directly competes with BookedBy in the solo-provider and small-team segments.
Emerging players
- Zenoti: Zenoti provides cloud software for spas, salons, and medspas with strong enterprise franchise capabilities and marketing automation. It is most comparable to BookedBy in the multi-location and medispa verticals.
Broad incumbents
- Square Appointments (Block, Inc.): Square Appointments is the scheduling arm of Block's broader payments and POS ecosystem, serving salons, spas, and a wide range of appointment-based SMBs. It competes horizontally through incumbent POS distribution rather than vertical specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BookedBy social profiles
Digital presenceBookedBy financial estimates
Financial estimateRevenue estimate
Valuation estimate
BookedBy leadership team
Management profileNumber of profiles
Profiles4 records
BookedBy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BookedBy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BookedBy
What does BookedBy do?
BookedBy provides an all-in-one, cloud-based business management SaaS platform for salons, spas, and barbershops that unifies online booking, appointment scheduling, employee/staff scheduling, payment processing (with native Clover POS integration), automated client communications, marketing campaigns, memberships and loyalty programs, inventory management, and business analytics. The platform is sold via tiered monthly subscriptions ranging from $49 to $199 per month per location and serves both solo practitioners and multi-location franchise enterprises within a single codebase.
Is BookedBy a public or private company?
BookedBy is a private company. It is classified as unknown and is currently operating.
When was BookedBy founded?
BookedBy was founded in 2019. It employs 51 to 100 people.
Where is BookedBy based?
BookedBy is headquartered in Round Rock, United States, in the North America region.
How does BookedBy make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are SMS Messaging & Campaigns and add-on Services.
Who are BookedBy's main competitors?
Direct peers on record are StyleSeat, Mangomint, Fresha, Phorest, Vagaro, Mindbody, Boulevard and GlossGenius. Zenoti is listed as an emerging player. Square Appointments (Block, Inc.) is listed as a broad incumbent.
Does BookedBy have an API?
No public API is recorded for BookedBy.
What industry is BookedBy in?
BookedBy's product category is Salon and Spa Management Software. Its primary akta.pro industry code is HSACAIAG, Appointment Scheduling & Reservation Management, with a secondary code of HSACALAK, Appointment Reservations (Spa, Salon, Wellness).