DFO Global Performance Commerce

Performance Marketing & eCommerce Technology Platformdfo.global

Company typePrivate
Founded2013
HeadquartersNew York, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

DFO Global Performance Commerce firmographics

Firmographics

Name: DFO Global Performance Commerce
Legal name: Commerce Performance Solutions
Website: https://dfo.global
Company type: Private
Founded year: 2013
Operating status: Operating
Headcount range: 101–250 employees
Ownership category
akta.pro rank

DFO Global Performance Commerce industry classification

Industry

Product category: Performance Marketing & eCommerce Technology Platform
NAICS: Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311)
akta.pro industry: PRIMARYMPAAACAE
Programmatic Display & Retargeting (DSP)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Digital & Performance Marketing (SEO/SEM, Paid Social, Affiliate)

Keywords

Performance marketing services
AI eCommerce platform
Direct-to-consumer solutions
Conversion rate optimization
Customer acquisition technology

Where DFO Global Performance Commerce is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Markets served

DFO Global Performance Commerce business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Performance Marketing Services: Custom managed performance marketing services provided through Amasa agency arm, offering personalized strategies aligned with client business goals.
Platform/SaaS Subscriptions: Access to proprietary platforms including WowSuite A.I., CTRwow, WowPay, CXwow, WowBoost for eCommerce optimization, customer service, and retention.
DTC Brand Products: The company builds, nurtures, and sells custom built D2C products and brands, which are available for partners to run and manage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

DFO Global Performance Commerce product offering

Product offering

Core offering

DFO Global Performance Commerce (operating as Commerce Performance Solutions / CPS) provides AI-powered eCommerce technology and managed performance marketing services to Direct-to-Consumer (D2C) brands seeking global expansion. Its core offering is the WowSuite A.I. platform — an integrated CRM/CMS with intelligent algorithms for customer acquisition, sales funnel optimization, remarketing, and conversion — extended through specialized modules (CTRwow, WowPay, CXwow, WowBoost) and delivered alongside the Amasa agency arm for Google account management and custom performance marketing.

Product overview

Commerce Performance Solutions (CPS) / DFO Global Performance Commerce is a performance marketing and technology company offering a unified platform-plus-modules architecture for Direct-To-Consumer (D2C) brands. The core platform is WowSuite A.I., which provides AI-powered eCommerce capabilities including intelligent customer algorithms, data-driven conversion optimization, and remarketing automation. This platform is extended through specialized modules: CTRwow (conversion rate optimization), WowPay (payment processing, formerly eManage), CXwow (customer experience), and WowBoost (remarketing/performance). The company also operates Varoom as a separate HR management brand, and Amasa as an agency arm for Google account management. The ecosystem enables brands to acquire customers more profitably through integrated sales funnels, localized payment options, and AI-driven marketing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

WowSuite A.I. AI-powered unified eCommerce platform that delivers intelligent algorithms for customer acquisition, sales funnel optimization, remarketing, and conversion improvement for Direct-to-Consumer brands operating internationally.
CTRwow Conversion rate optimization platform within the WowSuite ecosystem, designed to amplify sales and improve marketing performance for eCommerce brands.
WowPay Payment processing and financial management module that enables local currency support in international geographies (formerly branded as eManage).
CXwow Customer experience module providing AI-backed service strategies to foster strong customer relationships, loyalty, and repeat purchases.
WowBoost Performance boost module designed to supercharge remarketing efforts and increase customer acquisition profitability.
Varoom HR management platform providing human resources technology solutions for workforce management, operated as a separate sub-brand.
Amasa Agency arm of Commerce Performance Solutions providing managed performance marketing services, including Google account management and personalized strategies aligned to client business goals.

Quantifiable outcome

Average Order Value of $118.97 in 2022 across customer base
+1 more outcomes

Companies that use DFO Global Performance Commerce

Customer profile

Named customers5 records

Segments2 records

Ideal customer profiles2 records

DFO Global Performance Commerce technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

DFO Global Performance Commerce partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

DFO Global Performance Commerce competitors and assessment

Company assessment

Direct peers

Tinuiti: Large US independent performance marketing agency offering paid media, SEO, CRM, and creative across the DTC and enterprise spectrum — directly comparable to CPS's Amasa arm and WowSuite platform positioning.
Wpromote: Performance marketing agency with proprietary Polaris platform covering media, SEO, creative, and analytics — closest head-to-head competitor to CPS's agency-plus-tech stack.
Power Digital Marketing: DTC-focused performance marketing agency combining paid media, SEO, and proprietary technology — directly comparable to CPS's stated focus on scaling D2C brands globally.
Disruptive Advertising: Performance marketing agency specializing in paid media and conversion rate optimization for mid-market and enterprise — overlaps with Amasa's Google account management and CTRwow's CRO focus.
Acceleration Partners: Performance marketing agency with strong affiliate and partner marketing practice — comparable to CPS's performance-marketing-led model for scaling DTC brands.
Smartly.io: Tech-enabled performance marketing platform for creative automation, media buying, and remarketing across walled gardens — directly comparable to WowSuite's AI-driven customer acquisition and remarketing focus.
Klaviyo: DTC-focused CRM and marketing automation platform — comparable to CPS's CRM/CMS layer for DTC brands and to CXwow's customer retention functionality.
Yotpo: DTC eCommerce marketing platform offering reviews, SMS, loyalty, and subscriptions — adjacent tech stack competitor to CPS's CXwow and WowBoost retention modules.

Broad incumbents

GroupM (WPP): World's largest media investment group; competes across the entire performance marketing and programmatic stack — relevant incumbent benchmark for CPS's enterprise ambitions.
Publicis Groupe: Global advertising holding company with performance, data, and commerce capabilities (Publicis Sapient, Epsilon) — relevant incumbent peer for enterprise DTC accounts CPS targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

DFO Global Performance Commerce financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DFO Global Performance Commerce leadership team

Management profile

Number of profiles

Profiles7 records

DFO Global Performance Commerce subsidiaries and ownership

Company hierarchy

Subsidiaries7 records

DFO Global Performance Commerce funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DFO Global Performance Commerce M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DFO Global Performance Commerce

What does DFO Global Performance Commerce do?

Is DFO Global Performance Commerce a public or private company?

DFO Global Performance Commerce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was DFO Global Performance Commerce founded?

DFO Global Performance Commerce was founded in 2013. It employs 101 to 250 people.

Where is DFO Global Performance Commerce based?

DFO Global Performance Commerce is headquartered in New York, United States, in the North America region.

How does DFO Global Performance Commerce make money?

Three revenue lines are on record. Performance Marketing Services are the primary driver. The others are platform/SaaS Subscriptions and DTC Brand Products.

Who are DFO Global Performance Commerce's main competitors?

Direct peers on record are Tinuiti, Wpromote, Power Digital Marketing, Disruptive Advertising, Acceleration Partners, Smartly.io, Klaviyo and Yotpo. Broad incumbents are GroupM (WPP) and Publicis Groupe.

Does DFO Global Performance Commerce have an API?

No public API is recorded for DFO Global Performance Commerce.

What industry is DFO Global Performance Commerce in?

DFO Global Performance Commerce's product category is Performance Marketing & eCommerce Technology Platform. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541810 and its SIC code is 7311.