Once Upon A Coconut
Once Upon A Coconut is a privately held, Orlando-based premium packaged coconut water brand under The Neighborhood Beverage Company, sourcing young green coconuts from Vietnam and selling flavored and unflavored SKUs across 6,000+ U.S. retail doors and a DTC subscription site for health-conscious consumers.
- Company typePrivate
- Founded2020
- HeadquartersOrlando, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Once Upon A Coconut does
Once Upon A Coconut, operating as the primary brand of The Neighborhood Beverage Company LLC (an Orlando, Florida-based, privately held beverage holding company), is a premium packaged coconut water company founded in 2020. The company sources young green Hamona coconuts from Bến Tre province in Vietnam, processes them using a never-from-concentrate method with pasteurization at 115°C for 18 minutes, and packages finished product in BPA-free aluminum cans with a 24-month shelf life. The core product line includes unflavored premium coconut water plus four flavored variants (Pineapple, Watermelon, Chocolate, Blueberry), a Sparkling Coconut Water + Energy SKU delivering 120mg of natural caffeine from green coffee beans, and 1-liter bottle formats; in March 2026, the parent company extended the portfolio via acquisition of Punch'd Energy, a patented natural caffeine gummy brand. All products are Non-GMO verified, gluten-free, vegan, and contain fewer than 70–75 calories per serving.
The company's business model is a hybrid wholesale-plus-DTC premium CPG model. Wholesale distribution spans more than 6,000 U.S. retail doors across tier-1 banners including Costco (Southeast/Texas/Puerto Rico), Albertsons (2,300+ stores launching March 2026), Sprouts Farmers Market (420+), Wegmans (113), Whole Foods, CVS, 7-Eleven, Gelson's, and Walmart, supported by a beverage-incubator partnership with L.A. Libations. Direct-to-consumer sales run through onceuponacoconut.com (Shopify) with a 10%-discount subscription program ("Hydration Nation") and a loyalty-points layer. Pricing is anchored at $24.99 per 12-pack of 10.8 fl oz cans and $23.99 per 4-pack of 1-liter bottles, placing the brand in the premium tier relative to mainstream coconut water. The customer base skews toward health-conscious consumers, fitness-oriented buyers, and mainstream premium-grocery shoppers, with mission-driven positioning — 10% of case profits donated to charity and tree-planting via Greenspark — used as a brand and channel differentiator. Celebrity equity and brand partners include Daymond John (FUBU/Shark Tank), Jazz Chisholm Jr. (New York Yankees), and biohacker Ben Greenfield on the Health & Wellness advisory board; the brand is also Official Coconut Water of Major League Pickleball. Leadership comprises CEO and co-founder John Chiorando, President Matt Merson (promoted March 2026 from Chief Sales & Strategy Officer, with prior experience at Vitamin Water and Zico), co-founders Alan Vladusic (CCO) and Marco Sampogna (CMO), and AVP of Sales & Marketing Blaise Ffrench; the company is headquartered at 7651 Southland Boulevard in Orlando with production operations in Vietnam.
Once Upon A Coconut firmographics
Firmographics- Name
- Once Upon A Coconut
- Legal name
- Neighborhood Beverage Company LLC d/b/a Once Upon a Coconut
- Website
- https://onceuponacoconut.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Once Upon A Coconut is a privately held, Orlando-based premium packaged coconut water brand under The Neighborhood Beverage Company, sourcing young green coconuts from Vietnam and selling flavored and unflavored SKUs across 6,000+ U.S. retail doors and a DTC subscription site for health-conscious consumers.
- Ownership category
- akta.pro rank
Once Upon A Coconut industry classification
Industry- Product category
- Coconut Water Beverages
- NAICS
- Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where Once Upon A Coconut is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Once Upon A Coconut business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through onceuponacoconut.com including one-time purchases and subscription model. Subscription offers 10% discount on regular orders, generating recurring revenue from loyal customers.
- Wholesale/Retail Distribution: Sales through major retail chains including Costco, Albertsons, Sprouts Farmers Market, Wegmans, Whole Foods, CVS, Gelson's, 7-Eleven, and Walmart. Products sold at shelf in 12-can case format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Premium Coconut Water 12-Pack at $24.99 |
| Unit Pricing | Monthly | 1 Liter Bottle 4-Pack at $23.99-$69.99 |
| Unit Pricing | One time/ perpetual license | Punch'd Energy Gummies at $29.99 |
| Subscription | Monthly | Subscription Discount Program |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Once Upon A Coconut product offering
Product offeringCore offering
Once Upon A Coconut manufactures and sells premium flavored coconut water beverages sourced from young green coconuts in Vietnam, packaged in BPA-free aluminum cans across multiple flavor variants (original, pineapple, watermelon, chocolate, blueberry) and sizes. The company also offers a Sparkling Coconut Water + Energy line featuring natural green coffee bean caffeine, and in March 2026 acquired Punch'd Energy caffeine gummies.
Product overview
Once Upon A Coconut offers a portfolio of premium coconut water products packaged in eco-friendly aluminum cans. The core product line consists of flavored and unflavored coconut waters sourced from young green coconuts in Vietnam, including Pure, Pineapple, Watermelon, Chocolate, and Blueberry variants. The company also offers a Sparkling Coconut Water + Energy line with natural caffeine from green coffee beans, larger 1-liter bottle formats, and variety packs. Following the March 2026 acquisition of Punch'd Energy, the portfolio expanded to include natural caffeine gummies, entering the functional energy category. All products emphasize clean-label, natural ingredients with Non-GMO verification and gluten-free formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Punch'd Energy: Natural caffeine gummy brand with patented green coffee bean caffeine formulation, acquired by parent company NBC in March 2026.
Products and services
- Premium Coconut Water (Original)
Companies that use Once Upon A Coconut
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Once Upon A Coconut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Once Upon A Coconut partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Punch'd EnergycoreThe Neighborhood Beverage Company (parent) acquired Punch'd Energy, the original patented natural caffeine gummy brand founded in 2015. Deal expands NBC's better-for-you portfolio into functional energy category. Punch'd Energy headquartered in Melbourne, Florida gains access to NBC's 6,000+ store retail footprint including Costco.
- L.A. LibationscoreBeverage incubator partnership for national retail expansion. L.A. Libations supports OUAC's expansion into 2,300+ Albertsons stores (March 2026), Sprouts Farmers Market growth, and direct store delivery footprint. Partnership leverages LAL's beverage incubation expertise and retailer relationships to scale the brand nationwide.
- Jazz Chisholm Jr.coreNew York Yankees player Jazz Chisholm Jr. as brand partner, shareholder, and ambassador. Partnership promotes hydration, community engagement, and supports the Jazz Chisholm Foundation in underserved communities in Florida and Bahamas. Announced in Orlando, Florida in 2025.
- Major League Pickleball (MLP)coreOfficial Coconut Water of Major League Pickleball. Multi-year partnership (signed April 2025) involves supplying beverages at 10+ MLP events, emphasizing hydration and community support through charitable efforts. Products available at MLP events starting April 2025. 2026 season includes events in Dallas, Columbus, St. Louis, Austin, St. Petersburg, Newport Beach, San Diego, Grand Rapids, and Orlando with finals at Disney's ESPN Wide World of Sports Complex.
- Ben GreenfieldminorBen Greenfield joins Health and Wellness Board. Accomplished biohacker, nutritionist, physiologist, fitness coach, competitive athlete, and New York Times bestselling author brings expertise in holistic wellness. Guides product development and health initiatives aligned with brand's all-natural positioning.
- GreensparkminorEnvironmental sustainability partnership for tree planting. For every order placed, one tree is planted in customer's name at Nicaragua site in partnership with Eden Reforestation Projects. Supports local communities through fair wages for planting and nurturing native species.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Once Upon A Coconut competitors and assessment
Company assessmentEmerging players
- Suja Organic: Organic functional beverage brand offering cold-pressed juices and probiotic drinks with similar health-conscious positioning and Sprouts/Whole Foods distribution overlap.
Direct peers
- Harmless Harvest: Premium coconut water brand (owned by Danone) focused on cold-pressed, not-from-concentrate products sold at Whole Foods, Sprouts, and natural channel. Highly comparable on never-from-concentrate positioning and premium pricing strategy.
- Vita Coco: The largest U.S. coconut water brand, publicly traded (NASDAQ: COCO), with similar product portfolio (plain and flavored coconut water) and broad grocery, club, and convenience distribution. Directly comparable on category, packaging formats, and target consumer.
- O.N.E. Coconut Water: PepsiCo-distributed coconut water brand offering flavored and unflavored SKUs across grocery and club channels. Comparable on category, packaging formats, and mainstream distribution approach.
- Zico: Coca-Cola-owned premium coconut water brand offering similar flavored and unflavored SKUs in club, grocery, and foodservice. Directly comparable on product category, distribution channels, and target health-conscious consumer.
- C2O Pure Coconut Water: Premium coconut water brand from Thailand-sourced young green coconuts, sold in cans and Tetra Paks through retail and foodservice. Directly comparable on category, never-from-concentrate processing, and can-based packaging.
- Amy & Brian: Family-owned premium coconut water brand sold in can and carton formats with focus on natural and specialty retail. Comparable on category, premium positioning, and small-to-mid scale operations.
Broad incumbents
- Coca-Cola: Owns Zico coconut water and competes through Simply, Smartwater, and other non-alcoholic beverages across the same retail channels. Broad incumbent with massive trade marketing and distribution leverage.
- Califia Farms: Large plant-based beverage brand (oat, almond milks, creamers) owned by Sun Eagle Holdings, with broad retail presence including Sprouts and Whole Foods. Comparable as a premium plant-based beverage player with overlapping retail customers.
- Tropicana: Large-scale juice and non-carbonated beverage brand (owned by PepsiCo) with mainstream retail, club, and foodservice distribution. Comparable on shelf placement competition for non-carbonated refrigerated and shelf-stable beverage sets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Once Upon A Coconut social profiles
Digital presenceOnce Upon A Coconut compliance and trust
Trust signalCompliance3 records
Once Upon A Coconut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Once Upon A Coconut leadership team
Management profileNumber of profiles
Profiles5 records
Once Upon A Coconut subsidiaries and ownership
Company hierarchySubsidiaries1 record
Once Upon A Coconut funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Once Upon A Coconut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Once Upon A Coconut
What does Once Upon A Coconut do?
Once Upon A Coconut manufactures and sells premium flavored coconut water beverages sourced from young green coconuts in Vietnam, packaged in BPA-free aluminum cans across multiple flavor variants (original, pineapple, watermelon, chocolate, blueberry) and sizes. The company also offers a Sparkling Coconut Water + Energy line featuring natural green coffee bean caffeine, and in March 2026 acquired Punch'd Energy caffeine gummies.
Is Once Upon A Coconut a public or private company?
Once Upon A Coconut is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Once Upon A Coconut founded?
Once Upon A Coconut was founded in 2020. It employs 11 to 50 people.
Where is Once Upon A Coconut based?
Once Upon A Coconut is headquartered in Orlando, United States, in the North America region.
How does Once Upon A Coconut make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale/Retail Distribution.
Who are Once Upon A Coconut's main competitors?
Suja Organic is listed as an emerging player. Direct peers are Harmless Harvest, Vita Coco, O.N.E. Coconut Water, Zico, C2O Pure Coconut Water and Amy & Brian. Broad incumbents are Coca-Cola, Califia Farms and Tropicana.
Does Once Upon A Coconut have an API?
No public API is recorded for Once Upon A Coconut.
What industry is Once Upon A Coconut in?
Once Upon A Coconut's product category is Coconut Water Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 3121 and its SIC code is 2080.