DFO Global Performance Commerce
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
DFO Global Performance Commerce firmographics
Firmographics- Name
- DFO Global Performance Commerce
- Legal name
- Commerce Performance Solutions
- Website
- https://dfo.global
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
DFO Global Performance Commerce industry classification
Industry- Product category
- Performance Marketing & eCommerce Technology Platform
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where DFO Global Performance Commerce is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
DFO Global Performance Commerce business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Custom managed performance marketing services provided through Amasa agency arm, offering personalized strategies aligned with client business goals.
- Platform/SaaS Subscriptions: Access to proprietary platforms including WowSuite A.I., CTRwow, WowPay, CXwow, WowBoost for eCommerce optimization, customer service, and retention.
- DTC Brand Products: The company builds, nurtures, and sells custom built D2C products and brands, which are available for partners to run and manage.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DFO Global Performance Commerce product offering
Product offeringCore offering
DFO Global Performance Commerce (operating as Commerce Performance Solutions / CPS) provides AI-powered eCommerce technology and managed performance marketing services to Direct-to-Consumer (D2C) brands seeking global expansion. Its core offering is the WowSuite A.I. platform — an integrated CRM/CMS with intelligent algorithms for customer acquisition, sales funnel optimization, remarketing, and conversion — extended through specialized modules (CTRwow, WowPay, CXwow, WowBoost) and delivered alongside the Amasa agency arm for Google account management and custom performance marketing.
Product overview
Commerce Performance Solutions (CPS) / DFO Global Performance Commerce is a performance marketing and technology company offering a unified platform-plus-modules architecture for Direct-To-Consumer (D2C) brands. The core platform is WowSuite A.I., which provides AI-powered eCommerce capabilities including intelligent customer algorithms, data-driven conversion optimization, and remarketing automation. This platform is extended through specialized modules: CTRwow (conversion rate optimization), WowPay (payment processing, formerly eManage), CXwow (customer experience), and WowBoost (remarketing/performance). The company also operates Varoom as a separate HR management brand, and Amasa as an agency arm for Google account management. The ecosystem enables brands to acquire customers more profitably through integrated sales funnels, localized payment options, and AI-driven marketing strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- WowSuite A.I. AI-powered unified eCommerce platform that delivers intelligent algorithms for customer acquisition, sales funnel optimization, remarketing, and conversion improvement for Direct-to-Consumer brands operating internationally.
- CTRwow Conversion rate optimization platform within the WowSuite ecosystem, designed to amplify sales and improve marketing performance for eCommerce brands.
- WowPay Payment processing and financial management module that enables local currency support in international geographies (formerly branded as eManage).
- CXwow Customer experience module providing AI-backed service strategies to foster strong customer relationships, loyalty, and repeat purchases.
- WowBoost Performance boost module designed to supercharge remarketing efforts and increase customer acquisition profitability.
- Varoom HR management platform providing human resources technology solutions for workforce management, operated as a separate sub-brand.
- Amasa Agency arm of Commerce Performance Solutions providing managed performance marketing services, including Google account management and personalized strategies aligned to client business goals.
Quantifiable outcome
- Average Order Value of $118.97 in 2022 across customer base
- +1 more outcomes
Companies that use DFO Global Performance Commerce
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
DFO Global Performance Commerce technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
DFO Global Performance Commerce partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights3 records
DFO Global Performance Commerce competitors and assessment
Company assessmentDirect peers
- Tinuiti: Large US independent performance marketing agency offering paid media, SEO, CRM, and creative across the DTC and enterprise spectrum — directly comparable to CPS's Amasa arm and WowSuite platform positioning.
- Wpromote: Performance marketing agency with proprietary Polaris platform covering media, SEO, creative, and analytics — closest head-to-head competitor to CPS's agency-plus-tech stack.
- Power Digital Marketing: DTC-focused performance marketing agency combining paid media, SEO, and proprietary technology — directly comparable to CPS's stated focus on scaling D2C brands globally.
- Disruptive Advertising: Performance marketing agency specializing in paid media and conversion rate optimization for mid-market and enterprise — overlaps with Amasa's Google account management and CTRwow's CRO focus.
- Acceleration Partners: Performance marketing agency with strong affiliate and partner marketing practice — comparable to CPS's performance-marketing-led model for scaling DTC brands.
- Smartly.io: Tech-enabled performance marketing platform for creative automation, media buying, and remarketing across walled gardens — directly comparable to WowSuite's AI-driven customer acquisition and remarketing focus.
- Klaviyo: DTC-focused CRM and marketing automation platform — comparable to CPS's CRM/CMS layer for DTC brands and to CXwow's customer retention functionality.
- Yotpo: DTC eCommerce marketing platform offering reviews, SMS, loyalty, and subscriptions — adjacent tech stack competitor to CPS's CXwow and WowBoost retention modules.
Broad incumbents
- GroupM (WPP): World's largest media investment group; competes across the entire performance marketing and programmatic stack — relevant incumbent benchmark for CPS's enterprise ambitions.
- Publicis Groupe: Global advertising holding company with performance, data, and commerce capabilities (Publicis Sapient, Epsilon) — relevant incumbent peer for enterprise DTC accounts CPS targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DFO Global Performance Commerce social profiles
Digital presenceDFO Global Performance Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
DFO Global Performance Commerce leadership team
Management profileNumber of profiles
Profiles7 records
DFO Global Performance Commerce subsidiaries and ownership
Company hierarchySubsidiaries7 records
DFO Global Performance Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DFO Global Performance Commerce M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DFO Global Performance Commerce
What does DFO Global Performance Commerce do?
DFO Global Performance Commerce (operating as Commerce Performance Solutions / CPS) provides AI-powered eCommerce technology and managed performance marketing services to Direct-to-Consumer (D2C) brands seeking global expansion. Its core offering is the WowSuite A.I. platform — an integrated CRM/CMS with intelligent algorithms for customer acquisition, sales funnel optimization, remarketing, and conversion — extended through specialized modules (CTRwow, WowPay, CXwow, WowBoost) and delivered alongside the Amasa agency arm for Google account management and custom performance marketing.
Is DFO Global Performance Commerce a public or private company?
DFO Global Performance Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DFO Global Performance Commerce founded?
DFO Global Performance Commerce was founded in 2012. It employs 51 to 100 people.
Where is DFO Global Performance Commerce based?
DFO Global Performance Commerce is headquartered in New York, United States, in the North America region.
How does DFO Global Performance Commerce make money?
Three revenue lines are on record. Performance Marketing Services are the primary driver. The others are platform/SaaS Subscriptions and DTC Brand Products.
Who are DFO Global Performance Commerce's main competitors?
Direct peers on record are Tinuiti, Wpromote, Power Digital Marketing, Disruptive Advertising, Acceleration Partners, Smartly.io, Klaviyo and Yotpo. Broad incumbents are GroupM (WPP) and Publicis Groupe.
Does DFO Global Performance Commerce have an API?
No public API is recorded for DFO Global Performance Commerce.
What industry is DFO Global Performance Commerce in?
DFO Global Performance Commerce's product category is Performance Marketing & eCommerce Technology Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7311.