+Automation
+Automation is a Tokyo-based warehouse robotics provider offering subscription-based sorting AGVs, conveyor AMRs, and automated storage systems to Japanese 3PL operators, e-commerce firms, and corporate logistics centers via a Robotics-as-a-Service model.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What +Automation does
+Automation (プラスオートメーション株式会社) is a Tokyo-based provider of subscription-based warehouse robotics, founded in June 2019 as a joint venture between Mitsui & Co. and Japan GLP. The company designs, deploys, and operates a portfolio of autonomous sorting robots (the t-Sort series, including t-Sort mini2, sd5, cb15, cb30, t-Sort 3D, and t-Sort MAS), conveyor AMRs (JUC-L400R/600R/1500R, LUC-L1500V, JUC-L50M), and the AirRob automated storage and retrieval system. All robots are orchestrated through the proprietary +Hub Warehouse Execution System. The company's flagship technical differentiator is an anchor-free PVC-sheet-based AGV navigation system that enables same-day installation, flexible layout reconfiguration, and operation in cold-chain environments, removing the floor-bolt installation and lease-restoration barriers that constrain traditional warehouse automation.
The company's business model centers on Robotics-as-a-Service (RaaS), bundling robot hardware, installation, training, integration with customer WMS via +Hub, and ongoing maintenance into a monthly subscription with no upfront capital expenditure. An entry-level t-Sort RoboSuku Starter Pack is priced at ¥300,000/month with a 3-month minimum; standard RaaS contracts are priced custom to robot count and warehouse requirements, with annual and multi-year terms. Direct hardware purchase is also available. Go-to-market is primarily direct enterprise sales to 3PL operators, e-commerce companies, and corporate in-house logistics centers, augmented by channel resellers (e.g., T+++/Tanix), a dedicated R&D/demo space ('cube') in Tokyo, and webinars plus content marketing through its +Automation Media platform. The company also operates a China market presence where t-Sort reportedly holds the #1 sorting AGV position.
As of March 2026, +Automation reports 247+ domestic installation sites and 7,400+ domestic robots deployed across Japan, with a stated global footprint of 50,000+ units. Named customers span Best Logistics Partners, United Arrows, Senko, Yamazen Logistics, MonotaRO, SIG Service/Doorzo, And Esteem HD, Nippon Express, Seino Transportation, Owndays, GB Technology, ASKUL, and others, with documented outcomes including 30–60% labor reduction, 130–150% productivity gains, and error rates below 1 in 10,000 shipments in cross-border e-commerce. The shareholder base includes Mitsui & Co., Japan GLP, Toyota Industries (since September 2020), and JA Mitsui Strategic Partners (since January 2025). The company is led by President and Representative Director Yamada Shōgo.
+Automation firmographics
Firmographics- Name
- +Automation
- Legal name
- プラスオートメーション株式会社
- Website
- https://plus-automation.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- +Automation is a Tokyo-based warehouse robotics provider offering subscription-based sorting AGVs, conveyor AMRs, and automated storage systems to Japanese 3PL operators, e-commerce firms, and corporate logistics centers via a Robotics-as-a-Service model.
- Ownership category
- akta.pro rank
+Automation industry classification
Industry- Product category
- Warehouse Robotics & Automation
- NAICS
- General Warehousing and Storage (493110), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Integrated Systems Design (7373), Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Hardware (5072), Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls) (IMAHAHAN)
- akta.pro secondary industries
- Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK), Conveyors & Sortation Systems (Warehouse & Parcel) (IMAHABAC), Industrial & Warehouse Robotics (HDAAAIAA), Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)
Keywords
Where +Automation is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
+Automation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- RaaS (Robotics as a Service) Subscription: Monthly flat-rate subscription model providing robots, installation, consulting, system configuration, maintenance, and post-deployment support as an all-in-one package. Customers avoid upfront capital expenditure; robots are provided, maintained, and managed by +Automation.
- Robot Hardware Sales: Direct purchase of robots (t-Sort, JUC, LUC, AirRob) and周边 equipment. Available as an alternative to RaaS for customers who prefer to own assets.
- Professional Services: Implementation consulting, system integration with customer WMS, custom robot configurations, and specialized support services for complex warehouse environments (e.g., cold-chain, multi-floor, fire-compartment spanning layouts).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | t-Sort RoboSuku Starter Pack: Starting at ¥300,000/month, 3-month minimum contract, 1-day deployment |
| Subscription | Annual | RaaS Standard Plans: Custom pricing based on robot count, warehouse requirements, and contract term |
| One time/ perpetual license | Monthly | Robot Purchase: Direct hardware purchase available for all robot models |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
+Automation product offering
Product offeringCore offering
+Automation provides warehouse automation robots and orchestration software delivered through a Robotics-as-a-Service (RaaS) subscription model. Its portfolio includes sorting AGVs (t-Sort series), vertical and hybrid sorters (t-Sort 3D, t-Sort MAS), autonomous mobile robots for intra-warehouse transport (JUC/LUC series), and the AirRob automated storage and retrieval system, all managed by the proprietary +Hub warehouse execution system. The offering is sold primarily to Japanese 3PL operators, e-commerce fulfillment centers, and corporate in-house logistics operations, with options for monthly subscription or direct hardware purchase.
Product overview
+Automation offers a portfolio of logistics automation robots delivered primarily through a RaaS (Robotics as a Service) subscription model. The core product line centers on the t-Sort series of sorting AGVs (t-Sort mini2, sd5, cb15, cb30), supplemented by the t-Sort 3D vertical sorter, the t-Sort MAS hybrid manual-robot sorting system, the AirRob automated storage and retrieval system, and a conveyor AMR lineup (JUC-L400R/600R/1500R, LUC-L1500V, JUC-L50M). All robots are orchestrated through the proprietary +Hub warehouse execution system. The RaaS subscription bundles robot hardware, installation, training, and ongoing maintenance into a single monthly fee with no initial capital outlay, enabling flexible scale-up, scale-down, or relocation aligned with business and seasonal fluctuations.
Differentiator
Problem solved
Functional benefit
Products and services
- t-Sort Sorting AGV Series Suite of autonomous sorting AGV robots using PVC sheet-based navigation (no floor anchors required). Includes t-Sort mini2 (2kg), t-Sort sd5 (5kg), t-Sort cb15 (15kg), and t-Sort cb30 (30kg). Designed for warehouse sorting operations with rapid deployment, layout flexibility, and relocatable installation.
- t-Sort 3D Vertical Sorter
Quantifiable outcome
- 36 man-hours/day labor reduction at refrigerated supermarket logistics center (Best Logistics Partners, 50 t-Sort cb15 units)
- +9 more outcomes
Companies that use +Automation
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles3 records
+Automation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
+Automation partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GLP (Good Logistics Park / 日本GLP)coreJapan GLP provides the GLP ALFALINK logistics facilities where multiple +Automation deployments are hosted (Sagamihara, Nagareyama). GLP also invested in +Automation as a founding shareholder, creating a vertically integrated robotics-warehouse partnership.
- T+++ (タニックス) — t-Sort ResellerminorT+++ (Tanix) acts as a channel reseller and introducer for t-Sort solutions. T+++ recommended t-Sort to Owndays and facilitated the initial product demonstration and evaluation that led to deployment.
Scale indicators4 records
Recent moves13 records
Expansion highlights6 records
+Automation competitors and assessment
Company assessmentDirect peers
- Mujin: Japan-rooted warehouse-robotics intelligence platform (motion planning and control) used by global 3PLs; the closest Japan-domestic peer competing for the same enterprise logistics accounts.
- Exotec: France-based provider combining AMRs with AS/RS for warehouse fulfillment; comparable end-to-end scope to +Automation's portfolio spanning storage, transport, and orchestration.
- Locus Robotics: U.S.-based AMR provider for warehouse picking and material handling; offers an RaaS-style subscription deployment model directly comparable to +Automation's t-Sort/JUC/LUC stack.
- Geek+: China-based provider of AMR and AGV solutions for warehousing and sorting; one of +Automation's primary competitors in the Asian warehouse-robotics market.
- GreyOrange: U.S./India-based provider of AMR and AS/RS solutions with global enterprise deployments; competes with +Automation across sortation and high-density storage use cases.
- Hai Robotics: China-based ACR/AMR systems provider focused on warehouse automation, with overlap to +Automation's tote-based storage and transport product lines.
- Berkshire Grey: U.S.-based AI-enabled robotic picking and sortation platform; competes with +Automation in parcel and unit sortation automation for enterprise logistics customers.
- AutoStore: Norway-based cube-based automated storage and retrieval system provider; directly comparable to +Automation's AirRob AS/RS offering in high-density automated storage.
- Rapyuta Robotics: Japan/Switzerland-based developer of AMR platforms for warehouse and logistics applications; competes in adjacent AMR categories to +Automation's JUC/LUC family.
- Symbotic: U.S.-based AI robotics platform for warehouse automation including AS/RS and sorting systems; directly competes with +Automation across the same sortation-and-storage problem set for large enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
+Automation social profiles
Digital presence+Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
+Automation leadership team
Management profileNumber of profiles
Profiles1 record
+Automation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
+Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about +Automation
What does +Automation do?
+Automation provides warehouse automation robots and orchestration software delivered through a Robotics-as-a-Service (RaaS) subscription model. Its portfolio includes sorting AGVs (t-Sort series), vertical and hybrid sorters (t-Sort 3D, t-Sort MAS), autonomous mobile robots for intra-warehouse transport (JUC/LUC series), and the AirRob automated storage and retrieval system, all managed by the proprietary +Hub warehouse execution system. The offering is sold primarily to Japanese 3PL operators, e-commerce fulfillment centers, and corporate in-house logistics operations, with options for monthly subscription or direct hardware purchase.
Is +Automation a public or private company?
+Automation is a private company. It is classified as corporate owned and is currently operating.
When was +Automation founded?
+Automation was founded in 2019. It employs 1 to 10 people.
Where is +Automation based?
+Automation is headquartered in Tokyo, Japan, in the Asia region.
How does +Automation make money?
Three revenue lines are on record. RaaS (Robotics as a Service) Subscription is the primary driver. The others are robot Hardware Sales and professional Services.
Who are +Automation's main competitors?
Direct peers on record are Mujin, Exotec, Locus Robotics, Geek+, GreyOrange, Hai Robotics, Berkshire Grey, AutoStore, Rapyuta Robotics and Symbotic.
Does +Automation have an API?
No public API is recorded for +Automation.
What industry is +Automation in?
+Automation's product category is Warehouse Robotics & Automation. Its primary akta.pro industry code is IMAHAHAN, Warehouse & Intralogistics Automation Systems (AS/RS, Sortation, Conveyance Controls), with a secondary code of IMAHABAK, Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules). Its NAICS code is 493110 and its SIC code is 7373.