Bookedin

What Bookedin does

Bookedin is a cloud-based appointment scheduling and payments platform built for small service businesses, operated by Coldwin Software Inc., a privately held Canadian corporation headquartered in Winnipeg, Manitoba and founded in 2010. The platform serves micro and small businesses across more than ten verticals, with primary use cases in tattoo studios, barbershops, and beauty and hair salons, and secondary segments spanning fitness studios, personal trainers, photographers, massage therapists, chiropractors, tax preparation services, auto detailers, and academic advisors. The company markets across seven countries including the United States, Canada, the United Kingdom, Australia, Ireland, New Zealand, and Sweden.

The product suite consists of three integrated components: a web-based Business Scheduler at scheduler.bookedin.com for calendar, client, service, staff, and payment management; native iOS and Android mobile applications; and a public-facing online booking page that allows end clients to schedule appointments without downloading apps, creating accounts, or setting passwords. The platform is built on Google App Engine infrastructure and integrates Stripe and PayPal for payment processing, with two-way calendar synchronization, integrated video conferencing for virtual appointments, and a three-reminder system per booking (text and email confirmation, pre-appointment reminder, and day-of reminder) that the company reports delivers roughly 3x more reminders than competitors, totaling 808,808 reminders in the most recently disclosed month. A public Business Directory at bookedin.com/directory supports service discovery across operating geographies, and the platform also accepts bookings through Facebook and Instagram business pages.

Bookedin operates a product-led growth model with a freemium entry point: the free tier supports up to 50 bookings per month, with a 14-day free trial unlocking paid plans billed either monthly or annually. Customer acquisition relies on content marketing through an industry-segmented blog, SEO targeting scheduling software keywords, social media presence across Facebook, Instagram, LinkedIn, YouTube, and Twitter/X, a referral program offering $100 credits, and a maintained presence on G2, Capterra, GetApp, and Software Advice review platforms. Coldwin Software Inc. has received Capterra Best Ease of Use Scheduling Software 2025, Gartner Digital Markets awards and GetApp Category Leader in Appointment and Class Scheduling Software in 2024, and Software Advice Best Customer Support in 2023. The company remains bootstrapped with no disclosed external funding, no public listing, no subsidiaries, and a small operating team of 1–10 employees under CEO Mike Iwasiow.

Name

Bookedin

Legal name

Coldwin Software Inc.

Website

https://bookedin.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookedin, operated by Coldwin Software Inc. since 2010 from Winnipeg, Canada, is a cloud-based appointment scheduling and payments platform serving small service businesses including tattoo studios, barbershops, and salons. It operates a freemium subscription model across seven countries.

Ownership category

akta.pro rank

Product category

Appointment Scheduling Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Appointment scheduling software
• Online booking platform
• Small business scheduling
• Class scheduling system
• Appointment payment processing

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Free, Monthly, and Annual plans. Free plan includes up to 50 bookings monthly. Paid plans unlock additional features and booking capacity.
2. Payment Processing: Integrated payment processing through Stripe and PayPal for collecting deposits and payments at time of booking

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Bookedin is a cloud-based online appointment scheduling and booking platform for small service businesses, enabling clients to book appointments and classes online without downloading apps or creating accounts. The platform combines a business scheduler (web and mobile) with a public client-facing booking page, an automated three-reminder system per booking (email and SMS), and integrated payment processing through Stripe and PayPal for collecting deposits and prepayments.

Product overview

Bookedin offers a unified online appointment scheduling platform for small businesses. The core offering consists of the Bookedin Business Scheduler (web application at scheduler.bookedin.com), Bookedin Mobile App (iOS/Android), and the Public Online Booking Page. These components work together: businesses use the scheduler to manage their calendars, services, and clients, while customers book through the public booking page without downloads or accounts. The platform also includes a Business Directory for discovery. Payment processing is handled through integrated Stripe and PayPal connections.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookedin Online Booking Platform Unified cloud-based appointment scheduling and booking platform for small service businesses. Includes the Bookedin Business Scheduler web application (scheduler.bookedin.com) for managing appointments, clients, services, staff calendars, and payment settings, plus a customizable public-facing booking page that lets clients view availability and book appointments or classes without downloading an app, creating an account, or using a password. Integrated Stripe and PayPal support deposit and prepayment collection at the time of booking.
• Bookedin Mobile App Native iOS and Android mobile applications that allow small business owners to manage appointments, calendars, client communications, and reminders on the go. Available on the Apple App Store and Google Play Store.
• Bookedin Business Directory Public web directory at bookedin.com/directory that enables consumers to discover and book local service providers using Bookedin across multiple supported countries including the United States, Canada, the United Kingdom, Australia, Ireland, New Zealand, and Sweden. Functions as a discovery and referral channel supporting the core scheduling platform.

Quantifiable outcome

• 808,808 reminders sent last month, approximately 3x more than competitors
• +2 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides payment processing services for service providers paying for Bookedin's subscription plans. Payment processing is governed by the Stripe Connected Account Agreement.
• PayPalcoreTechnology or IntegrationPayPal provides payment processing for customers of service providers who use Bookedin to schedule appointments. All credit card and financial information is stored and processed by PayPal.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YouCanBookMe: YouCanBookMe offers customizable online booking pages with reminders, payments, and calendar sync aimed at SMBs and individuals — a direct alternative to Bookedin's scheduling platform.
• Setmore: Setmore offers free and paid online appointment scheduling for small service businesses including salons, barbers, and tutors, with staff calendars, reminders, and payment processing — directly competing in Bookedin's SMB verticals.
• 10to8: 10to8 provides online appointment scheduling with automated reminders, payments, and a free tier for SMB service businesses — comparable in audience and feature scope to Bookedin.
• Vagaro: Vagaro is a salon, spa, and fitness business management platform with online booking, reminders, and payments — overlapping deeply with Bookedin's primary verticals of beauty, wellness, and fitness.
• Square Appointments: Square's online booking product targets the same SMB service-business segment with scheduling, reminders, and integrated payments — a directly competing offering often free or low-cost through the Square ecosystem.
• SimplyBook.me: SimplyBook.me provides customizable online booking pages for service businesses across many verticals, with reminders, payments, and a website widget — closely comparable to Bookedin's core offering.
• Acuity Scheduling: Acuity (owned by Squarespace) is a leading online appointment scheduling platform for SMBs and solopreneurs with customizable booking pages, reminders, and payment integrations — directly overlapping Bookedin's feature set and SMB target.
• Calendly: Calendly is a widely adopted online scheduling platform that, while more focused on professional/consulting use cases, competes directly with Bookedin for SMB scheduling mindshare and integrations.

Emerging players

• Fresha: Fresha is a beauty and wellness marketplace with integrated booking and payments, competing most directly in Bookedin's salon and spa verticals with a marketplace-driven acquisition motion.

Broad incumbents

• Mindbody: Mindbody is an established wellness, fitness, and salon business management platform with online booking, marketing, and payments — competing with Bookedin in fitness and wellness verticals as a larger incumbent with broader capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bookedin
• YouTubeyoutube.com/user/bookedintube
• Facebookfacebook.com/bookedin
• LinkedInlinkedin.com/company/bookedin-online-scheduling-software
• Instagraminstagram.com/bookedin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookedin