What Pie does

Pie is an AI technology company that provides an agentic growth platform for Main Street small businesses, combining three products: AI Search (optimizing business visibility across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overview), Growth (AI-managed advertising across Google Maps, Yelp, Nextdoor, Google Business Profile, and Meta), and AI Front Desk (a voice AI agent answering calls 24/7, taking bookings, and responding to customer questions). The company is operated by Pie Tech Inc., a Delaware-incorporated, venture-backed private company headquartered in New York, founded in 2025 by Syed Ali and Akhil Mantripragada — former Square and Toast operators with combined 15+ years building products for small businesses.

The platform's core technology leverages large language models and natural language processing to interpret intent in conversational and search queries, generative AI to produce ad copy and voice responses, recommendation engines to track business mentions across AI assistants, and autonomous optimization logic to reallocate advertising budgets across channels based on conversion performance. A plug-and-play white-label architecture allows vertical SaaS platforms to launch the suite in under two weeks, and integrations extend to Google Ads, Meta Ads, Google Business Profile, Yelp, and Nextdoor. AI modalities span text (search optimization, ad copy, Q&A) and audio (voice agent) without a publicly disclosed API or developer SDK.

Pie monetizes primarily through a monthly subscription starting at $59/month with no long-term contract, augmented by advertising spend that customers set on top of the platform fee and a secondary partner-licensing stream generated when vertical SaaS platforms white-label the suite. Go-to-market blends direct self-serve SMB signup, sales-assisted demos, embedded partner distribution (most notably Tekmetric covering 15,000+ auto repair shops), and customer referrals. Through June 2026 Pie had raised $23.7M in total funding across a 2025 seed and a June 2026 Series A led by Lightspeed Venture Partners, and reported thousands of paying SMB customers across salons, fitness, auto repair, pet care, and beauty verticals.

Name

Pie

Legal name

Pie Tech Inc.

Website

https://getpie.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Pie is an AI-powered growth platform for Main Street small businesses, offering AI Search, Growth advertising, and Front Desk voice AI products, distributed directly to SMBs and through white-label partnerships with vertical SaaS platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: Monthly subscription for access to Pie's AI-powered growth platform including AI Search, Growth campaigns, and Front Desk products. Subscription tiers provide access to core platform features with no long-term contracts.
2. Advertising Management: Pie manages Google Maps and Search advertising campaigns on behalf of SMB customers. The platform subscription includes campaign management, with customers setting their own ad spend budget on top of the monthly platform fee.
3. Partner/Platform Licensing: White-label embedded distribution model where vertical SaaS platforms integrate Pie's growth suite, creating a new revenue stream for partners through transaction-based revenue and expanded ecosystem value.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pie provides an AI-powered growth platform for small and local businesses, combining three integrated products: AI Search (optimizing business visibility across ChatGPT, Claude, Gemini and other AI search platforms), Growth (AI-managed advertising campaigns across Google Maps, Yelp and Nextdoor), and AI Front Desk (a voice AI agent that answers calls, takes bookings and reservations 24/7). The platform is sold as a monthly subscription aimed at replacing traditional marketing agencies that charge $2,500–$5,000 per month, targeting Main Street businesses such as salons, fitness studios, auto repair shops and franchise operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Pie AI Search AI Search optimization product that turns a business into the answer in AI assistants like ChatGPT, Claude, Gemini and Perplexity. Builds AI-friendly web pages, optimizes Google Business Profiles, tracks mention rate, competitor ranking and referral traffic, and analyzes prompt types and review sentiment to surface customer feedback patterns. Designed for local SMBs that risk losing visibility as customer discovery shifts from traditional Google search to AI platforms.
• Pie Growth Subscription-based local advertising platform that puts a business on the map across hyperlocal channels (Google Maps, Yelp, Nextdoor). AI crafts campaigns using high-intent keywords, allocates budget across channels based on conversion performance, and continuously optimizes spend to drive store visits and calls. Targets small and multi-location local businesses as an alternative to agencies charging $2,500–$5,000/month.
• Pie AI Front Desk AI voice agent that answers a business's phone 24/7, speaks with customers, takes bookings and reservations, responds to FAQs, and automatically updates calendars with appointments. Tone and style are customizable to match the business's brand voice. Designed to capture customer demand that would otherwise be lost when small businesses cannot staff phones around the clock.

Quantifiable outcome

• 7x return on campaign spend on average
• +6 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• TekmetriccoreStrategic or Co-development Partner · 30 June 2026Leading auto repair technology company serving over 15,000 auto repair shops. Strategic partnership to integrate Pie's growth platform with Tekmetric's shop management system, bringing data-driven growth marketing to independent auto repair shops. Tekmetric Founder & CEO Sunil Patel: 'Pie aligns closely with our vision by helping shops reach more local customers, generate demand, and drive incremental revenue.'

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Moz Local: Local SEO listings management tool from Moz. Direct overlap with Pie's Google Business Profile and local listings optimization capabilities for SMB visibility.
• CallRail: Call tracking and analytics platform for SMB marketing. Comparable voice/call intelligence layer that overlaps with Pie's AI Front Desk call-handling product.

Broad incumbents

• GoDaddy: Large incumbent providing websites, marketing, and commerce tools to tens of millions of SMBs. Competes broadly with Pie and has the distribution and product breadth to bundle AI-search or local-marketing features at scale.
• Semrush: Broad SEO and digital marketing platform adding AI-search visibility tooling. Competes with Pie's AI Search capability as part of a much larger marketing suite targeting larger customers but increasingly downmarket.

Direct peers

• Birdeye: Reputation, listings, and local marketing platform for SMB and multi-location brands. Competes directly with Pie across local SEO, review signals, and AI-driven customer acquisition for Main Street businesses.
• Thryv: All-in-one SMB marketing and business management software spanning listings, advertising, and customer communication. Direct competitor in the small business growth platform category.
• Podium: Customer interaction platform for local businesses including messaging, reviews, and AI-assisted responses. Overlaps with Pie's Front Desk and AI Search capabilities for SMB customer engagement.
• GoHighLevel: White-label marketing and CRM platform for agencies and SaaS resellers serving SMBs. Closely comparable partner-distribution model and feature set to Pie.
• Yext: Digital presence and listings management platform helping businesses control how they appear across search engines, maps, voice assistants, and AI agents. Closely comparable to Pie's AI Search product for visibility across emerging AI-driven discovery channels.
• Vendasta: White-label platform that sells digital marketing and CRM tools to SMBs through agency and SaaS partner channels. Closely matches Pie's embedded white-label distribution model serving vertical SaaS partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/getpiehq
• LinkedInlinkedin.com/company/getpiehq
• Instagraminstagram.com/getpiehq
• TikToktiktok.com/@getpiehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pie